Corporate Rewards - More Than Rewards

what motivates chef James Martin?

We strive to create a culture where everybody is rewarded for their loyalty, efforts and success. This brochure is a celebration of our people, our culture, the experience that our clients enjoy and the exciting results.

more than rewards

celebrating a decade of excellence

how to deliver global recognition

we’re crazy fans of Rio de Janeiro

your chance to WIN the new iPad

meet the ISMM sales trainer of the year

corporaterewards.co.uk

Corporate Rewards

more than rewards

so much

highlights

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Corporate Rewards

highlights

a flavour of motivationit seems chef James Martin never stops - we find out what keeps him busy in and out of the kitchen06

win an iPad26

meet James from InnergyISMM sales trainer of the year20

36 staying ahead with the greatKriss Akabusi

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we’re crazy fans of Rio de Janeirowe go right to the heart of this amazing city in our quest to find unforgettable incentives28

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our motivation expertDan Kelly has over 15 years experience working in the incentive, recognition, loyalty and motivation sector

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the impact of a powerful brand catching up with Graham Dodridge

a decade of experience the Corporate Rewards story – so far46

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but don’t take our word for ithear what the good people of Microsoft have to say about us

why Corporate Rewards?why we’re the best people for the job

inside africawe organised a great escape to the rainbow nation to experience all it has to offer

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how we create, engage, deliver & experience the main components of what makes Corporate Rewards the industry leader

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what are you waiting for? all the details you need

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just tell us what you think!

find out about what we offer, our experiences and some of the amazing people we’ve met on the way

a flavour of motivation

Born in North Yorkshire, James’ interest in cuisine was sparked whilst helping his mother in the kitchens at the Castle Howard Estate, where his family were farmers. After finishing school, James studied catering at Scarborough College before being snapped up by Anthony Worrall Thompson to work at 190 Queen’s Gate, Kensington. Just three years later, James was head chef at Hotel Du Vin in Winchester. He first became widely known on our screens in 1996 on Ready, Steady, Cook, where he spent nine years and he has barely been off screen since.

As well as being a TV regular, he’s written columns for various lifestyle magazines, has his own range of kitchen appliances, is a car fanatic, got fourth place in the third series of Strictly Come Dancing and has written several books (not to mention breaking the world record for peeling and chopping 515g of carrots in one minute during a Children in Need show!). Amongst such a hectic schedule, James still managed to find time to speak to more than rewards about his latest project, what motivates him and why he just can’t stop! Q. What motivates you? The biggest motivation for me is doing it right! Whatever ‘it’ might be. If I’m cooking for someone then I want to make sure that I do the very best job I can for them. I want them to have a great time and enjoy the occasion. I love being busy and I prefer it that way. Being involved in lots of things has its own rewards and helps keep me excited, which in turn creates its own motivation as I try to do my best and hope that’s enough to make them a success.

Q. What has motivated you to get to where you are today?When I was younger, I left home knowing that I had to make the most of every opportunity that came along and went wherever this

it seems chef James Martin never stops - we find out what keeps him busy in and out of the kitchen...

took me. I didn’t have much money so I knew I had to start working as quickly as possible. I wasn’t afraid of hard work or the long and unsociable hours as I needed to earn enough money to survive. During this time I was privileged to work alongside some great chefs in some of the best kitchens at the time. I always wanted to be the very best chef I could be, so I got on with it and listened, watched and learnt everything I know today. In time I had some breaks and relished these as I wanted to prove to myself, those people who believed in me and to the customers that I could do it - it’s a constant pressure (it still is!) And there is no better motivator than that! Q. Where does your inspiration come from? My mother and grandmother were always a huge source of support and inspiration for me throughout my career, as were all of the wonderful chefs I worked for and alongside, most of whom I am pleased and honoured to now call friends. I also get so much from chatting to all of the hundreds/thousands of people I get to meet as part of my job - their experiences and stories help to continually inspire me. Q. What do you think is the most important skill to overcome adversity? Belief! Belief in yourself and what you are trying to achieve is so important especially when it gets tough, and it does! Having the support of family and friends who also believe in what you are doing can get you through anything. Q. How would you describe your leadership style? I like to work with people as part of the team, but sometimes when it’s necessary I can get a bit bossy. This is usually to get decisions made or to ensure the job is done on time.

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You might have found him in his Saturday Kitchen on BBC1 or know him from one of his numerous other TV appearances over the past 16 years. Not long before his 40th birthday, James launched Life, Fork and Spoon, bringing gourmet foods and meals, specially created by him, directly to your door.

a flavour of motivation

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Q. If you’re facing a really big project, what drives you to get it completed? I get excited by big projects as I love getting involved - I get a real buzz and sense of satisfaction (sometimes relief!) in knowing that I have completed the project to the best of my abilities and that everyone is happy with my efforts – the happier they are the better. Q. How do you know when you’ve succeeded? I don’t really think that you are fully aware until later on in your career that you have succeeded. I think when you look back and think ‘wow’ I did this or that, or went here or there all add to this. Q. What’s your breakfast of champions? Not much can better a bacon sarnie in thick cut white bread - you must have butter on the bread as this adds to the experience. Also you must have good bacon whatever your preference: smoked or non-smoked. Support your local butchers and farmers by buying it locally! Q. You’ve just launched Life, Fork and Spoon - how did you come up with the idea and why? I met up with some friends of mine (all fellow chefs) and thought it might be nice to let everybody have the opportunity of eating gourmet food in the comfort of their own home. You don’t always want to cook everything from scratch and sometimes having a helping hand can make life and catering that little bit easier. Dining in doesn’t get much easier than this! Q. What sort of food can we find at Life, Fork and Spoon? We’ve created a range of over 80 products so there’s plenty of choice for everyone, whatever you enjoy. There is something in the range for every occasion - we have individual dishes with vegetable side orders; starters; pies and, my favourites, the desserts with two or three of my signature dishes. We also have family or sharing meals that can feed the whole family! Q. Who is Life, Fork and Spoon targeted at? I hope it appeals to everyone. We have tried to be as inclusive as possible which is why we created so many dishes, with prices starting at just over £2 for some of our small pies to just over £20 for a large cheesecake that will easily feed 12 hungry guests. At those prices per person we hope most people will be able to treat themselves to a LFS meal or two! Q. What’s the biggest thing you’d like to achieve in your career? I have achieved so much in my career - cooking with my food heroes, cooking for famous people - I have so much to be thankful for. I don’t think there is much more I could wish for, as long as I

the biggest motivation for me is doing it right“ “

keep enjoying what I am doing I’ll be happy! If that ever changes then I’ll know that it’s time to hang up my apron! Q. What’s next for James Martin? I have a lot of projects in the pipeline and I can’t say too much just yet, but I’ll let you know once we have everything sorted out! Q. And finally, we couldn’t let you go without asking: what’s your food heaven...and your food hell? I love great seafood and a good steak with chips. I can’t stand anything with horseradish in it!

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At Corporate Rewards, we’ve recently added dishes from the Life, Fork and Spoon range to our offering so you can incorporate it into your own incentive scheme rewards catalogue. With mouth-watering starters, hearty main courses and delicious desserts, all at affordable prices, we couldn’t resist adding it (we’ve even tried some of the dishes, just to make sure).

Visit the Life, Fork and Spoon website and order your food now. Delivery is free for orders over £50 and the food comes frozen in special packaging to keep it cold for hours - meaning you can have it delivered to a location convenient to you and know it’ll keep fresh until you get home. Quote Corp10 when you check out.

get 10% off your first order!

www.lifeforkspoon.co.uk


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breathing life into our dream chalet

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we met Lucy and Rob, a couple whose dream to run their own chalet in France became a reality

It was only through determination and hard graft that Lucy and Rob’s ‘grand design’ started to take shape. From the humble remains of a derelict farmhouse to an incredible chalet with character and views that dreams are made of.Restoring a cottage in England gave Rob and Lucy Mundell a taste for renovation. Their next project took them to the Morzine area in France where they set their sights on turning a dilapidated building into the stunning farmhouse that sits there today. Rob and Lucy opened the doors to their first guests for Christmas 2010 and now welcome visitors all year round.

