Course Curriculum - GLA Universitygla.ac.in/public/uploads/filemanager/media/BBA-(FB...Public Enterprises, Role of Public Sector in India, Problems of Public Enterprises 15 III Business

Course Curriculum (Effective from July, 2014) [Bachelor of Business Administration - Family Business (BBA-FB)]

Bachelor of Business Administration - Family Business

(BBA - FB)

Effective from July, 2014

Institute of Business Management

Course Curriculum


AAABBBOOOUUUTTT TTTHHHEEE PPPRRROOOGGGRRRAAAMMM

The course in BBA-Family Business is based on the various tenets of businesses and how they are implemented on a day-to-day basis. Its relevance and applicability can be felt quite significantly as it acts as the spring-board from which the student can jump start his sojourn as successful businessperson. The course imbibes the ethics and values along with harnessing the requisite skills-set which go in the making of an accomplished individual. The students are groomed to be confident and ever-ready to take over the world in a big way. Imparting education in the various aspects of management at undergraduate level, the course is be-all-and-end-all for those students who are either interested in putting up their own businesses or are going to assist in running their family ventures. This is done through Co-curricular Activities, Management Games, Industrial Visits, Simulation Exercises, Group Discussions, Case-studies and Caselets, Interaction with Entrepreneurs, Debates, Role Plays, etc. It is expected that those opting for this course would find it immensely helpful in understanding the nuances of business and gaining the maximum out of it.


CCCOOOUUURRRSSSEEE SSSTTTRRRUUUCCCTTTUUURRREEE


First Semester

S. No.

REVISED CODE SUBJECT TEACHING SCHEME CREDITS LECTURE TUTORIALS PRACTICALS

1. BFB1001 Economics for Managers 4 0 0 4

2. BFB1002 Quantitative Aspects of Business 3 2 0 4

3. BBA1001 Business Organisation 4 0 0 4

4. BBA1202 Business Communication 4 0 0 4

5. BBA1103 Fundamentals of Accounting 3 2 0 4

6. BFB1081 Business Wisdom-I 0 0 4 2

7. BFB1082 Practical on Technological Aspects of Business 0 0 4 2

8. BFB1099 General Proficiency - - - 1

Second Semester S.

NO. REVISED

CODE SUBJECT TEACHING SCHEME CREDITS LECTURE TUTORIALS PRACTICALS

1. BFB2001 Analysis & Design of Business System 4 0 0 4

2. BFB2002 Accounting for Managers 4 0 0 4

3. BBA2001 Management Concepts & Practices 4 0 0 4

4. BBA2102 Organizational Behaviour 4 0 0 4

5. AHS1001 Environmental Studies 4 0 0 4

6. BFB2081 Business Wisdom-II 0 0 4 2

7. BCH1081 Practical on Computer Application in Accounting 0 0 4 2



Third Semester

S. NO.


1. BFB3001 Financial Management of Business 4 0 0 4

2. BFB3002 Entrepreneurship Development & Management of Family Business

4 0 0 4

3. BFB3003 Laws for Business Management 4 0 0 4

4. BBA3001 Marketing Management 4 0 0 4

5. BBA3102 Human Resource Management 4 0 0 4

6. AHE3082/ BBA3082

Soft Skills & Personality Development/Foreign Language-I (any one to be offered/opted)

0 0 4 2

7. BFB3081 Business Wisdom-III 0 0 4 2


Fourth Semester

S. NO.


1. BFB4001 Management of Business Ambiance & Etiquettes 4 0 0 4

2. BFB4002 E-Business Management 4 0 0 4

3. BFB4003 Banking & Insurance for Business 4 0 0 4

4. BBA4001 Business Ethics & Values 4 0 0 4

5. BBA4103 Consumer Behaviour 4 0 0 4

6. AHE4082/ BBA4082

Professional Communication & Behavioral Grooming/Foreign Language-II (any one to be offered/opted)

0 0 4 2

7. BFB4081 Business Wisdom-IV 0 0 4 2



Fifth Semester S.

NO. REVISED


1. BFB5001 Managing Business Inventiveness & Advancement

4 0 0 4

2. BFB5002 Research Methodology for Business 4 0 0 4

3. BBA5001 International Business Management 4 0 0 4

4. BBA6001 Corporate Strategic Management 4 0 0 4

5. BFB5081 Business Wisdom-V 0 0 4 2

6. BFB5082 Summer Training Project Presentation 0 0 8 4


Sixth Semester S.

NO. REVISED


1. BFB6001 Management of Public Relations & Cross Cultural Issues

4 0 0 4

2. BFB6002 Business Operations Management 4 0 0 4

3. BFB6003 Management of Foreign Trade 4 0 0 4

4. BBA5011 Industrial Relations 4 0 0 4

5. BFB6081 Business Wisdom-VI 0 0 4 2

6. BFB6082 Practical on Development of Business Plan 0 0 8 4



DDDEEETTTAAAIIILLLEEEDDD SSSYYYLLLLLLAAABBBUUUSSS


BBFFBB11000011:: EECCOONNOOMMIICCSS FFOORR MMAANNAAGGEERRSS Introduction: The subject aims to enable the students to grasp the details as to how things function at the economic front for any economy

Objective: To make students understand concepts related to economy and make them aware of how decisions are taken for the betterment of the same.

Module No.

Content Teaching Hours (Approx.)

I

Introduction: Concept of Micro and Macro Economics, Meaning and Scope of Managerial Economics. Basic Economic Principles: Opportunity cost principle, Incremental cost principle, Principle of Time perspective, Discounting Principle and Euqi-marginal Principle. Demand and Supply: Concept, Types of Demand, Determinants of Demand and Supply, Law of demand and Supply, Elasticity of demand, Types of elasticity of demand – Price, Income and Cross elasticity, Elasticity of Supply.

15

II

Cost Theory and Analysis: The Economic Concept of Cost, Short-Run and Long-Run Cost Function. Production Theory and Analysis: The Production Function, Production with One and Two Variable Input. Types of Markets & Competition: Perfect Competition- Features, Determination of Price and Output. Monopoly- Features, Determination of Price and Output, Concept of Price Discrimination. Monopolistic Competition- Features, Determination of Price and Output. Oligopoly- Features, Determination of Price and Output, Price Rigidity Model.

15

III

Factor Pricing: Introduction, Wages and Salary theory, Interest theory& Rent theory. National Income: Concept of National Income, GDP, GNP, NDP, NNP, Methods of Measuring National Income, Circular flow of economic activities and Income, Concept of Saving, Income and Investment. Business Cycle: Concept of Business Cycle, Minimizing effects of Business Cycles by Managers.

15

Reference Books/ Text Books / Cases:

Geetika, Ghosh, P., & Chodhury, P. R. Managerial economics. New Delhi: Tata McGraw Hill. Dwivedi, D N. Macro economics. New Delhi: Tata McGraw Hill. Mehta, P L. Managerial economics. New Delhi: Sultan Chand & Sons. Varshney, R. L. & Maheswari, K. L. Managerial economics. New Delhi: Sultan Chand & Sons Intended Outcomes: After completion of the course, student will be able to: Understand the micro and macroeconomic concepts relevant for taking prudent business

decisions. Understand the application of economic principles in the field of business management Get idea about theories of cost and production Understand various market structures

Credits: 04 L–T–P : 4–0–0Semester I


BBFFBB11000022:: QQUUAANNTTIITTAATTIIVVEE AASSPPEECCTTSS OOFF BBUUSSIINNEESSSS

Introduction: The course will enable the students in terms of understanding the quantitative aspects related to business thereby enhancing their skills.

Objective: Studying this subject would improve the mathematical abilities and statistical skills of the students and help them in understanding related concepts.

Module No.


I

Matrices: Addition, Subtraction, Multiplication of matrices, Inverse of matrices, Systems of linear equations and its applications. Differentiation of functions of single variable (excluding trigonometric functions), Breakeven analysis, Simple problems of maxima and minima

15

II

Role of Statistics in Business, Classification & presentation of data with the help of MS-Excel. Application of measures of central tendency -Mean, Mode, Medium, and measures of dispersion Range, Quartile Deviation, Standard deviation in business decision making. Correlation - Karl Pearson’s Correlation - Rank Correlation. Regression- Fitting regression equations, Uses of Regression in Business Problems.

15

III

Time Series - Components of time Series - Measurement of Trend - Semi Average method - Moving Average method - Method of Least Squares - Measurement of Seasonal Variations - Simple Average Method - Ratio to Moving Average Method. Index Numbers - Un weighted Index Numbers, weighted Index Numbers: Laspeyres, Paasche, Fisher, Bowley’s and Marshall – Edgeworth’s method, Cost of Living Index Number - Test on index Numbers. MS-excel based application to address the issues of Time series.

15


Sharma, J. K. (2010). Business Mathematics. New Delhi: Ane Books (P) Ltd. Bajpai, N. (2001). Business Statistics. New Delhi: Pearson Education (P) Ltd. Levin, R. I. (1997). Statistics for Management. New Delhi: Pearson Education (P) Ltd. Beri, G. C. (2010). Business Statistics. New Delhi: Tata McGraw Hill Publishing Company Ltd. Gupta, S.C. (2006). Fundamentals of Statistics. New Delhi: Himalaya Publishing House

Intended Outcomes: After completion of the course, student will be able to: Understand the basic concepts of business statistics. Interpret and solve real-life business problem using the concepts of statistics. Understand the business & industry problems along with working out their solutions. Understand various mathematical concepts useful in day-to-day scenario.



BBBBAA11000011:: BBUUSSIINNEESSSS OORRGGAANNIISSAATTIIOONN

Introduction: This subject in the domain of business organization would assist the students in getting a perspective on how business organizations function on a day-to-day basis

Objective: To enable the students understand how they could initiate a professional business set-up and make them learn various concepts related to business

Module No.


I

Business & Business System: Concepts & Characteristics, Objectives, Classification of Activities, Factors affecting, Launching of Business, Pre Establishment Considerations, Functional Aspects of Business – Marketing, HR, Finance and Operations Forms of Ownership - Sole Proprietorship, Joint Hindu Family, Partnership, Limited Liability Partnership, Joint Stock Company, Co-operative Society, Choice of Ownership

15

II

Micro, Small & Medium Enterprises: Meaning & Definition, Characteristics of Small Business, Areas of activity for Small Business, Need & Significance, Roll of Small Business in Indian Economy, Problems of Small Business, District Industry Center Public Enterprise: Concept, Rationale, Objectives, Forms of Public Enterprises, Role of Public Sector in India, Problems of Public Enterprises

15

III

Business Risk: Meaning, Nature, Causes, Types, Risk Management, Methods of Handling Risk Business Combinations & Associations – Concept and causes of business combinations, Types & Forms of Combination, Chambers of Commerce and Industry in India: FICCI, CII, ASSOCHAM, AIMO, etc Emerging Trends in Business: Outsourcing, Service Sector, e-Business, Corporate Social Responsibility

15


Basu, C. R. Business organization and management. New Delhi: Tata McGraw Hill. Bhatia, R. C. Business organization and management. New Delhi: Ane Books. Bhushan, Y. K... Fundamental of Business Organisation and Management. New Delhi: Sultan

Chand & Sons. Gupta, C. B. Business organization and management. New Delhi: Sultan Chand & Sons. Relevant Case Studies

Intended Outcomes: After completion of the course, student will be able to: Understand the fundamental concepts of commerce, trade and industry Understand the various forms of ownership Understand the modern business practices, forms, procedures Understand the functioning of the various business organizations.



