CPT User Profiles and Market Leader Benchmarking 2014 · July 2014 CPT User Profiles and Market Leader Benchmarking 2014 A detailed user profiling and comparison of the leading CP

July 2014

CPT User Profiles and Market Leader Benchmarking 2014

A detailed user profiling and comparison of the leading CP Tools

2 © research2guidance 2014

Source: research2guidance, CPT Benchmarking Study 2014

The report is a unique source of information for CPT vendors, app developers and investors

What it is: This report aggregates data collected by the largest study on Cross-Platform Tools (CPT). More than 2,100 CPT users have shared their experience regarding their use and awareness of CP Tools and services. The report provides detailed insights about the profiles of today’s CPT users and how they use CP tools and services. The report also aggregates user profiles, usage behaviour and ratings for 14 leading CP Tools. Who benefits from the insights and how: The report is a unique source of information for any CPT vendor who wants to better understand who uses CP Tools, how to target users and cooperation with which other vendors of analytics, advertisement, testing or storage services could be beneficial. A detailed user feedback on the leading players´ tools is provided. In this way, CPT vendors could improve their marketing, sales activities and their service offerings. App developers and companies with an interest in cross-platform app development can use the detailed peer feedback about the 14 leading CP Tools to identify the best tool for their app projects. Investors benefit by understanding the strengths and weaknesses of the leading CP Tools and the overall market readiness and potential.



The report is based on the feedback of 2,188 CPT users around the world

CPT Benchmarking Study user participation by region

Legend

North America

27%

Central & South America

6%

Europe

38%

Africa

2%

Asia Pacific

27%

Survey participants had to complete a detailed questionnaire (online survey). The survey was conducted between February and May 2014.

Note:



The report´s content is structured around three main areas

CPT user profile Other tool usage

of CPT users Leading CP Tools

comparison

• Who is using CP Tools today?

• Current CPT users are profiled by: company type, development skills, target apps categories, no. of CP Tools used, typical project length, used support channels, share of apps developed with a CP Tool etc.

3© research2guidance 2014

Source: research2guidance, CPT Benchmarking Study 2014, n=2,188

Usage of specific app storage tools

Google Drive, Dropbox & Microsoft One Drive are the leading app storage tools

5,7%

6,7%

7,4%

8,1%

8,8%

8,8%

10,2%

10,6%

11,0%

34,6%

37,8%

50,2%

77,7%

82,0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Hightail

SOS

Carbonite

livedrive

CrashPlan

Mozy

Zip Cloud

justcloud.com

SugarSync

Box

Amazon Cloud Drive

Microsoft One Drive (Sky Drive)

DropBox

Google Drive



CP Tool user classification

CP Tools are mainly used by app developers

App developing company

59%

Enterprise17%

Small /medium business (Non-app-

developement)11%

Other13%

Company type



This is the 2nd test for the stacked bar charts results (font size of graph = 12)

0% 20% 40% 60% 80% 100%

Adobe Air

Cocos 2D

Corona SDK

jQuery Mobile

KonyOne

Marmalade

PhoneGap

Qt

Sencha Touch

Titanium

Unity 3D

V-Play

Windows Visual Studio

Xamarin

Bench mark (Total)

App developing company Enterprise Small /medium business (Non-app-dev) Other

Company type by CP Tool

• Which other app development tools and services do CPT users work with?

• This chapter ranks app development tools and services which CPT users work with

• Tool categories include: testing tools, in-app advertisement, analytics, storage, cloud services etc.

• What are the differences between the leading CP Tools?

• This chapter shows user profiles and their ratings on a tool level.

• Comparison of 14 leading CP Tools along 35 criteria which include: user type, typical project´s budget size, platform published on, responsiveness to platform changes, cost-performance ratio etc.



1. Profiles of CPT users (all CP Tools) 1. Company type and region 2. Programming skills and years of

experience 3. Target app categories 4. Frequency of app publishing and share

of apps developed with a CP Tool 5. Number of CP Tools used and

familiarization time

2. Other tool usage of CPT users (all CP Tools)

1. Analytics tools 2. Testing tools 3. Storage tools 4. Ad networks 5. Cloud service tools

- 19 -

3. Comparison of the leading CP Tools (Top 14 CP Tools)

1. User profiles 2. User preferences and willingness

to pay 3. Usage of tools 4. Usage of other tools 5. Awareness of competitor tools 6. Satisfaction with the tool 7. Satisfaction with vendor support 8. User budget allocation 9. Expected market trends and

barriers

4. About research2guidance

- 6 -

- 8 -

- 28 -

Table of contents

- 98 -



1. Profiles of CPT users (all CP Tools)

1. Company type and region

2. Programming skills and years of experience

3. Target app categories

4. Frequency of app publishing and share of apps developed with a CP Tool

5. Number of CP Tools used and familiarization time

- 8 -

Profiles of CPT users (all CP Tools)



