Course Curriculum, Batch: 2015-2017 1 - IMS Ghaziabad · 06 BM-1106 Information Technology for Management 03 30 07 BM-1107 Managerial Communication 03 30 08 BM-1108 Personal & Professional

Course Curriculum, Batch: 2015-2017 1

INSTITUTE OF MANAGEMENT STUDIES, GHAZIABAD

Post Graduate Diploma in Management

(PGDM-Flagship Programme IMS, Ghaziabad

The two year Post Graduate Diploma in Management is designed to prepare students for careers in industry, across

functional areas. The program equips students with strong conceptual skills to manage businesses in an integrated

manner. The emphasis is on developing a holistic manager with a vision to take on the challenges of the future. The

PGDM (Flagship Programme of IMS Ghaziabad) is approved by AICTE, Ministry of HRD, Government of India. It

is also accredited by NBA (National Board of Accreditation) and granted MBA equivalent status by AICTE as well as

AIU (Association of Indian Universities) and Accredited by IAO (International Accreditation Organization, USA).

The Course for the PGDM program is spread over six terms, each term being of 11-12 weeks. The first three terms are

essentially devoted to foundation courses, across core areas of management.

The course curriculum follows a well-designed course structure. During the first year all students pursue the same

course of study which enables them to build a firm foundation of management concepts and skills across all the key

disciplines. In the final year all students specialize in area of their choice from any area of the offered disciplines.

PGDM Course Curriculum Session 2015-17

First Year

Term I

Sr. No Code Nomenclature Credits Hours

01 BM-1101 Organizational Behaviour-I 03 30

02 BM-1102 Marketing Management - I 03 30

03 BM-1103 Financial Accounting for Managers 03 30

04 BM-1104 Quantitative Techniques in Management-I 03 30

05 BM-1105 Managerial Economics 03 30

06 BM-1106 Information Technology for Management 03 30

07 BM-1107 Managerial Communication 03 30

08 BM-1108 Personal & Professional Skills Program - I

(Presentation Skills, Group Discussion & Aptitude Test) 1.5 15

09 BM-1109 Business Reading 0.5 05

Total 23 230

Term II


01 BM-1201 Organizational Behavior-II 03 30

02 BM-1202 Marketing Management - II 03 30

03 BM-1203 Management Accounting and Control 03 30

04 BM-1204 Quantitative Techniques in Management-II 03 30

05 BM-1205 Business Environment & Policy 03 30

06 BM-1206 Management Information System 03 30

07 BM-1207 Corporate Finance - I 03 30

08 BM-1208 Personal & Professional Skills Program - II

(Assertiveness & Personality Dynamics) 1.5 15


Total 23 230

2 Course Curriculum, Batch: 2015-2017


Term III


01 BM-1301 Human Resource Management 03 30

02 BM-1302 Consumer Behavior 03 30

03 BM-1303 Corporate Finance -II 03 30

04 BM-1304 Legal Aspects of Business 03 30

05 BM-1305 Research Methods in Business 03 30

06 BM-1306 Production and Operation Management 03 30

07 BM-1307 International Business 03 30

08 BM-1308 Personal & Professional Skills Programme - III

(Resume Writing & Interview Skill Development Programme 1.5 15

for S.I.P)


Total 23 230

Summer Internship of 6 - 8 weeks

Second Year

Term IV


01 BM-2401 Strategic Management 03 30

02 BM-2402 Personal & Professional Skills Programme-IV

(Personal Interviews) 1.5 15

03 BM-2403 Summer Internship project 06 60

6 Electives (Three each from two areas 18 180

of specialization) (6*3 Credit each)

Total 28.5 285

Note: Topics of Dissertation will be finalized during Term -IV. The students have to get their topics and synopsis approved

from the Institute.

Term V



01 BM-2501 Business Ethics & Corporate Governance 03 30

02 BM-2502 Personal & Professional Skills Programme-V

(Mock Interview Sessions) 1.5 15

4 Electives (Two each from two areas 12 120

of specialization) (4*3 Credit each)

Dissertation (Progress Report)

Total 16.5 165

Note: The students will submit a progress report on the basis of his / her effort in Term V. The report will be evaluated by the

institute.



Term VI



01 BM-2601 Dissertation (Final Submission) 06 60

2 Electives (One each from two areas 06 60

Total 12 120

Total Credits - 126 Total Hours- 1260

List of Electives

Marketing Management

Sr. No Term Code No Subject Name Credits Hours

1 BM-MK-01 Customer Relationship Management 3 30

2 IV BM-MK-02 Advertising & Sales Promotion Management 3 30

3 BM-MK-03 Sales & Distribution Management 3 30

4 BM-MK-04 Digital Marketing 3 30

5 BM-MK-05 Product & Brand Management 3 30

6 V BM-MK-06 Marketing of Services 3 30

7 BM-MK-07 Marketing Research 3 30

8 VI BM-MK-08 Retail Management 3 30

9 BM-MK-09 International Marketing 3 30

Financial Management

Sr.No Term Code No Subject Name Credits Hours

1 BM-FM-01 Project Financing in Emerging Economies 3 30

2 IV BM-FM-02 Security Analysis & Portfolio Management 3 30

3 BM-FM-03 Commercial Bank Management 3 30

4 BM-FM-04 Corporate Tax Planning 3 30

5 BM-FM-05 Financial Risk Management 3 30

6 V BM-FM-06 Investment Banking and Financial Services 3 30

7 BM-FM-07 Fixed Income Securities 3 30

08 BM-FM-08 Mergers, Acquisitions and Corporate Restructuring 3 30

09 VI BM-FM-09 Strategic Cost Management 3 30

10 BM-FM-10 Investment Management 3 30

11 BM-FM-11 International Financial Management 3 30

12 BM-FM-12 Financial Econometrics 3 30



Human Resource Management


1 IV BM-HR-01 Management of Industrial Relations 3 30

2 BM-HR-02 Performance Management & 3 30

Competency Mapping

3 BM-HR-03 Strategic HRM 3 30

4 BM-HR-04 Management of Change & 3 30

Organizational Effectiveness

5 V BM-HR-05 Labour Laws 3 30

6 BM-HR-06 Compensation Management 3 30

7 BM-HR-07 Recruitment and Selection 3 30

8 BM-HR-08 Training and Development 3 30

9 VI BM-HR-09 Human Resource Planning 3 30

10 BM-HR-10 International HRM 3 30

11 BM-HR-11 Team Building 3 30

Operations Management


1 IV BM-OP-01 Supply Chain Management 3 30

2 BM-OP-02 Total Quality Management 3 30

3 BM-OP-03 Management of Technology 3 30

4 V BM-OP-04 Lean Manufacturing 3 30

5 BM-OP-05 Project Management 3 30

6 VI BM-OP-06 Decision Science 3 30



ORGANIZATION BEHAVIOUR-I(BM-1101)

Credits: 03 Hours: 30

Objectives:

To understand and appreciate different managerial functions and their application in an organizational setting.

To give an overview of the theories of management, organizational theory, and the practice of management in

contemporary organizations from a conceptual, analytical, and pragmatic perspective.

To obtain knowledge of key principles of management and be able to apply a organizational setting

To analyze various topics pertaining to behavioral orientation to management such as Learning, Motivation

Contents:

Management Concepts

Unit 1

Conceptual Framework of Management:

Concept: Nature, Scope and Managerial Functions. Management Level, Management roles, Managerial skills,

Unit 2

Evolution of Management Concepts:

Scientific Management theory: Techniques of Scientific Management Theory and Critism, Bureaucratic principles,

Fayol’s Principles of Management, Behavioural Approach to Management, Hawthorne studies, Theory X, Theory Y &

Theory Z, System consideration, Contingency Theory.

Unit 3

Management Functions: Manager as a planner& Strategist:

Fundamentals of Planning, planning at different levels. Decisions Making: Elements, Process and Techniques.

Organizing: Fundamentals of organizing, organization structure& design, Power& authority, Delegation of authority,

Behavioral Dimensions

Unit 4

Behavioral Concepts: Nature and Concepts of OB, Models of Organizational Behaviour, Relationship with Other

Fields, Contemporary challenges.

Learning: Nature and Significance of Learning, Process of Learning, Theories of Learning, Behavioral Management:

Steps of OB Modification Process.