BBBBAA11220022:: BBUUSSIINNEESSSS CCOOMMMMUUNNIICCAATTIIOONN

Introduction: The course in business communication intends to acquaint the students with the basics of communication and various aspects related to it.

Objective: To familiarize the students with the fundamentals of communication for professional purposes and to enable them in writing and speaking well.

Module No.


I

Communication: Meaning, Nature, Objective, Need & Importance, 7 Cs of Effective Communication, Process of Communication and its various component Types of Communication: Verbal (Oral & Written), Nonverbal (Kinesics, Paralanguage, Proxemics, Chronemics, Chromatics and Haptics), Formal & Informal (Grapevine), Flow of communication (Vertical, Horizontal, Diagonal) Barriers to Effective Communication: Physical and Mechanical Barriers, Language or Semantic Barriers, Socio-Psychological Barriers, Organizational Barriers and Personal Barriers. Overcoming Barriers

15

II

Writing and Speaking Skills: Sub-Processes and Effective of Writing Skills (Unified and Coherence writing skills). Importance of Speaking Skill, Skills required in Telephonic Conversation. Business Letters: Characteristics of a Good Business Letter, Structure/Layout of a Business Letter, Various Formats of the Business Letter (Fully Block, Block, Semi-Block, Hanging Intended and NOMA style). Types of Business Letters: Sales, Orders, Complaint, Adjustment, Enquiry, Follow-Up, Recommendation, Acknowledgement, Cover, Letter of Registration. Other types - Business Circulars, Thank You, Request, Congratulatory E-Communication: E-Mail and its popularity, Guidelines for Writing E-mail, Effective E-Mail, Limitations of E-Mail

15

III

Official Communication: Memorandum (Memo). Minutes of Meeting -Objectives, Difference between Agenda and Minutes Types (Resolution and Narration), Contents and Guidelines for writing Minutes. Writing Resume, Different between Resume & CV. Modern Tools of Communication (WhatsApp, Facebook, Twitter, You Tube etc.) Business Reports: Concept, Importance, Characteristics of a Good Report, Types of Reports (Oral, Written, Formal, Informal, Informational, Interpretive, Routine), Steps in Writing a Business Reports, Layout/Style of Business Report, Interview: Nature, Types of Interview (Personal/Traditional, Evaluation, Telephonic, Group, Panel, Lunch/Dinner, Case, Structured, Semi-structured, Unstructured and Stress Interview), Procedure of interview and Facing an Interview. Do’s and Dont’s of Interview.

15




Chhabra, T. N. Effective business communication. New Delhi: Sultan Chand & Sons. Lesikar, R. V. Business communication. New Delhi: Tata McGraw Hill. Pal, R., & Korlahalli, J. S. Essentials of business communication. New Delhi: Sultan Chand &

Sons. Sharma, R. C. & Mohan, K. Business correspondence & report writing. New Delhi: Tata

McGraw Hill.

Intended Outcomes: After completion of the course, student will be able to: Understand the various concepts, processes and importance of communication Understand how to appear in an interview successfully Develop the skills related to writing reports Write professional written documents effectively


BBBBAA11110033:: FFUUNNDDAAMMEENNTTAALLSS OOFF AACCCCOOUUNNTTIINNGG

Introduction: This subject of financial accounting has been designed in such a way that the students get a first-hand exposure to the fundamentals of accounting principles

Objective: To enable the students gain insights into the fundamental principles of accounting and use them in day-to-day business scenarios

Module No.


I

Accounting: Meaning, Nature, Accounting Process, Book Keeping, Users of Accounting Information, Objectives, Scope, Importance, Advantages, Limitations of Accounting, Accounting Principles & Conventions. Basic Term used in Accounting. Recording: Books of Original Entry, Journalising, Classification of Accounts, Golden Rules of Recording, Numericals of Journal Entries along with Opening Entries Ledger: Meaning, Need & Importance, Advantages, Posting Transaction to Ledger, Closing different types of Ledgers, Numerical Problem on Ledger Posting Trial Balance: Meaning, Characteristics, Preparation of Trial Balance, Errors Revealed (Merits) and Errors Not Revealed (Demerits) by Trial Balance, Numerical Problems on preparation and correction of Trial Balance

15

II

Subsidiary Books: Cash Book – Simple, Double Column, Three Column, Numerical Problems on Cash Book, Purchase Book, Purchase Return Book, Sales Book, Sales Return Book, Journal Proper Concept of Depreciation: Rational, Calculating Depreciation – Straight Line & Written-Down Value Methods Final Accounts: Meaning, Types, Objectives, Trading Account, Profit & Loss Account, Balance Sheet, Adjustments, Numerical on Final Accounts with Adjustments

15

III

Shares and Share Capital: Introduction to Joint Stock Company, Shares, Share Capital, Accounting Entries, Under Subscription, Oversubscription, Calls in Advance, Calls in Arrears, Issue of Share at Premium, Issue of Share at Discount, Forfeiture of Shares, Re-issue of Shares. Debentures: Classification of Debentures, Issue of Debentures, Accounting Entries

15


Gupta, P. C. Financial Accounting. Agra: Jawahar Publications Tulisian, P. C. Financial accountancy. New Delhi: Pearson Education. Maheswari, S. N. Financial accounting for management. Mumbai: Vikas Publishing House Naseem, A. Fundamentals of financial accounting. New Delhi: Ane Publication



Intended Outcomes: After completion of the course, student will be able to: Understand the basic accounting principles Learn the techniques of preparing and presenting the accounts. Understand the role accounting plays in the overall set-up of a business Understand the fundamentals of shares


BBFFBB11008811:: BBUUSSIINNEESSSS WWIISSDDOOMM--II

Introduction: This subject would complement the theoretical inputs as learnt by the budding managers by providing practical exposure to the various tenets of business

Objective: To enable the students to analyse various business situations as well as business news, debate on current issues thus increasing their knowledge and awareness.

Module No.


I

Analysis of Business News from Newspapers/Magazines- Using the information as found in written sources for understanding how businesses are run and prosper Study of Business Conglomerates- Analyzing the driving principles and mechanisms of business conglomerates, both success and failures and what could be learnt from them Understanding the Functioning of Stock Markets- Putting the knowledge of stock markets to good use by analyzing how they function and the role they play in running a business

15

II

Group Presentations- Putting the theoretical learning into use by making presentations on the concurrent topics and issues which help in making a business operations smooth Business Role Plays- Creating class room situations where the participants are supposed to behave as if in a real-life business scenario and how they tackled it Debate on Current Business Issues- Analyzing the various trends and issues which mark the current business scene and the learning from it Discussion on Business Caselets- Miniature business-related cases which help in understanding the fundamentals of business

15

III

Field Visits- Taking the participants on field visits to various organizations thus bolstering their understanding on how to run a firm Interaction with Entrepreneurs- Learning from real-life tales of renowned business personas who will motivate the participants to have their say in business dealings Inspirational Business Movies/ Stories- Drawing inspiration from such movies/stories which are centered around business

15


Arora, R. and Sood, S.K. Fundamentals of Entrepreneurship and Small Business Management. Ludhiana: Kalyani Publishers.

Desai, V. Small-Scale Industries and Entrepreneurship. Mumbai: Himalayan Publishing House

Jain, R. Governance of Family Firms. New Delhi: Macmillan India Ltd. Ramachandaran, K. Managing a New Business Successfully, New Delhi: Global Business

Press Relevant Case Studies



Intended Outcomes: After completion of the course, student will be able to: Understand business news better from newspapers Understand the functioning of stock markets Understand the driving principles behind a successful business Understand how to debate


BBFFBB11008822:: PPRRAACCTTIICCAALL OONN TTEECCHHNNOOLLOOGGIICCAALL AASSPPEECCTTSS OOFF BBUUSSIINNEESSSS

Introduction: This subject titled, ‘Practical on Technological Aspects of Business’ would ensure that the students get real-time insights into the practical usages of computers as business tools.

Objective: To make students acquainted with handling of the technical aspects of business. Also, it would enhance their data-related abilities.

Module No.


I

Getting started with MS-Word: Starting Word, Opening a saved Word document, Entering text, Previewing, Editing, Saving, Navigate, Scroll through text, Insert and delete text in a document, Select text, Undo and redo commands, Formatting, Format and align text, Line and paragraph spacing, Add bulleted and numbered lists, Using Editing and Proofing Tools, Document views, Spell and grammar check, Shortcut Menus, Page Border, headers and footers, Insert and delete a page break, Insert page numbers, Insert the date and time, Insert special characters. MS-PowerPoint: Difference between presentation and Document, Using Power Point, Using Wizard for creating a presentation, Creation of Presentation, Title, Text Creation, Fonts and Sizes, Importing text from word documents, Moving to next Slide, The Slide manager, Animation effects, Slide Designs, Background and Text colors, Making your own slide format, Footnotes and slide numbering, Presentation of the Slides, Using the Slide Show, Printing the Slides and Handouts.

15

II

Microsoft Excel: Concepts of Workbook & Worksheets; Various Data Types; using different features with data, Cell and Texts; Inserting, Removing & Resizing of Columns & Rows; Working with Data and Ranges; entering data into worksheet, saving & quitting worksheet, Opening and moving around in an existing worksheet, Toolbars and menu, keyboard shortcuts, Working with single and multiple workbook-copying, renaming, moving, adding and deleting, copying entries and moving between workbooks, Different Views of Worksheets; Column Freezing, Labels, Hiding, Splitting etc., Using different features with Data and Text; Use of Formulas, Calculations and Functions; Cell Formatting including Borders & Shading; Working with Different Chart Types; Printing of Working & Worksheets with various options.

15

III

MS-Windows and Internet: Operating System & basics of windows, Managing Files, Folders, Renaming Files and Folders, Creating New Folders, Searching Files and Folders, Renaming, deleting files and folders Copying and Moving Files and Folders from one drive to another, Window Accessories: Calculator- Standard and Scientific, Notepad, Paint and its various tools, WordPad, Character Map.

15



Basics of Networking & Communication: Concept & applications of Internet, services on internet, www & Web browsers, surfing, chatting, E-mail & Document handling, Creating E-mail address, Sending and Receiving E-mail, Attaching files along with mail, zipping of files.


Jain, P., & Arora, S. Window based computer courses. Jalandhar: S. Vikas & Co. Nortan, P. Introduction to computers. New Delhi: Tata McGraw Hill. Sinha, P. K., & Sinha, P. Computer fundamentals. New Delhi: BPB Publications. Singh, V. Simplified MS-Office 2007. New Delhi: Computech Publications Ltd.

Intended Outcomes: After completion of the course, student will be able to: Understand computers and their day-to-day applications in business Understand computer-related business and managerial activities Use internet and MS-Office in their work Prepare reports, database and presentations on computers.


BBFFBB22000011:: AANNAALLYYSSIISS && DDEESSIIGGNN OOFF BBUUSSIINNEESSSS SSYYSSTTEEMM

Introduction: This subject explores business in its environment; thus explaining how the environment influences business-related decisions.

Objective: To develop knowledge, legal and managerial, about the regulatory environment in India that governs the administration and operation of business.

Module No.