CPT user classification

17% of CPT users work in an enterprise environment

App developing company

59%

Enterprise 17%

Small /medium business (Non-app-

developement) 11%

Other 13%

Company type



CPT users’ experience in mobile app development by years

80% of CPT users have more than 2-year experience in app development

4%

14%

18%

19%

14%

9%

4% 5%

3%

1%

7%

0 1 2 3 4 5 6 7 8 9 10 and +



0 1 2 3 4 5 6 7 8 9 10

Nr of apps published within the last 12 months

74% of CPT users have published between 0-10 apps within the last 12 months

0-10

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

11-15 16-20 21-30 31-40 40+ 0-10

7% 5% 5% 2% 7% 74%

74% of CPT users have published 10 or less apps in the last 12 months



Number of CP Tools used in the company so far

More than 40% of CPT users have already tried out more than 3 CP Tools

>3 43%

3 10%

2 24%

1 23%

# CP Tools

used



CPT users by the shares of apps they have published with CP Tools (last 12 months)

68% of CPT users have published the majority of their apps with a CP Tool

0%

5%

10%

15%

20%

25%

30%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

32% Occasional users

68% Specialists



Time taken to familiarize oneself with a CP Tool

For more than 60% of CPT users time taken to familiarize oneself with a CP Tool has been days/weeks only

Weeks 40%

Days 28%

Months 23%

Years 4%

Can´t tell 5%

Time to

learn



App project development time

For 45% of CPT users it has taken between 2 & 3 months to complete a project

5%

12% 13%

19%

24%

13%

4%

2% 3%

6%

less than 1week

less than 1month

1 month 2 months 3 months 6 months 9 months 12 months more than12 months

Can´t tell



Categories of apps CPT users publish

Games is the single, most popular app category CPT users create apps for

0%

5%

10%

15%

20%

25%

30%

35%

40%



Use of CPT support services

Online community support is the most common CPT support channel: used by 64%

4%

19%

22%

26%

30%

36%

64%

Other

Real-time online support

Personal contact person on phone

Time-delayed online support

On-site project support

On-site training / tutorials

Online community



Development skills/ role of CPT users

Mobile app developers are the main users of CP Tools

5%

3%

5%

7%

14%

20%

47%

Other

System adminstrator

Non-developer

Web developer

System developer

Mobile app developer (little coding experience, e.g. learningdevelopers, hobby developers)

Mobile app developer (much coding experience)



CPT users’ knowledge of programming languages

More than 50% of CPT users can code in HTML, JavaScript and C++

35%

6%

8%

13%

26%

39%

43%

51%

53%

60%

Other

I have no programming skills

Ruby

Lua

Java ME

C

CSS

C++

Java Script

HTML



Nearly half of the CPT users develop apps with HTML5

Experience in using HTML5 for app development

Yes 47%

No 32%

No, but I am going to

develop with HTML5 in the

next 12 months

21%



2. Other tool usage of CPT users (all CP Tools)

1. Analytics tools

2. Testing tools

3. Storage tools

4. Ad networks

5. Cloud service tools

- 8 -

Other tool usage of CPT users (all CP Tools)



CPT users’ deployment of other app development tools

App analytics tools are the most commonly used category of tools CPT users work with

4%

22%

21%

21%

33%

42%

51%

Other

None

App storage tools

Aggregated services (Backend as a Service - BaaS)

App ad networks

App performance testing / bug reporting tools

App analytics tools

This graph shows what share of CPT users has used any tool of the listed categories. The following pages provide a break down per tool category on a tool level.

Note:



Usage of specific app analytics tools

Google Analytics is the leading app analytics tool: used by 84% of CPT users

5%

6%

6%

8%

9%

10%

11%

14%

17%

24%

42%

84%

Heap Analytics

Kontagent

Clicky

KISSmetrics

Mixpanel

Localytics

Twitter SNS

Distimo

Urban Airship

App Annie

Flurry Analytics

Google Analytics



Usage of specific ad networks tools

Google Admob is the leading ad networks tool: used by 74% of CPT users

0%

5%

8%

9%

10%

12%

12%

14%

17%

19%

22%

22%

23%

28%

40%

74%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Get Jar

Brightroll

Greystripe

Apsalar

Burstly

TrialPay

Applifier

Playhaven

Millenial Media

Google AdWhirl

Tap Joy

Inneractive

InMobi

Flurry (ads)