Unit 5

Motivation: Concepts: Nature of Motivation, Classification of Motives, Motivation Process, Theories of Motivation:

Early Theories: Hierarchy of needs, Two-Factor Theory, McClelland’s Theory of Needs; Contemporary Theories:

Goal Setting Theories, Self-Efficacy Theory, Reinforcement Theory, Equity Theory, Expectancy Theory

Text Book

1. Koontz Harold & Weihrich Heinz, “Essentials of Management”, Tata Mc Graw Hill

2. Robbins Stephen P.,Judge and Sanghi “Organizational Behaviour”, 13th edition Pearson Education



Suggested Readings/ References:

1. Stoner, Freeman & Gilbert Jr, “Management”, Prentice Hall of India,

2. Rao VSP & V Hari Krishna, “ Management Text and Cases”, Excel Publication

3. K .Ashwathapa., ‘Organizational Behaviour,’Himalaya Publication

4. Luthans Fred, “Organizational Behaviour”, Tata Mc Graw Hill,

5. Bateman, Thomas S. and Snell, Scott A., 2008 (eighth edition), “Management: Leading and Collaborating in a Competitive

World”, New Delhi, Tata McGraw Hill Publishing.

6. Richard L. Draft, Management, Thomson south-Western.

MARKETING MANAGEMENT-I

(BM-1102)


Course Objectives

By the end of the term, students will be able to:

Use marketing concepts to develop a clear understanding of a company's product line, target market and

positioning

Understand the basics of Consumer/Buyer behavior

Applying the fundamentals studied in class to a Real Market situation.

Course Contents

Unit I

Core Marketing Concepts

Introduction, Importance and Scope of Marketing, Elements of Marketing - Need, Want, Demand, Customer, Consumer,

Markets and Marketers, Marketing Philosophies, Transfer & Transaction, Consumer Markets and Industrial Markets,

Value Delivery Process, Porter's model of Value Chain, Marketing Environment, Factors Affecting Marketing

Environment, Marketing Mix (Four Ps of Marketing)

Unit II

Market Segmentation, Targeting and Positioning (STP)

Market Segmentation - Demographic, Geographic, Psychographic and Behavioral Segmentation. Targeting- Five Patterns

of Target Market Selection, Positioning-Concept of Positioning, Perceptual Mapping.

Unit III

Understanding Consumers

Customer Perceived Value (CPV) - Customer profitability, Consumer Advocacy, CRM, Delivering high customer value,

Cultural, social, Personal and psychological factors in Buying Behavior, Models of Consumer Behavior, Buying Decision

Model-Five stage model, Level of Consumer involvement.



Unit iv

Product Mix Strategies

Product Levels, Value Hierarchy, Product Vs. Brand, Product line, Product Length, Product Width, Product Depth,

Product Mix, Packaging & Labeling, Product Life Cycle, Strategies at different stages of PLC, New Product Development,

Consumer Adoption Process, BCG matrix and Ansoff matrix.

Unit V

Services

Concept of service, Product Vs. service, The importance of the Service Sector of the economy, Distinctive characteristics

of services, Services Marketing Mix-The 7Ps of Service Marketing, Categories of service mix, Customer Expectations.

Text Books

1. Kotler Philip, Koshy Abraham, Jha Mitheleshwar, - Marketing Management, Analysis, Planning,

Implementations and Control - South Asian Perspective,(Pearson Education 14th Edition).

2. Rajan Saxena, Marketing Management, fourth edition,Tata McGraw-Hill Education,

Reference Books / Suggested Readings:

1. Ramaswamy V.S. and Namakumari S - Marketing Management: Planning, Implementation and Control (Macmillian,

IVEdition).

2. Stanton William J - Fundamentals of Marketing (Mc Graw Hill)

3. Czinkota,Kotabe, Marketing Management, II edition, Thomson Publications.

4. Dhruv Grewal, Michael Levy, Marketing, Special edition for India (2009)TGM

5. Etzel M.J., Walker B.J. and Stanton William J - Marketing concept & Cases special Indian Edition (Tata Mc Graw Hill,

13th Edition).

6. Mc. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill, 15th Edtion).

7. Kurtz and Boone - Principles of Marketing (Thomson India edition, 2007)

8. Tapan Panda, Marketing Management, Text Cases, II edition, Excel Books

FINANCIAL ACCOUNTING FOR MANAGERS

BM-1103


Course Objective:

Financial accounting is concerned with the provisions and use of accounting information to managers within organizations,

to provide them with the basis to make informed business decisions that will allow them to be better equipped in their

management and control functions. This course imparts the students a vivid knowledge, and professional skill in the

preparation and presentation of financial and other decision oriented information in such a way as to assist management

in the formulation of policies and in the planning and control of the operation of the undertaking

Understanding and interpreting financial statements and analyzing them to gain a thorough understanding of the

performance of an enterprise are key requisites for successful managers.



This course is designed to develop the necessary skills to understand financial statements, assess the quality of accounting

and identify any distortions of financial performance of an enterprise. This course covers basis knowledge of accounting

with application aspect of the management accounting techniques.

Course Content:

Unit 1

Financial Statement

Financial Statements : An introduction

Recording and Classification of Business Transactions

(Journal, Posting Rules and Ledger)

Trading and Profit & Loss Account and Balance Sheet (with adjustments)

Profit & Loss Account and Balance Sheet- Step Form and Report Form

Marshalling of Balance Sheet

Numerical Examples

Understanding Interpreting the financial statements

Generally Accepted Accounting Principles (GAAPs)

Annual Reporting as per revised schedule VI part I of Companies Act 1956

Unit 2

Depreciation

Introduction - Depreciation (As Per AS-6)

Methods of Depreciation ( Straight Line and Diminishing Balance Method)

Important Differences & Significance

Numerical Examples

Unit 3

Inventory Valuation

Meaning and Nature of Inventory

Purpose & Benefit of Holding Inventory

Methods of Inventory Valuation ( FIFO, LIFO, Weighted Average Cost Methods)

Valuation of inventories as per AS-2

Perpetual Inventory System

ABC and VED Analysis

Unit 4

Statements of Change in Financial Position

Cash Flow Statement (As per AS-3)

Important Differences, Preparation of cash flow statement, understanding the statement

Unit 5

Financial Statements Analysis

Introduction of Ratio

Ratio Analysis and interpretation of Ratio



Use & Significance of Ratio

Limitation if Ratio

Common Size statements

Trend Analysis

DuPont Analysis

Text Book:

1. V Rajasekaran, R. Lalitha, " Financial Accounting", 2013 edition, Pearson Education, New Delhi.

Reference Books/Suggested Readings:

1. Horngren, C.T, Sundlem G.N, "Introduction to Management Accounting", Pearson Education.

2. Gupta & Kothari, "Accouning for Managers", Second revised in 2005, Frank Bros & Co.

3. Ambrish Gupta- "Financial Accounting for management - an analytical perspective, Pearson education, 2006.

4. Ghosh T.P., Banerjee Ashok "Principles & Practice of Accounting".

5. Maheshwari S.N, Maheswari S.K., "Advance Accountancy-Volume-I",Vikas Publication.

6. Ghosh.T.P., "Financial Accounting for Managers", Taxmann.

QUANTITATIVE TECHNIQUES IN MANAGEMENT-I

(BM-1104)

Credits: 3.0 Hours: 30

Objective

This course is designed so that basic important business-related topics in applied statistics can be introduced

with understanding of the role, value, and limitations of quantitative analysis in solving real world industrial

problems.

Skills in the use of statistical methods in solving practical problems in industries.

Knowledge of a scientific approach to solve managerial problems.

Techniques in formulating managerial problems and skills in solving the problems by using mathematical

models.

To equip students to apply quantitative techniques in managerial decisions making process and to develop

analytical critical thinking and problem-solving skills in the students.

Contents

Unit 1

Introduction to Quantitative Methods.

Introduction, types of Data, qualitative and quantitative data, levels of measurements, primary and secondary data,

methods of collecting primary and secondary data, classification, tabulation and presentation of data

Unit 2



Measures of Central Tendency

Objective of averaging, characteristics of good average, types of average, arithematic mean of grouped and un grouped

data, correcting incorrect values, weighted arithematic mean.

Median - median of grouped and ungrouped data merit and limitation of median, computation of quartile, decile and

percentile

Mode - calculation of mode of grouped and ungrouped data, merits and limitation of mode, relationship between mean,

median and mode. Geometric mean and Harmonic mean.

Unit 3

Measures of dispersion

Significant of measuring variations, characteristic of good measure of variations, methods of studying variations, absolute

measure of dispersion, relative measure of dispersion, range, inter quartile and quartile deviations, mean deviation of

grouped and ungrouped data, standard deviation of groupes and ungrouped data. Coefficient of variation, Measure of

skewness and kurtosis.

Unit 4

Forcasting techniques

Correlation - meaning and uses, types of correlation, methods of studying correlation, Karl pearson coefficient of

correlation, rank correlation coefficient, when ranks are not given, equal rank.

Regression analysis - meaning and uses, methods of studying regression- methods of least square, method of deviation

from mean, regression of bi variate data, standard error and estimate.

