Embed Size (px)
Citation preview
Council of Chief State School Officers
February 24, 2015
Communicating Effectively about Teacher Equity
Welcome to the Communications and Stakeholder Engagement Webinar!
The Webinar will begin at approximately 2:00 p.m. ET
All participants are muted upon entry into the meeting and will be un-muted on an individual basis for the question and answer portion of the presentation.
During the question and answer portion of the presentation you may ask questions.
Type your question to Janice Poda in the Chat panel below the participant list and clicking “Send”.
If you need assistance during today’s webinar, please contact Angie Andersen at [email protected] or call 202-336-7013.
Today’s Objectives
Learn ideas for how you can improve internal communications
Get a few strategies to engage stakeholders effectively
Begin to communicate about your state’s teacher equity plan
Hear from a successful state example Share information about and highlight tools available
on the EASN Communities360 websiteProvide details about the launch of EASN
Communities of Practice
COUNCIL OF CHIEF STATE SCHOOL OFFICERS
Melissa McGrath
Director of Communications
Create an Internal Process
Develop one presentation
Write one set of talking
points
Create a single
webpage
Create an Internal Process
Things to consider: Who is your SEA’s point person for collecting
stakeholder feedback and input?What process will you use to collect input
from stakeholders, track it and respond to it? What other initiatives are happening in your
State that require stakeholder input?
Comprehensive Approach
Integrate, rather than duplicate.
Consider all the ways you need to engage stakeholders in the next year: Waiver Renewal Teacher Equity Legislative session Other state initiatives
Stakeholders to Engage
Students Teachers
ParentsCivil Rights Organizations
Higher Education
Business Community
Ways to Engage Stakeholders
One-on-One meetingsTown Hall meetings or public forums Focus groups Surveys Committee/Working Group/Task Force Phone Calls E-mail correspondence Public comment via website
Choose Multiple Tactics
Provide options for face-to-face and electronic feedback
Consider other factors: Regionalism Demographics Leaders of groups versus practitioners
Don’t Forget: Previous Work
Consider: What have you done in the past? Consider your work with stakeholder groups on
this issue in the past as well as the present.
Document Everything!
Set up a process today for how you will collect every time you interact with stakeholders on teacher equity.
Things to consider collecting: Details of the interaction Date and time Point of Contact Feedback Did you make a change based on this feedback?
Create an Ongoing Process
Consider your state’s comprehensive approach. What meetings occur regularly? How will we gather feedback often? What is our feedback loop?
Build External Communications
Create an External Plan
Develop talking points for your external communications: Work closely with your state communications
director.Establish your key message.Find the positive news and be honest about
challenges. Review your data profile.
Communication Opportunities
Release the plan
Meeting with Stakeholders
Public speech or call to action
Draft plan for public
comment
Resources
Center on Great Teachers & Leaders toolkit:
http://www.gtlcenter.org/learning-hub/equitable-access-toolkit
Contacts
Contacts:
Melissa McGrath, CCSSO
Judy Ennis, Great Teachers & Leaders
MASSACHUSETTS DEPARTMENT OF ELEMENTARY AND SECONDARY
EDUCATION
Aviva Baff
Educator Development
MassachusettsDepartment of Elementaryand Secondary Education
Approach to Stakeholder Engagement
Aviva BaffEducator Quality CoordinatorCenter for Educator Effectiveness
21
Building our Equitable Access Team
Massachusetts Department of Elementary and Secondary Education
Internal Team Center for Educator Effectiveness Data Analysis and Reporting Unit Planning, Research and Delivery Systems
External Support Northeast Comprehensive Center (NCC)
Meeting Structure Weekly and biweekly meetings
22
Internal Conversations and Inventory
Massachusetts Department of Elementary and Secondary Education
Commissioner and Senior LeadershipIndividual Department/Unit MeetingsSystems, Programs and PlatformsESEA Flexibility Waiver Team
23
Planning for Stakeholder Engagement
Massachusetts Department of Elementary and Secondary Education
Initial Engagement (December-January) Joining existing meetings
Targeted Engagement (January-March) Joining existing meetings Focus Groups
Follow up Engagement (April-May) Equity Plan draft feedback (targeted sections)
Contact Information
Aviva Baff
Massachusetts Department of Elementary and Secondary Education
Question and Answer
Type your question to Janice Poda in the Chat panel below the participant list and clicking “Send”.
EQUITABLE ACCESS SUPPORT NETWORK
Monica Young
AEM
27
State Support
Center on Great
Teachers and Leaders
CCSSO
Comprehensive Centers
Equity Assistance
Centers
Equitable Access Support Network (EASN)
ED / Office of State Support
Role of the Equitable Access Support Network
29
EASN Communities 360⁰https://easn.grads360.org
Apply for State
Coaching support!
Webinar Series Links
New to this site? Click
here for helpful
tutorials.
Links to all of our partners
30
Email EASN to request
assistance
Click on a link to join
EASN Communitie
s of Practice
Access tools and resources
to support equity plan
development
https://easn.grads360.orgClick on the outer circle to go to a different
page
Learn about EASN
31
https://easn.grads360.org
Participate in log-in access
only discussions with other
States
View upcoming EASN and
partner events
Use the EASN Readiness Tool as a guide to
develop your plan
32
Launch of EASN Communities of Practice
• Phase-in of four Communities of Practice (CoP)• Provide and facilitate a supportive peer network to help states
successfully develop equity plans
• Provide resources, tools and assistance and encourage state collaboration and sharing of best practices
• Managed through the Communities360⁰ website
Policy and Programs CoP: Webinar Series begins March 3rd at 1pm EST Title: State Experiences Developing Draft Equity Plans As a result of participation in this webinar, States will:
• Understand the purpose of the policy and programs community of practice
• Learn strategies for conducting a root cause analysis
• Use analysis to identify strategies to address inequitable access
• Learn how Missouri and Tennessee conducted root cause analyses and identified strategies to address inequitable access
Thank you
Thank you for attending today’s webinar. If you have additional questions, please contact Janice Poda at [email protected]