I

Business Environment: Concept, Significance, Components of Business environment, Factor affecting Business Environment, Social Responsibilities of Business. Economic Systems: Capitalism, Socialism, Communism, Mixed Economy-Public Sector & Private Sector Role of Government: Globalization and Liberalization and their effect on the Indian business environment, SEZs, EPZs, Privatization: Implications and effects.

15

II

Regulatory and control mechanism : Overview of Monetary and Fiscal Policy, Competition Act, Consumer Protection Act, FEMA, SEBI, SIDBI and its changing dimensions, Price control mechanism, functioning of bureaucratic decision making and its effect on business environment. Overview Indian Patent Rights Act (IPR) and its benefit in business

15

III

International Environment: International trading environment; Trends in world trade and the problems of developing countries; Foreign trade and economic growth. Introduction to International economic institutions – WTO, UNCTAD, World Bank, IMF, GSP, GSTP. Standards & Norms A brief introduction of ISO, BIS, UNFCCC, Euro Norms (Bharat Stage), Taj Trapezium and its impact on Business.

15


Francis Cherunilam, Business Environment, New Delhi: Himalaya Publications. Aswathapa, K., Essentials of Business Environment, New Delhi: Himalaya Publications. Sundaram & Black: The International Business Environment; New Delhi: Prentice Hall. Chidambaram, P., Business Environment; New Delhi: Vikas Publishing

Intended Outcomes: After completion of the course, student will be able to: Understand the basic concepts and functions of business environment. Know the various Acts and their applications on business environment. Understand the international aspects of business environment Know the various economic systems and how they function

Credits: 04 L–T–P : 4–0–0Semester II


BBFFBB22000022:: AACCCCOOUUNNTTIINNGG FFOORR MMAANNAAGGEERRSS

Introduction: This subject has been designed to enable the students to understand the calculation of ratios and their analyses and preparation of budget.

Objective: To enable students in terms of preparing management reports thus facilitating better decision making on their part for the organization.

Module No.


I

Introduction: Meaning, Objectives, Nature and Scope of Management Accounting. Relationship between financial accounting, cost accounting and management accounting. users of management accounting, Roles and responsibilities of management accountant, Financial Statement Analysis: Meaning and concept of financial analysis, types of financial analysis, methods of financial analysis, simple numerical problems on comparative statements, common size statements and trend analysis.

15

II

Ratio Analysis: Meaning, utility of ratios, classification of ratios, calculation and interpretation of profitability {Du-Pont analysis}, Activity and leverage ratio. Analysis of working capital: Meaning, concept, type and determinants of working capital. Estimation of working capital requirement {operating cycle method}.

15

III

Budgetary control: Concept of budget, budgeting and budgetary control objectives, preparation of Functional budgets {production, sales and cash}, and flexible budgets. Decision Making: cost for decision making, variable costing and differential analysis as aids in making decision {acceptance of an offer at a lower selling price, exploring new markets, make or buy decisions and operate or shut-down decisions}

15


Jhamb, H. V. Management Accounting, ANE Books Pvt. Ltd. New Delhi. Khan, M.Y. and P.K. Jain. Management Accounting. Tata McGraw Hill, New Delhi. Lal, J. Advanced Management Accounting Text and Cases. S. Chand & Co., New Delhi. Maheshwari, S. N. and Mittal, S. N. Cost Accounting, Theory and Problems. Shri Mahabir

Book Depot, New Delhi. Intended Outcomes: After completion of the course, student will be able to: Use costing data for planning, control and decision making. Understand the various tools of management accounting. Make decisions with regard to costing Analyze various ratios and working capital



BBBBAA22000011:: MMAANNAAGGEEMMEENNTT CCOONNCCEEPPTTSS && PPRRAACCTTIICCEESS

Introduction: This subject would give insights into the basics of management which any student needs to grasp while studying a course in management

Objective: To assist the students in understanding the nuances of management thereby honing their skills with regard to the fundamentals of management

Module No.


I

Nature of Management: Concept, Nature & Importance Development of Management Thought: Contribution of Taylor and Fayol and their principles, Japanese vs. American Management, Modern Thoughts of Management Management Process and Skills: Management Functions, Various Levels of Management, SWOT Analysis Planning: Concept, Nature, Importance, Steps in Planning, Types of Plan, MBO Decision Making: Concept, Process of Decision Making, Techniques of Decision Making

15

II

Fundamentals of Organising: Concept, Departmentation, Matrix Organisation Structure Authority: Delegation of Authority, Centralization and Decentralisation Staffing: Concept, Importance, Factors affecting Staffing

15

III

Fundamentals of Directing: Concept, Importance, Principles Leadership: Concept, Importance and its theories Fundamentals of Controlling: Concept, Importance, Stages of Control, Essentials of Effective Control System, Causes of Resistance to Control

15


Gupta, C. B. Management concept & practices. New Delhi: Sultan Chand & Sons. Koontz, H. & Weibrich, I. Essential of management. Singapore: McGraw-Hills International. Prasad, L. M. Principles and practice of management. New Delhi: Chand & Sons. Tripathi, P. C. & Reddy P. N. Principles of management. New Delhi: Tata McGraw Hill Relevant Case Studies

Intended Outcomes: After completion of the course, student will be able to Understand the basic concepts of management. Understand the management processes, functions and principles. Get an idea about new developments in the field of management. Get idea about leadership



BBBBAA22110022:: OORRGGAANNIISSAATTIIOONNAALL BBEEHHAAVVIIOOUURR

Introduction: This subject introduces the students to the various concepts related to how employees tend to behave in an organization.

Objective: To enable the students to gain insights into the concepts that go into the making of a successful organization.

Module No.


I

Introduction: Meaning & Nature of Organizational Behaviour, Contributing Disciplines, Organizational Models, Challenges & Opportunities of OB. Personality: Meaning & Importance, Determinants of Personality. Perception: Meaning, Perceptual Process, Factors influencing Perception, Perceptual Distortion. Attitude: Meaning, Components, Factors in Attitude Formation

15

II

Learning: Meaning, Factors affecting Learning, Theories of Learning Motivation: Meaning & Concept, Theories, Concept of Morale. Group Dynamics- Formal & Informal Groups, Stages of Group Development, Group v/s Team, Types of Team, Group Decision Making Techniques. Interpersonal Communication; Johari Window; Transactional Analysis and its applications.

15

III

Conflicts: Concept & Meaning, Different Levels of conflict, Conflict Resolution. Stress: Potential Sources, Consequences & Coping Strategies. Organizational Change: Concept, Resistance to Change, Overcoming Resistance to Change. Organizational Development: Concept & Characteristics of OD, Benefits & Limitations of OD, Concept of Organizational Citizenship Behaviour. Power: Meaning, Concept and Types.

15


Luthans, F. Organizational behavior. New Delhi: Tata McGraw Hill Pareek, U. Understanding organizational behavior. New Delhi: Oxford University Press. Prasad, L. M. Understanding organizational behavior. New Delhi: Sultan Chand & Sons. Robbins, S. P. Organizational behavior. New Delhi: Pearson Education.

Intended Outcomes: After completion of the course, student will be able to Understand meaning of personality and perception Understand group dynamics and motivation Understand the fundamentals of organizational behavior. Understand how to manage employee emotions inside the organization.



AAHHSS11000011:: EENNVVIIRROONNMMEENNTTAALL SSTTUUDDIIEESS

Introduction: This subject of environmental management would develop the fundamental understanding of the environment and social issues.

Objective: To enable students gain meaningful insights about the various aspects of the environment and how they are of significance.

Module No.


I

Introduction & Concept of Ecosystem: Environment- Definition, Scope, Importance, Natural Resources, Forest Resources- Use & over-exploitation, deforestation, timber extraction, mining, dams & their effects on forest & tribal people Water Resources, Mineral Resources, Food Resources, Energy, Land Resources, Ecosystem- Concept, Structure & function, Producers, Consumers & decomposers. Energy flow in the ecosystem, Ecological succession, Food chains, food webs & ecological pyramids

15

II

Types of Ecosystem & Environmental Pollution: Introduction, types, characteristics, features, structure & functions of - Forest ecosystem, Grassland ecosystem, Desert ecosystem & aquatic ecosystems- ponds, streams, lakes, rivers, oceans, estuaries, Definition, Causes, effects & control measures of – Air pollution, water pollution, land/ Soil pollution, Marine pollution, Noise pollution, thermal pollution, Nuclear Hazards, Solid Waste Management- Causes, effects & control Measures of urban & industrial wastes, Disaster Management- floods, earthquake, cyclone & landslides

15

III

Human Population & The Environment, Social Issues & The Environment: Population Growth, Variation among nations, Population explosion- Family Welfare programme, Environment & Human Health, Human rights. Value education, HIV/AIDS, Women & Child Welfare, Role Of Information Technology in Environment & Human Health, From unsustainable to sustainable development, Urban problems related to energy , Climate Change- Global Warming, Acid Rain, Ozone layer depletion, nuclear accidents & holocaust, Water Conservation, Rain Water harvesting, Watershed Management Environmental Protection Act, Air ( prevention & control of pollution) Act, Water ( prevention & control of pollution) Act, Wildlife Protection Act, Forest Conservation Act

15




Bhargava, D. S. Foundation of environmental studies. New Delhi: Galgotia Publications Pvt. Ltd.

Deshwal, S. & Deshwal A. Environmental ecology. New Delhi: Dhanpat Rai & co. Gupta, K. M. Environmental Studies. New Delhi: Umesh Publications. Reddy, A. M. Text book of environmental science & technology. New Delhi: BS Publications

Intended Outcomes: After completion of the course, student will be able to: Understand the basic concepts pertaining to the environment Gain insights to the various societal concerns and the remedies thereof. Understand such concepts as ecosystem, pollution-related aspects, population Understand the social issues which are of concern


BBFFBB22008811:: BBUUSSIINNEESSSS WWIISSDDOOMM--IIII

Introduction: This subject would make the students aware of what it takes to be a successful business manager as well as the issues faced by businesses as well as issues in starting them.

Objective: To enable the students to analyse various business situations as well as union budget, and other important business-related concepts.

Module No.


I

Development of a Business Manager- The concepts related to how a business manager approaches his work Issues Related to Starting a New Business Venture- Challenges faced while one goes for putting business ideas to fruition Analyzing Business Problems of MSMEs- Understanding the issues which plague micro, small and medium enterprises on a day-to-day basis

15

II

Best Practices as Adopted by Successful Business Houses- Highlighting the best practices of the most success business entities, both at international and domestic levels and how they could benefit businesspersons Comprehensive Understanding and Analysis of Union Budget- Analyzing the nuances of the union budget and its impact on the overall functioning of the economy thereby making sense of it for carrying out business Scanning Business Opportunities- What all elements are to be taken into consideration when one talks about starting a business or running an existing business

15

III

Understanding of Working of Various Business Stakeholders- Analyzing the role that various players like banks, loan agents, governments, and similar stakeholders play in running a business Business Simulation Exercises- Providing opportunities to recreate various business situations thereby making the learning process all the more appealing and relevant Business Case Studies- Analyzing and discussing various business-related cases Group Discussions on Current Business Issues- Putting on table the issues which are being faced by businesses in the form of discussions and how they can be solved

15




Batra, P. Brainstorming Forcreativity & Innovation, New Delhi: Batra Booka. Ceserani, J. & Greatwood, P. Innovation and Creativity. New Delhi: Kogan Page India Pvt. Ltd Dyer, J., Gregersen, H. & Christensen, C. M. The Innovator’s DNA. Harvard Business School

Press. Safawi, A. D. & Dehlvi, A. W. Revolution and Creativity. New Delhi: Rupa & Company Relevant Case Studies Intended Outcomes: After completion of the course, student will be able to: Understand the issues related to starting a new business Learn about the best-practices of successful businesses Understand the union budget to an extent Understand the roles of various stakeholders


BBCCHH11008811:: PPRRAACCTTIICCAALL OONN CCOOMMPPUUTTEERR AAPPPPLLIICCAATTIIOONN IINN AACCCCOOUUNNTTIINNGG

Introduction: This practical course will bridge the gaps which exist between traditional manual accounting and modern computerized accounting

Objective: To enable the students to take decisions as per the current business scenario and contemporary requirements.

