Reputation

Satisfaction

22%

26%

33%

31%

57%

50%

38%

34%

10%

11%

23%

23%

14%

16%

Males are dominant in decision making of both household electronics as well as automotive. Females are mostly the part of decision making.

I am the final decision makerI am part of the family members that takes decision

I do not get involved in the decision making process

ELECTRONICS63%

34%

02%

AUTOMOTIVE65%

38%

02%

ELECTRONICS AUTOMOTIVE38%

56%

06%

34%

59%

07%

20%

13%

15%

at tu iop ne R

acf ts ii ot naS

33%

USA

35%

at tu iop ne R

acf ts ii ot naS

FRANCE

24% 24%

at tu iop ne R

acf ts ii ot naS

CZECHREPUBLIC

19% 19%

at tu iop ne R

acf ts ii ot naS

ITALY

26% 25%

at tu iop ne R

acf ts ii ot naS

INDIA

31% 34%

at tu iop ne R

acf ts ii ot naS

GERMANY

49% 48%

at tu iop ne R

acf ts ii ot naS

SWEDEN

24% 23%

at tu iop ne R

acf ts ii ot naS

KOREA

27% 28%

at tu iop ne R

acf ts ii ot naS

JAPAN

43%48%

Categories of electronics that are alive and growingi.e. currently used and future buying intention

OWNED

Following are the categories of electronics where there is saturation on buying and people don't have them on ‘to have’ list anymore

CRT TV41% 21%

Video Camera39% 30%

Stereo Audio System50% 24%

Home Theatre System42% 39%Personal Computer71% 26%

Air Conditioner61% 55%

62% 47%Microwave Oven

72% 49%Digital Camera

73% 51%Smartphones

41% 52%Tablet

74% 56%Laptop

INTEND TO BUY NEXT ONE YEAR

Over 50% of the people 'always' think about the country where the brand belongs to while buying these electronics

LCT/LCD TV Smartphones Tablet Laptop

58%51%51%51%

Reputation of electronic brands vs Satisfactionwith the brands with respect to

the countries they are produced in

Reputation of automotive brands vs Satisfaction received from brands with respect

to the countries they are produced in

Country Association with Electronics & Automobiles Produced

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Automobiles

Electronics

Majority of respondents could associate automakers like Audi, BMW, Maruti Suzuki,

Honda, Hyundai etc with the countries of their origin, but some like Skoda, Renault & Volvo

could not get enough recall