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CORPORATE PRESENTATIONGON (GAS ODOUR NEUTRALIZER)
PRODUCT & UNIQUENESS
Lets live limitless!
THOUGHT BEHIND GREENFINCH TEXTILE PVT LTD
Owing to success in the innovation made in Digital foil printing , within a short span of time, these innovative professionals always were on the look out for new unique products which are like an "FMCG and which can create a brand of its own" thus came the idea of bringing to the market the product of "cotton based odour adsorber" a Unique product which can be used by every individual.
MISSION VISION VALUES
Your Care is Our Mission
Greenfinch compassionate to improve your quality of life by
our green products. Our professional commitment lies in
our dedicated sense of ethics.
Rejuvenating Life
Better lives, better companions, better families. A
better world through our products.
Framing core dimension
Accuracy |Integrity | Positivity | Customer satisfaction
|Commitment | Respect | Excellence | Team work |
INNOVATION
Flatulence is as natural as Sneezing!
Flatulence ( fart, flatus,
intestinal gas, breaking wind)
Result of Good
Digestion
Normal Flatulence 14 times a day.
Come from Bacteria
Odour
Embarrassment
GON is registered under the trademark of greenfinch textile pvt. Ltd, india
It is solution for FART FLATULENCE ODOUR!
(Gas Odour Neutralizer)
A Gas Odor Neutralizer with activated Physico-chemical natural adsorption technology which iscomfortable, discreet, antimicrobial and adsorbsembarrassing Odors.
Our product is a cloth pad which is to be worn with theundergarments.
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Key ChallengeTo ascertain the current product conceptacceptance among consumers and to identifyfactors to incorporate in the product such that itwould be received positively.
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KEY FACTOR
• Flatulence, which may be a serious medical disorder in some cases, is a norm observed in bothmen and women and has remedies in terms of oral solutions.
• It is not life-threatening but may be socially embarrassing. • However, holding it back for long periods due to embarrassment is not recommended. Our
product is specifically for flatus odour neutralizing. • There is a possibility that there is a untapped market for creation of a new category.
Clearly, people know of Breaking Wind, and while many laugh it off, there is socialembarrassment attached to it, especially when one is caught in the act doing it. Thus, positioningthe product as one that mitigates embarrassment is a strong way forward.
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LETS LIVE LIMITLESS!• Eating• Sleeping• Drinking• Activity• Travelling & etc
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PRODUCT & HOW IT WORKS
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MARKET CONSUMER ANALYSIS
Housewives, office-goers, business travellers, customer facing professions, etc.
Old people, patients or those with flatulence issues, gas disorders, stomach issues, etc.
While we see our consumers as upper middle class people mainly from metros and upcoming tier-1 cities, a views of consumer clusters makes it easier to see how the product can be positioned more relevantly
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PRODUCT SEGMENT POSITIONING
Medical Product
Hygiene & Lifestyle Product
Experimenting Positioning &
Communication
• Aged• Medically Unfit
• Customer Facing Professionals
• Business Travellers• Working Men & Women
• Youth/ College Goers• Housewives
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Key Exposure to the Customer• Is conscious of hygiene.• Aware of issues and more receptive to solutions.• Wants to avoid social embarrassment.
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Our Product Concept which is an
Intimate Hygiene ProductWhich offers the functional benefit of
Neutralizing Odor caused due to FlatulenceWith an added rational benefit that
Dispels bacteria when usedAnd lastly, offers an emotional assurance of
Avoiding Social Embarrassment
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LETS LIVE LIMITLESS ALL AROUND THE SITUATIONS
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MEDIA COVERAGE
Greenfinch pleased to create public awareness through multichannel media coverage in national and regional newspaper with TV news.
Our promotional TVC is spreading awareness with all favourite TV channels in multiple spots.
Watch our TVC by clicking the link bellow
https://youtu.be/P1c5cpNrub0
MEDIA COVERAGE
FREQUENTLY ASKED QUESTIONS1. HOW DOES IT ADSORB THE FOUL ODOR?Our product is a cloth pad which is to be worn with the undergarments. A Gas Odor Neutralizer with
activated physicochemical natural adsorption technology which is comfortable, discreet, antimicrobial and
adsorbs embarrassing odors.
2. IS IT SUITABLE TO WEAR IT ON A DAILY BASIS?Yes, definitely! The pad is made out of cotton layering which does not affect the skin. Also, the product
has antimicrobial property that dispels bacteria and keeps the skin germfree.
3. IS THE PRODUCT SAFE FOR INTIMATE USE?GON is a high quality product which has antimicrobial property that keeps the skin germfree which makes
it totally safe for the intimate use. Thus, in no ways it affects the skin!
4. WHO ALL CAN WEAR THIS PRODUCT?The product can be wore both by men and women and also by children aging above 10-12 years.
5. WHAT IS THE LASTING DURATION OF THIS PRODUCT?The lasting duration of the product can not be defined because it differs in utility and condition in which
the product is used. The recommended usage is up to 100 farts only if it is kept in an air tight condition
and do not wash when removed.
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6. CAN THIS PRODUCT BE USED, KEPT AND REUSED AFTER A SHORT WHILE?Yes, the product is reusable only if it is not washed and kept in an air tight condition (ex- poly bag) and not
exposed to the environment.
7. WILL THE THICKNESS OF THE PRODUCT AFFECT IN A WAY REVEALING THE SILHOUETTE, WHEN WORE WITH FITTED GARMENTS?There is absolutely no silhouette issue with the product as its thickness is even less than the sanitary
napkins available in the market.
8. DO WE HAVE A RANGE OF THIS PRODUCT THAT DIFFERS IN SIZES?We do not have a range or types of this product as of now but we will try to deliver it to you as per your
customization demand (extra charges applied).
9. CAN WE WEAR THE PRODUCT IN TIMES OF LOOSE MOTIONS?The product does not work like a sanitary napkin that has absorbency because it has adsorption
technology that works for the odors only.
10. WHY IS THE SHAPE OF THE PRODUCT KEPT THE WAY IT IS?The product went through a exclusive research which varied from many shapes. As per our research, the
shape does not waver from its look to masculine or feminine and is appropriate as per the comfort ability
and usability.
FREQUENTLY ASKED QUESTIONS
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CONTACT DETAILSRegd. Office
GREENFINCH TEXTILE PVT LTDSY.NO. 7/1-2, Plot – 108/113SUB Plot:213,GR FLRJay Narayan Industrial SocietyAnjana Farm,DumbhalSurat, Gujarat – 395002India
Phone
+91-261-3112551
Web
www.greenfinch.in
Zonal Offices
EastRoom No. 212, 2nd Floor, Nigam Centre, 155, Lenin Sarani, Kolkata – 70013
Call at: +91-8335069370
WestShop 29, 30, Ground Floor, Thapar Complex, Sector 15, Plot No. 51 CBD Belapur, Navi Mumbai – 400 614, Maharashtra
Call at: +91-8828303282
SouthSam Snoah Towers, 1st Floor, Door No. B5, C1, 2nd Avenue, Annanagar East, Chennai – 600040
Call at: +91-8056000810
NorthChamber No. 10, Trishul Tower, KaushambiGhaziabad – 201010
Call at: +91-9711079899
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UPCOMING INNOVATIVE PRODUCT
Buy at www.gon.co.in
Connect us:
Life is more than Embarrassments!
Lets live limitless!Thank You!!!!!
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