Module No.


I

MS-Excel in Accounting: Introduction to MS Excel, MS Excel in day-to-day office activities, Accounting in MS-Office, Financial Formulas in MS-Office – Various Calculation Sheets, Calculation of Interest, Principle and Compounding

15

II

Setting-up Books of Accounts in Tally: Introduction, Creation of Company, Introduction to Gateway of Tally, Menu, Company Info menu, Features & Configuration options for company maintaining accounts, Group and Ledgers, Working with Account Masters, viz, Group, Ledger, Cost Centre and Category, Currency

15

III

Voucher Entry and Reporting: Entry of Accounts Vouchers, Printing of Vouchers, Creation and Alteration of Vouchers types and Vouchers Classes, Viewing and Printing various reports, Printing & Viewing Balance Sheet, P& L Account, Trial Balance

15

Reference Books/ Text Books / Cases: Koget Solutions Inc. Tally 9 in Simple Steps. New Delhi: Wiley India. Maidasani, D. Accounting with Tally 9.0. New Delhi: Lakshmi Publications. Nadhani, A. K. Tally 9 – Training Guide. New Delhi: BPB Publications. Intended Outcomes: After completion of the course, student will be able to: Understand the automation of accounting activities Use MS-Excel for doing various accounting activities Create voucher entry and report Understand the use of the software Tally in computerization of accounting system.



BBFFBB33000011:: FFIINNAANNCCIIAALL MMAANNAAGGEEMMEENNTT OOFF BBUUSSIINNEESSSS

Introduction: The subject aims to acquaint the students in grasping the details as to how things function at the financial part and how decisions are taken for the betterment of the same.

Objective: Students would be able to develop a basic understanding about financial management and the role it plays in the overall performance of a Business.

Module No.


I

Financial Management: Finance Function, Aims of Finance Function, Goals Of Financial Management, Financial Planning: Objectives and Principles of Sound Financial Planning, Long Term and Short Term Financial Plan, Factors Affecting Financial Plan. Financing Decisions: Capital Structure, Factors Influencing Capital Structure, EBIT-EBT- EPS Analysis, of Leverage. Simple Problems.

15

II

Cost of Capital: Concept, Relevance of Cost of Capital, Specific Costs and Weighted Average Cost, Rationale of After Tax Weighted Average Cost of Capital, Marginal Cost of Capital Investment Decisions: Meaning and Definition of Capital Budgeting, Nature of Investment Decisions, Types of Investment Decisions, Investment Evaluation Criteria, Pay-Back Period Method, Accounting Rate of Return Method, Net Present Value Method, Profitability Index Method, Internal Rate of Return Method.

15

III

Dividend Policy: Meaning, Nature and Types Of Dividend, Factors Affecting Dividend Policy Decision, Dividend Decision Models: Walter Model, Gordon Model and MM Approach. Financial Intermediaries: Venture Capital, Merchant Banking and Factoring.

15


Arnold, Glen. Corporate Financial Management. Pearson Education. Khan, M. Y., & Jain, P. K. Financial Management. New Delhi: Tata McGraw-Hill. Kishore, R. M. Financial Management. New Delhi: Tata McGraw-Hill. McMillan, Edward J. Not-for-Profit:Budgeting & Financial Management. John Wiley & Sons. Pandey, I. M. Financial Management. New Delhi: Vikas Publishing House.

Intended Outcomes: After completion of the course, student will be able to: Understand the principles and practices of financial management Understand financial decision making Understand the composition of different securities in the total capital structure. Understand cost of capital and investment decisions and dividend decisions.

Credits: 04 L–T–P : 4–0–0Semester III


BBFFBB33000022:: EENNTTRREEPPRREENNEEUURRSSHHIIPP DDEEVVEELLOOPPMMEENNTT && MMAANNAAGGEEMMEENNTT OOFF FFAAMMIILLYY BBUUSSIINNEESSSS

Introduction: This subject exposes students to the objectives, challenges, and requirements for effectively managing the small to mid-sized business.

Objective: To enable the students to take key decisions required of the entrepreneur/manager, the driving forces of the small/family business

Module No.


I

Entrepreneur and Entrepreneurship: Evolution of the concept of entrepreneur, Meaning and definition, Nature and characteristics of an entrepreneur, role and importance of entrepreneur in economic growth, classification and types of entrepreneurs. Entrepreneurship: Meaning and definition, elementary theories of entrepreneurship, risks involved with entrepreneurship, barriers to entrepreneurship, women entrepreneurship: concept, functions, growth problems and remedial measures, factors affecting the entrepreneurial growth: psychological, Cultural, Social, Economic and personality factors.

15

II

Management of Small and Family Business: Small business: Meaning, importance and role of small business in developing a nation’s economy, different forms of organization for small business. Family business: The nature, importance, and uniqueness of family business, challenges before family business, The family’s relationship with the business: developing a strategic vision & building teamwork, Professional Management of the Family business firm, the 3-circle model, Managing succession: the leadership challenge, Model of Succession in Family Business and Wealth management in family business firms.

15

III

Business Opportunity Identification: Business idea generation Techniques: Identification of Business Opportunities, Internal and external analysis to identify a business opportunity, Feasibility Study: Marketing Feasibility, Financial Feasibility, Technical, Legal, Managerial and Locational Feasibility, Preparation of Business Plan: Content of a Business Plan, Project Report preparation, Starting up an enterprise: Franchising and Acquisition, Strategies for venture promotion: Product Strategies, Pricing Strategies, Distribution Strategies,

15



Promotional Strategies.


Chandra, P. Project Preparation-Appraisal and Implementation. New Delhi: Tata McGraw Hill.

Gupta, C.B. & Srinivas, Entrepreneurial Development. New Delhi: Sultan Chand & Sons. Arora, R. and Sood, S.K.Fundamentals of Entrepreneurship and Small Business Management.

Ludhiana: Kalyani Publishers. Desai, Vasant. Small-Scale Industries and Entrepreneurship. Mumbai: Himalayan Publishing

House. Ramachandaran, K.Managing a New Business Successfully, New Delhi: Global Business

Press.

Intended Outcomes: After completion of the course, student will be able to: Develop a business strategy that leverages the unique aspects of the business, Understand the opportunity it is pursuing and the businesses position in the market. Develop a business plan and model that supports the strategy as envisaged by the

entrepreneur Identify the issues associated with succession planning, and develop plans to address them.


BBFFBB33000033:: LLAAWWSS FFOORR BBUUSSIINNEESSSS MMAANNAAGGEEMMEENNTT

Introduction: This subject intends to acquaint the students with the basics of business laws & practices which are an integral part of any business and manager’s position

Objective: To enable the students to grasp the details as to how things function at the business level front for any laws as well as how decisions are taken for the betterment of the same.

Module No.


I

Indian contract Act-1872: Introduction, Essential elements of contracts, Classification of contracts, Offer, Acceptance, Capacity to Contract, Consent, Quasi Contracts, Contingent Contracts Introduction of Special Contracts - Contract of Indemnity & Guarantee, Bailment and Pledge Breach of Contract, and Remedies for Breach of Contract.

15

II

The sales of Goods Act-1930: Goods and their Classification, Formation of Contract of Sale, condition and warranties, transfer of Property, Transfer of Title by Non- owners, Performance of Contract of Sale, Remedial Measure: Right of Unpaid seller against goods and Buyer, Doctrine of Caveat emptor.

15

III

Negotiable Instrument Act-1881: Nature and Characteristics of Negotiable Instruments, Types of Negotiable Instruments, Holder and Holder in Due Course, Discharge and Dishonor of Negotiable Instruments. Indian Partnership Act: Definition and essential Characteristics of Partnership, Registration and Effects of Non Registration, Modes of Dissolution, Limited Liability Partnership.

15


Bulchandani, K.R., Business Law for Management. Mumbai: Himalaya Publishing House. Gulshan, S. S., & Kapoor, G. K. Business Law. New Delhi: New Age International Pvt. Ltd. Kuchhal, M. C. Business Law. Noida: Vikas Publishing House Pvt. Ltd. Tulsian, P. C. Business Law. New Delhi: Tata McGraw Hill Pvt. Ltd Gogna, P. P. A Textbook of Company Law. New Delhi: S. Chand Publisher.

Intended Outcomes: After completion of the course, student will be able to: Understand the concept and significance of business laws. Hone the skills for proper self-expression, Understand the role played by laws acts which have evolved over a period of time. Get an idea about how such acts as Indian Contact Act works.



BBBBAA33000011:: MMAARRKKEETTIINNGG MMAANNAAGGEEMMEENNTT

Introduction: This subject of marketing management has been designed to give insights into the subject so as to prepare the students about the various concepts related to it.

Objective: To enable the students get insights into the fundamentals of marketing as well as the significance of 4 Ps in the success of any organization

Module No.


I

Basics of Marketing: Marketing and its core concepts, marketing management definition, functions of marketing, marketing environment- micro and macro, Market Segmentation, Targeting and Positioning, 4 Ps-Marketing Mix

15

II

Managing the 4 Ps: Product: Basic Concepts, Differentiation, Mix, Product Life Cycle, Packaging, Labeling & Branding. Pricing: Objectives, Factors, Methods, Strategies. Distribution: Defining Channels, Levels, Functions, Physical Distribution. Promotion: Elements of Promotion Mix, 5 Ms of Advertising

15

III

The Evolving Concepts in Marketing: Introduction to Services Marketing, Basics of International Marketing, Marketing Information and Research, Introduction to Strategic Marketing, Rural Marketing, e-Marketing, Retail Marketing

15


Etzel, M. J., Walker, B. J. & Stanton, W. J. Fundamentals of Marketing. New Delhi: Tata McGraw Hill.

Gopal, V. Marketing Management. New Delhi; Sage Publication. Kotler, P. Marketing Management. New Delhi: Prentice Hall Of India. Ramaswamy, V.S., Namakumari, S. Marketing Management: Global Perspective Indian

Context, Macmillan Publishers India. Saxena, R. Marketing Management. New Delhi: Tata McGraw Hill.

Intended Outcomes: After completion of the course, student will be able to: Understand the nuances of marketing as a subject and its various elements Know the marketing mix elements and how they influence an organization Understand why the customers behave in a certain way Understand the evolving concepts in marketing



BBBBAA33110022:: HHUUMMAANN RREESSOOUURRCCEE MMAANNAAGGEEMMEENNTT

Introduction: This subject of human resource management will give insights to the students so as to make them understand the concept underlying this subject.

Objective: To enable the students to bring insights into the basics of human resource management and its implications in today’s world

Module No.