Time series analysis - Introduction, component of time series, identification of trend, Moving Average method.

Unit 5

Probability

Basic terminology in probability, types of probability, probability rules, probability under the condition of dependence

and independence, random variables, use of expected value in decision making.

Text Book:

1. Richard I Levin, David S. Rubin: Statistics for Management, Pearson Prentice Hall Education Inc Ltd, New

Delhi, 5th Ed. 2007

Suggested Reading/References:

1. Bajpai, N. Business Statistics, Pearson, 2010.

2. Sharma J.K., Business Statistics, Pearson Education India, 2010.

3. Render ;Barry, Ralph M Stair Jr and Michael E Hanna, Quantitative Analysis for Management, 8th Ed., Prentice Hall

,New Delhi ,India ,2005

4. Anderson; David R, Dennis J. Sweeney and Thomas A. Williams, Quantitative Methods for Business, Prentice-Hall, West

Publishing Company, 1996.



5. Srivastava, U. K.; G. V. Shenoy and S. C. Sharma Quantitative Techniques for Managerial Decisions, Prentice-Hall, New

Age International P(Ltd) Publishers, 2005

6. Gupta S.C., Fundamental of statistics Himalaya Publishing House 6th Revised Edition

7. Sancheti, D.C. and V. K. Kapoor: Business Mathematics, Sultan Chand & Son., New Delhi, India

MANAGERIAL ECONOMICS

(BM-1105)

Credits: 03 Hour: 30

Course Objective

The objectives of this course are:

To equip the students with a complete understanding of basic managerial economic concepts.

To use these concepts in the decision making process faced by consumers, producers and managers.

To provide an over-view of micro and macro economic environment.

Course Contents

Unit 1

Introduction to Business Economics: Basic Economic Problem, Understanding the concepts of Micro, Macro, other

traditional branches of economics and Managerial Economics, Objectives of Business Firms: Maximization of Profit

vs. Revenue, Long Term Survival vs. Short Term Gains, Market Leadership.

Unit 2

Theory of Consumer Demand: Demand and Supply Functions, Determinents and Exceptions of demand price

relationship, Market Equilibrium through demand and supply curves, Price Mechanism, Elasticity of Demand: Types

and Measurement and Its application to Business Activity, Demand Forecasting.

Unit 3

Theory of Cost and Production: Basic cost concepts and classification, Long run and Short run Cost concepts, Revenue

concepts and classification. Production Function: production function with one variable factor (law of variable

proportions), production function with two variable factors (iso-quants).

Unit 4

Market System and Equilibrium: Concepts of Market, Market Structure: Perfect Competition, Imperfect Competition,

Price Discrimination, Pricing strategies: Dual Pricing, Psychological Pricing and Cartel Based Pricing, Skimming.

Unit 5

Theory of Distribution: Total, Average and Marginal Product concepts, Revenue productivity, Marginal productivity

theory of distribution, Pricing of factors of production.

Text Books

1. Mehta, P. L.- "Managerial Economics; Analysis, Problems and Cases" Sultan Chand and Sons, New Delhi,

2012 Edition.



2. Ahuja, H. L. - Business Economics, Sultan Chand and Sons, New Delhi, Latest Edition.

Suggested Readings/Reference Books

1. Adhikary, M.- "Managerial Economics", KEP, Delhi

2. Dhingra, I. C.-"Business Economics", Sultan Chand Publications, New Delhi

3. Dwibedy, D. N.-"Managerial Economics", Vikas Publishing House, New Delhi

4. Ferguson, S. C. and Maurice, C. E.- "Economic Analysis- Theory and Application", McGraw-Hill Education, New Delhi.

5. Jhingan, M. L. and Stephen, J. K. - Managerial Economics, Vrinda Publications, New Delhi, 2nd Edition

6. Petersen, H. C., Lewis, W. C. and Jain, S. K.- "Managerial Economics", Pearson Education, India

7. Samuelson, P. - Economics, McGraw Hill Education, New Delhi, Latest Edition

8. Varian, H. R.: "Intermediate Microeconomics - A Modern Approach", W. W. Norton and Company; 5th edition

INFORMATION TECHNOLOGY MANAGEMENT

(BM-1106)


Course Objective:

This course will help students learn how to manage technology and innovation in organizations. The central themes of

the course are: the nature of technological change, its competitive impact on organizations, how to manage the acquisition

and generation of appropriate technologies, and human and ethical issues. It will help students to:

learn and gain exposure to the challenges and opportunities of managing in an Information Age

understand the interaction between IT and Organizations

learn emerging technologies and its impact on organizations

understand issues in managing technology

Course Content:

Unit 1

Information technology: Key to business Results

Why managers must understand I.T

The Role of manager's vis-à-vis I.T

What if managers do not participate in I.T

Using Technology to Transform the Organization

Interpreting and Understanding Information

Information Technology in Perspective

Unit 2

Information Technology: Basics for Managers



Hardware, Software, Systems Software, Application Software and Packages . Introduction to Embedded Software .

Fundamentals of operating system, windows, Unix/Linux . Introduction to World Wide Web. Introduction to Data,

DBMS, Data warehouse, Data Marts, Business Intelligence - Need for BI, Decision Support Systems.HTML Basics .

Unit 3

Organizational Issues

The Impact of Information Technology on the Organization

Strategic issues of Information Technology

International Business and Information Technology

Unit 4

MS Power Point Presentation (Lab Based)

Basics of MS - PowerPoint 2010, Word Art and Shapes, Design and Layout, Inserting Tables and Charts, Clip Art,

Pictures, Animation and Custom Animation, Using Transitions

Unit 5

MS Excel 2010(Lab Based)

Introduction to Spreadsheets and Excel, Creating and Manipulating Data, Formatting Data and Content, Creating and

Modifying Formulas, Sorting, Grouping, and Filtering Cells, Presenting Data Visually.

Text Books:

1. Turban - Information technology for Management : Transforming Organization in Digital Economy

2. MS Excel Professional 2010 - Step by Step - Cox and Lambert - PHI

Reference Books/Suggested Readings

1. Information Technology for Managers, 1st Edition George Reynolds, Cengage Learning

2. Henry Lucas, Information Technology for Management, TMH

3. Norton, P. (2001). Introduction to computers. TMH

4. Rajaraman, V. (2004). Introduction to Information Technology. PHI

5. Ram, B. (2003). Computer Fundamentals. New Age Publications

MANAGERIAL COMMUNICATION

(BM -1107)


Course Objective:

The course is aimed at equipping the students with necessary techniques and skills of communication to inform others,

inspire them and enlist their activity and willing cooperation in the performance of their jobs. The main aim is:

To help them acquire skills in handling day-to-day responsibilities such as making speeches, designing and

delivering presentations, writing letters, circulars, memos, minutes of meeting and reports



To understand the nuances of effective communication and significance of oral, visual, audio-visual forms of

communication

To understand the significance of body language

To understand the importance of inter-personal communication in an organization

To develop confidence and acquire skills to project a positive image of themselves

Course Contents

Unit 1

Communication In Business,

Introduction to managerial communication, Meaning, Importance & objectives of Communication - Forms of

Communication - Process of Communication - Principles of Communication - Barriers and facilitators in communication,

Difference between Oral & Written Communication., Communication Network of the Organization.

Unit 2

Oral Communication

Fundamentals of Oral Communication - Gateways in Communication - Listening & Feedback., Public Speaking and

Presentation - Persuasive Communication., Managerial speeches - Principles of Effective Speech & Presentations.

Technical & Non-technical presentations. Speech of introduction, speech of thanks occasional speech , theme speech.

, Nonverbal communication - Body Language, Gestures, Postures, Facial Expressions, significance of dress code

Unit 3

Principles of written Communication

7cs of written communication, Report writing, Business letters Composing Business Messages, Style and Tone - Five

Ws and one H of Report Writing., Types of Business Reports, paragraph writing , organization reports by individual and

by committee.

Unit 4

Introduction to managerial writing

Business letters: Inquiries, Circulars, Quotations, Orders, Acknowledgments Executions, Complaints, Claims &

adjustments, Collection letter, Banking correspondence, Agency correspondence, Inter-office memos, minutes, Circulars

& notices

Unit 5

Applications

1. Writing a Covering Letter, Interview Letters, Letter of Reference, Role of technology in business communication

Text Books

1. Kaul, Asha; Effective business Communication, PHI

2. Sinha K K; Business Communication, Galgotia Publications

Suggested readings:

3. Bhatia RC ; Business Communication . Ane Books , New delhi

4. Lesikar, R.V. & Flatley, M.E. (2005). Basic Business Communication Skills for Empowering the Internet Generation. Tata

McGraw Hill Publishing Company Ltd. New Delhi.