Q. Tell us about La Ferme du Lac Vert...The stunning Ferme du Lac Vert is a luxurious Savoyard farmhouse first built in 1842 and extensively renovated for the season of 2010/11, welcoming families and friends from across the

world. It’s ideally located on a quiet lane in the hamlet of Montriond on the edge of Morzine, just a five minute drive from the new high speed bubble at Ardent. It has spectacular views over Nantaux mountain, Morzine and the Dranse valley. The farm is constructed over three floors in the traditional style of a Savoyard farmhouse but offers the benefits of a new build in terms of unrivalled facilities and luxury. The chalet will comfortably accommodate up to 24 guests in ten triple, double or twin bedrooms.

La Ferme du Lac Vert is designed to provide a level of ambience, service and luxury unequalled in Morzine. We hope that this beautiful farm will become the most desirable location

for winter or summer breaks, giving clients an unforgettable experience, fun, warmth and new friendship. Guests will always have the desire to come back to stay with us time and time again.

Q. What motivated you to renovate the chalet?We decided to renovate the chalet because we had previously undertaken a much smaller project of a run down Tudor cottage in England, which we lovingly restored. With this experience, we felt we that could do justice to the dilapidated Savoyard farmhouse, which had lain empty for 40 years. We had also fallen in love with the Morzine area, which is stunningly beautiful in every season.

Q. Tell us about the journey you took to complete the chalet renovation: the highs and the lows! It took four years to secure the deal on the building. We had to negotiate with six French families scattered all over France. Eventually, we took possession in August 2009 and applied for planning. We had plans drawn up by a local French architect. We wanted a grand design like feel but staying true to the original ancient façade. The highs included securing the keys and getting the plans passed. The build went extremely smoothly using local talented French artisans who would hang from great heights wielding chainsaws. When they took the roof off, it looked like Jonah the whale, just bare bones and very depressing. We completely trusted them - the mountain men knew what they were doing when they propped the whole building up with trees instead of metal pole scaffolding. It started to take shape as the beautiful stone spiral staircase was installed by a local artist. When the windows went in the eyes to the building appeared. The roof went on and that was its hair. We managed to complete the whole build within 11 months from start to finish of which we are very proud - it was no mean feat!

Q. Was there ever a time you felt like giving up?We’re not quitters. We saw it through to the end and are now reaping the benefits.

Q. Do you live near the chalet all year round?We enjoy coming out and skiing with the guests during the winter when we can and we really enjoy family trips during the summer and autumn in quieter times.

Q. What’s next for you both?The Mazot, which is falling down behind the chalet, is our next project. It’s the building in which farmers used to store their valuables and we plan on restoring it.


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Corporate Rewards has a wealth of experience organising incentive travel and we have already taken groups out to ski at La Ferme – both as stand-alone trips and as part of incentive programmes. You can see more stunning photos of the chalet at corporaterewards.co.uk or call +44 (0)1789 404020 to receive a discounted booking.

see it for yourself and let us organise it for you

“ we love skiing with our guests during the season...

“

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Williams Lea wanted a way to reward and provide performance incentives to their 9,000+ employee base across Asia Pacific, India, UK and USA. The Exceptionals programme is an automated nomination and approval system allowing all employees to nominate and be nominated for an award in one of six categories. We have been running this global programme since 2007, recognising and celebrating the exceptional work undertaken by Williams Lea employees.

what we did for Williams Lea

delivering great resultsAn ongoing scheme recognising employees going above and beyond the call of duty, in six categories.

Campaign launched in 2007 and is still running today.

The Exceptionals website hosts video footage of the group CEO; a winner’s page, including photos and profile pages of each winner; gallery for each region; dedicated page per region showing all of the current year’s nominations.

“ “ The Exceptionals is probably one of the best recognition programmes I have seen to date, from the concept to the user-friendly application and the overall look and feel of the website – it just works...

Senior Account Manager

it takes ‘Exceptionals’ to deliver exceptional results

activity undertaken by Corporate Rewards for Williams Lea Global employee recognition programme

Online nomination platform

Branded prepaid card and online banking

Global data and nomination

Regional budget allocation

Annual global awards day

Online photo gallery

Creation of company social media site

Downloadable materials

Online reporting

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it takes ‘Exceptionals’ to deliver exceptional results

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Q. I want to run an online incentive scheme made up of lots of different elements – can everything be housed on one website? Yes. It doesn’t matter who the client is or the audience you’re targeting, it’s possible run a multi-functioning site. We find that clients often have many different schemes running at once, or they know they’ll want to add more at a later date, so it makes sense to centralise all activity in one place.

You might want the site for a sales incentive, peer-to-peer nomination scheme, referral, e-learning etc. You can have a system for your own staff, but also customers, channel partners, extensions to your sales team or whoever else you want to include in your programme. The beauty of a multi-functional online system is that you can have controlled access and views specific to the relevant user.

Q. How quickly can an incentive scheme be launched? The most important first step is to work out exactly what you need. Often we speak to clients who have a list of what they want so we spend some time talking through this and making sure that the project will actually deliver against their objectives. We speak to clients at different points in their thought process – sometimes it’s when they’re just starting to think about setting up a programme; at other times, it might be that they’re not getting what they expected from their current supplier and want to move their programme elsewhere. We can help whatever stage they’re at. Until we know the client’s expectations, it’s hard to say exactly how quickly an incentive scheme can launch but, speaking generally, we’d say that a programme using our white label online solution will take about 4-6 weeks. A bespoke solution will take approximately 8-16 weeks.

Q. How do you measure the return on investment (ROI) of an incentive scheme? Measurement and evaluation are key to the service we offer. We ensure measurable metrics are set from the start of your programme - whether it’s sales driven or performance related - so throughout the campaign you’ll have something to measure against. We’ll look at

financial investment and the financial ROI and generally aim for a 1:10 return on investment.

It’s important to look at non-financial metrics too. For example, in a sales incentive we’ll look at things like numbers registered on a website, activity on website, numbers of people spoken to. If there’s e-learning on the site, where applicable we can look at pass rates of online tests and whether it has increased participants’ knowledge.

We’ll run engagement surveys throughout to gauge participants’ involvement and then we’ll carry out a post-incentive survey among users at all levels.

Q. Is a programme scalable? Absolutely. The great thing about an online scheme is that it is scalable, whether it’s for 10 people locally or 100,000 people globally. We can also make the site multilingual. If you do extend your scheme outside of the UK, we ensure the rewards are localised and that there are a variety of different rewards available – these might be physical items, virtual (such as codes) or a prepaid card. Our MyCard prepaid card is an ideal solution for global programmes as it can be loaded with Sterling, Euros or US Dollars and gives the card holder the freedom to spend in over 26 million outlets, as well as online.

Q. How much experience have Corporate Rewards got?We’ve been at the top of our industry for over 10 years and all of our founding Directors are still employed at the company. We’ve delivered thousands of projects for a whole range of companies from IT, FMCG, manufacturing, finance, leisure and travel, to name a few. We know what makes a successful incentive programme. We know it’s about more than just rewards so we offer the whole package – from scoping what you require and helping you deliver the customised programme, to sourcing the right rewards and measuring the scheme along the way so you know what true impact it has had.

our motivation expertA founding partner of Corporate Rewards, Sales Director Dan Kelly has over 15 years experience working in the incentive, recognition, loyalty and motivation sector. Dan has worked on hundreds of programmes over the years and is the Account Manager for several clients. He can be found at client meetings, manning the stand at exhibitions, speaking at seminars and hosting fantastic experience events. Here Dan shares insight into some commonly asked questions...

Visit our website to read case studies of our work.

www.corporaterewards.co.uk/clients

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our motivation expert

ask DanIf you want to ask anything about your organisation’s programme, get in touch:

Call Dan: +44 (0)1789 404023Mobile: +44 (0)7811 149896Email: [email protected]

Q. What’s the best incentive travel trip you’ve been on?I’ve been fortunate to visit a huge number of amazing places during my time at Corporate Rewards, including South Africa, California, Ibiza, Monaco and Russia. We ensure that each experience is tailored to the audience and the theme of the programme. My personal favourite was Rio in 2007. We went for four days (excluding travel) for a sales incentive. We did loads – we watched the Rio derby football match at the Maracana football stadium, took a helicopter flight from Urca Hill, visited all the top Rio sights including Sugar Loaf Mountain and Christ, the Redeemer. One day, we hired an old colonial house in the Tijuca National Rainforest for lunch. Another night we went to a fabulous Brazilian nightclub and danced the night away to Latino music! I was the account manager at the time, so it was my job to make sure every last detail was taken care of and I can safely say everyone had a blast! Go to page 28 to read more about the Rio trip.

helping our clients to deliver

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Corporate Rewards works regularly with some of the world’s largest and most successful companies – from IT, automotive, retailers and manufacturing to FMCG, finance and public services.

your organisation - our expertise

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Read case studies about our work at www.corporaterewards.co.uk/clients

your organisation - our expertise

meet James

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Innergy enable individuals, teams and organisations to improve their performance, increase their profitability and embrace positive change. They do this through a unique, award-winning blend of online and face-to-face consultancy as well as training services and products.