I

Human Resource Management: Meaning, Nature & Scope of Human Resource Management, HR Functions, External & Internal Forces of HR Environment, Human Resource Planning: Concept, Importance, Factors, Job Analysis & Job Design. Human Resource Development: Concept and Difference between HRM, Personal Management & HRD.

15

II

Acquiring & Training Human Resource: Recruitment: Meaning, Process & Sources of Recruitment. Selection: Meaning, Process of Selection, Barriers to Effective Selection. Induction: Purpose & Requisites of an effective orientation programme. Placement: Meaning & Assessment & Classification Model & Employee Placement. Training & Development: Meaning, Importance, Types of Training, Methods & Techniques of Training, Principles of Effective Training, Difference Between Training & Development.

15

III

Managing & Retaining Human Resource: Performance Appraisal: Meaning, Objectives, Methods, Barriers to Performance Appraisal, Concept of Potential Appraisal. Compensation Management: Concept, Objectives, Job Evaluation- Process & Methods, Components of Remuneration. Grievance Management: Causes, Identification & Grievance Procedure. Career Planning: Meaning, Career Stages, Benefits towards Employees & Organization

15


Aswathappa, K. Human Resource & Personnel Management - Text & Cases. New Delhi: Tata McGraw-Hill.

DeCenzo, D. A., & Robbins, S. P. Personnel / Human Resource Management. New Delhi: Prentic-Hall of India .

Dessler, G. Human Resource Management. New Delhi: Person Education. Pareek, U., & Rao, T. V. Designing & Managing Human Resource Systems. New Delhi: Oxford

& IBH Publishing Co. Pvt. Ltd. Pattanayak, B. Human Resource Management. New Delhi: Prentic-Hall of India



Intended Outcomes: After completion of the course, student will be able to: Understand the basic concepts which characterize the field of human resource management. Understand how human resource is acquired and trained Understand how a company arrives at the best possible fit for its employees vis-à-vis the tasks

given to them. Comprehend the role human resource management plays in an organization


AAHHEE33008822:: SSOOFFTT SSKKIILLLLSS && PPEERRSSOONNAALLIITTYY DDEEVVEELLOOPPMMEENNTT

Introduction: The subject would help students know their inherent strengths & weaknesses, to build confidence and prepare them to face the world at large successfully.

Objective: To provide the much-needed inputs for the betterment of the personality of the students and make them understand the significance of the same

Module No.


I

Introduction: What are Soft Skills? What are hard skills? What is preferred over the other? Important Soft Skills: Leadership, Team Spirit, Group Organization, Motivation, Attitude, Self Development, Self-Esteem, Interpersonal & Behavioral Skills., Critical Thinking, Analytical Abilities, Positive work ethics, Cooperation & coordination, Awareness. Effective Communication: Important factors in Communication, Overcoming the tentative Barriers, Purpose of Communication: Breaking the ice, Face-to-face conversation, Telephonic Conversation, role plays (situational), Describing common people, objects, daily incidents, interpreting pictures, documentaries & cartoons, News Discussion. British & American Vocabulary.

20

II

Time Management: What is time management? Importance of Time in the professional world, challenges, Identifying priorities, prioritizing priorities, multitasking ,Time management and Pressure handling, Conflict Handling: What is conflict? Characteristics, advantages and drawbacks, perception and prejudices. Understanding people, facilitating effective conflictive resolution, Functional Strategies. Problem Solving: Defining & analyzing a problem, generating solutions, choosing the best solution & developing action plan

20

III

The Art of Presentation: Meaning and importance of presentation, Analyzing Different types of Presentation, How to make an effective presentation, Body Language, Understanding Kinesics, Proxemics, Gestures, Eye contact in a presentation. Extemporaneous Presentation. Analyzing the importance of presentation strategies in our life through the study of various case studies. Group Discussions, Concepts of a G.D.: Confidence, Structured & Unstructured G.D, Preparing for GD, Effective G.D Participation, How to give a Good Impact in a G.D., useful phrases, range of topics

20

Reference Books/ Text Books / Cases: Poyatos, F. Non Verbal Communication Across Disciplines, University of New Brunswick. Rao, M.S. & Ramana, P.S.V., Soft Skills for Better Employability. ICFAI University Press. Cook, S. The Effective Manager (e-book). IT Governance Publishing

Credits: 02 L–T–P: 0–0–4Semester III


Bhatnagar, Nitin & Mamta Bhatnagar, Effective Communication and Soft Skills: Strategies for Success. New Delhi, Pearson (Dorling Kindersley, India Ltd.)

Mohan, Krishan & NP Singh, Speaking English Effectively, New Delhi: Macmillan Publishers India Ltd.

Intended Outcomes: After completion of the course, student will be able to: Understand the concept of soft skills and hard skills Understand how they should communicate effectively Understand time management, conflict handling, problem solving, etc. Become aware of the basics of presentation skills and how they could use them


BBFFBB33008811:: BBUUSSIINNEESSSS WWIISSDDOOMM--IIIIII

Introduction: This subject is an extension to the concepts taught during the first two semesters with regard to business wisdom and takes it to the next level through various ideas.

Objective: To enable the students to brainstorm on various issues related to business as well as to learn the taxation and documents policy of the government with regard to entrepreneurs.

Module No.


I

Group Discussion – Introduction to what is Group Discussion. Suggestions for improving group discussion skills: Observe, Practice and Participate Raising Funds/Capital – Types, Opportunities and challenges associated with it. The Banking Scenario as Found in India and its linkage with Entrepreneurs (loans, other features) Case Studies related to various situations for an entrepreneur as well as personality-enhancement exercises such as debate, individual presentation

15

II

Business Pre-Requisites for Entrepreneurs – Goal Setting, First and Lasting Impressions, Networking – Developing Your Support System, Communication and Negotiation, Being Memorable With Class – The Differentiator, Written Communication, Online Profiling and Social Networking Brain-storming Sessions-Dealing with situations of conflict and working out solutions of the same Governmental Policies Towards Industries, specifically, SMEs and MSMEs Public Speaking – Extensive sessions on speaking in public on various issues, preferably related to business from newspapers, magazines, etc.

15

III

Presentation Skills for Entrepreneurs – Students are expected to present business models which suit them and how they could be benefitted from the same. This should be on an individual basis Basics of Various Taxes related to starting a business as well as sustaining it. This would talk about how well students can gain from understanding the taxation policies found in the country Documentation Necessary for Starting a Business – The basics of it

15


Deo, K. Group Discussion. Ramesh Publishing House. Desai, R. Breaking Out and Making Big: A No-nonsense Book on Start-Ups and

Entrepreneurship. Harper Collins Publishers, India.



Pathak, A., & Godiawala, S. Business Taxation. McGraw Hill Education (India) Private Ltd. Schofield, J. Presentation Skills in 7 Simple Steps. Harper Collins. Shahi, U. Banking in India: Past, Present and Future. New Century Publications.

Intended Outcomes: After completion of the course, student will be able to: Understand the banking scenario in the country and how to raise funds Learn about the business pre-requisites for entrepreneurs as well as govt. policies Speak in the public on various issues and topics Understand various taxes and documents required for a business


BBFFBB44000011:: MMAANNAAGGEEMMEENNTT OOFF BBUUSSIINNEESSSS AAMMBBIIEENNCCEE && EETTIIQQUUEETTTTEESS

Introduction: This subject in modern office management will give insights to the students so as to make them understand the concept underlying this subject.

Objective: It would help them in comprehending the numerous concepts of business etiquette and grasp the nuances of the environment of an office and how to deal with it

Module No.


I

Modern Office Ambiance and Office Accommodation Meaning & Definitions of office and office management; Elements and Importance of office management; Meaning & Factors of office Accommodation; Location of Office; Meaning, Objectives, Principles of office Layout.

15

II

Office Environment and Understanding Etiquette Meaning & Importance of office environment, Different physical conditions-Office Lighting, Reduction of Noise, Ventilation, Cleanliness, Interior Decoration and Safety Precautions. Meaning of Etiquette, Importance of Business Etiquette; Digiquette- Email Etiquette, Cell Phone Manners, Virtual Meetings, Voice Mail Messages, Telephone Etiquette

15

III

Business Attire and Civility at the Workplace Dress Sense-Meaning, Manage Visual Image, Impeccable Grooming, Business Formal, Tips for Business Meetings, Conducting Small Talk, Art of Remembering Names, Business Entertaining-Host Etiquette, Guest Etiquette, Global Social Skills-Culture Defined, Meeting and Greeting. Social Skills for the Business Savvy.

15


Arora, S. P. Office Organization and Management, New Delhi: Vikas Publishing House Mehra. S.K. Business Etiquette- A Guide for the Indian Professional, Noida: HarperCollins

Publishers. Whitmore J.,Business Class: Etiquette Essentials for Success at Work, St. Martin's Press. Chopra, R K., Chopra, A. OfficenManagement, New Delhi: Himalaya Publishing House. Nair, R.K, Banerjee, A.K., Office Management, Meerut: Pragati Prakashan

Intended Outcomes: After completion of the course, student will be able to: Understand the nature and role of modern office management in an organization Understand about the modern office environment. Understand the significance of etiquettes at work place

Credits: 04 L–T–P : 4–0–0Semester IV


Understand the role played by etiquettes in one’s growth

BBFFBB44000022:: EE--BBUUSSIINNEESSSS MMAANNAAGGEEMMEENNTT

Introduction: This subject will provide an analytical & technical framework to understand the emerging world of e-Business and how it has influenced and reshaped the existing business

Objective: The students would get insights into the virtual world and how it is playing its part in driving the business of today and channelizing the resources of the firm.

Module No.


I

Introduction to Electronic Business: Concept & Need of E-business, Major requirements in E-business. Functions of E-Commerce, E-Commerce v/s Traditional Commerce, E-Commerce in India, Benefits & Limitations of E-Commerce, and Applications of E-Commerce in Business. Internet and E-Commerce Framework: Introduction to Internet & its application, Intranet & Extranets, World Wide Web. Generic framework for Electronic Commerce.

15

II

Models and Emerging trends in E-business: B2B, B2C, B2G and other models. Overview of E-Governance, Mobile Commerce, E-CRM and E-SCM. Security Issues to E-Business- Security Overview, Electronic Commerce Threats, Security Protocols over Internet: https, SSL. Concept of Firewall, Cryptography-Public Key & Private Key Cryptography, Digital Signature.

15

III

Marketing & Advertising on Internet: Concept of Internet Marketing, Internet Marketing Mix, Online Marketing Strategies. Methods of online Advertisement. Benefits of online Marketing & Advertising. Electronic Payment Systems: Concept of Electronic Payment Systems, Types of Payment Systems: Electronic Fund Transfer, Digital Token an notational based Electronic Payment System, Smart Card, Credit Card & Emerging Financial Instruments.

15


Kalakota, Ravi, & Whinston.B.Andrew, Electronic Commerce: A Manager’s Guide. Pearson Education: New Delhi.

Feinman.M.Todd, & Greenstein. Marilyn, Electronic Commerce: Security, Risk Management & Control. Tata McGraw-Hill Publishing Company Limited: New Delhi.

Mann.Walia.Puja, & Nidhi, E-Commerce. MJP Publishers: Chennai.



Bhasker.Bharat, Electronic Commerce: Framework, Technologies & Applications. Tata McGraw-Hill Publishing Company Limited: New Delhi.

