Costs of Production (Ch 8)

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    Cost of Production Short and Long Run

    Chapter 8 and Week 7

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    Costs

    Why do we care about them so much?Costs determine:

    Firm supply function

    Structure of industry (competitive,monopoly,)

    Profits

    Costs are determined by: Production technology

    Price of inputs

    2

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    Copyright 2012 John Wiley & Sons, Inc. 3

    Learning Objectives

    Delineate the nature of a firms cost explicit as wellas implicitOpportunity Cost.

    Outline how cost is likely to vary with output in theshort run and various measures of short-run cost.

    Detail the typical shapes of a firms short-run costcurves.

    See how a firm will choose to combine inputs in itsproduction process in the long run when all inputs

    are variable. Show how input price changes affect a firms cost

    curves.(continued)

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    Copyright 2012John Wiley & Sons, Inc. 4

    Learning Objectives (continued)

    Differentiate between a firms long-run and short-run cost curves.

    Understand how the minimum efficient scale ofproduction is related to market structure.

    Quick note on how cost functions can beempirically estimated through surveys andregression analysis.

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    Opportunity Cost

    Opportunity cost: the cost of something is whatyou have to give up to get it.

    Value of the highest forsaken alternative

    What is the opportunity cost of

    Coming to class?

    Going to university? Male vs. Female ? (Groups)

    5

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    Question

    Connor is sitting at home studying microeconomicson Friday night. He says:

    - If Id worked tonight, Id have made $100

    - If I

    d stayed at home and played on-line poker, I

    dhave made $150.

    - He concludes the opportunity cost of sitting athome studying is $100+$150 or $250.

    Has he studied enough, or should he studysome more?

    6

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    Official Slogan for O.C.

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    There is no such thing as a free lunch!

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    8

    The Profits of a Firm

    Accounting Profits

    Total Revenues Total Costs*

    * Explicit costs

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    Costs & the Profits of a Firm

    Explicit Costs Expenses that business managers must take

    account of because they must actually be paid outby the firm, e.g. purchase inputs from other parties,

    wages paid to employees,

    Implicit Costs

    Expenses that business managers do not have topay out of pocket, e.g., cost of using own resourcesvs could have been used elsewhere.

    Opportunity Cost

    Reflects both explicit and implicit costs

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    9

    Economic Profit and OptimalDecision Making

    Economic Profit

    The difference between total revenues and

    the opportunity cost of all factors ofproduction.

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    Copyright 2012 Pearson Canada Inc.,Toronto, Ontario 11

    The Profits of a Firm

    Accounting Profits Versus Economic Profits

    or

    Economic profits = total revenues (explicit+implicit costs)

    Economic profits = total revenues total opportunity cost of all inputs used

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    Copyright 2012 Pearson Canada Inc.,Toronto, Ontario 12

    The Profits of a Firm

    Total revenues(gross sales)

    Economiccosts =

    accounting

    costs+normal rateof return oninvestment(opportunity

    cost of capital)

    +all otherimplicitcosts

    Total revenues(gross sales)

    Accounting

    costs

    Normal rate ofreturn on

    investment=

    opportunity costof capital +

    any otherimplicit costs

    Economic profit

    Accountingprofit

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    Some Terminology

    Sunk costs*: Once incurred, cannot berecovered.

    Avoidable costs: Need not be incurred

    Example: After getting 25% on your firsttest, you decide to drop ECON 2001.Which costs are sunk? Partiallyavoidable?

    * unavoidable

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    14

    Ignore sunk costs.

    Economic Decision Making

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    More terminology

    Fixed costs. Unavoidable. Have to beincurred regardless of level of outputproduced, e.g. safety testing for new

    pharmaceuticals, rent paid per month

    Variable costs. Avoidable. Only have toincur if you actually produce output, e.g.,

    labour, raw materials

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    Short-Run Cost

    To produce more output in the short run, thefirm must employ more labour, which meansthat it must increase its costs.

    We describe the way a firms costs changeas total product changes by using three costconcepts and three types of cost curve:

    Total cost Marginal cost

    Average cost

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    Total Cost

    A firms total cost(TC) is the cost of allresourcesused.

    Total fixed cost(TFC) is the cost of the firm

    s fixedinputs. Fixed costs do not change with output.

    Total variable cost(TVC) is the cost of the firmsvariable inputs. Variable costs do change with output.

    TC= TFC+ TVC

    Short-Run Cost

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    Total fixed cost is the sameat each output level.

    Total variable costincreases as outputincreases.

    Total cost, which is the sumof TFCand TVCalsoincreases as outputincreases.