ISMM sales trainer of the year

Q. What is your background? Before spending eight years in Australia, working as a Sales Director and General Manager for two of the largest outsourced HR solution providers in the southern hemisphere, I travelled the world teaching SCUBA diving and sailing. I then returned to the UK seven years ago and set up Innergy, amongst a few other things.

Q. When was Innergy founded? 2004 (from my spare room with a laptop and mobile phone!).

Q. What does your work with Corporate Rewards involve? Quite simply, my remit is to work directly with the senior management team, as well as all the employees, to provide an external perspective on the business and help support its significant growth plans through a blend of consultancy and training initiatives. We have an ever evolving list of milestones to achieve on the way, ultimately ensuring that Corporate Rewards maximises its potential and continues to deliver the most innovative reward, motivation, incentive, recognition and loyalty programmes for some of the world’s most successful companies and organisations. It is an amazing journey with an amazing organisation and I enjoy every moment of it.

Q. Tell us more about your UK Sales Trainer of the Year award – was it for a particular project or ongoing work? This was a very proud moment for me, when the leading body (the ISMM) representing the sales and marketing industry, recognises you for the results you have produced for your customers from all the other sales training organisations out there.

I was told that I won the award based on the innovative, inspirational and measurable impact I had made to our clients over the past few years – something Innergy strives to do with every individual, team and organisation we work with.

Q. What’s your biggest motivation? Without doubt, my two children Finlay and Harrison. A number of years ago, my first son TJ passed away and things like that remind you of not only what really is important in life but also how we have a duty to live our lives to the full, embrace everything that is thrown at us and do the best for ourselves and those around us.

Q. With such a busy and varied job, how do you like to unwind? Unwinding has never been my strong point! As far as I see it, life is like riding a bicycle – if you stop pedalling, then you’ll fall over! I do love the water, so any sport that involves being in, on or under it is how I like to recharge my batteries the best.

Working with some of the UK’s leading brands, as well as a multitude of SMEs, Innergy has developed a suite of business consultancy products, assessments, training programmes and e-learning content. This has enabled thousands of organisations to change the way they work and think, resulting in significant growth in both their productivity and profitability.

James Osborne is founding Director of Innergy and UK Sales Trainer of the Year 2011 (as voted by the Institute of Sales and Marketing Management). James has been working with Corporate Rewards since January 2012 and here he talks to more than rewards about what he’s working on and what drives him...

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meet James

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ISMM sales trainer of the year

www.innergy.co.uk

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One size doesn’t fit all so we work with you to deliver what’s needed.

www.corporaterewards.co.uk/create

Bringing people together – to celebrate, to learn and to bond. For example: conferences, focus days, hospitality, incentive travel, parties, product launches, team events, floor walks. You name it, we’ll organise it.

www.corporaterewards.co.uk/experience

Corporate Rewards in a nutshellexperience

createMyRewards: our versatile results-driven online rewards tool providing ongoing recognition.

MyRewardsPlus: our bespoke online solution built to EXACTLY match your requirements. Or do it yourself with our self-service software that lets you create and manage your own online programme.

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Corporate Rewards in a nutshell

Getting your participants fully involved in the programme...and keeping them there. Depending on your scheme, we’ve got a whole bank of ways to engage your audience.For example: our online scratchcard is a great way to boost engagement. It’s fun, easy to use, flexible and can be used in a stand-alone scheme or integrated into your existing programme.

www.corporaterewards.co.uk/engage

engage

deliver

www.corporaterewards.co.uk/deliver

Choosing the right reward for your programme.For example: MyCard – our very own prepaid card reward system with ultimate flexibility.

what we did for Nestle

Nestle recognise millions of gains

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Nestlé UK & Ireland wanted to introduce a staff recognition programme with a number of primary aims:

Promote and reinforce identified behaviours Motivate employees Recognise and reward employees Encourage inter-business co-operation and respect Encourage a spirit of mutual appreciation amongst all employees

“ “ Nominations on a unit by unit basis have doubled and the e-card appreciation system has been fully utilised. Many millions of pounds of business improvements, gains and savings have been celebrated and rewarded.

The ‘Your Reward’ programme was rolled out to 7,000 office and factory based employees across eight different business units on different sites.

A recognition portal was developed to automate the process of employee nomination. Managers could approve, adjust or decline nominations in a straightforward and fair manner. The system also included recognition tools like e-cards and downloadable certificates. A major challenge was that, whilst all business units were recognised against five key desirable behaviours as highlighted on the web portal, the actual behaviours varied from unit to unit. To accommodate this, it proved most effective to create four separate websites which appear, for all practical purposes, to operate as one. Around 50% of the participant base doesn’t have internet access as part of their job so we provided a parallel offline programme, including printed materials and a telephone service.

Rewards and Benefit Manager

Nestle recognise millions of gains

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activity undertaken by Corporate Rewards for Nestlé Staff recognition and nomination scheme

‘Your Reward’ replaced a cash-based recognition programme.

Nominations on a unit by unit basis have almost doubled since Your Reward was introduced.

Millions of pounds of business improvements, gains and savings have been celebrated and rewarded.

Nestlé have now incorporated an additional Long Service Award scheme.

delivering great results

Designed and implemented employee engagement scheme

Branding

Recognition portal

Complete award, recognition and redemption

Online points banking system

Online reward catalogue

E-cards

Downloadable certificates

Regional rewards for Ireland staff

Parallel offline programme


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a day

in thelife

of aCorporateRewardsBusiness

DevelopmentManager

Kevin Chamberlain has worked for Corporate Rewards for over nine years, being one of the first recruits when the company started. He has worked across the business but for the past six years, he has been a key member of the business development team. Here Kevin shares what a typical working day looks like for him...

Q. What does your job role involve?Overall, I’m responsible for new business and account development but my job is really varied. I split my time between the office and client premises and my role sees me responding to tenders, preparing proposals, going to client meetings, presenting and generally making sure Corporate Rewards remains proactive and responsive to current and prospective client needs. We offer more than just rewards so I ensure clients understand our full service offering – from helping them think about what they need, through to developing the programme, choosing the most suitable rewards and measuring the return on investment.

Q. What’s a typical day for you?It’s hard to say what a typical day is as each day is different. One thing’s for sure – my one year old son, Max, wakes me at 6:30am and my day begins! I check my emails over breakfast while feeding Max (who said men can’t multitask?!) and then I’m out of the house between 7:00am and 7:30am. My role means I might be anywhere in the country or abroad – maybe for an initial client meeting; a catch up with a current account to check how their campaign is going; or a qualifier meeting to help a potential client think through what they need. On another day, I might be out manning the stand at an exhibition or speaking at a seminar. When I’m in the office, I’ll be working on proposals with our project managers; discussing new opportunities with the rest of the sales team and generally catching up with what’s been happening back at base.

Q. What do you enjoy most about your role?The variety. Everyday’s different and I like being out on the road. I love talking to people – whether it’s strategising with new clients to scope out their needs and how we can help them, or working with existing clients to develop their programme.

Q. How do you unwind after a hard day at work?I love playing golf and am always trying to improve my game out on the course. I also attempt to play 5-a-side twice a week during the season but I’ll let my team mates tell you if I’m any good!

I like to try and be home to spend some time with my son and put him to bed. I’ll then settle down in front of the TV and watch a film with my wife – my favourite is ‘Taken’ starring Liam Neeson.

ask KevinIf you want to ask anything about your organisation’s programme, get in touch:

Call Kevin: +44 (0)1789 404038Mobile: +44 (0)7976 650952 Email: [email protected]

In 2014, all eyes will be on Rio as Brazil host the next Olympic Games. But what is Rio like as a travel destination? Corporate Rewards knows – as part of the Road to Rio sales incentive programme that we ran for a FTSE 100 IT company, the prize was a four day trip to Rio and we certainly packed a lot into this prize! Road to RioNine month reseller sales incentive

Aimed at 23 UK based resellers – 300 participants

Participants gained points for sales to spend through an online catalogue during the campaign. The ultimate prize was a trip to Brazil.


we go right to the heart of this amazing city in our quest to find amazing incentives

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to pack so much activity into such a short time was a major achievement

“ “DAY 1 Straight to the heart of Brazil’s vibrant

capital for the beach, cocktails, football

and food!