5. Ludlow, R. & Panton, F. (1998). The Essence of Effective Communications. Prentice Hall of India Pvt. Ltd.



6. Madhukar RK; Business Communication , Vikas Publishing House

7. Munter Mary; Guide to Managerial communication ,PHI

8. Smelltzer, Managerial Communication. McGraw Hill

9. Chhabra TN ; Business Communication: Concepts and Skills, Sun India Publications

PERSONAL AND PROFESSIONAL SKILLS PROGRAM-I

(Presentation Skills, Group Discussion & Aptitude Test)

(BM-1108)


Obective

Introduction to the soft skills development program and emphasis on its importance in increasing the

employability factor of the students

Self analysis of the students in order to understand where they stand

Every student is given a chance to set measurable, identifiable explicit goals which enable him/her to chart the

plan of action accordingly

Analysis of creative thinking which is needed to survive in the corporate world

Content

Self Awareness & Realization in context to improvisation and preparation to strive in the Corporate World:

Unit I

Believe In Yourself - The seminar is an attempt to make the students realize the importance of hard work and perseverance

which will form a strong support system in days to come. Several motivational and real life examples help students

become goal driven and focused from inside.

Unit II

SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis, Team Building and Increasing Concentration activities,

Basic sense of Professional Dress Up and Business/Social Etiquettes, Goal Setting and Time Management activities

Communication: Verbal (Spoken) & Interpersonal Skills enhancement, Inculcation of Out of the box thought process,

creativity and innovation.

Unit III

Introduction to Spoken English grammar and vocabulary and pronunciation, Development of Comprehension Skills

Unit IV

Improvement of on-the-spot thinking, Multiple Extempore rounds are conducted to encourage creativity and clarity



ORGANIZATIONAL BEHAVIOUR-II

(BM-1201)


Course Objective

This course is designed to equip the students with the tools necessary to understand the dynamics of individual

and group behavior for efficient and effective utilization of human resources in the organization.

Course Content

Unit 1

Values, Attitude and Perception: Nature of Values, Types of Values: Terminal and Instrumental Values, Determinants

of Values, Importance of Values in Organizational Behavior,

Nature & dimension of Attitudes, Components of attitude, Types of attitude, Cognitive Dissonance Theory, Attitude

Formation, Attitude Change, Job Satisfaction

Perceptual Process Model, Social Identity Theory, Attribution Theory: Attribution Errors, Self- Fulfilling Prophecy,

Perceptual errors in Organizational setting, Improving Perceptions

Unit 2

Personality: Personality development, Determinants of Personality, Five -Factor model of Personality, The Myers-

Briggs Type Indicator: (MBTI), Theories of Personality: Freudian Theory (Psychoanalytic Theory of personality),

Jungian theory given by Carl Jung, Job fit Theory

Unit 3

Leadership: Nature, Leadership Styles, And Traits of Effective Leader, Models and Theories of Leadership: Competency

Perspectives; Behavioural Perspectives; Contingency Perspective; Transformational Perspective, Leadership Skills.

Unit 4

Group Dynamics: Nature of Group Dynamics, Types, Stages of Group Formation: The Five Stage Model; The Punctuated

-Equilibrium Model, Group Structure, Group Tasks, Team Development: Nature, Significance, Comparing Work Groups

and Work Teams, Types of Work-Teams, Team-Effectiveness Model, Team Process, Contemporary Issues in Managing

Teams

Unit 5

Organizational Conflict: Concepts, Types of conflicts, analyzing interpersonal conflict (Johari window), Conflict

management style, Strategy for minimizing dysfunctional conflict

Text Book:

1. Robbins.,Judge ,Sanghi., 'Organizational Behavior',Pearson,13th edition

2. K Aswathapa: Organisational Behaviour; Himalaya Publishing House,9th revised edition


1. Stephen Robbins, "Organizational Behavior". Prentice Hall India Pvt. Ltd New Delhi.

2. VSP Rao: Organizational Behavior,Excel books,1st edition

3. Fred Luthans, "Organizational Behavior". McGraw Hill Book Company

4. Pareek U., (2004) Understanding Organizational Behaviour, New Delhi, Oxford University Press

5. Ricky Griffin & Georgy Moorehead, "Organizational Behavior", Hongh Co. Boston.



MARKETING MANAGEMENT-II

(BM-1202)


Course Objectives

The students will be able to use marketing concepts to develop a clear understanding of a company's marketing

mix.

The students will be able to analyze the opportunities and importance of marketing decisions in the overall

business strategy of the enterprise,

The course will help the students to formulate detailed alternative marketing strategies and thereby understand

solutions that rationally address different problems.

Course Contents

Unit I

Pricing Mix Strategies

Pricing Concepts, Understanding Pricing, How Companies Price, Consumer psychology and pricing, Steps in setting

the price, Promotional Pricing, Differentiated Pricing.

Unit II

Place Mix Strategies

Importance of Marketing Channels, Channel Development, Role of Channel levels, Channel Management Decisions,

Channel Conflict, Basic Concepts of Wholesaling and Retailing.

Unit III

Promotion Mix Strategies

Integrated marketing communications' mix (IMC), Role of Marketing Communication, Developing effective

communication, Characteristics of Marketing Communication Mix, Advertising, Sales Promotion, Public Relations,

Direct Marketing, Word of Mouth, Personal selling Principles, e- Marketing, Telemarketing.

Unit IV

Research & Demand Forecasting

Marketing Information System, Marketing Research System, Steps in Research Process, Forecasting & Demand

measurement

Unit V

Marketing Strategies and Emerging Trends

Strategic Marketing Planning, Designing Competitive strategies for leaders and challengers,

E-commerce, Green marketing, e-tailing

Text Books

1. Kotler Philip, Koshy Abraham, Jha Mitheleshwar, - Marketing Management, Analysis, Planning,

Implementations and Control - South Asian Perspective,(Pearson Education 14th Edition).

2. Rajan Saxena, Marketing Management, fourth edition, Tata McGraw-Hill Education,



Reference Books / Suggested Readings :

1. Ramaswamy V.S. and Namakumari S - Marketing Management: Planning, Implementation and Control (Macmillian,

IVEdition).

2. Kurtz and Boone - Principles of Marketing (Thomson India edition, 2007) Tapan Panda, Marketing Management, Text

Cases, II edition, Excel Books

3. Stanton William J - Fundamentals of Marketing (Mc Graw Hill)

4. Czinkota,Kotabe, Marketing Management, II edition, Thomson Publications.

4. Dhruv Grewal, Michael Levy, Marketing, Special edition for India (2009)TGM

5. Etzel M.J., Walker B.J. and Stanton William J - Marketing concept & Cases special Indian Edition (Tata Mc Graw Hill,

13th Edition).

6. Mc. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill, 15th Edtion).

MANAGEMENT ACCOUNTING AND CONTROL

(BM-1203)


Objectives

The objective of the course is to familiarize the participants with concepts, principles, techniques, procedures

and statements of Management Accounting.

This course also covers application aspects of Management Accounting techniques for the purpose of interpreting

financial health and decision making of business organizations.

Contents:

Unit 1

Basics of Cost and Management Accounting

Process Costing

Process costing procedures

Losses & wastages

Normal & Abnormal Loss

Abnormal Gain or Efficiency

Unit 2

Costing and Cost Volume Profit Analysis

Concepts

Relevant Cost and Differential Cost

BEP, P/V Ratio, Margin of Safety

Marginal Cost Equations and their application in practice

Key-factor concept



Unit 3

Application of Marginal Costing in Corporate Decision Making

Alternative decision making process-Making buy decision

Selection of Plant Decision

Optimum Utilization of Plant Decision

Selection of Suitable Product Mix

Utilization of Idle Plant Capacity

Profit Planning through change in Product Price

Closing Down or Suspending Activities

Unit 4

Application of Standard Costing in Cost Control & Responsibility Accounting

Fixation of Standard Cost

Computation of Material, Labour Variances

Analysis & Interpretation of Variances

Responsibility Accounting: Concept of centers, cost, profit and investment criteria for divisional performance

measurement, return of investment

Unit 5

Budgetary Control & Reporting

Budget, Budgeting and Budgetary Control

Types of Budget

Budgetary Control & Reporting, Zero base budgeting, performance budgeting & ABB

Text Books:

1. 'Principles and Practice of Cost Accounting', Asish K Bhattacharya, PHI Publication, New Delhi, 2014 edition

2. 'Cost Accounting Principles and Practice' MN Arora,Vikas Publishing House Pvt Ltd,Delhi,2014 Edition

Reference Books/Suggested Readings

1. 'Managerial Accounting', Garrison Noreen & Brewer, Tata McGraw Hill Education Pvt. Ltd, New Delhi, Thirteenth Edition.