Apple iAD

Google Admob



Usage of specific app performance testing tools

Test Fights is the leading app performance tool: used by 67% of CPT users

18%

19%

21%

22%

22%

24%

67%

ACRA

Crittercism

New Relic

Crashlytics

Bug Sense

HockeyApp

Test Flight



Usage of specific app storage tools

Google Drive, Dropbox & Microsoft One Drive are the leading app storage tools

6%

7%

7%

8%

9%

9%

10%

11%

11%

35%

38%

50%

78%

82%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Hightail

SOS

Carbonite

livedrive

CrashPlan

Mozy

Zip Cloud

justcloud.com

SugarSync

Box

Amazon Cloud Drive

Microsoft One Drive (Sky Drive)

DropBox

Google Drive



Usage of specific backend-as a-service tools

Parse is the leading backend-as-a-service tool: used by 52% of CPT users

8%

11%

11%

11%

12%

12%

13%

14%

14%

14%

18%

18%

18%

19%

25%

34%

52%

Kii

Anypresence

Appacitive

Scottyapp

Applicasa

Api-O-Mat

Appear IQ

App 42 CloudAPI

Kumulos

Feedhenry

StackMob

Cloudmine

Quickblox

Kinvey

API Engine

Appcelerator Cloud

Parse




1. User profiles

2. User preferences and willingness to pay

3. Usage of CP Tools

4. Usage of other tools

5. Awareness of competitor tools

- 8 -

Comparison of the leading CP Tools (Top 14 CP Tools)

6. Satisfaction with the tool

7. Satisfaction with vendor support

8. User budget allocation

9. Expected market trends and barriers



Adobe Air

14 leading CP Tools directly compared

Corona 2D

jOuery Mobile

KonyOne

Marmalade

Phone Gap

Unity

Sencha Touch

Titanium

V-Play

Windows Visual Studio

Xamarin

Comparison is based on the ratings of survey participants. Only CP Tools which have received more than 50 detailed user reviews are included in the analysis. Rating numbers might differ from CPT 2014 report, due to different survey closing time

Note:

89

109

57

61

100

109

107

51

56

62

77

106

CP Tool # ratings CP Tool # ratings

Qt 128

Cocos 2D 64




1. User profiles





- 8 -








Top 3 Countries. Where do users come from?

Users of the leading CP Tools come mainly from US, India and Germany

Tool

Adobe Air US 69% India 4% France 3%

Cocos 2D India 16% China 14% Germany 9%

Corona SDK US 30% Italy 11% UK 8%

jQuery Mobile US 23% India 9% Germany 9%

KonyOne India 41% US 39% Netherlands 10%

Marmalade UK 15% US 9% Spain 7%

PhoneGap India 29% US 8% Spain 6%

Qt Germany 9% US 8% Italy 7%Sencha Touch India 39% Germany 18% US 10%Titanium US 14% Mexico 13% Italy 11%

Unity US 16% Spain 13% India 9%

V-Play Austria 39% Taiwan 13% Germany 11%Windows Visual Studio US 39% Philipines 14% India 13%

Xamarin US 25% Germany 8% India 6%

Benchmarking (Total) US 19% India 8% Germany 5%

Rank 1 Rank 2 Rank 3



Cocos 2D has the largest share of app developing company in the user base

Company type

Tool

App developing

company Enterprise

Small /medium

business (Non-app-

dev) Other

Adobe Air 54% 16% 24% 7%

Cocos 2D 89% 5% 0% 6%

Corona SDK 79% 3% 7% 11%

jQuery Mobile 59% 18% 11% 11%

KonyOne 45% 33% 11% 11%

Marmalade 60% 3% 19% 19%

PhoneGap 58% 29% 7% 7%

Qt 53% 19% 14% 14%

Sencha Touch 57% 43% 0% 0%

Titanium 78% 10% 6% 6%

Unity 75% 14% 5% 5%

V-Play 86% 0% 7% 7%

Windows Visual Studio 56% 26% 8% 10%

Xamarin 67% 19% 6% 9%

Benchmark (Total) 59% 17% 12% 13%



Users of KonyOne, Titanium and Cocos 2D have the longest app development experience

Years of experience in mobile app development

Tool 0 years 1 to 3 years 4 to 6 years 7 to 9 years 10+ years

Adobe 1% 44% 35% 11% 8%

Cocos 2D 0% 40% 48% 6% 6%

Corona SDK 0% 54% 32% 12% 2%

jQuery Mobile 3% 59% 31% 3% 5%

KonyOne 0% 14% 56% 16% 14%

Marmalade 0% 61% 16% 16% 7%

PhoneGap 1% 62% 22% 5% 10%

Qt 9% 60% 20% 3% 8%

Sencha Touch 0% 49% 36% 5% 10%

Titanium 0% 43% 49% 4% 4%

Unity 0% 64% 24% 10% 2%

V-Play 8% 63% 6% 12% 10%

Windows Visual Studio 10% 60% 16% 8% 6%

Xamarin 5% 44% 32% 11% 8%

Benchmarking (Total) 4% 52% 27% 9% 7%



Game development tools - Cocos 2D and Marmalade- have the highest share of experienced app developers in their user base