The group, consisting of 25 high flying resellers, landed in

Rio early in the morning and were transferred in luxury to

the Rio International Hotel, Copacabana.

During the transfer, the group

was briefed about the city and

the itinerary. Our guides gave

tips on how to enjoy the city

to its fullest. After check-in

and a chance to freshen up at

the hotel, everyone went for

a sightseeing bike ride along

the beautiful Rio beaches.

The bike ride stopped in front

of Barrill 1800, a beachfront

restaurant that locals enjoy

going to after the beach.

Waiters welcomed us

offering Rio’s most popular

drink: the Caipirinha. After

a delicious three-course

lunch, it was on to the

Maracana football stadium

– considered Brazil’s

football shrine having been

built for the 1950 World Cup - and watched the

Rio derby in an electric atmosphere!

Dinner was at Porcao Rio’s Restaurant fo

r an all you

can eat barbeque, with fantastic views overlooking

Guanabara Bay and Sugar Loaf Mountain.

DAY 2 A packed day Jeep trekking through rainforests and up mountains, taking in famous sites.

Day two started with a delicious Brazilian buffet breakfast. Clients boarded private jeeps where they had the opportunity to take in many of the fantastic sights and sounds this fantastic city has to offer. Lunch was taken at the highly acclaimed Os Equilos Restaurant - a colonial house with a gorgeous garden hidden inside the Tijuca National Rainforest, a haven of tranquility. It was then on to Corcovado. At the top of Corcovado Mountain you get spectacular 360° views of the city below, unfolding as far as the eye can see and we saw the statue of Christ, the Redeemer at close range. The Jeeps took us down the winding roads to Tijuca National Park (the largest urban rainforest in the world) for a rainforest hike with a professional guide. In the evening, the group went to Marius Crustaceous

Restaurant for a seafood dinner and feasted on seafood dishes and salads. The restaurant was only a short walk from our hotel and is located in a quiet corner at the end of the Copacabana beach. Some of the group carried on the evening in Copacabana’s bars.

s

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Campaign brand

Online portal

Campaign marketing

Monthly teasers

Monthly personalised email updates with individual’s points balance

Brazil themed league table

Online rewards catalogue

News items, monthly handy hints and product information online

Fantastic end of incentive trip to Rio!

Corporate Rewards designed and delivered:

DAY 3 Land, air and sea!

Our third day was another busy one! After breakfast, the first stop was Sugar Loaf Mountain.

The mountain’s summit is reached in two stages, via a cable car. As you ascend, superb panoramic views unfold in front of your eyes and at the top, you’re welcomed by an unsurpassable vista. We

then embarked on a helicopter flight from Urca Hill, giving a short but sweet way of viewing one of the most fantastic cites in the world. The helicopter landed at Marina da Gloria Pier, where we boarded the Macuco Safari Boat for an historical and cultural tour of Guanabara Bay. The tour took us in the direction of islands, Cagarras and Ilha Redonda with guides telling us the story of the

islands and how they formed. It gave a different insight into Rio and showed the wonderful nature with a touch of adventure! And all of this was before lunch! The afternoon was leisure time and in the evening, everyone

headed to Solar de Santa – set in a beautiful outdoor tropical terrace, it’s an ideal way to experience a gastronomic get-away.

DAY 4 The final day was reserved for leisure time before our late afternoon flight back to London.

Client Insight:“The whole incentive was run and organised extremely well. I had absolute confidence that everything would run smoothly and it did. It took an enormous amount of pressure off me to allow me to enjoy myself as well as all the resellers. The reserved tables were a nice touch making everyone feel very special and even little things like water on the bus were things that added up to ensuring everyone had a fantastic time. Before the trip, all throughout the year, everything was done on time and without errors, such as updating the website, helping partners with forgotten passwords, sending regular

communications out, etc. This programme is now known as a best practice for DPE around the world which is a credit to Corporate Rewards for their consistent excellent management.”

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nothing’s too muchevery year our customer service team send out thousands of rewards – here’s just a snapshot...

MOST POPULAR VOUCHER

MOST POPULAR CHARITY

ITEM

Giving something back

Something for the ladiesWe also regularly have customers phoning us just to double check the goat

won’t be delivered to their office or home first!

We regularly donate goats to villages in third world countries

10 engagement rings

Mulberry handbags

A pair of Jimmy Choo wellington boots

Mosquito nets

iPad

A diving trip to Hawaii

Love 2 Shop Vouchers

Haribo sweetsCinema tickets

Family cinema ticket

Christmas hampers

HAM

PERS

ARE ALWAYS POPULARAT THAT TIME OF YEAR

MOST DESIRED

ITEM

32,396 Tickets

FASTEST SELLING REWARD

MOST EXOTIC

GIFT

A few reward requests we weren’t able to fulfil...

LADIES’ FAVOURITE

of our rewards are delivered on time99%

Diamond tooth filling

Size 11 patent knee high boots...for a man!

MI6

turnaround for95% of queries

24HOUR

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Q. What does your job role involve? There’s a lot to my role and it’s really hard to summarise it. It’s a mixture of internal and external facing responsibilities – working with colleagues to respond to tenders and proposals; high level project management support, which sees me going to meetings with new clients and the designated Corporate Rewards project manager and relevant business development manager; and client support for existing accounts. Creativity is a key aspect of our offering and I love working with others to develop really unique ideas.

I specialise in developing and building our bespoke website and managing our white label products – MyRewards and MyRewardsPlus. This involves managing the relationship with our developers, thorough testing of programmes before they go live and ensuring best practice threads through all of our procedures. Once a site has gone live I regularly audit it to ensure everything is running smoothly.

I head up a team of 15, so I get involved in day-to-day team management and recruitment exercises - we’re growing so it’s important to get the right people in for the job. Q. What’s a typical day for you? No two days are the same. I arrive at the office by 7:30am and have my breakfast and a cup of tea while I check emails and prioritise my day and the rest of the week. I’ll look at what work can be shared amongst my team. I hold a team meeting once a week to make sure we’re all on top of everything and keeping sane! I also meet with the ops managers and business development team to discuss priorities and workloads. Occasionally I go out to client offices but the majority of my job is office based. Each day I usually have something in the diary to support a team member or discuss a project with our Ops Director. I work on preparing proposals that the sales team have briefed in and will grab a word with them if there are any aspects I’m not clear on.

On a Friday I always catch up on the phone with our bespoke programme developer to iron out any bugs/ development work/ resourcing issues.

Q. What do you enjoy most about your role? My job certainly isn’t boring! I have three personal values that I always apply to my work: manage expectations; make a difference; communicate effectively.

I can’t pinpoint one thing as I love the challenge and variety that I encounter on a daily basis. I like dealing with the technical aspects of building incentive campaigns as well as the regular direct interaction with clients. Internally, I enjoy giving support and training to colleagues. Q. How do you unwind after a hard day’s work? I try to fit in a run three times a week and as I improve I want to start entering a few competitions, like the Birmingham half marathon. I also get plenty of exercise walking my gorgeous cocker spaniel. I have an apartment in Bulgaria that I rent out to holiday makers so in the evening, I am often in touch with contacts out there to make sure everything is ok. I like to relax in front of the TV and love watching any programme that has animals in it! I’m also a fan of The Apprentice, 24 (Jack Bauer’s my favourite!), Bedlam and I’m A Celebrity Get Me Out of Here! (I’m allowed one trashy TV show!).

Jackie Smith has worked at Corporate Rewards for two years. She joined as a Project Manager and stepped up to her current position of Senior Project Manager in December 2011. She manages a team of 15 and for Jackie, no two days at Corporate Rewards are the same...

a day in the life of Jackie, Senior Project Manager

ask JackieIf you want to ask anything about your organisation’s programme, get in touch:

Call Jackie: +44 (0)1789 404995Email: [email protected]


unifying great teams

activity undertaken by Corporate Rewards for bwin.partymy.recognition – an international employee recognition programme

Online peer-to-peer nomination portal

Online reward catalogue localised to specific countries

E-cards

E-certificates

Recruitment referral scheme

Company loyalty awards

Ideas suggestion scheme

Full administration support and client training

bwin.party was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc in March 2011 to create a global online gaming company.

what we did for bwin.party

In 2012, working with Corporate Rewards, bwin.party introduced a global recognition programme called my.recognition and linked it to its existing benefits programme for all employees.