2. 'Cost Accounting - Concept & Practice' Saxena Vashisht, Sultan Chand & Sons, Delhi, 2014 Edition .

3. 'Accounting For Management' SN Maheshwari & SK maheshwari, Vikas Publishing House Pvt Ltd,Delhi,2014 Edition

4. 'Cost Accounting' MY Khan & PK Jain, Tata McGraw Hill Education Pvt. Ltd, New Delhi,2014 Edition.

5. 'Accounting For managers', Jain Narang Agarwal, Kalyani Publishers,New Delhi, Fourth Edition.



QUANTITATIVE TECHNIQUES IN MANAGEMENT-II

(BM-1204)


Objective

The purpose of this course is to expose students to a variety of statistical techniques for dealing with the

challenges presented by these data.

The focus is on the application of statistical techniques and the interpretation of results using these techniques.

As a result, we will spend more time on conceptual understanding and use of these techniques and very little

time on their mathematical foundation. A quantitative techniques for manager I, is a prerequisite for this

course.

By the completion of this course, students should have the ability be able to recognize a testable hypothesis.

Understanding of sample size constraints and other complications of data sets.

Ability to critically evaluate the use of statistical tests and interpretations based on those tests.

Contents

Unit 1

Probability distribution

Probability distribution-types of probability distribution, discrete probability distribution, binomial distribution, mean

and variance of binomial distribution, poisson distribution, mean and variance of poisson distribution, continuous

probability function, normal distribution, standard normal distribution, application of normal distribution.

Unit 2

Sampling, Sampling distribution and Estimations

Introduction, Purpose of sampling, Principles of sampling, Central Limit Theorem, Methods of sampling, Random

sampling method - Simple random sampling, Methods of obtaining a simple random sample, Stratified sampling,

Systematic sampling, Multi-stage sampling. Non-random sampling - Judgement sampling, Quota sampling, Conveyance

sampling. Size of sample, Merits of sampling method.

Introduction, Properties of good estimators, Types of estimates - Confidence limits for population mean, Confidence

limits for population proportion, Confidence limits for difference of two means, Confidence limits for difference of two

proportions. Determination of proper sample size.

Unit 3

Parametric Inference: Hypothesis Testing

Procedure of hypothesis testing: Type 1 and Type II Error, One tailed and two tailed Tests

Test of hypothesis concerning large samples - Testing hypothesis about the difference between two means- z test,

Testing hypothesis about a Population Proportion, Testing hypothesis about the difference between two Proportion,

Hypothesis testing about two population variances-F

Test

Small Sample Theory - t test, Properties of ' t ' distribution, Testing hypothesis about the difference between two means,

Difference between two related populations.



Unit 4

Chi - square test on Goodness of fit and Contingency Tables

Introduction, Chi- Square distribution, Important properties of Chi-square distribution, Chi- Square Test of Independence,

Chi- Square Test of Homogeneity, Chi-Square Goodness of fit test, Conditions for the application of Chi-square, Use of

the Chi-square Table.

Unit 5

Analysis of variance

Introduction, Assumptions in analysis of variance, Computation of analysis of variance : One-way ANOVA, Calculate

the variance between the samples, Calculate the variance with-in the samples, Calculate the F- ratio, Compare the

calculated value, Analysis of variance table, Two way ANOVA- Introduction, randomized block design.

Text Book

Richard I Levin, David S. Rubin: Statistics for Management, Pearson Prentice Hall Education Inc Ltd, New Delhi, 5th

Ed. 2007

Suggested Reading/References

1. Bajpai, N. Business Statistics, Pearson, 2010.

2. Sharma J.K., Business Statistics, Pearson Education India, 2010.

3. Render ;Barry, Ralph M Stair Jr and Michael E Hanna, Quantitative Analysis for Management, 8th Ed., Prentice Hall

,New Delhi ,India ,2005

4. Anderson; David R, Dennis J. Sweeney and Thomas A. Williams, Quantitative Methods for Business, Prentice-Hall, West

Publishing Company, 1996.

5. Srivastava, U. K.; G. V. Shenoy and S. C. Sharma Quantitative Techniques for Managerial Decisions, Prentice-Hall, New

Age International P(Ltd) Publishers, 2005

6. Gupta S.C., Fundamental of statistics Himalaya Publishing House 6th Revised Edition

7. Sancheti, D.C. and V. K. Kapoor: Business Mathematics, Sultan Chand & Son., New Delhi, India

BUSINESS ENVIRONMENT & POLICY

(BM-1205)


Course Objective:

The objectives of this course are:

To develop an understanding of BEP concepts and context in which the economic policies are evolved,

developed and put into action.

To develop an appreciation of the problem in introducing economic policies in current Business environment

prevalent in India.

To familiarize about applying macro economic concepts and theories to evaluate Business Environment in

India.



Course Content:

Unit 1

The concept of Business Environment: Internal, External, Micro, Macro and Global Environment as a tool of Managerial

Practices, Business Environment in India - Social, Political, Demographic and Technological, Interaction Matrix of

Different Environmental Factors, Indian economics: Issues and Challenges, Economic Systems.

Unit 2

Circular Flow of Money in a Multi-sector Economy: Concepts and Measurement of National Income, Business

Cycles: Phases, Privatization and Disinvestment.

Unit 3

Income Generation Theories: Consumption, Saving and Investment, Autonomous vs. Induced Investment and Multiplier,

Pump Priming.

Unit 4

Indian Economic Policies: Industrial Policy, Monetary Policy & Fiscal Policy in an open Economy, Consumer Protection

Policy, IPR, Taxation Policy, RTI, FEMA, IT Act etc.

Unit 5

Economic Indicators and Investment Environment in India: Concept of Inflation, Deflation, Stagflation etc. and

Unemployment, Central Banking System, Financial Markets, FDI and FII Policy.

Text Books

1. Mishra, S. K. and Puri, V. K. - Economic Environment and Business, Himalaya Publishing House, New Delhi,

fifth and Revised Edition, 2009.

2. Sapiro, E. - Macro Economic Analysis, Galgotia Publishing House, New Delhi, Fifth Edition.


1. Cherunillam, F. - Business Environment, Himalaya Publishing House, New Delhi

2. Dhingra, I. C. - The Indian Economy; Environment and Policy, Sultan Chand Publishers, New Delhi.

3. Dornbusch, R., Fischer, F. and Startz, R. - Macroeconomics, McGraw-Hill

4. Gupta, R.D. and Rana, A.S. - Keynes Post-Keynesian Economics, Kalyani Publisher, New Delhi. (Latest Edition)

5. Goyal, A. and Goyal, M. - Business Environment, VK India Publications, New Delhi.

6. Ghosh, B. - Economic Environment of Business, Vikash Publishing House, Delhi

7. Mishra, S. K. and Puri, V. K. - Indian Economy, Himalaya Publishing House, New Delhi

8. Saleem, S. - Business Environment, Pearson Education, Delhi, fourth Edition, Reprint, 2009.



MANAGEMENT INFORMATION SYSTEM

(BM-1206)


Course Objective

Information Systems (IS) provides information support to managerial decision-making. It is crucial for effective

implementation of the planning and control functions in an organization. Recently, because of the growing capabilities

and increasing availability of computer-based tools and communication technologies, IS plays a key role in the formulation

and implementation of corporate strategies.

MIS group endeavors to develop precisely these capabilities among students by offering a balanced mix of courses in

planning and managing of IS and fundamental understanding of ICT. Students get substantial exposure to modern

technologies.

Course Contents

Unit 1

Basics of Information system

Information Systems in Business and its types, The Components of Information Systems

The Information Age in Which You Live: Changing the Face of Business, Major Business Initiatives: Gaining Competitive

Advantage with IT

Unit II

Emerging Concepts and issues in Information Systems

Supply Chain Management, Customer Relationship Management, ERP, Introduction to Data Warehousing, Data Mining

and its Applications, Emerging Concepts in Information System Design and Applications.

Unit III

Electronic way of doing business

Electronic Business: Strategies for the New Economy, E-Commerce Applications and Issues

Unit IV

Enterprise Infrastructure and Business Systems

Business Continuity Planning: Building Enterprise Infrastructure, Metrics and Sustaining the Dynamic Enterprise,

Enterprise Business Systems, Decision Support System

Unit V

IS Security, Control System Success and Failure

Text Book

1. Introduction to Information Systems, James O'Brien, George Marakas, TMH

2. Management Information Systems, Laudon and Laudon, 11th Edition, Pearson

Reference books

1. Management Information Systems for the Information Age By Stephen Haag, Maeve Cummings TMH



2. Management Information Systems, D. P. Goyal, 3rd Edition MacMillan

3. Introduction to Information Systems, 4th Edition, International Student Version

3. R. Kelly Rainer, Casey G. Cegielski

4. Management Information Systems by Gerald Post, TMH

5. Management Information Systems by Paige Baltzan Mcgraw hill

CORPORATE FINANCE-I

(BM-1207)


Objective

The main objective of the subject is as under :

To provide an understanding of financial decision making and financial theory from the point of view of

corporate financial managers.