    Short-Run Cost

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    Behind Cost Relationships

    A firms costs are determined by itsproduction function: Input combinations (quantities)

    Input prices

    The shape of the TVC curve is determined bythe shape of the TP curve, which in turn

    reflects diminishing marginal returns.

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    The TVC curve getsits shape from the TP

    curve.

    Notice that the TPcurvebecomes steeper at low outputlevels and then less steep athigh output levels.

    In contrast, the TVCcurvebecomes less steep at lowoutput levels and steeper athigh output levels.

    Short-Run Cost

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    To see therelationship betweenthe TVCcurve andthe TPcurve, lets look

    again at the TPcurve.

    But let us add a second x-axisto measure total variable cost.

    1 worker costs $25; 2 workers cost

    $50: and so on, so the two x-axesline up.

    Short-Run Cost

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    We can replace thequantity of labour onthe x-axis with totalvariable cost.

    When we do that, we mustchange the name of the curve. Itis now the TVCcurve.

    But it is graphed with cost onthe x-axis and output on the y-

    axis.

    Short-Run Cost

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    Marginal Cost

    Marginal cost(MC) is the increase in total cost thatresults from a one-unit increase in total product.

    Over the output range with increasing marginalreturns, marginal cost falls as output increases.

    Over the output range with diminishing marginalreturns, marginal cost rises as output increases.

    Short-Run Cost

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    Average Cost

    Average cost measures can be derived from each ofthe total cost measures:

    Average fixed cost(AFC) is total fixed cost per unitof output.

    Average variable cost(AVC) is total variable costper unit of output.

    Average total cost(ATC) is total cost per unit ofoutput.

    ATC = AFC + AVC

    Short-Run Cost

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    The AFCcurve shows thataverage fixed cost falls asoutput increases.

    The AVCcurve is U-shaped. As

    output increases, average variablecost falls to a minimum and thenincreases.

    Short-Run Cost

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    The ATCcurve isalso U-shaped.

    The MCcurve is very special.

    The outputs over which AVCisfalling, MCis below AVC.

    The outputs over which AVCisrising, MCis above AVC.

    The output at which AVC is attheminimum, MCequals AVC.

    Short-Run Cost

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    Similarly, the outputs overwhich ATCis falling, MCis

    below ATC.The outputs over whichATCis rising, MCis aboveATC.

    At the minimum ATC, MCequals ATC.

    Short-Run Cost

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    Product & CostRelationship

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    Copyright 2012 John Wiley & Sons, Inc. 36

    Table 8.1

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    Copyright 2012 John Wiley & Sons, Inc. 37

    Figure 8.2 - Short-Run Total and Per-UnitCost Curves

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    Shifts in Cost Curves

    The position of a firms cost curves dependon two factors:

    - Technology

    - Prices of factors of production

    Short-Run Cost

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    Technology Technological change influences both the productivity

    curves and the cost curves.

    An increase in productivity shifts the AP and MPcurves upward and the ATC and MC curvesdownward.

    If a technological advance brings more capital andless labour into use, fixed costs increase and variable

    costs decrease. In this case, ATC increases at low output levels and

    decreases at high output levels.

    Short-Run Cost

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    Prices of Factors of Production

    An increase in the price of a factor of productionincreases costs and shifts the cost curves.

    An increase in a fixedcost shifts the total cost (TC)and average total cost (ATC) curves upward butdoes notshift the marginal cost (MC) curve.

    An increase in a variablecost shifts the total cost

    (TC), average total cost (ATC), and marginal cost(MC) curves upward.

    Short-Run Cost

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    Group Problem

    Copyright 2012 John Wiley & Sons, Inc. 41

    No Pain No Gain Inc is a dental practice advocating a naturalapproach to dentistryspecializing in root canal operations noNovocain! If output is measured as # of root canals performed on a dailybasis, define the following measures of their SR cost: TFC, TVC, TC,MC, AFC, AVC & ATC., then fill in the spaces in the table below:

    Output TFC TVC TC MC AFC AVC ATC

    1 $100 $50

    2 $30

    3 $40

    4 $270

    5 $70

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    Answer

    Copyright 2012 John Wiley & Sons, Inc. 42

    TFC is total fixed cost which consists of the costs incurred by thefirm that do not depend on how much output it produces.

    TVC is total variable cost and consists of the costs incurred by thefirm that depend on how much output it produces.