With a variety of brands across eight countries, employees can now recognise their colleagues around the globe with a thank-you and points to redeem at an online reward shop.

“

“

Corporate Rewards helped us overcome the challenges of unifying our workforce following the merger of PartyGaming and bwin Interactive Entertainment in March 2011 that created bwin.party digital entertainment.

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Human Resources

delivering great resultsOne platform; global reach

2,500 live users

Localised rewards

Integrates with existing in-house systems

Consistent across countries

Launched across five countries so far: UK, Austria, India, Gibraltar and Bulgaria

This is a new programme, so we will share more results in our next issue.

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Kriss Akabusistaying ahead with the great

important but it’s no good if the team doesn’t gel. If you’re in an environment with trust and have great banter, you’ll achieve. That’s absolutely true in business – if you’re a group of individuals who work hard and do the right things but don’t have that bond, you’re less likely to go as far as a group who absolutely trust each other and work hard and play hard together.

Q. When you were training, how would you motivate yourself to get up and out on a cold, wet, grey day?Keeping the bigger picture in mind is motivation in itself. It wouldn’t matter if the Olympics was four years or four weeks away, the ultimate goal was to get there and be up there with the best. The top echelon were those who had put in the right level of work and had the right sort of mindset to win. I also had a superb training buddy in Roger Black. We’d agree to meet for training and wouldn’t want to let each other down. That was a huge motivator. Your sport becomes your social life and your self expression of who you are but it also becomes a unique co-dependent relationship with another and we’d both have the same goals to aim for. If you’ve got that strong relationship, you never want to let them down.

Q. If you could have done any other sport, what would it be? (and would you have been any good at it?!) Playing for West Ham and England and scoring the winning goal in the cup final! When I was younger, I wanted to score all the goals but I now realise I would’ve been good at left back. It just takes someone to spot your potential and take you aside and encourage you. I had the opportunity to play basketball for the Brighton Bears and although they were better than me, I do believe that with a lot of practice, I could have made it there.

I did play a bit of rugby in the army – I would have been great if I could catch the ball! One sport I know I definitely couldn’t play professionally is golf! I’m a keen hitter of the ball but that doesn’t mean I’m any good at it!

Q. Do you miss athletics?London 2012 was the first time in 20 years that I felt a tinge of sadness. I would’ve loved to have been part of the spectacular theatre. I was very involved in media work throughout but I can only imagine what it must have felt like for those GB athletes to step out into that atmosphere. I would have loved to have ripped off my tracksuit and get into my blocks. For the young British athletes who were there, it will be sad for them, as they continue their careers around the world, that they will never again be able to replicate that experience. It was great how the crowd cheered on everyone – not just the British athletes or the ones that crossed the line first. It’s a real shame we couldn’t bottle that.

Q. Do you mentor other athletes?Not really. I sometimes get phone calls asking for advice but the calls are more from athletes who want to make the transition to motivational speaking. I made a conscious decision to leave the sport 20 years ago - I didn’t want to cramp the style of the upcoming athletes. At that time, money had to be a very important part of my motivation because I needed to carve a living – I had kids to put through school and athletics wasn’t well paid back then. Coaching doesn’t pay enough and takes a lot of time and I’m too opinionated to be an official! I was too old to compete so I knew it was time to move on.

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Leaving the track behind him, Kriss Akabusi MBE, finds it hard to sit still. You’ll undoubtedly have heard him on the radio and television. He also runs The Akabusi Company – a corporate communications and training company – delivering motivational public speeches. More than rewards catches up with him. Q. You’ve presented on TV a lot but a fond childhood favourite is Record Breakers. What was the best record you ever saw broken on the show?All the records were amazing – people had dedicated themselves to some physical feat in order to be a world record holder. Watching someone drying cow pats for a cow pat throwing competition was a weird one! But there were some audacious ones. I remember being in the Canadian Rockies and seeing the world’s biggest death slide. Basically, it involves sliding down a mountain on a zip wire. Just the idea of speeding down a wire at 140mph is frightening!

It’s impossible to pick just one record. What fascinates me is the motivation that makes people want to do it and that endeavour and human spirit to be the best at something.

Q. Can motivation be taught or does it ultimately come from within?I believe that intrinsic in all of us is a series of motivational traits. The challenge for leaders is finding what sparks the person in front of you. They have to ignite that spark or at least relate to it. We’re not all motivated by the same thing. Some people are motivated by money; some, by contribution; others, by being given responsibility for managing people or resources. Others are motivated by having the opportunity to be a subject expert. Others like you knowing a little bit about them and will go the extra mile just because you’ve shown an interest. It’s knowing what motivates that person at that moment in time.

Q. Which of your sporting medals is your most prized achievement?I always carry my Olympic silver medal in my pocket. It was my first major medal and winning that told me that with dedication, determination and commitment, the right tools and the right people around me, I could achieve great things. Financially speaking, winning gold in the 1991 World Championships, beating the USA in the 4x400m relay, gave me the kudos and the opportunity to leverage my story and become a motivational speaker.

Q. Is there any chance you could come out of retirement for the next Olympic men’s relay? Absolutely not! But you’ve got to wonder what’s going on with the GB relay team. After winning the 4x100m relay (and setting a world record) at London 2012, Yohan Blake of Jamaica revealed that the team don’t practice. He put their success down to being able to run fast and being great mates! He really showed how far trust and good communication can take you. Hard training is

Photographs © Carl Mitchell

learn more about the work Kriss does

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myself, which I will be eternally grateful for. At TACT, our next big aim is to help young people. I’m the Executive Director and I have a fantastic group of trustees. It’s family run and The Akabusi Company is still the main sponsor. Throughout the year we run fundraising events such as golf days, cycling events and raise money from the public. I go to Nigeria about once a year but we have excellent partners over there carrying out the work year round.

Q. What’s the best motivational jump start you’ve ever had?I joined the army having had a bit of a disaffected youth and joined to have a place to belong – as a young person I didn’t know what path I was on. But Sergeant McKenzie took me aside and encouraged me. He wanted to train me up to be an army athletics champion. But as we got going, talk of the Olympics started. I’m not sure either of us believed it at the time!

Q. Under pressure, how do you combat nerves?Nerves are a very good thing – they tell me something significant is going to happen. They’re the signal that I’ve got the ability and that with enough practice and professionalism, I can make it happen – whatever ‘it’ is. Knowing all those things, I do what I call a Geronimo – I know I’ve prepared or studied and it’s time to jump in. It’s do or die; there is no try. Once you see what you want to do, just do it! If you spend too much time thinking about it, you start talking yourself out of it.

Q. What would you say is the hardest thing about motivation? It can be a challenge when I’ve delivered a talk that people like and then they say ‘what’s next?’. I know I can’t go and do the same speech again. I’ve then got to start thinking ‘how can I beat that?’. It’s no good beating yourself up about things and thinking you can’t do them. Trust is the biggest thing – trusting yourself to succeed and tapping in to that unconscious competence. Reminding yourself that you’ve got this wealth of knowledge and experiences. Often we don’t trust ourselves enough.

Q. Who is your role model/inspiration?Sergeant McKenzie was my first inspiration. I have role models of the moment – as I read a lot, often they’re authors I’ve recently read. If I find a book I like, I get to know it inside out and it starts to permeate my thinking. I like factual books, about business, popular psychology, learning and development, spirituality. Recently I’ve read Willful Blindness by Margaret Heffernan; Good to Great by Jim Collins; and A Year Up by Gerald Chertavian.

Q. If you were doing an incentive trip for a long weekend with a group of 10 people, which city in the world would you take them to and what would you do? It would have to be around a significant event and give the group a memorable time and a teaching moment. It’d be great to watch the Ryder Cup and then have a lesson with a legendary coach like Butch Harmon and then meet Tiger Woods or Rory McIlroy. Or, if I had a foreign group and if we could rewind to London 2012, we’d go to the stadium and watch some athletics then do a cultural tour in London and maybe meet a significant Olympic figure, like Lord Coe or someone from the Royal House. It would definitely be something that money can’t buy.

Q. And finally, if you had a Saturday afternoon off and had to choose one thing to do, would you pick playing a round of golf at Woburn Golf Club or watch West Ham play? West Ham!