To provide a framework, concepts, and tools for analyzing corporate finance problems and issues, based on

fundamental principles of modern financial theory, with an understanding of application to "real-world"

scenarios.

Contents:

Unit I

Introduction- Nature of Financial management, scope of finance, finance function, finance managers' role and financial

goal: profit maximization Vs wealth maximization. Factors influencing financial decisions, concept of Agency. Agency

problems - conflict of goals.EVA analysis

Unit II

Concept of Value and Return- Time Preference for money, computation of future value and present value of cash flow.

Capital recovery, annuity (sinking fund), multi period compounding.

Unit III

Cost of capital - concept, determinants, significance & computation of cost of debt, cost of preference shares, cost of

equity capital, weighted average cost of capital. Floatation costs, cost of capital and investment analysis. CAPM Model.

Unit IV

Capital Budgeting: Techniques of capital budgeting-payback, ARR, NPV, IRR, PI calculation of cash flows, Numerical

examples, Leverage-Operating leverage, financial leverage, combined leverage, use of leverage. Financial leverage and

shareholders risk. Risk Adjusted NPV, Inflation Adjusted NPV. Monto-Carlo Simulation

Unit V

Capital structure- conceptual aspects, Net income & traditional views. Net operating income approach. MM hypothesis.

Capital structure planning & policy.

Dividends: Theories-Relevance/irrelevance, Gordon model, Walter model,MM Hypothsis. Forms of dividends-cash,

stock dividend, stock split, share buyback.



Text Books

1. Pandey, I.M.; Financial Management; 9th Ed.(2005),Vikas Publishing House

2. Prasanna Chandra "Financial Management Theory & Practice". Ed. Sixth, Tata- McGraw Hill.

Suggested Readings/References:

1. Geoffrey Knott "Financial Management". Ed. Twelfth, Macmillan

2. Damodran, Aswath; Corporate Finance, Second ed.(2001) ,John Wiley & Sons,Inc.

3. Brigham & Houston; Fundamentals of Financial Management, 10th ed. (2004), Thomson Press.

4. James C. Van Horn "Financial Management Policy". Ed. Twelfth, PHI

5. Marbin, Petty, scott etc-Principle of Financial Management

6. Financial Management by M Y Khan and P K Jain, TMH publications

7. Financial Management by R P Rustogi, Galgotia Publications

PERSONAL AND PROFESSIONAL SKILLS PROGRAM-II

(Assertiveness & Personality Dynamics)

BM-1208


Objective

Enable students to break their inherent hesitation and feel confident from within to face the tough situations of

life, particularly at the time of placement

Improvement of presentation skills

Emphasizing on the business writing skills

Content

Confidence Building and Communication skill enhancement (Written & Non Verbal)

Unit I

"Breaking The Barriers" - The seminar is an attempt to discuss strategies to help students break their mental barriers

which often play a crucial role in making them negative and low in confidence.

"Effective Communication" - This session talks about all the important aspects of communication skills, like proper

body language, voice modulation and right attitude - which are needed to make unforgettable impressions.

Unit II

Introduction to Presentation Skills, and understanding the importance of Confidence, Content, Clarity, Communication,

Creativity, while making a presentation. Body Language and communication skills are also discussed.



Unit III

Introduction to "Effective email writing" skills - particularly focusing on writing emails to the Departmental Heads.

Unit IV

Basic level Aptitude test preparation - Verbal reasoning, Logical reasoning

HUMAN RESOURCE MANAGEMENT

(BM 1301)


Objectives

To understand the challenges, trends, and activities related to current human resource management

To provide an in depth understanding of the scope of the HR role in today's organizations.

To provide an understanding of the role, functions and functioning of human resource department of the

organizations.

Contents

Unit 1

Human Resource Management

Concept & Nature,: Meaning & Definition,Nature & Scope of HRM ,Objectives of HRM, Evolution of HR functions,

Strategic HR, HR Roles and Responsibilities ,Contemporary issues in HR : Brief about Human Resource Outsourcing,

Human Resource Information System. HR Audit.

Unit 2

Job Analysis & Human Resource Planning (HRP)

Definition, purposes, processes and limiting factors; Job Analysis & Design - Steps of Job Analysis, Method of Job

Analysis; Job Description, Job Specification, Job Design: Factors affecting Job design, Techniques for designing Job.

Job Evaluation.

Human Resource Planning (HRP): Meaning & Definition, Importance of HRP , Factors affecting HRP, Planning

Process, Barriers to HRP

Unit 3

Recruitment &Selection

Concepts, Sources of Recruitment,

Recruitment Process, Constraints and Challenges in the Recruitment Process, Factors Governing/ Affecting Recruitment,

Selection: Concepts, Role of Selection, Selection Process, Selection Test- Type: Advantages & Problems, Interview

Types; Induction-Orientation

Unit 4

Training and Development



Concept, Objective, Factors influencing training and development, The Training and Development Process, Methods,

purpose & practices, four stages of training: Training Need Assessment, designing ,implementation and Training

Evaluation

Unit 5

Performance Management

Concept & Introduction, Objective, Rationale for Performance Appraisal, Procedures and Method of performance

Management, Potential Appraisal

Text Books

1. Dessler, Gary; Human Resource Management", 12th Prentice Hall of India, New Delhi.

2. Gomez R Louis, Balkin B David and Cardy L. Robert, " Human Resource Management", PHI Learning

Suggested Readings / References

1. Ivansevich John M, "Human Resource Management", Tata McGraw Hill.

2. Ashwathapa, K, "Human Resource & Personnel Management, Text & Cases", Tata McGraw Hill.

3. Pareek, Udai; Rao, T.V, "Designing and Managing Human Resource Systems" Oxford & IBH Publishing Co.

4. Rao V S P, "Human resource Management, Text & cases", Excel Books.

4. Armstrong, M. (2006). Armstrong's Handbook of human resource management practices (10th ed.). London: Kogan page.

5. Cascio, W. (2009). Managing human resources (8th ed.). New Delhi: McGraw Hill.

CONSUMER BEHAVIOUR

(BM-1302)


Course Objective

To introduce the students to the fundamentals of Consumer Behaviour, its scope, its diversity and its development

To develop an understanding about Consumer Decision - Making Process

To discuss and develop an insight into the applications of concepts of Consumer Behaviour in marketing

functions of the firms

To focus on Indian perspective using illustrations from Indian corporate houses.

Course Content:

Unit 1

Consumers and Marketing

(A) Development of the field of Consumer Behaviour



Consumer Behaviour and marketing success, Consumer behavior perspectives, customer orientation, customer &

consumer, decision making unit, different why's of consumer, consumer insight and marketing decisions

(B) Understanding Consumer Behaviour

Consumer v/s Customer, Organizational Buyer, Process of Organizational Buying, Customer Orientation: The foundation

of Consumer Behaviour , Family Buying Process, Applications of Consumer Behaviour in marketing functions of a firm

Unit 2

Consumers as Decision Makers

(A) Consumer Research

(B) Customer Relationship Management (CRM)

(C) Consumer Decision Making Process

Consumer Buying Process, Consumer Decision Making Framework, Problem Solving Perspective: EPS, LPS, RVPS,

Various Layers of Consumer's Variables having Impact on Market-Driven Approach, Kotler's Models of Consumers

Behaviour, Howard - Sheth Model , Handling Different Types of Consumers, Psychographics in CB, Consumer Lifestyle

(AIO's)

Unit 3

Consumers as Individuals

Consumer Needs and Motivation

Motivation, Dynamic Nature of Motivation, Diversity of Need system, The measurement of motives, Models of Motivation

& their application in CB, The Measurement of Buying Motives, Personification of Products., Lifestyle and Psychographic

Segmentation- An Important Area of Motivational Research, Consumer Advocacy , Motivational Research, Consumer

Motivation & market place behaviour

Consumer Perception

Sensation v/s Perception, The Absolute Threshold, The Differential Threshold, Subliminal perception, Dynamics of

Perception - Perceptual selection, Perceptual organization, Perceptual interpretation , Product & Service images,

Perceived Price, Brand image, Perceptual Space Maps (Perceptual Mapping).