Intended Outcomes: After completion of the course, student will be able to: Understand the basic concepts and functions of e-business and related aspects Understand the current state of e-business Understand the possible advantages & disadvantages of e-business strategy. To develop awareness about the various methods and applications of e-business


BBFFBB44000033:: BBAANNKKIINNGG && IINNSSUURRAANNCCEE FFOORR BBUUSSIINNEESSSS

Introduction: This subject prepares the students about the various concepts in the fields of banking and Insurance, a part of the BFSI (Banking, Financial Services and Insurance) domain.

Objective: The students would be able to grasp the fundamentals as applicable on the various concepts related to this field and how they function.

Module No.


I

Introduction: Concept of Banking, Services Rendered by Banks, Rights and Obligations of Banker, Types & Features of Deposit Accounts. Concept of E-Banking: Meaning of E-Banking ,Type of E-Banking – Internet Banking, Mobile Banking, Advantages and Limitations of E-Banking, Concept of Electronic Payment-EFT, RTGS and NEFT

15

II

Credit Styles & Secured Advances: Styles of Credit -Overdraft, Cash Credit & Term Lending, Modes of Creating Charge on Secured Advances - Lien, Pledge, Hypothecation, Mortgage, Sub- Mortgage and Assignment. Customer Accounts: Definition of Customer & Various types of Bank Customers- Minor, Joint Account, Clubs, Societies & Charitable Institutions, Partnership Firm ,Joint Stock Companies & HUF

15

III

Introduction of Insurance: Concept of insurance, Functional and Legal Definitions of insurance.Functions, Role & characteristics of Insurance, Principles of Insurance, Essentials of insurance Contract. Classification of Insurance: Life Insurance: Concept & Salient Features. General Insurance: Concept & Salient Features, Concept & Features of Fire Insurance, Marine Insurance & Accidental insurance.

15


Ganguly, A. Insurance Management. New Delhi: New Age International. Gopinath, M. N. Banking Principles & Operations. Mumbai: Snow White Publications Pvt. Ltd. Gulati, N. C. Principles of Insurance Management. New Delhi: Excel Books. Patukale, Kshitij, Banking Finance & Economics. Macmillian Publishers India Shekhar, K. C., & Shekhar, L. Banking - Theory & Practice. Nolication, New Delhi Intended Outcomes: After completion of the course, student will be able to:



Understand the basic ideas underlying the sectors of banking and insurance as prevalent Understand the numerous aspects of e-banking Understand the various types of customer accounts and how they function Understand the insurance sector and the various issues related to it

BBBBAA44000011:: BBUUSSIINNEESSSS EETTHHIICCSS && VVAALLUUEESS

Introduction: This course in Business Ethics and Values brings to the fore the significance of having these two as principles of business for any firm which intends to survive in the long run

Objective: It would enable students to understand such concepts as needed in today's times to infuse a sense of trust in the minds of consumers.

Module No.


I

Introduction: Meaning and Characteristics of Ethics, Concepts & Relevance of Business Ethics, Ethical & Unethical Behaviour in Management, Factors influencing Business Ethics Concept, Characteristics, and Classification of Values, Factors affecting Values, Developing Value System in an Organisation, Values in Business Management, Values for Indian Managers.

15

II

Corporate Governance & Social Responsibility: Meaning, Objectives, Need, and Principles of Corporate Governance, OECD Principles of Corporate Governance. Meaning and Concept of Social Responsibility of Business, Levels & Approaches to Social Responsibility, Principles & Dimensions of Corporate Social Responsibility towards various Stakeholders, Voluntary Guidelines.

15

III

Contemporary Ethical Issues and Benchmarking: Meaning & Features of Indian Ethos, Principles of Indian Ethos in Management, Spiritual Managerial Values, 5 C's & holistic View to Management. Relevance of Mahabharata and Ramayana in Management. Meaning & Features of Benchmarking, Process and Types of Benchmarking.

15

Reference Books/ Text Books / Cases: Ghosh, B. Ethics in Management and Indian Ethos, Noida: Vikas Publishing I louse Pvt. Ltd. Gogate, S. B. Human Values & Professional Ethics. Noida: Vikas Publishing House Pvt. Ltd. Vasishth, N., & Rajput, N. Corporate Governance Values & Ethics. New Delhi: Taxmann

Publications Pvt. Ltd. Chakraborty, S.K., Values and Ethics for Organizations: Theory and Practices, OXFORD

University Press, India Khandelwal, N.M., Indian Ethos and Values for Managers, Himalaya Publishing House Pvt.

Ltd., New Delhi

Intended Outcomes: After completion of the course, student will be able to: Understand the significance of value inputs thereby applying values in their lives. Understand CSR and how it impacts today’s businesses



Understand the contemporary issues related to the fields of ethics and values. Understand contemporary ethical issues and benchmarking.

BBBBAA44110033:: CCOONNSSUUMMEERR BBEEHHAAVVIIOOUURR

Introduction: This subject in consumer behaviour has been designed keeping in mind the significance of it in management studies and its role in organizations.

Objective: To enable the students to gain insights into how consumer behaves in different situation and how organizations can develop strategies accordingly.

Module No.


I

Understanding Consumer Behavior: Consumer Behaviour: Nature, scope and significance of consumer behaviour; Consumer Roles, Characteristics of Indian Consumer; Traditional and Contemporary models of consumer behaviour, Consumer analysis & business strategy; Research methods of studying consumer behavior

15

II

Individual Factors influencing Consumer Behavior: Individual Factors: Personality- its Role in understanding Consumer Diversity; Role of Motivation in consumer behavior; Attitude-Formation and Change; Perception- Factors affecting consumer perception; Learning-Behavioral and Cognitive theory& its relevance to consumer behavior.

15

III

Societal Factors influencing Consumer Behavior & Other Concepts: Societal Factors: Reference Groups, Opinion leader Celebrity endorsements, family functions & roles, traditional family life cycle, Social class, Cultural and Cross-cultural influence on consumer behavior; Consumer Buying Decision-Problem Recognition, Search and Evaluation, Pre and Post-Purchase Behavior; Consumerism– Buyers and Sellers’ Rights, Effects of consumerism

15


Shiffman, L., & Kanuk, L. L. Consumer Behavior New Delhi: Pearson Publications Gupta, S L & Pal, S. Consumer Behavior: An Indian Perspective. New Delhi: Sultan Chand &

Sons. Loudon, D. L. & Bitta, A. J. D. Consumer Behavior. New Delhi: Tata McGraw Hill. Woodruff, R. B. & Gardial, S. F. Know Your Customer: New Approaches to Understanding

Customer Value and Satisfaction. Massachusetts: Blackwell Publishers Inc

Intended Outcomes: After completion of the course, student will be able to: Understand consumer behavior and consumer response to the offerings of a marketer. Get exposure to how a consumer thinks and behaves Understand how consumer behaves in different situation



Understand the factors affecting buying behavior of consumer

AAHHEE44008822:: PPRROOFFEESSSSIIOONNAALL CCOOMMMMUUNNIICCAATTIIOONN && BBEEHHAAVVIIOORRAALL GGRROOOOMMIINNGG

Introduction: The subject of ‘Professional Communication & Behavioral Grooming’ has been designed so that professionals could interact effectively in English.

Objective: To engage students in language activities enabling them to acquire interactive proficiency for the contemporary as well as global standards.


Martin, H. & Waren, P. C. English Grammar & Composition. S. Chand & Co. New Delhi,2006 Sharma, S.D., Text of professional Communication Skills and ESP for Engineers and

Professionals, Sarup & Sons, Delhi Hornby,A.S.,. Advanced Learners’ Dictionary of Current English, OUP Murphy. Raymond, Intermediate English Grammar. Cambridge University Press. Rizvi, Ashraf, M. Effective Technical Communication. New Delhi: Tata McGraw Hill Intended Outcomes: After completion of the course, student will be able to: Understand the basic grammatical abilities so as to make their English error free Sharpen their vocabulary base and writing skills

Module No.


I

Applied Grammar- Tenses: their role and correct usage, Subject-Verb agreement, Voices: Active & Passive, Clauses, Conjunctions, Prepositional Phrases, Transformation, Synthesis, Syntax, Conditional sentences. Analyzing and correcting errors in sentences.

24

II

Reading & Writing Skills- a) Reading comprehension, letter writing: Inquiries and their replies, placing and cancelling orders, adjustment letters, accepting and rejecting offers, resume & CV writing, business report writing, application, Précis writing, E-mail writing Vocabulary- Extension methods, synonyms, antonyms, one word substitution, words often confused idioms & phrases.

18

III

Group Strategies & Group Discussion: GD vs Debate, Practice of Abstract topics. Interviews: What is an interview? Types of Interviews, Preparing for Interviews, Drills required for Interviews, potential interview questions, Mock Interview activities. Case Study: Requirement & Significance in professional and personal spheres of life, Important tips for preparing a case study.

18

Credits: 02 L–T–P: 0–0–4Semester IV


Get exposure related to group discussions and personal interviews Understand and comment on case study situations

BBFFBB44008811:: BBUUSSIINNEESSSS WWIISSDDOOMM--IIVV

Introduction: Through this subject, they would be able to connect the dots as to how one goes about starting business in India keeping the business environment into consideration.

Objective: To enable the students gain new insights on various parameters of starting, sustaining and growing a business as learnt during the past semesters

Module No.


I

Elevator/Business Idea Pitch – Who are you? What do you do? Where do you want to go? Elements of A Successful Business Idea Pitch – Problem, Solution, Target Market, Competition, Team, Financial summary, Milestones Creating A Business Idea Pitch – Four pillars of a great pitch delivery: Clarity, Simplicity, Practice and Passion Mock Interviews – Conducting sessions where students are able to express themselves and explore the entrepreneur / businessperson within Idea About Exports and Imports as found in a business

15

II

Business Startup Environment in India – Ease of doing business index (Ranking), Cost of business startup procedures, New business density, New Businesses registered, Procedure to register a startup business, Time required to start a business Taking Business International – The various aspects (social, cultural, economic, currency, etc.) related to taking one’s business international. Basic Marketing Fundamentals (4 Ps) as necessary for entrepreneurs (should vary from student to student) as per the requirements

15

III

Digital Marketing for Entrepreneurs – Introduction to social media, Twitter, Facebook, LinkedIn and YouTube; Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Digital Marketing Guidelines for Startups – Frequency and consistency, Customer centricity, Engagement, Multi-platform communication/engagement, Content is King e-Commerce-The opportunities which have been created with the advent of e-commerce and how entrepreneurs could explore the online platform to harness its potential

15

Reference Books/ Text Books / Cases: Crane, F. G. Marketing for Entrepreneurs: Concepts and Applications for New Ventures. Sage

Publications.



Khanka, S. S. Entrepreneurship in India: Perspective and Practice. Akansha Publishing House.

Klaff, O. Pitch Anything: An Innovative method for presenting, persuading, and winning the deal. McGraw Hill Education (India) Private Limited.

Paul, J., & Aserkar, R. Export Import Management. Oxford. Payton, S. Internet marketing for Entrepreneurs: Using Web 2.0 Strategies for Success

(Small Business Management Collection). Business Expert Press. Intended Outcomes: After completion of the course, student will be able to: Understand how to pitch themselves in front of various stakeholders

Understand how to take an existing business international and the EXIM policies. Understand the various factors essential for doing business in India/ internationally Realize how they could harness the potential of various tools of marketing


BBFFBB55000011:: MMAANNAAGGIINNGG BBUUSSIINNEESSSS IINNVVEENNTTIIVVEENNEESSSS && AADDVVAANNCCEEMMEENNTT

Introduction: Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by managers and organizations

Objective: To enable students to create and sustain high levels of innovation. The course uses miscellaneous activities to stimulate innovation.