Q. What made you decide to set up The Akabusi Company?There are lots of emerging clues that take us onto our next path. While I was competing, I got lots of opportunities to do TV work and was invited to talk about my track career. During that time I realised I had a way with words and an enthusiasm that really connected with people. I recognised an opportunity. Then I was invited to hand out some awards at a sales conference and they made the mistake of giving me the microphone for five minutes – 15 minutes later I still had it! But the immediate feedback I got from the audience really gripped hold of me and that was as near as I was going to get to that feeling in the athletics arena. Within a year, I had set up The Akabusi Company.

Q. When do nerves kick in the most: on the starting blocks or just before you walk onto a stage? They are different types of nerves but I guess I’d say athletics. In the athletic arena, you’re not there by default. You know you’ve worked hard to get there and have done everything you can to be ready for that race. But you’re aware that you’re representing your country and that you’re the best of 65 million people. These nerves aren’t about your ability. They’re more about knowing that there’s no room for error – one strike and you’re out. You don’t get that chance back.

On stage, there’s a different dynamic. Yes, you’ve trained and practiced, but it’s all about opinions. The person that booked you might like you but the person paying the bill might not be happy because he’s looking for something different. Then there’s the audience – 10-15% love you; there’s 10-15% that don’t really care about you. And then there’s the rest of the audience and they can sway either way throughout the course of the talk depending on the other people in the room. I’ve learned along the way that when you think you’ve read an audience, the chances are, you’re not right! I might look out and see someone looking back at me with a blank expression and folded arms but later on they’ll tell me they really connected with what I said. Turns out, they were listening and going through their own journey. I’ve also been there where the audience look like they’re really engaged and laugh at everything I say and you think ‘this is going great’ but actually they’ve had too much to drink!

Q. What do you enjoy most about your work at the company?Without a doubt, it’s the legacy we leave. Later down the line people will write or see me at another event and tell me about the changes they have made after something I’ve said. Although we’re a small company, the difference we make makes me proud and it’s a great feeling to have made that impact in the country of your birth.

Creating happy, positive people is so important. If you’re asking your sales force to perform to exceptionally high levels during the quarter, you need to then be replicating that across the whole year and encouraging teamwork.

Q. Do you think belief comes from ability or ability comes from belief?That is a tough one! It’s a bit chicken and egg. It’s a symbiotic relationship and there’s a resonation between the two. They go side by side. I think ability comes before belief - you have to experience something first and then build the belief. You need to act and then trust in the result of that action to then have the belief that you can take things further.

Q. What does being a founding Director and Chairman at The Akabusi Charitable Trust (TACT) involve? TACT was set up in 2000 to help rural communities in my parents’ homeland of Nigeria. I recognise how blessed I am to have grown up in the UK. I don’t know what I would’ve done if I hadn’t been raised here but I’m sure I wouldn’t have been an international athlete. At TACT we work with widows, young vulnerable women and people with mental illness and have identified the age group of 16-24 as a very important group of people we want to work with and give them an opportunity to learn the skills set and the communication skills appropriate for business. I left school with no qualifications but it was the army that helped me identify my potential and supported me. Five years later I was representing my country. The army provided that infrastructure for me to find

38

Vist the Kriss Akabusi Company www.akabusi.com and the Akabusi Charitable Trust at www.akabusitrust.org

39

motivation worth it’s weight in gold

4040

The objective of this reseller incentive campaign was to help uplift HP’s UK market share of ISS and ESS products by 5% over a six month period.

An effective and engaging sales incentive was crucial to its success and so ‘Peak to Peak’ was launched. During the campaign, users were incentivised to sell more products. The main reseller incentive allowed users to visualise their performance via an interactive online world map with 12 mountains. Each participant created their own avatar which acted as their position marker, making the programme interactive, fun and engaging. The top performers had a chance to win a holiday for two people to one of the destinations on the map.

what we did for HP

5% market share uplift

“

“

Working with Corporate Rewards was an absolute pleasure. Despite our ever changing requirements, the Corporate Rewards team helped shape our thinking and gave practical and innovative guidance at all times. Nothing was too difficult. It was a great partnership with some fantastic results.

UK and Ireland Country Manager

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activity undertaken by Corporate Rewards for Hewlett Packard Reseller incentive campaign

Six month campaign

Bespoke online portal for three target audiences

Brand development

Design implementation

Logo development

Online games to drive engagement

Dashboard reports

Promotional materials

Merchandise

Scheduled communications

Online rewards catalogue

Awards ceremony recognising top performers

Fantastic holidays for two for top performers

Sign up rate to the scheme exceeded original objectives by 17%.

Nearly 950 salespeople from 145 partners signed up to Peak to Peak.

5% uplift target achieved in four months instead of the planned six months.

By campaign end, market share had risen to 56.4%.

delivering great results

42

43

cool digital

we are specialists in building bespoke online incentive and recognition programmes

Working with our own products, we create and build solutions for our clients.

MyRewards - our flexible, white label off the shelf solution can be personalised to meet the demands of your business. MyRewardsPlus - our bespoke online solution built to EXACTLY match your business needs. Or do it yourself with our self-service software that lets you create and manage your own online programme.

Visit our website to read case studies of our work.

www.corporaterewards.co.uk/clients

the impact of a powerful brand

44

Having recently rebranded with Silver-Worldwide.com, we took the opportunity to investigate how brand can impact staff motivation and deliver results to the bottom line of a business. We caught up with creative brand man, Graham Dodridge, CEO of Silver and asked him some probing questions.

We catch up with Graham Dodridge - Creative Director at brand and marketing agency Silver. Graham has more than 20 years experience, working around the world for some of the world’s leading brands such as Adobe, Apple and Microsoft.

Q. What is your definition of brand?Brand is the total experience that customers, suppliers, and the community at large have of an organisation, products or services. It encompasses the way people behave and the culture of an organisation. Brand is everywhere, in every part of what an organisation stands for, produces and delivers. In the age of social media, online interaction and call centre relationship management, good brand governance is very much at the top of the business agenda.

Q. How does good brand governance motivate staff?Everybody wants to be part of a successful organisation, or tribe, whether it’s a teacher in a school, a waiter in a restaurant or a salesman out on the road. Brands must engage everybody connected to the organisation. It’s about communicating the history of the organisation, sharing the challenges it may face and how it uniquely approaches those challenges, as well as the future hopes, dreams and ambitions.

Q. Who have you developed brands for?Over the years, I have built agencies around the world, beginning with the launch of Gyro, now the world’s largest independent B2B agency and more recently Silver, which started out in 2006. During this time, I have worked with some fantastic creatives, expert account managers and marketing planners, to deliver solutions for Microsoft, Cisco and Sun Microsystems, to name but a few.

Most recently, the team at Silver really enjoyed rebranding UK Spanish Tapas chain La Tasca, a recent finalist in The Retailers, Retailer of the Year Award.

Q. What is your favourite branding story?In 1991, I was asked to help increase occupancy of the World Trade Center in New York City by The Port Authority of New York and New Jersey. I’d recently heard the fabulous story of how Allen, Brady and Marsh had beaten Saatchi and Saatchi to win the British Rail account by making its Managing Director Sir Peter Parker wait for 15 minutes in a filthy reception area to illustrate the brand his customerswere experiencing. Suffice to say, they won the account.Armed with the idea of making a big impact, I dressed in pantaloons, buckle shoes, a tunic and a tricorn hat.I stood in the Cumberland Arms in Olympia, London, surrounded by builders, and sank a pint of Dutch

courage, before announcing my presence at the client presentation as Christopher Columbus. When the clients had finished laughing, I was able to present and the account was ours.

Q. Which are your favourite brands and why?Great brands are all about a perfect blend of functional utility and aesthetic beauty, combined with flawless customer service. My favourites would include Bang & Olufson, the ubiquitous Apple and the efficient BMW.

Q. How did you approach the rebrand of Corporate Rewards?The first thing that struck me about Corporate Rewards, was the friendly personality and energetic engagement of all the staff whom I met at Corporate Rewards. I felt it was essential to capture the essence of this and build the brand around it. It is incredible what Corporate Rewards has achieved in just 10 years, transforming the motivation and rewards landscape and that, in many ways, made it easy to tell a powerful story, illustrated in print and online, with some hugely effectivecase studies.

