STOP RIGHT THERE!In order to move forward in the Advertising & Graphic Design program, you must complete all required general education courses as well as successfully pass a portfolio review.

THE PATH TO CREATIVE SUCCESS

ADVERTISING & GRAPHIC DESIGNUse this infographic to plan your semester courses. Classes may not be offered every semester and do not run over the summer, so plan accordingly. You must successfully complete all required General Education, 1st, 2nd, and 3rd semester courses, and pass a portfolio review before taking Graphic Design IV, Portfolio Design and Co-op.

GRD 141GRAPHIC DESIGN 1

CREDIT HOURS: 4

This course introduces the conceptualization process used in visual problem solving. Emphasis is placed on learning the principles of design and on the manipulation and organization of elements. Upon completion, students should be able to apply design principles and visual elements to projects.

GRD 151COMPUTERDESIGN BASICSCREDIT HOURS: 3

This course covers designing and drawing with various types of software applications for advertising and graphic design. Emphasis is placed on creative and imaginative use of space, shapes, value, texture, color, and typography to provide effective solutions to advertising and graphic design problems. Upon completion, students should be able to use the computer as a creative tool.

GRD 121DRAWINGFUNDAMENTALSCREDIT HOURS: 2

This course increases observation skills using basic drawing techniques and media in graphic design. Emphasis is placed on developing the use of graphic design principles, media applications, spatial considerations, drawing styles, and approaches. Upon completion, students should be able to show competence and proficiency in finished works.

GRD 113HISTORY OFGRAPHIC DESIGNCREDIT HOURS: 3

This course covers the history of graphic design and visual communications. Topics include major trends, developments, influences, and directions. Upon completion, students should be able to understand, recognize, and analyze important historical and world-wide cultural influences found in today's marketing of ideas and products.

ENGLISH 111: EXPOSITORY WRITING // BEHAVIORAL SOCIAL SCIENCE

1

GRD 142GRAPHIC DESIGN 2

CREDIT HOURS: 4

This course covers the application of visual elements and design principles in advertising and graphic design. Topics include creation of various designs, such as logos, advertisements, posters, outdoor advertising, and publication design. Upon completion, students should be able to effectively apply design principles and visual elements to projects.

GRD 110TYPOGRAPHY 1

CREDIT HOURS: 3

This course introduces the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, composition, identification and terminology. Upon completion, students should be able to demonstrate proficiency in design application, analysis, specification and creation of typographic elements.

GRD 131ILLUSTRATION

CREDIT HOURS: 2

This course introduces the application of rendering techniques to create illustrations. Emphasis is placed on controlling various media, methods, surfaces, design problems and the appropriate media selection process. Upon completion, students should be able to produce quality illustrations from conception through finished artwork.

GRD 152COMPUTERDESIGN TECHCREDIT HOURS: 3

This course covers complex design problems in interactive and online contexts. topics include usability and the appropriate use of typography, image and organization to communicate a message in an online environment. Upon completion, students should be able to use appropriate computer software to create professional interactive design solutions.

ENGLISH 112, 113, OR 114 // ART 115: ART HISTORY SURVEY II

2

GRD 111TYPOGRAPHY 2

CREDIT HOURS: 3

This course is a continuation of GRD 110. Emphasis is placed on solving challenging typographic problems. Upon completion, students should be able to understand and demonstrate advanced typographic applications.

GRD 282ADVERTISINGCOPYWRITINGCREDIT HOURS: 2

This course covers copywriting for print, electronic, and broadcast advertising and promotion. Topics include advertising strategies, proposals, headlines, slogans, and text copy for various types of advertising. Upon completion, students should be able to write and articulate advertising proposals and understand the ethical and regulatory environment for advertising.

MAT 115 (OR HIGHER) // COM 231: PUBLIC SPEAKING

GRD 241GRAPHIC DESIGN 3

CREDIT HOURS: 4

This course is an advanced exploration of various techniques and media for advertising and graphic design. Upon completion, students should be able to demonstrate competence and professionalism in visual problem solving. Competence in analyzing and translating ideas and design solutions to clear, comprehensive visual layouts and mockups is to be stressed.

GRD 180INTERACTIVEDESIGNCREDIT HOURS: 3

This course covers skills and techniques used in designing interactive presentations. Emphasis is placed on design, including interface design, color, illustration, scripting, audio, typography, and animated elements. Upon completion, students should be able to design and produce interactive presentations.

3

GRD 285CLIENT/MEDIARELATIONSCREDIT HOURS: 3

This course introduces media pricing, scheduling, and business ethics. Emphasis is placed on communication with clients and determination of clients’ advertising needs. Upon completion, students should be able to use professional communication skills to effectively orchestrate client/media relationships.

COE 221LCO-OP WORKEXPERIENCECREDIT HOURS: 1

GRD 242GRAPHIC DESIGN 4

CREDIT HOURS: 4

This course is a continuation of GRD 241. Emphasis is placed on using advanced media techniques, concepts, strategies and professionalism in all aspects of design. Upon completion, students should be able to conceptualize, create and produce designs for reproduction which demonstrate understanding and experience through the printed stage or final production level.

GRD 265DIGITALPRINT PRODUCTIONCREDIT HOURS: 3

This course covers preparation of digital files for output and reproduction. Emphasis is placed on output options, separations, color proofing and cost and design considerations. Upon completion, students should be able to prepare files and select appropriate output methods for design solutions.

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This course provides work experience with a college-approved employer in the student’s program of study. Upon completion, students should be able to evaluate career selection, demonstrate employability skills, and perform work-related competencies.

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5TH

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GRD 280

This course provides work experience with a college approved employer in an area related to the student’s program of study. Upon completion, students should be able to evaluate career selection, demonstrate employability skills, and perform work-related competencies.

PORTFOLIO DESIGN

CREDIT HOURS: 4

This course covers the organization and presentation of a design, advertising or graphic art portfolio and appropriate related materials. Upon completion, students should be able to prepare and professionally present an effective portfolio and related self-promotional materials.

COE 221LCO-OP WORKEXPERIENCECREDIT HOURS: 1

GRD 167PHOTOGRAPHIC IMAGING

GRD 263ILLUSTRATIVE IMAGING

WEB 110INTERNET/WEBFUNDAMENTALS

ART 231PRINTMAKING 1

ART 232PRINTMAKING 2

PRN 155SCREENPRINTING 1

GRA 121GRAPHIC ARTS 1

PRN 221OFFSET PRESSOPERATIONS