Cosmetics from Poland · 2013. 9. 30. · Project co-financed by the European Union from the European Regional Development Fund. Cosmetics from Poland Why Polandhasbecame the 6 th

Project co-financed by the European Union from the European Regional Development Fund.

Cosmetics from PolandWhy Poland has became the 6th exporter of cosmetics in Europe

SPC House of Media

27th September 2013

Warsaw, Poland


Who are we?

SPC House of Media is the Polish advertisingagency. We do PR, media planning and buying.

We run the Programme to Promote PolishCosmetics Industry on Foreign Markets for thePolish Ministry of Economy.

Aleksandra Kretkowska – project manager ofthe Programme



History of the Polish industry

Did you know…

Helena Rubinstein,

Max Factor,

dr Oscar Troplowitz (founder of Beiersdorf)

were all born in Poland

(in: Krakow, Lodz, Silesia)?


History of the Polish industry

After the World War I (1918)

• Blooming of the Polish cosmetic industry,

• New cosmetic companies established (some are still

operating today, e.g.: Miraculum, Loton)

After the World War II (1945)

• Nationalisation of the industry,

• Pollena national “corporation” established,

• Poland becomes “beauty centre” for Central and Eastern

Europe, exporting luxury brands to all neighbouring socialist countries

After the collapse of communism (1989)

• Privatisation,

• New Polish companies established,

• Foreign corporations built or renovate their cosmetic factories

in Poland.


Cosmetic branch today

SIZE

• More than 3 000 cosmetic producers,

• Mixture of global cosmetic concerns, big & medium Polish producers and

hundreds of small producers and boutique brands,

• Producers of all kinds of cosmetics (skin care, make up and hair; products for

mass market and professional ones, luxury and affordable etc.)

• Additionally, also hundreds of laboratories, research, chemical and

biotechnological companies and, finally, packaging and container producers.

• Polish companies can base the whole production process in Poland – from the

very first concept, through tests and research, to production and packaging right

until the final product.

• 50% of the Polish market of body and face-care cosmetics (38 million consumers)

belongs to local Polish brands.



KNOW HOW

• 100 years of experience, know how,

• Cosmetology and cosmetics chemistry taught on

different levels at 54 academic centres,

• Advanced R&D, 25% of employees of cosmetic

companies works in R&D departments,

• European Union standards.

FLEXIBILITY

• Central location of Poland in Europe: creating a geographic and cultural bridge between the

markets of Western and those of Central-East Europe; very advantageous for the chain of

supplies, facilitating access both to clients and to the raw products used in cosmetic

production.

• Employment costs in Poland still belong to the lowest in Europe.



Top quality,

competitive prices


Cosmetic production

- zł

1 000 000 zł

2 000 000 zł

3 000 000 zł

4 000 000 zł

5 000 000 zł

6 000 000 zł

2009 2010 2011

Value of sold production

Perfumes and

toilet preparations

Soap and

detergents,

cleaning and

polishing

preparations

*Source: GUS, Polish Central Statistical Office, Warsaw, June 2012


Cosmetic production

0

20 000

40 000

60 000

80 000

100 000

120 000

2000 2005 2006 2007 2008 2009 2010 2011

Ton

es

Production in tones

Soap etc.

Hair care

*Source: GUS, Polish Central Statistical Office, Warsaw, June 2012


Export growth 2001-2011

*Source: Euromonitor, 2012


Export growth 2010-2012

*Source: GUS, Polish Central Statistical Office, 2013

€ -

€ 500 000 000

€ 1 000 000 000

€ 1 500 000 000

€ 2 000 000 000

€ 2 500 000 000

2010 2011 2012 2013, I quater

Export € 1 849 482 74 € 1 918 167 00 € 2 048 405 71 € 511 181 165

Export of Polish cosmetics and fragnances

Steady growth

of ~5% a year


Export position

*Source: Cosmetic Europe Association, Eurostat, 2012

Poland is the 6th cosmetic exporter in the EU:

1. France

2. Germany

3. Italy

4. Great Britain

5. Spain

6. Poland


Export by regions

€ -

€ 200 000 000

€ 400 000 000

€ 600 000 000

€ 800 000 000

€ 1 000 000 000

€ 1 200 000 000

€ 1 400 000 000

European Union Central and

Eastern Europe

Developing

countries

Other

Export in 2012 by regions

*Source: GUS, Polish Central Statistical Office, 2013


Export by countries

*Source: GUS, Polish

Central Statistical

Office, 2013

Top 15

countries

in 2012

No Country Value in EUR

1 Russia € 310 463 133

2 Great Britain € 250 508 400

3 Germany € 214 013 321

4 Ukraine € 114 646 434

5 Netherlands € 98 746 360

6 Spain € 96 971 903

7 Italy € 94 083 326

8 Hungary € 78 678 567

9 Turkey € 77 979 889

10 Czech Republic € 77 370 347

11 Romania € 64 424 386

12 France € 64 291 196

13 Kazachstan € 37 474 105

14 Lithuania € 34 546 600

15 South African Republic € 33 211 048

29 USA € 10 280 264

87 China € 273 592

93 Brazil € 210 405


The Promotion Programme

• Cosmetic industry was chosen one of 15 champion industries to promote Polish

industry abroad by the Polish Ministry of Economy.

• Special Promotion Programme for it was being established. Its aim is to promote

abroad cosmetic producers from Poland. The first edition takes place in 2012-

2015. More than 50 companies takes part in it.

• The programme enables the Polish National Pavilion to appear at the most

important international cosmetics fairs, such as: Cosmoprof, Cosmoprof Asia,

Beauty World Middle East, Intercharm, Beauty Eurasia…

• Polish companies also go on numerous foreign trade missions and to seminars,

as well as host foreign contractors and journalists in Poland (study tours).

• We also organize an international PR & advertising campaign for the industry,

and a portal: http://www.polishcosmetics.pl/en/ and many others.


Polish National Pavilion










Advertising campaign


www.polishcosmetics.pl

� Catalogue of

Polish producers

� Industry data

� News

� ….


Thank you for your attention!

If you have any questions,

please do not hesitate to contact us!

Documents

Cosmetics from Poland · 2013. 9. 30. · Project co-financed by the European Union from the European Regional Development Fund. Cosmetics from Poland Why Polandhasbecame the 6 th