Corporate Rewards were delighted to engage Graham and his team at Silver to work their magic on our brand. Whether you have visited our office recently, met us on our exhibition stand or thumbed through this very brochure, you’ll have experienced first hand the impact Silver has made on our brand.

www.silver-worldwide.com

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the impact of a powerful brand

45

Queen’s Golden Jubilee

England win the Rugby World Cup

Kelly Holmes wins 2 Gold Medals

Britain wins bid to host 2012 Olympics

Gordon Brown takes over as Prime Minister

46


Our focus was mainly IT companies, but we soon realised our service could be applied more widely and started exploring new markets.

First client: Microsoft Within a year, we were working with Hewlett Packard and Dell. These early customers are still with us today.

Moved to our purpose-built office at Iron Cross

Introduced real-time travel rewards.

Moved to our office in Temple Grafton.

Growth of our online offering.

Our rewards catalogue offering expanded as did our number of floor walks.

Started in a small office in Chipping Campden.

over a decade of

MyRewards v3 launches

First prepaid card programme launches – for Williams Lea.

Client Update Tesco, Procter and Gamble, Mitsubishi Electric, Orange, Softcat, Alcoa Europe and Baker and McKenzie.

First online game available on MyRewards

Corporate Rewards have progressed to new levels recently - just see how far we’ve come...

experience

London Heathrow’s Terminal 5 opens

Barack Obama becomes 44th

president of the USEngland win

Ashes in Australia

David Cameron becomes Prime

MinisterQueen’s

Diamond Jubilee

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We complete our 1,000th project

Win C&IT award

Moved to our office at Timothy’s Bridge Road, Stratford-upon-Avon

Client Update Quantum & Microsoft - the first to have a bespoke online platforms.

Corporate Rewards formed its own internal graphic design team: LimeDesign.

First tweet from @CorpRewards

E-cards and nomination module launched on MyRewards for Nestlé

Online scratchcard launchedMyCard prepaid card launched1st edition of more than rewards produced

Instant win and prize codes module launched on MyRewards

experience

48


ST ANTON Excellent location for ski incentives - it’s a stunning resort with one of the most famous après-ski bars in the world! Our standard ski incentive package includes flights, accommodation (chalet/hotel), transfers, all ski equipment, ski instructors and all meals and drinks.

MONACO Hospitality packages to the Monaco Grand Prix include accommodation, flights (where required), full hospitality and great views of the Grand Prix.

NEW YORK Great for shopping, sightseeing, and helicopter tours. The flight time is very reasonable from the UK which is always a bonus.

Can be visited any time of year although our favourite time is just before Christmas to see the lights and get guests in the festive spirit. Enhance incentive trips with a prepaid card such as MyCard for guests to take advantage of the shopping.

ARUBA

SAN FRANCISCO The home of one of our major client’s headquarters. We’ve managed several large scale incentive trips built around an educational and motivational programme with a technical visit to the client’s training centre. After an intense day of training, guests relax and unwind with a sailing regatta, trips to Alcatraz and shopping.

to anywhereCorporate Rewards is as global as it gets, especially as a big part of our job is taking YOU around the world

and everywhere

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AUSTRALIA

AUSTRIA

ROME Marriott Park Rome is one of the largest convention hotels in Europe. Corporate Rewards provided accommodation for over 2,000 delegates for a large IT conference, including breakout sessions and partner exhibition. Corporate Rewards also organised a superb offsite drinks reception and dinner, transporting the guests in a fleet of luxury transfers to a Roman Villa hidden away in a secret part of Rome.

ST PETERSBURG A beautiful cultural destination with lots of tours and sightseeing. The food is fantastic and we had a fabulous meal at Count Stroganov Palace. We organised a private guided tour around the Hermitage Museum - formerly the homes of tsars, the five buildings which comprise the Hermitage now house one of the finest art collections in the world. We also took a private flight around the city in an ex-military helicopter.

Aruba

Australia

Austria

Bali

Barbados

Bermuda

Brazil

Croatia

Cyprus

Czech Republic

Denmark

Egypt

Finland

France

Greece

Hungary

Iceland

Ireland

Italy

Mauritius

Mexico

Morocco

Netherlands

Portugal

Russia

Slovakia

Slovenia

South Africa

Spain

Switzerland

UAE

UK

US

Zambia

and everywhere

50


DAY 1 Having travelled

overnight from the

UK, everyone arrived

in Johannesburg in

the morning and took

an internal flight to

ThornyBush.

After lunch, the group

headed out for an

afternoon and evening

safari and came face-

to-face with some truly

magnificent animals.

The day ended with a

delicious dinner in an open

air boma.

DAY 2There was an early wake up call for our morning safari.

This was followed by breakfast and then it was out again in the Jeeps for an afternoon safari. There were so many animals – elephants, antelope, monkeys, warthogs (they were actually drinking from the hotel pool!), giraffes, rhinos, lions, a cheetah and her adorable cubs, zebras...there are just too many to mention! A surprise bush dinner that evening gave the ideal opportunity to compare photos. It’s amazing just how much we saw in one day!

inside africaDAY 4The group sailed out in the morning for encounters with Great White Sharks.

It was a fabulous experience to be lowered into the sea and get up close to the sharks in the safety of metal cages! The evening meal was at Blues Restaurant before hitting the town again (for those who still had the energy!)

DAY 3The morning of day three was spent transferring to our next location: Cape Town.

There was free time in the afternoon to explore the local area (the group went up in a cable car to get superb views across Cape Town from Table Mountain) and get plenty of rest before a meal at Baiai Restaurant and a night on the town!

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We managed The Greatest Cape reseller sales incentive programme for an IT company, aimed at 200 people across 20 UK resellers. Participants were awarded points for sales achieved and targets met, to spend through an online catalogue. Corporate Rewards took care of the whole programme – building the online platform, designing the branding, creating campaign marketing materials, teasers and a Harley Davidson themed league table.

The grand prize was a five-day all expenses paid trip to South Africa for 20 people and we made sure they had a trip to remember!

our South African experience was beyond my wildest expectation“ “

“What an incredible journey, from start to finish our South African experience was beyond my wildest expectation! Thank you...for inviting me along and providing such great hospitality.”

“So many great memories but a few of my favourites are driving over trees rather than around them, the cheetah cubs – they were just too cute and those Harleys...how cool did we look!”

we organised a great escape to the rainbow nation to experience all it has to offer

inside africaEach guest was driven by

an experienced rider as

we explored well-known

landmarks such as Cape

Point, Boulders and Black

Marlin (where we stopped for

a gourmet picnic).

Guests then left for the

airport later that afternoon

for an overnight flight back to

the UK.

DAY 5

The final day was spent in style as the group took to the road

on Harley Davidson motorcycles!

why Corporate Rewards? ...let us count the ways!

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Award winning agency delivering leading B2B programmes in the UK and abroad

Project Managers are PRINCE2®/ ISP Diploma trained

ISO9001 accredited

Established since 2002

Core leadership team have over 40 years’ combined experience alone

99% of projects delivered on time

Delivered thousands of projects and platforms

Affiliated with Incentive Marketing Association (IMA)

Designers of innovative, bespoke incentive, motivation and recognition, rewards and events programmes globally

Specialists in sales incentives; channel incentives; employee schemes; and customer loyalty programmes

Affiliated with Gift Card & Voucher Association (UKGCVA)

Working with 80+ clients from IT, leisure, travel and manufacturing to FMCG, finance, automotive and public sector

Deliver hundreds of online programmes per year

60% of our clients have worked with us for 4yrs+

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16Deliver 50+ events per year

Number of people registered on our online programmes: 300,000

Average ROI of 1:6 per campaign – we aim for 1:10 return

3 weeks = average time to launch a standard online platform

ATOL protected

Approximately 45% of our online reward programmes are employee reward and recognition schemes

We pride ourselves on our attention to detail, creative abilities and ‘results focused’ approach

shopping by day, cocktails by night

Evening: Start the evening with drinks at the Absolut Ice Bar, sipping drinks from glasses made of ice.

Dinner at Below Zero in the Reindeer Room - perfect for keeping the Christmas spirit going into the night!

End the night at 24 London club (now Bond Club) in a reserved VIP area, sipping Champagne (with sparklers for decoration!).

Sunday Breakfast together before checking out.

Afternoon sightseeing followed by luxury transfers to the train station rounded off the weekend perfectly.

As part of a channel partner sales incentive programme, we organised a top reward in the UK. 40 people won a two-day, one-night weekend trip to London in December. They were helped along with a prepaid card already loaded with money to spend, spend, spend! Saturday morningCheck in to the luxurious 4* Cumberland Hotel, off Oxford Street.