Learning & Consumer Involvement

Cues, Response, Reinforcement, Behavioural Learning Theories - Classical conditioning Theory, Instrumental

conditioning Theory, Cognitive Learning Theory, Developing Brand Loyality, Brand Equity

Personality & Consumer Behaviour

Personality - Meaning, Nature, Theories of Personality and Understanding Consumer Diversity, Consumer

Innovativeness & Related Personality Traits, Cognitive Personality Factors, Consumer Ethnocentrism, Self and Self

Image

Influence of Attitude on Buying Behaviour

Consumer Attitude, Structural Models of Attitudes - Tri component Attitude Model, Multi attribute Attitude Model,

Attitude - Towards- the Ad Model, Consumer Attitude Formation and Change - Attitude Formation, Sources of influence

on Attitude formation, Strategies of Attitude Change

Unit 4

Group Dynamics & Consumer Buying Behaviour

Groups, Types of groups, Consumer Relevant Groups, Reference Groups , Factors that affect reference group influence,

Reference groups and consumer conformity, Applications of the Reference Group Concept - Celebrities, The Expert,

The "Common man", Benefits of Reference Group Appeal



Social Class and Consumer Behaviour

Social Class, Social status, Social class categories, Life style profiles of social classes, Social class mobility, Applications

of Social class

Unit 5

Cultural & Sub Cultural Influences & Consumers

Culture and Subcultures - Meaning, Characteristics, Dynamism in culture, Relevance of culture on Consumer Behaviour,

Effect of core values of culture

Diffusion of Innovation

The Diffusion Process, The innovation, the channels of communication, The Adoption Process, The innovation decision

process, A Profile of Consumer Innovator, Defining the Consumer Innovator, The Innovator as an opinion leader

Text Books

1. Schiffman, L.G. and Kanuk, L.L. "Consumer Behaviour", Prentice Hall of India, New Delhi

2. Engel, J.F. and Blackwell, R.D., "Consumer Behaviour", Dryden, Chicago


1. Solomon, Michael R., "Consumer Behaviour", Pearson Prentice Hall

2. Khan, Matin, "Consumer Behaviour", New Age International Publishers

3. Loudon, David L., Della Bitta, Albert J., "Consumer Behaviour", Tata McGrawHill

4. Gupta, S.L. and Pal, Sumitra, "Consumer Behaviour" An Indian Perspective, Text, cases, Suttan Chand & Sons

CORPORATE FINANCE-II

(BM-1303)


Objective

The main objective of the subject is as under:

To develop understanding of management activity concern with planning & controlling of firm's short term

financial resources.

To make students acquaint with various decision making process which leads to the management of working

capital

Contents:

Unit 1

Working Capital Overview & Financing

Introduction of Working Capital, Nature and Planning of Working Capital.Trade Credits, Accrued expenses & deferred

income. Source of Financing Working Capital- Bank Credit, Commercial Papers, Certificate of Deposits.Factoring -

Definition & Mechanism.Working Capital Financing Corporate Valuation:Adjusted Book Value Approach & Discounted

cash flow Approach



Unit 2

Working Capital Control & Banking Policy

Tandon Study group- Observation & Recommendations.Working Capital Gap & Bank Finance.Style of Credit,

Classification of Customers, Norms of Capital Structure, MPBF.

Unit 3

Management of Cash & Marketable Securities

Motives for holding cash and marketable securities. Management of Cash and Cash planning. Collection system-Electronic

commerce,Cash collection strategies and disbursement system.Investment in marketable securities.Determining the

optimum level of cash and marketable securities

Unit 4

Inventory Management

Objective of Inventory Management and its Techniques.

Unit 5

Receivable Management

Objective of Receivable Management, Credit Policy, Credit Terms, Collection Policies

Text Books:

1. Financial Management by I M Pandey Vikas Publications

Suggested readings/References:

1. Financial Management by R P Rustogi, Galgotia Publications

2. Fundamentals of Financial Management by James C. Van Horne, John M.Wachowicz Jr and Saumitra N. Bhaduri, Pearson

Education.

3. Financial Management and policy by V K Bhalla, Anmol Publications Pvt Ltd. N.Delhi

4. Financial Management and Analysis by Frank J, Fabozzi and Pamela P. Peterson- John Wiley and Sons Inc.

LEGAL ASPECTS OF BUSINESS

(BM-1304)


Course Objective

To acquaint students with general business law issues to help them become more informed, sensitive and

effective business leaders

To understand the basic provisions of laws concerning incorporation and regulation of business organizations,

To focus on legal and statutory compliances.

To develop the skills to interpret the laws and apply it to practical problems, affecting the operations of a

business enterprise.



Unit 1

Indian Contract Act 1872-Contract-definition and concept; Agreement-offer and acceptance; Consideration and legality;

Capacity of parties to the contact; Free Consent-coercion, undue influence, fraud, misrepresentation, mistake- bilateral

and unilateral; Void Agreements-agreements in restraint of marriage, agreement in restraint of trade, uncertain agreements,

agreements in restraint of legal proceedings, wagering and contingent agreements and Contracts; Quasi Contracts;

Performance and Discharge of contracts; Breach of contracts and Remedies;

Unit 2

Special Contracts

Indemnity and Guarantee-Meaning, nature and features, Types of guarantee,provisions related to different types of

guarantee, Surety and co-surety-rights and liabilities, discharge of surety. Bailment and Pledge: Righits and duties of

bailor and bailee, termination of bailment. Agency: Creation of agency, classification of agents, relationship between

principal and agent, rights, duties and liabilities of agent and principal, ermination of agency.

Unit 3

Contract of Sale of Goods: The Sale of Goods act 1930- Introduction, Contract of Sale, Sale and agreement to sale,

kinds of goods, Title to goods, Conditions and Warranties-Implied conditions and warranties, Doctrine of 'Caveat Emptor'

Transfer of Property, Rules regarding transfer of property.; performance of Contract of Sale, Rules regarding delivery of

goods, Duties of the seller and the buyer, Remedial Measures, Buyer's breach - Unpaid seller's remedies- Right of lien,

Stoppage in transit, Sellers breach - Buyer's remedies.

Unit 4

Negotiable Instruments- Negotiable Instruments Act 1881:Introduction and Characteristics of Negotiable Instrument,

Presumptions as to the negotiable instruments, Law overriding the provisions of the Negotiable Instruments Act,

1881.Promissory Notes, Bills of Exchange and Cheques, Parties to the Negotiable Instrument and their liabilities, Holder

and Holder in due course,Negotiation and Presentment of Negotiable instrument, Discharge and Dishonor of Negotiable

Instrument, Noting and Protesting of Negotiable Instrument, crossing of a cheque, rights and obligations of a banker,

bouncing of cheques

Unit 5

Company Law: The Companies Act 1956: Introduction-Historical Background, Development of concept of 'corporate

personality' Characteristics of a company, Doctrine of 'Lifting the Corporate Veil', Types of Companies, Formation of a

Company, Procedure for Formation of Company, Memorandum of Association, Articles of Association, Doctrines of

'UltraVires, Indoor Management and Constructive Notice', Share Capital of the Company, types of share capital - increase/

decrease of share capital -buy-back of shares, prospectus, Shareholders Meeting-Annual General Meeting, Extra Ordinary

General Meeting, Statutory Meeting, Class Meeting.

Text Books:

1. N D Kapoor, "Elements of Mercantile Law by Mercantile Law"32nd Edition, Sultan Chand and Sons

2. Satish B Mathur, " Business Laws,"Firsr reprint, 2011 McGraw Hill Higher Education

Suggested readings/References:

1. M C Kuchhal, "Business Law, "Fifth edition, Vikas publishing House Pvt. Ltd.

2. Agarwal Rohini "Mercantile Laws and Commercial Laws," Taxman Allied Services Pvt. Ltd. Reprint 2007

3. Gulshan,S.S. (2009) Business Law, Excel Books, New Delhi

4. Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw Hill, 4th Edition

Websites

www.vakilno1.com



www.indiankanoon.org

www.sebi.gov.in/

www.companylawonline.com

www.claonline.in

RESEARCH METHODS IN BUSINESS

(BM-1305)


Course Objective

The course aims at equipping students with an understanding of the research process, tools and techniques in order to

facilitate managerial decision making. The main objectives are :

To provide understanding and learning fundamental concepts in the field of research

To understand the concept and process of Business research in business environment.