Module No.


I

Creativity and Innovation:-Need for Creative and Innovative, Essential Theory About Directed Creativity, Components of Creativity, Methodologies and Approaches, Individual and Group Creativity, Organizational Role In Creativity, Types of Innovation, Barriers to Innovation, Innovation Process, Establishing Criterion for Assessment of Creativity & Innovation, Generating and Acquiring New Ideas, Product Design and Service Design.

15

II

Business Advancement- Alliances, Partners, Competition or Collaboration:-Strategic Alliances in Global Markets, Plans for How You Drive Needs, Evaluating and Selecting the Right Partners for International Engagement, How Do Sustainability Dimensions Influence Such Success? Collaboration and Cooperation Versus Regulation, Capabilities of Business, Government and Civil Society

15

III

Project Planning:-Definition, Objectives, Lifecycles, Business Selection Methods, Project Portfolio Process, Business Design, Work Break Down Structure, Role of Multidisciplinary Teams, Cost Estimating and Improvement, PERT & CPM Networks.

15


Clayton M. Christensen Michael E. Raynor,” The Innovator’s Solution”, Harvard Business School Press Boston, USA, 2003

Clifford Gray and Erik Larson, Project Management, Tata McGraw Hill Edition, 2005. John M. Nicholas, Project Management for Business and Technology - Principles and

Practice, Second Edition, Pearson Education, 2006 Right Relationship: Building a Whole Earth Economy, Peter G. Brown and Geoffrey Garver,

Berrett – Koehler Publishers, 2009 Rousing Creativity: Think New Now Floyd Hurr, ISBN 1560525479, Crisp Publications Inc.

1999.

Intended Outcomes: After completion of the course, student will be able to:

Credits: 04 L–T–P : 4–0–0Semester V


Understand the nuances involved in Creativity & Innovation. Familiarize themselves with creative and innovative thinking styles. Apply principles in business situations to optimize resource utilization. Understand various aspects of project planning

BBFFBB55000022:: RREESSEEAARRCCHH MMEETTHHOODDOOLLOOGGYY FFOORR BBUUSSIINNEESSSS

Introduction: This course in business research has been designed keeping in mind the significance of it in management studies specifically in family business.

Objective: To enable the students to gain insights into how research is carried out in business and how they can benefit from it.

Module No.


I

Introduction: Meaning, Objective & Concept of Business Research, Research Approaches and Importance of Research, Criteria of Good Research, Research Process, Concept of Research Problem, Literature Review, Hypothesis and Research Design, Ethical issues in Research , Research Scenario in Indian Business houses.

15

II

Data Collection & Analysis: Meaning of Sampling Design, Steps in Sampling Design, Criteria of a Good Sampling Design, Types of Sampling Design, Concept & Types of Measurement Scales, Data Collection, Primary & Secondary Data.

15

III

Analysis and Report Writing: Processing & Tabulation of Data, Types of Analysis, Application of Statistics in Business Research, Data Presentation using Charts and Diagrams, Computers in Research – Basic use of MS Word, MS Excel and SPSS, Interpretation, Business Report Writing, Layout of Research Report.

15


Cooper, D. R., & Schindler, P. S. Business Research Methods. New Delhi: Tata McGraw-Hill. Kothari, C. R. Research Methodology - Methods & Techniques. New Delhi: New Age

Publishers. Sachdeva, J. K. Business Research Methodology. New Delhi: Himalaya Publishing House. Sekaran, U. Research Methods for Business - A Skill Building Approach. New Delhi: Wiley

India Pvt. Ltd. Srivastava, T. N., & Rego, S. Business Research Methodology. New Delhi: Mc. Graw-Hill. Intended Outcomes: After completion of the course, student will be able to: Understand the basics of business research and the various concepts related to it. Learn about the various methods about collecting the data Understand about the analysis of data after it has been collected Learn the art of report writing related to any research-oriented topic.



BBBBAA55000011:: IINNTTEERRNNAATTIIOONNAALL BBUUSSIINNEESSSS MMAANNAAGGEEMMEENNTT

Introduction: This course in International Business Management will provide understanding to the students about the dimensions of global business & management.

Objective: To enable the students to gain insights into the various principles and theories which characterize international business and its underlying ideas

Module No.


I

Introduction to International Business Management: An Overview of International Business, Why Go International?; Domestic v/s International Business. International Business Environment, Stages in Globalization Process, Theories of International Trade, Porter’s Diamond Model – Implications for International Business, International Organizational Structures

15

II

Modes of Entry and International Institutions International Market Entry strategies, Market Selection and Barriers to it, FDI and FII. Multilateral Trade Agreements & TRIPs; Multilateral Environmental Agreements (MEAs); International Trade Blocks – NAFTA, ASEAN, SAARC, EU. International Institutions - WTO, GATT, IMF, Asian Development Bank and World Bank. FEMA, FERA Acts.

15

III

International Finance, HR, Production and Related Concepts Introduction to International Financial Management, Balance of Trade and Balance of Payment, Determination of Exchange Rate; Financial Markets and Instruments, Methods of Payment in International Trade, International Production & Logistics Management, International Human Resource Management, India’ Foreign Trade Policy.

15

Reference Books/ Text Books / Cases: Apte, P. G. International Financial Management. New Delhi: Tata McGraw Hill. Cherunilam, F. International Business. New Delhi: Prentice Hall of India. Paul, J. International Business. New Delhi: Prentice Hall of India. Rao, P. S. International Business: Text and Cases. New Delhi: Himalaya Publishing House. Case: Nestle and Drivers of International Business (page no. 573) - P. Subbarao

(Himalaya Publishing House)

Intended Outcomes: After completion of the course, student will be able to: Understand the nuances of international business as a field of study. Get an exposure to the basic concepts in international business Understand the behavior of customers and other related terms vis-à-vis international business



Understand the role of various domains of business in international trade

BBBBAA66000011:: CCOORRPPOORRAATTEE SSTTRRAATTEEGGIICC MMAANNAAGGEEMMEENNTT

Introduction: This course is to develop the perspectives of the management among students of total enterprise from the point of view of top management.

Objective: To enable the students to gain insights into the structure and strategy which go in the making of an organization and how do the various analyses function

Module No.


I

Concepts of Strategic Planning & Management: Conceptual Framework for Strategic Management - Concept of Strategy, Importance of Strategy, Levels of Strategy, Modes of Strategy Making. Strategic Planning and Management: Process, Importance, 7-S Framework and its Importance in Strategic Planning and Management, Strategic Planning for Multinationals, Small Business, Non-profit Organizations and Public Sector.

15

II

Various Analyses Related to Strategic Management: Environmental Analysis: Dynamics of Environment, Need of Environment Scanning, Characteristics of Environment, Environmental Factors Competitive Analysis: EFAs, Porter’s Five-forces Model Organizational Analysis: IFAS, VIRO Framework analysis SWOT, ETOP Profile, SAP, KSFs Corporate Governance: Overview and its Social Responsibility

15

III

Strategy Formulation, Choice, Implementation & Control: Strategy Formulation: Corporate Strategy, Business Strategy, Functional Strategy Choice of Strategy: Concept, Choice Process, Corporate Portfolio Analysis Strategy Implementation: Structural Implementation, Functional implementation, Behavioral Implementation, Organizational Change and Innovation. Strategic Evaluation and Control Techniques

15

Reference Books/ Text Books / Cases: Cherunilam, F. Business Policy and Strategic Management. New Delhi: Himalaya Publishing

House. Ghosh, P. K. Strategic Planning and Management. New Delhi: Sultan Chand & Sons. Hunger, J. D. and Wheelen T. L. Strategic Management and Business Policy. New Delhi:

Pearson Education. Kazmi, A. Strategic Management and Business Policy. New Delhi: Tata McGraw Hill. Prasad, L. M. Business Policy: Strategic Management. New Delhi: Sultan Chand & Sons.



Case: Turnaround Trauma from Cherunilam, F. Business Policy and Strategic Management

Intended Outcomes: After completion of the course, student will be able to: Understand about the dynamism of environment in which business is conducted Understand the various forces which shape the course of action for any business vis-à-vis its

outlook Understand how strategies play role of reducing uncertainties in business Understand the various aspects related to strategy formulation and its implementation


BBFFBB55008811:: BBUUSSIINNEESSSS WWIISSDDOOMM--VV

Introduction: This subject of Practical on Business Wisdom V would be in continuation to the knowledge gained by students during the first four semesters of the course.

Objective: To enable the students to gain insights into the role played by various agencies such as govt. and bank in running a successful business.

Module No.


I

Banking-related knowledge – Day-to-day operations of bank such as opening and closing of account, cash deposits, funds transfer, issuing of a cheque book, demand draft, applying for a facility and other related provisions Taking business to the next level - To expand one’s business, that is, from local to regional then to national and finally international levels. Role of foreign exchange in the internationalization of a business Technical aspects related to business – how to become web-developers so as to develop a website for one’s business, how to create blogs for business and use various online platforms for promotion of business Role played by the government with regard to functioning of a business Case studies on various business houses (especially related to CSR) – both international and national and lessons to be learnt from them

15

II

Learning by doing- role plays on business counseling, negotiation and conflict management and training-related issues Loans – types, procedure for approval and payment as applicable for a businessperson and the implications of the same in the overall scheme of things Institutions in India to support/supervise business – various agencies and organizations which provide assistance in the start/continuance of a business as well as keep an eye on their functioning such FICCI, SIDBI, IRDA, FII, SEBI, etc. A brief understanding on the various legal aspects related to running a business and how they should be dealt with Videos of inspirational business stories and international best business practices (such as Toyota, Honda, Sony, Hyundai, etc.)

15

III

Insurance and risk management – how businesses could minimize their risk by getting themselves insured and the various provisions related to the same Public speaking – on industrial visits, fair visits, events attended, meetings attended, guest lecture attended, etc. Industrial relations with special reference to factories act,

15



compensation act and trade union act. Procedure to get quality certifications and training related to it. Common international customs as practiced in the popular countries and how knowing them is beneficial for business Inter-class discussions with other classes of the same course on various issues related to business


Maheshwari, S.N. and Maheshwari, S.K. (2005), Banking Law and Practice, Kalyani Publishers, New Delhi.

Varshney, P. N. Banking Law and Practice. New Delhi: Sultan Chand and Sons Desai, Vasant (2009). Small-Scale Industries and Entrepreneurship. Himalaya Publishing

House, Delhi. Sinha, P.R.N. et al (2009). Industrial Relations, Trade Unions, and Labour Legislation.

Pearson Education. Carell, Negotiating Essentials:Theory , Skills and Practices. Pearson Education Relevant case studies.

Intended Outcomes: After completion of the course, student will be able to: Be aware of the issues which are characteristic of today’s business scenario in the country Know about the various players (banks, government agencies) associated with the business

scenario Understand the various factors essential for doing business in India & internationally Understand the significance of various factors which help in the making of a successful

businessperson


BBFFBB66000011:: MMAANNAAGGEEMMEENNTT OOFF PPUUBBLLIICC RREELLAATTIIOONNSS && CCRROOSSSS CCUULLTTUURRAALL IISSSSUUEESS

Introduction: To provide basic and emerging concepts and principles in the areas of advertising and allied fields, Public Relation and Cross Cultural Communication.