Receive welcome pack on arrival, containing a MyCard Visa prepaid card and an invite to the evening event.

On to the Oxo Tower for a delicious lunch.

Afternoon Shopping spree in London! A member of Corporate Rewards staff was on hand to look after any shopping bags guests wanted to drop off throughout the afternoon, when their hands where full!

The group also fitted in a pre-booked visit to the London Eye to take in the colourful Christmas lights across the capital.


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what better reward than an indulgent weekend in London? Shop, eat and sip cocktails until you drop into your luxury hotel bed.

why prepaid cards are a great rewardThis trip was enhanced by giving guests a prepaid card to spend on whatever they wanted. You can use a prepaid card as a stand-alone reward or part of an ongoing programme:

• Reduces restrictions associated with single store vouchers

• Cards can be used immediately

• Widely accepted and versatile

• Flexible

• Maximum choice

• Easy to order and brand

• Available as single-use, reloadable or virtual

• Available in Sterling, Euros and US Dollars

• Can be loaded with different amounts

shopping by day, cocktails by night

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www.corporaterewards.co.uk/deliver

Campaign brand

Online portal specific to each reseller

Campaign marketing

Branded merchandise

Floor walks and focus days

League tables specific to each reseller

Kit box of collateral for resellers to use

Prizes

End of incentive weekend away

Corporate Rewards designed and delivered:

Shop til you drop!Three month channel incentive programme to raise product awareness

Aimed at 20 distributors and resellers – 1,000 participants

Spot prizes were awarded throughout the campaign. The ultimate prize was a weekend in London

Every Cloud Corporate Rewards’ very own graphic designer, Jack Featherstone, has had his first novel published. Every Cloud was four years in the making and is a post apocalyptic thriller tying in themes from the banking crisis and terrorism.

Jack told more than rewards: “The idea started a few years ago when I was designing my own website. I wanted to base the design around my view of the world and as I started developing it, I thought it would be interesting to start writing some of this stuff down. I kept it a complete secret from everyone until about two years ago.”

Jack went on to tell us that writing the novel has given him the chance to explore his creative side through writing, which he doesn’t get much opportunity to do in his day job. He fed off his ability to visualise, which is so crucial to being a graphic designer.

Corporate Rewards’ people are more than just their jobs

Every Cloud is available on the Kindle now


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Corporate Rewards’ people are more than just their jobs

a highly motivated team

www.facebook.com/ameliaspantry

www.carlmitchellphoto.com

Helen Handy by day: Project Manager; at night: keen baker

Sean Wilkinson by day: Managing Director; at night: keen cyclist

Tanya Crotty by day: Project Manager; at night: nutritional therapist

Matt Redwood by day: Business Development Manager; at night: dance instructor

Claire Constanduros by day: Events Coordinator at night: classically trained singer

Lucy Humby by day: Conference Coordinator; at night: soft furnishings and upholstery fanatic

Carl Mitchell by day: Business Development Manager; at night: digital photography enthusiast

2300 delegates

growing relationships

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725 delegates 1100 delegates

1966 delegates1500 delegates

NetApp is a proprietary computer storage and data management company and a member of the NASDAQ-100.

EMEA partner incentive scheme for technical sales people and involves NetApp hosts, senior executives and top performing partners.

NetApp Champions 2008 - 2011

It was ranked on the Fortune 500 for the first time in 2012. NetApp aims to bring together the world’s most creative and dedicated people to help its clients affordably store, manage, protect and retain their data. Corporate Rewards have been working with NetApp since 2008 and every year our projects get bigger and better. We started out designing and delivering NetApp Champions and now we handle multiple projects for them throughout the year, including their annual Insight conference which has grown year on year and now welcomes over 2,000 employees and partners.

We take care of everything – from flights, accommodation and meals to venue finding and full conference management including break-out sessions, partner exhibition, event website and online registration, an awards ceremony and even the offsite party. Starting with 725 delegates and currently standing at 2,300+ - this conference just keeps growing.

This is an education and training event for NetApp employees and partners on a mass scale.

NetApp Insight conference 2008 - now

The event always involved accommodation at the Clift Hotel; a visit to NetApp’s Executive Briefing Centre at their Sunnyvale headquarters in California; sailing around beautiful Sausalito with a stop at Angel Island for a BBQ and volleyball. Delegates would then have a range of activities to chose from, such as visiting Alcatraz; bike rides around a nature reserve; playing golf; or a shopping trip to a mall. We made sure everyone had some free time, to explore on their own if they wanted to! Evening entertainment was taken care of – one year we hired a cruiser boat and sailed out at sunset under the Golden Gate Bridge, round Alcatraz, while on board we had a meal, drinks and a live band. Another year, we went to Teatro Zinzanni – an unusual and fascinating performance that blends cirque, comedy and caberet served up with a five-course gourmet meal.

725 delegates1100 delegates

1966 delegates

2300 delegates

1500 delegates

5959

growing relationships1100 delegates

in the years we have worked with NetApp, we’ve noticed great results.

A high level two-day event that brings together senior management from top partners across EMEA to share NetApp’s vision and direction and build NetApp mindshare in order to secure ongoing investment by their partners.

A key feature is the ability for distributors to use marketing funds and run multiple NetApp solutions and incentives for their customers.

The Summit hosts around 150 delegates each year and has been held across Europe.

An online incentive programme where NetApp distributors motivate their resellers to win prizes or collect points for certain incentives.

NetApp Partner Summit 2010 - now

NetApp Prize Centre - launched 2011 - ongoing

ensure all the gaps are filled to make sure each project we work on is always a success. I am always impressed by the creativity of the staff at Corporate Rewards and their desire to go the extra mile to ensure that Microsoft and our business partners see great results.

Q. What do you value most about working with Corporate Rewards?I value the high level of service we receive with each of our often varied and demanding projects. I know that I can be assured that we will get delivery of the project on time and within the defined budgets and I can trust the team at Corporate Rewards to think of all the things that I may often overlook in terms of the finer details.

Q. What motivates you?I am motivated by ensuring that Microsoft receives the highest levels of satisfaction from our customers. There are many things that contribute to how our partners feel about us but I know that the services that Corporate Rewards provide often form an important factor in how our customers feel about how Microsoft help them achieve their business goals and motivate their own internal sales teams.

Microsoft were Corporate Rewards’ very first customer in 2002 and we’ve been working together ever since. We’ve successfully created and delivered channel partner incentive programmes, run team building events and product training and have worked directly with Microsoft partners to deliver partner events. Hear what they have to say about working with us... Q. What have you worked with Corporate Rewards on?Corporate Rewards have helped us launch new products such as Windows 7 and Office 2010 within call centres in the UK; designed and implemented sales incentives with our partners; created and hosted incentive trips to various locations in the UK and around the world; and provided sales assets and marketing materials such as banners, branded clothing and even stationery.

Q. What’s your experience of working with Corporate Rewards?My experience has always been positive. The team know the way we work and are very proactive once we have provided a brief to

Achieving our client’s aspirations and exceeding their expectations


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Microsoft Partner Account Manager

“Corporate Rewards have helped Microsoft deliver many successful campaigns to our partners over the last 10 years. There is no job too big or small and we know we can depend on them to deliver the project on time and on budget. The success of our business depends on being able to maintain the mindshare of the partners that sell our products. This means that we have to keep raising the bar to stay ahead of the competition; Corporate Rewards help us to do this.”

“ there is no job too big or small

“

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what are you waiting for?

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Our clients know they can trust us to deliver the right results, whatever it takes. And they know that we’ll keep on doing it for them time after time. Because if we don’t, then they wouldn’t be our clients for much longer. And that’s something we never, ever forget.

Online programmes

MyRewards

MyRewardsPlus

Self service platforms

Global programmes

Sales incentives

Channel incentives

Employee engagement

Customer loyalty

Reward and recognition

Online scratchcards

Prepaid cards

Rewards

Conferences

Floor walks

Focus days

Incentive travel

Hospitality

Team events

Product launches

Parties

Motivation

we offer the whole package – from helping you scope out what you need, through to developing the whole programme, delivering it and monitoring its impact and success

Call us 0370 405 2020From outside the UK +44 (0)1789 404020Email us [email protected]

what are you waiting for?

www.corporaterewards.co.uk

Documents

Corporate Rewards - More Than Rewards