To equip the students with research tools to conduct research and analysis for effective decision making

To develop an understanding of statistical techniques like SPSS for analysis of research data

Course Content:

Unit 1

Introduction to Business Research: Nature and Scope

Scientific inquiry, scientific research in management, logic of scientific method, research problem identification research

design process, Types of research -exploratory,descriptive,correlational, quantitative, qualitative; Steps in the research

process; Reviewing of literature; Formulating a research problem - identifying objectives, establishing operational

definitions; Identifying variables, Types of measurement scales - nominal, ordinal, interval, ratio

Unit 2

Research design

Qualitative Research - Focus groups and interviews and depth interviews.; Survey Research: an Overview. Cross Sectional

Design v/s Longitudinal Design, Survey Methods, Survey Methods Classified by mode of Administration, Observation

Methods, Observation methods Classified by mode of Administration;, experimental, non-experimental and quasi-

experimental study designs, Methods of data collection - primary and secondary sources; Primary data collection

instruments; Measurement and Scaling Concepts : Primary Scales of Measurements, a comparison of scaling technique

Unit 3

Sampling

Concepts, principles; Types of sampling - probability, non-probability, mixed sampling designs; Sampling frame; Sample

size determination; Sampling: Design and Procedure, Sample or Census



Unit 4

Data analysis techniques and use of SPSS

Preliminary Analysis and Interpretation of Data : Data Reduction, Processing and Tabulation, Choice of analysis

techniques, Assumptions for statistics, hypothesis testing, confidence intervals, Univariate and bivariate analyses, Statistics

associated with frequency distribution, Measure of central tendency and variability, Introduction to Hypothesis testing,

Cross tabulations-two variables/three variables, Statistics associated with Cross-Tabulation: Chi-square, Phi- coefficient,

Contingency coefficient. Nonparametric tests: One sample, Two independent sample, Paired sample. Parametric tests,

One-way analysis of variance, Correlation and regression.

Unit 5

Advanced data analysis techniques using SPSS

Basic concepts of factor analysis, Report writing-Format of research report

Suggested textbook

1. Zikmund 'Business Research Methods'Cengage Learning

2. Naval Bajpai 'Business Research Methods' Pearson Education

Suggested Readings:

1. Srivastava T N and Shailaja Rege 'Business Research Methodology" McGraw Hill

2. Malhotra Naresh K. 'Marketing Research. An Applied Orientation', Pearson Education Asia

3. Cooper Donald R. and Schindler Pamela S. 'Business Research Methods', Tata McGraw-Hill

4. Carver "Doing Data Analysis with SPSS version 16"

5. Chawla and Sondhi ' Research Methodology-Concepts and Cases' Vikas Publishing House

6. Krishnaswamy, Sivakumar, Mathirajan; 'Management Research Methodology-Integration of Principles, Methods and

Techniques' Pearson education

PRODUCTION & OPERATIONS MANAGEMENT

(BM-1306)


Objective

To make the students aware about the basic concept of operations management

To make the students able to recommend a location for a facility and design its layout.

To make the future understand the concept of inventory management and capacity planning

Contents:

Unit 1

Introduction - Product design



Introduction to operations management, Evolution and scope of operations management, Servicing as a part of Operations

management, manufacturing trends in India, OM's future challenges.

Concept of Product Life Cycle (PLC) & Technology Life Cycle (TLC); Product Development Process: Funnel

Approach, Product Platform, Modular Approach, Target Costing, Value Engineering, Reverse Engineering, Concurrent

Engineering, Mass Production v/s Mass Customization.

Unit 2

Process design

Process Design: Design of processes- concept, determinants of process characteristics in operations- Flow, volume &

variety, Types of processes & operations systems, Process-product matrix, Process Design issues in services systems,

Product services matrix.

Unit 3

Plant layout and Location planning

Plant layout : Implications of Layout Planning types of Layouts: Process layout, Product layout, Group Technology

Layout, Fixed position Layout, Performance Measures for layout design .Plant Location: Globalization of operations,

Factors affecting location decisions, Qualitative and Quantitative Location planning methods, Lean processing in

operations

Unit 4

Capacity Planning and Inventory

Defining capacity, measures of capacity, Process mapping & Capacity analysis, Augmentation of capacity, Decision

Tree for capacity planning.

MRP - I and MRP - II, ERP, Types of inventory, EOQ model and inventory cost, ABC analysis.

Unit 5

Introduction to Quality control, Supply chain and network analysis

Meaning of quality, product and process quality, brief introduction to Statistical Quality Control (SQC), control charts-

X Bar chart. Intoduction to Supply Chain Management.

Network diagram - Activity on Arrow (AOA), Activity on Node(AON);Critical Path Method, Types of Floats, ES,

LS,EF, LF, Total Completion time, Project scheduling - Analysis of project networks,CPM (Critical Path Method),

Environment & Safety considerations.

Text Books

1. Mahadevan,B; Operations Management: Theory & Practice ( 2007), Pearson Education

2. Chary, Production & Operations Management, Tata McGraw Hill(2009)

Suggested readings/References

1. Heizer, Jay; Render, Barry et al. Operations Management (2009), Pearson Education.

2. Gaither, Norman; Frazler, Greg. Operations Management (2004), Cengage Learning.

3. Stevenson, William J. Operations Management (2009), Tata McGraw Hill (9e).

4. Buffa, Eduard S & Sarin, Rakesh K; Modern Productions/ Operations Management, eigth edition,(1987)

5. Kachru, Upendra, Production & Operations Management,(2007), Excel Books

6. Chase, Richard B, Jacobs & Auilano, Operations Management for Competitive Advantage, (10 edition), Tata Mc Graw

Hill

7. Ray Wild. Production & Operations Management,5 edition, Cassel (1995)



INTERNATIONAL BUSINESS

(BM-1307)


Course Objective

The Objectives of the course as follows:

To introduce the students to the International business scenario so that they can understand intricacies of

business matters based on the basic knowledge of International Business.

To bring clarity to students as to why companies engage in international business.

To give an overview of the major forces that affect international business.

To describe different modes a company can use to accomplish its global objectives, and the primary patterns

for companies international expansion.

Course Content

Unit 1

Introduction to International Business

Nature of International Business, Drivers of International Business, Effects of Globalization, Evolution of International

Business, Need of international business: difficulties & benefits, Multinational Corporations and India's Presence, Factors

affecting Foreign Investment decisions, Impact of FDI on home and host countries.

Unit 2

International Trade Theories

Classical vs. Modern Theory of Trade: Absolute cost theory, Comparative cost theory, Factor endowment theory etc;

Free Trade vs. Protection, Dumping, Tariff and Non tariff barriers in International Trade.

Unit 3

Trade Policies, International organizations and Economic Institutions

Trade Policies: EXIM Policy of Developing Economies, General Agreement on Trade and Tariffs (GATT), World

Trade Organization (WTO); Introduction to International Monetary System.

Unit 4

Exchange Rate Determination

Foreign Exchange Reserves, Rate of Exchange, Nominal vs. Real Effective rate of Exchange, Distinction with Terms of

Trade, Exchange rate Theories: Demand Supply Theory, Balance of Payment Theory, Purchasing Power Parity Theory.

Unit 5

International Economic Organizations: IMF, ADB, World Bank, EXIM Bank etc.

Text Books

1. Aswothapa, K. -International Business, Mc Graw Hill, New Delhi, Forth Edition.

2. Krugman, P. and Maurice, O. - International Economics; Theory and Policy, Pearson education, 8th Edition.




1. Bhatia, H. L. - International Economics, Vikash Publishing House, New Delhi

2. Cherunilam, F. - Business Environment, Text and Cases, HPH, New Delhi

3. Goyal, A. and Goyal, M. - Business Environment, VK India Publications, New Delhi.

4. Mishra, S. K. and Puri, V. K. - Economic Environment and Business, Himalaya Publishing House, New Delhi

5. Mishra, S. K. and Puri, V. K. - Indian Economy, Himalaya Publishing House, 30th Edition, New Delhi

6. Paul, J. - Business Environment, McGraw Hill, New Delhi

7. Saleem, S. - Business Environment, Pearson Education, Delhi

PERSONAL AND PROFESSIONAL SKILLS PROGRAM-III

(Resume writing & Interview skill development programme for S.I.P)

(BM-1308)


Objective

Students are exposed to various types of Group Discussions - Abstract, Knowledge intensive, Current topics,

etc. - in order to improve their power of expression and adaptability of teams' opinions

Extensive resume building sessions enable students to make an excellent first impression resume which is the

need of the hour

Content

Pedagogy exhaustively involves Methodologies to Crack GDs', Resume Building Techniques & Tips to Crack Written

Aptitude Tests:

Unit I

"Mastering the Group Discussions" - The seminar covers all the aspects of GDs - types, examples of topics, points to

remember, do's and don'ts, inside tips to make an impression Numerous GDs along with exhaustive feedback rounds.

Unit II

Detailed "Resume Building" session helps students perfect their resumes as per the corporate expectations

Unit III

Advance level Aptitude test preparation - Verbal reasoning, Logical reasoning and Non-verbal reasoning

Documents

Course Curriculum, Batch: 2015-2017 1 - IMS Ghaziabad · 06 BM-1106 Information Technology for Management 03 30 07 BM-1107 Managerial Communication 03 30 08 BM-1108 Personal & Professional