    TC (Total Cost) = TFC + TVC

    MC (Marginal Cost) = the change in total cost that results from aone-unit change in output

    AFC (Average Fixed Cost) = TFC/output.;AVC(Average Variable Cost) = TVC/output;ATC (Average Total Cost) = TC/output.ATC= AFC + AFC

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    Answer Contd

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    Output TFC TVC TC MC AFC AVC ATC

    1 $100 $50 $150 $50 $100 $50 $150

    2 $100 $80 $180 $30 $50 $40 $90

    3 $100 $120 $220 $40 $33.3 $40 $73.3

    4 $100 $170 $270 $50 $25 $42.5 $67.5

    5 $100 $250 $350 $80 $20 $50 $70

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    44

    http://www.youtube.com/watch?v=S3iLMfm6CGY&feature=related

    Cost Curves in 60 seconds!

    http://www.youtube.com/watch?v=S3iLMfm6CGY&feature=relatedhttp://www.youtube.com/watch?v=S3iLMfm6CGY&feature=related
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    Copyright 2012 John Wiley & Sons, Inc. 45

    Isocost LineLong Run

    An isocost line is a line that identifies all thecombinations of capital and labor, two factorinputs, that can be purchased at a given totalcost.

    The line intersects each axis at the quantityof that input that the firm could purchase ifonly that input were purchased.

    Slope = - w (w = wage; r = rent)

    r

    Fi 8 4 I t Li d

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    Copyright 2012 John Wiley & Sons, Inc. 46

    Figure 8.4 - Isocost Lines andthe Long-Run Expansion Path

    MRTS = - wr

    The expansion path is a curve formed by connecting the points of tangency between isocost lines and the highestrespective attainable isoquants.

    - wr

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    Copyright 2012 John Wiley & Sons, Inc. 47

    Least Costly Input Combination

    A point of tangency between an isocostline and an isoquant show the leastcostly way of producing a given output

    level. Alternatively, a point of tangency shows

    the maximum output attainable at a

    given cost as well as the minimum costnecessary to produce that output.

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    Copyright 2012 John Wiley & Sons, Inc. 48

    Interpreting the Tangency Points

    Golden rule of cost minimization: Tominimize cost, the firm should employ inputsin such a way that the MP per dollar spentis equal across all inputs.

    Pts A, B, C all symbolized by (5), (6), and (7).

    If the firm is not prod cing at a

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    Copyright 2012 John Wiley & Sons, Inc. 49

    If the firm is not producing at atangency point

    Whenever MPL/w > MPK/r, a firmcan increase output withoutincreasing production cost by

    shifting outlays from capital to labor. Whenever MPL/w < MPK/r, a firm

    can increase output without

    increasing production cost byshifting outlays from labor to capital.

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    Moneyball

    50

    http://www.youtube.com/watch?v=AiAHlZVgXjk

    http://www.youtube.com/watch?v=AiAHlZVgXjkhttp://www.youtube.com/watch?v=AiAHlZVgXjk
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    Copyright 2012 John Wiley & Sons, Inc. 51

    Is Production Cost Minimized?

    Cost minimization is a necessary conditionfor but not the same as profitmaximization

    Cost minimization occurs at all points on theexpansion path, but profit maximization

    involves selecting the most profitable outputfrom among those on the expansion path.

    T bl 8 2 Th P d ti it G i

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    Copyright 2012 John Wiley & Sons, Inc. 52

    Table 8.2 The Productivity Gainsfrom Privatization

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    Long-Run Cost Curves

    LTC shows the minimum cost at which each rate ofoutput may be produced,just as the expansion pathdoes.

    LMC and LAC are derived from the LTC in the sameway that the short-run marginal and average curvesare derived from the short-run total cost curve.

    LAC is U-shapedwhy? Economies of scale

    Diseconomies of scale

    Copyright 2012 John Wiley & Sons, Inc. 53

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    Figure 8.6 - Long-Run Cost Curves

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    Economies of Scale and

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    Copyright 2012 John Wiley & Sons, Inc. 55

    Economies of Scale andDiseconomies of Scale

    Economies of scale a situation in which afirm can increase its output more thanproportionally to its total input cost

    Reflects increasing returns to scale

    Diseconomies of scale a situation inwhich a firms output increases less than

    proportionally to its total input cost Reflects decreasing returns to scale

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    The Long Run and Short Run Revisited

    Long-run average cost curve (LAC): thelowest average cost attainable when allinputs are variable.

    Each point on the LAC is associated with adifferent short-run scale of operation thatthe firm could choose.

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    Copyright 2012 Pearson Canada Inc.,

    Toronto, Ontario 57

    Long Run Cost Curves

    Output per Time Period

    AverageCost(dollarsp

    erunitofoutput)

    Output per Time Period

    A

    verageCost(dollarsperunitofoutpu

    t)

    SAC1

    SAC2

    Q1

    C2

    C1

    C3

    C4

    Q2

    SAC3

    Build plant 1 ifexpected output

    at Q1.

    Build plant 2 ifexpected output

    at Q2.