Objective: To enable the students with regard to gaining insights into various concepts in the areas of PR, CSR and related aspects

Module No.


I

Introduction to public relations, Purpose & Philosophy of PR, Objectives Of Public Relations, Emergence Of Public Relations, Public Relations Process, Tools of Public Relation. Misconceptions of PR, Ten components of systematic approach to PR problem solving Introduction to Cross Cultural Issues; define cross cultural communication, dynamics of cross cultural adaptation, impact of culture on verbal and non verbal communications.

15

II

Ethics in PR and Cross Cultural Issues Ethical Challenges of Public Relations and Cross Cultural Management, International Public Relations Association (IPRA) Code Of Conduct, The European Code Of Professional Conduct, PR and Writing; Newsletter, House Journal, Brochure, Leaflets, Pamphlets, Booklets, Manuals, Annual Reports, Handbills, Sticker, and posters. Ethnocentrism and cultural relativism.

15

III

PR in brand building; CSR, event sponsorships and trade shows, investor relations, corporate advertising, corporate image management, crisis communication and the role of PR in managing and motivating a Culturally Diverse Workforce. Media planning and documentation in PR

15


Geroge E- Belch & Michael. A. Belch Advertising and Promotion, Tate McGraw- Hill – Sixth Edition

Kruti Shah and Alan D’souza, Advertising and Promotion, Tate McGraw- Hill-3 Tom Duncan, Principles of Advertising and IMC, Tata McGraw-Hill-Second Edition. Martin, Judith and Thomas Nakayama. Intercultural communication in context. 5th edition

McGraw Hill.

Intended Outcomes: After completion of the course, student will be able to: Understand how critical and effective services are rendered in the global context. Understand the role and scope of PR in management and its various tools Understand holistic approach to personal and for academic growth

Credits: 04 L–T–P : 4–0–0Semester VI


Learn skills and attitudes necessary for successful engagement across cultures.

BBFFBB66000022:: BBUUSSIINNEESSSS OOPPEERRAATTIIOONNSS MMAANNAAGGEEMMEENNTT

Introduction: This course in business operations management intends to familiarize the students with the basics of this subject.

Objective: To enable the students gain insights into the various issues related to the field of operations management and its usage in business scenarios.

Module No.


I

Introduction to Operation Management: Concept of Production, Production System & its elements, Types of Production Systems, Concept, Nature, Objectives & Scope of Production and Operations Management, Location Planning – Significance, Factors Influencing & Methods, Plant Layout – Concept, Significance & Types, Concept of Assembly Line

15

II

Production Planning & Control: Concept, Need, Factors, Types and Elements of Production Planning, Production Scheduling, Materials Requirement Planning (MRP), Concept, Objectives & Elements of Production Control, Pre-requisites of Effective Production Planning & Control System, Plant Maintenance – Concept, Importance & Types, Productivity – Concept, Significance & Measurement, Techniques for Productivity Improvement.

15

III

Inventory & Quality Management: Meaning, Need & Types of Inventory, Meaning, Objectives and Functions of Inventory Control, Models of Inventory Control – Fixed Quantity System, Fixed Period System, EOQ Model, ABC Analysis, VED Analysis, Meaning & Determinants of Quality and Quality Control, Statistical Quality Control, Control Charts & Acceptance Sampling

15


Bedi, K. Production & Operations Management. New Delhi: Oxford University Press. Buffa, E. S., & Sarin, R. K. Modern Production / Operations Management. New Delhi: Willey

India. Chunawalla, S. A., & Patel, D. R. Production & Operations Management. New Delhi: Himalya Publishing House. Gupta, C. B. Operations Management and Control. New Delhi: Sultan Chand & Sons. Khachru, U. Production & Operations Management. New Delhi: Excel Books. Khanna, R. B. Production & Operations Management. New Delhi: Prentic-Hall India Pvt. Ltd. Saxena, J. P. Production & Operations Management. New Delhi: Tata McGraw Hill.

Intended Outcomes: After completion of the course, student will be able to: Understand the concepts related to business and operations management. Understand how planning and control are carried out vis-à-vis production. Understand the significance of inventory and quality management.



Understand elements of production management

BBFFBB66000033:: MMAANNAAGGEEMMEENNTT OOFF FFOORREEIIGGNN TTRRAADDEE

Introduction: The course enables the students to gain expert knowledge & skills applicable for Foreign Trade Management.

Objective: To enable the students gain insights into the various theories, organizations and concepts related to the field of foreign trade

Module No.


I

Introduction to International Trade and theories: Basics for Foreign Trade - Historical prospects of International trade; Theories of International Trade – Adam Smith’s Absolute advantage Theory Ricardo’s Comparative advantage Theory –Heickscher – Ohlin Theory. Balance of payment and Balance of Trade International Business strategies: Foreign Investment; FDI and FII, Strategies of entering into international market (Joint ventures, Merger & Acquisitions ,Turnkey projects etc),Pull and push factors responsible for International trade.

15

II

Global economic Institutions: IMF –Objectives, Functions, IBRD/WORLD BANK – Introduction, Aims, Activities, Characteristics of Bank GATT –introduction, Aims, Basic Principles, Functions; UNCTAD – Introduction, Aims – WTO. Role of Foreign Trade in Economic Growth: Significance of Foreign Trade, Alternative Strategies and Advantages of Export led Strategy, Benefits of Foreign Trade and its Detrimental Effects. Regional Economic Grouping – Free trade Area, Custom Union, Common market Economic Union

15

III

Foreign Trade Policy: Importance and Objectives of Foreign Trade Policy – Implementation of Trade Policy – Tariffs, Quantitative Restrictions And non-Tariff Barriers. Foreign Exchange Policy: Types of Exchange Control – Conditions of Exchange Rate Adjustment –Devaluation, Revaluation and Depreciation of Currency. Brief introduction of Gold standard and Bretton woods system.

15


Varshney and Battacharya. International Marketing Management. C.P. Kindelberger. International Economics. Administrative Reports of the Ministry of Commerce, GOI. Annual Economic Surveys Import and Export Policy



Foreign Trade Statistics Intended Outcomes: After completion of the course, student will be able to: Understand the role and functioning of customs and the role of a customs agent. Become familiar with the import procedures and various related documents. Understand the different customs procedures, methods of products classification Understand the role of the World Customs Organization and the WTO


BBBBAA55001111:: IINNDDUUSSTTRRIIAALL RREELLAATTIIOONNSS

Introduction: This course serves as an introduction into the field of industrial relations. Students will learn about the history of the field and an introduction to labour unions.

Objective: To enable the students with regard to various models of dispute resolution, labour-management cooperation, dispute settlement machineries and other Industrial relation issues

Module No.


I

Introduction to Industrial Relations: Meaning, objectives, scope, determinants of Industrial relations, Factors affecting Industrial relation Approaches to Industrial relation: Psychological, Sociological, Human Relation, Socio-ethical, Gandhian, system Approach Trade Unionism- Concept, objectives of Trade Unions and Methods of achieving the objectives; Features and functions of trade unions

15

II

Industrial Disputes: Concept, Features, causes, classification of industrial disputes. Methods of prevention of Industrial Disputes: Tripartite and Bipartite bodies, Standing orders and grievance procedure, Ethical codes, collective bargaining Industrial Dispute Settlement Machinery: (conciliation, arbitration and adjudication) - Work Committees, Conciliation, Board of Conciliation, Court of enquiry, Labour Court, Industrial Tribunal, National Tribunal, Grievance handling

15

III

Workers' Participation in Management: Concept, purpose and significance of participation; Forms of participation: information sharing, consultation, association of workers, joint decision- making and Board of Directors. International Labor Organization: An Introduction to ILO: origin, objectives and structure of ILO Impact of Globalization &Information Technology on IR, Role of Human Resource Development in Developing Industrial Relation

15

Reference Books/ Text Books / Cases: Mamoria, C. B., Mamoria, S., & Gankar, S. V. Dynamics of Industrial Relations. New Delhi:

Himalaya Publishing House. Monnapa, A. Industrial Relations. New Delhi: Tata McGraw Hill. Sen, R. Industrial Relation in India. New Delhi: Macmillan India. CASE: CGC limited, Chapter no. 14, Pg No. 440, Ratnam, C.S. Venkata, Industrial Relation, Oxford

University Press Intended Outcomes: After completion of the course, student will be able to: Understand the terminology, history, and models of the Industrial Relations system Learn about the genesis of industrial conflicts and disputes



Understand the functioning of various Industrial conflict settlement machineries Understand Women Management & ILO principles

BBFFBB66008811:: BBUUSSIINNEESSSS WWIISSDDOOMM--VVII

Introduction: It would provide the opportunity to the students to further their understanding on the topic of wisdom and how it is imperative for the success of any business

Objective: To enable the students to gain insights into the making of a successful brand as well as lessons to be learnt from failed businesses and related concepts.

Module No.


I

Brand management – examples from successful and unsuccessful business and lessons to be learnt from them Business registration and related licensing : its procedure, documentation and other issues involved with regard to starting a business or renewing existing documents Logistics management (with a special reference to online portals like flipkart, snapdeal and amazon) and how its proper handling ensures better business Lessons to be learnt from failed business enterprises and how to use them for ensuring better performance of one’s own firm Videos of business meetings, best HR practices and of successful entrepreneurs specifically highlighting the challenges as faced by them

15

II

General knowledge on stock markets and MCX functioning, trading of shares and other related instruments like Mutual Funds and concepts like portfolio management Frequently used words and phrases of international languages as used in day-to-day conversation and found in business discussions Discussion on Budget in the form of its impact on the respective business domains of the students and how the same could be used for betterment of business avenues Procedure to get quality assurance and training certificates and understanding how they play a crucial role in the smooth functioning of an organization Sessions with experts from various fields where they would share their experiences related to their respective areas and bring the students in line with the contemporary trends in business

15

III

Discussion on career opportunities as lie ahead apart from business and the rationale for the same depending on the requirements of the students including discussion on higher studies avenues Understanding of the economic terms as applicable on a business and how learning them could make business easier HRM solutions for SMEs and MSMEs- recruitment of skilled personnel and understanding how effective recruitment plays a crucial role in the

15



Investment avenues as available for a businessperson and how they can be used to further the cause of business Case study discussions on various business scenarios and domains as found in an organization


Ceserani, J. & Greatwood, P. Innovation and Creativity. New Delhi: Kogan Page India Pvt. Ltd Dyer, J., Gregersen, H. & Christensen, C. M. The Innovator’s DNA. Harvard Business School

Press. Ramachandaran, K. Managing a New Business Successfully, New Delhi: Global Business

Press Jain, R. Governance of Family Firms. New Delhi: Macmillan India Ltd. Relevant case studies Intended Outcomes: After completion of the course, student will be able to: Be aware about themselves so that they could understand the nuances of the businessperson

within Know how to pitch themselves in front of various stakeholders Hone their persona with regard to being more convincing and knowledgeable Realize how they could harness the potential of various tools of marketing

Documents

Course Curriculum - GLA Universitygla.ac.in/public/uploads/filemanager/media/BBA-(FB...Public Enterprises, Role of Public Sector in India, Problems of Public Enterprises 15 III Business