    SAC1

    SAC2

    SAC3SAC4

    SAC5SAC6

    SAC7SAC8

    LAC

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    Long Run Cost Curves

    Long-Run Average Cost Curve

    Differ among firms and industries.

    The locus of points representing theminimum unit cost of producing any givenrate of output, given current technology andresource prices.

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    Long Run Cost Curves

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    Output per Year

    Long-RunAverageCosts

    (dollarspe

    runit)

    LAC

    Economies of scale are features of afirms technology that lead to fallinglong-run average cost as outputincreasese.g. specialization,

    innovation,

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    Long Run Cost Curves

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    Output per Year

    Long-RunAverageCosts

    (dollarsperunit)

    LAC

    Constant returns to scale arefeatures of a firms technology thatlead to constant long-run average costas output increases.

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    Long Run Cost Curves

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    Output per

    Long-RunAverageCosts

    (dollarspe

    runit)

    LAC

    Diseconomies of scale are features of afirms technology that lead to rising long-run

    average cost as output increases

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    Copyright 2012 Pearson Canada Inc.,

    Toronto, Ontario 62

    Long Run Cost Curves

    Reasons for Diseconomies of Scale

    Limits to the efficient functioning of

    management. A more than proportionate increase in

    managers and staff people may be neededas plant size grows, because of increasing

    costs of information and communication.

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    Copyright 2012 Pearson Canada Inc.,

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    Long Run Cost Curves

    Output per Time Period

    Long-RunAverageCosts

    (dollarspe

    ryear)

    0 10 1,000

    A B

    Point A is the minimum efficientscale because it is the point at whichthe output reaches minimum costs.

    Importance of Cost Curves to Market

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    Importance of Cost Curves to MarketStructure

    Minimum efficient scale the scale ofoperations at which average cost per unitreaches a minimum

    Impact on industry structure Number of firms

    Proportion of industry output by each firm

    Degree of competition

    Copyright 2012 John Wiley & Sons, Inc. 64

    Figure 8 3 Minimum Efficient Plant

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    Figure 8.3 Minimum Efficient PlantScales

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    Group Problem

    Copyright 2012 John Wiley & Sons, Inc. 66

    In the U.S., more than 50 firms produce textiles, but only3 produce automobiles. This statistic shows that theGovernment anti-monopoly policy has been applied moreharshly to the textile industry than to the automobile industry.

    Can you give an alternative explanation for the differencein the number of firms in the 2 industries?

    A

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    Answer

    Copyright 2012 John Wiley & Sons, Inc. 67

    The minimum efficient scale is much larger for the

    automobile industry than it is for textiles, so there is not

    room for many car companies while a larger number of

    textile companies can exist in the same market.

    L i b D i

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    Learning by Doing

    Learning by doing is associated with improvements inproductivity resulting from a firms cumulative outputexperience

    Advantages of Learning by Doing to Pioneering Firms Attainment of lower production costs

    Incentive to produce more in any given period

    Limits to Advantages: Benefits spill over to other firms

    New products can give newer firms a competitive advantage

    Copyright 2012 John Wiley & Sons, Inc. 68

    Figure 8 8 - Learning by Doing Versus

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    Figure 8.8 Learning by Doing VersusEconomies of Scale

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    Copyright 2012 John Wiley & Sons, Inc. 70

    Estimating Cost Functions

    Techniques: Surveys

    New entrant/survivor technique method fordetermining the minimum efficient scale of

    production in an industry based oninvestigating the plant sizes either being builtor used by firms in the industry

    Econometric specification

    A di

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    Appendix

    71

    Additional Info for you!

    Th P fi f Fi

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    The Profits of a Firm

    Opportunity Cost of Capital

    The normal rate of return*, or theavailable return on the next-best

    alternative investment.

    *Normal Rate of Return: The amount that must be paid to aninvestor to induce investment in a

    business.

    E A P fi E l

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    Here is an example of how economic profits and accounting profits differ. Imagine that two years after receiving yourcollege degree your annual salary as an assistant store manager is $28,000, you own a building that rents for $10,000

    yearly, and your financial assets generate $3,000 per year in interest. On New Years Day, after deciding to be your ownboss, you quit your job, evict your tenants, and use your financial assets to establish a pogo-stick shop. At the end of the

    year, your books tell the following story:

    Salary $28,000Rent $10,000Interest $3,000

    Total Implicit Costs$41,000;

    Congratulations, your

    bookkeeper pipes up, youmade aHold it just a moment, you say, I have studied economics. You forgot to subtract my implicit costs. Being in this

    business caused me to lose as income:Salary $28,000Therefore, Ive had an

    economic profit thatsnegative, a loss of $36,000This business is a loser!

    Econ vs. Acctg Profit Example