Development skills/role

Tool

Mobile app

developer (little

experience)

Mobile app

developer (much

coding experience) Non-developer

System

adminstrator System developer Web developer Other

Adobe Air 27% 54% 4% 5% 8% 3% 0%

Cocos 2D 22% 70% 6% 0% 2% 0% 0%

Corona SDK 22% 65% 0% 2% 3% 5% 3%

jQuery Mobile 12% 51% 5% 2% 15% 12% 2%

KonyOne 0% 30% 0% 0% 28% 0% 42%

Marmalade 23% 70% 3% 0% 3% 0% 0%

PhoneGap 20% 55% 4% 0% 8% 11% 1%

Qt 16% 38% 0% 3% 39% 2% 2%

Sencha Touch 24% 36% 10% 0% 21% 5% 5%

Titanium 14% 55% 8% 4% 8% 10% 0%

Unity 30% 52% 2% 0% 7% 1% 8%

V-Play 33% 41% 0% 0% 0% 27% 0%

Windows Visual Studio 22% 30% 6% 8% 25% 9% 0%

Xamarin 9% 66% 2% 1% 15% 3% 3%

Benchmarking (Total) 20% 47% 5% 3% 14% 7% 5%



Programming skills of CPT users vary substantially across the tools

Programming skills and languages

Tool

Action

Script C C++ CSS HTML Java ME

Java

Script Lua Ruby Other None

Adobe Air 42% 21% 40% 28% 54% 26% 57% 7% 6% 0% 0%

Cocos 2D 0% 45% 53% 16% 25% 16% 19% 2% 2% 14% 2%

Corona SDK 15% 26% 33% 45% 52% 23% 44% 66% 8% 0% 0%

jQuery Mobile 9% 33% 40% 60% 79% 26% 67% 5% 12% 0% 0%

KonyOne 0% 0% 0% 10% 21% 20% 31% 20% 0% 0% 3%

Marmalade 6% 57% 85% 39% 49% 24% 30% 39% 0% 0% 0%

PhoneGap 7% 29% 26% 56% 67% 27% 63% 3% 9% 1% 1%

Qt 4% 59% 77% 37% 43% 10% 41% 5% 3% 0% 0%

Sencha Touch 4% 31% 31% 55% 73% 20% 55% 4% 4% 0% 0%

Titanium 20% 29% 36% 48% 59% 20% 64% 2% 13% 0% 0%

Unity 21% 34% 40% 44% 57% 24% 60% 9% 4% 0% 0%

V-Play 3% 47% 68% 34% 40% 34% 45% 10% 8% 0% 0%

Windows Visual Studio 6% 36% 49% 26% 45% 8% 40% 4% 5% 0% 1%

Xamarin 8% 43% 44% 40% 54% 18% 46% 5% 6% 0% 0%

Benchmarking (Total) 13% 39% 51% 43% 60% 26% 53% 13% 8% 35% 6%



KonyOne has the largest share of serial app publishers

No. of apps published in the last 12 months

Tool 1 to 10 11 to 20 21 to 30 31 to 40 41 to 50

Adobe Air 58% 13% 13% 8% 9%

Cocos 2D 66% 10% 10% 3% 10%

Corona SDK 71% 7% 7% 5% 10%


KonyOne 51% 24% 0% 0% 24%

Marmalade 84% 7% 0% 0% 10%

PhoneGap 71% 10% 11% 3% 5%

Qt 86% 4% 5% 0% 5%

Sencha Touch 68% 18% 0% 9% 5%

Titanium 72% 15% 9% 2% 2%

Unity 89% 5% 2% 0% 4%

V-Play 98% 2% 0% 0% 0%


Xamarin 84% 9% 2% 1% 3%

Benchmark (Total) 75% 11% 5% 3% 7%

Small differences in benchmarking numbers compared to values in previuos chapter are due to rounding and differences in group definition

Note:



Users of the leading CP Tools tend to use less CP Tools than a benchmark user. Marmalde and Qt have the most loyal user base.

No. of CP Tools used in the company

Tool 1 2 3 more than 3

Adobe Air 33% 33% 21% 13%

Cocos 2D 22% 50% 5% 23%

Corona SDK 25% 47% 12% 17%

jQuery Mobile 23% 40% 19% 19%

KonyOne 30% 21% 30% 20%

Marmalade 49% 33% 9% 9%

PhoneGap 28% 41% 12% 19%

Qt 48% 24% 13% 16%

Sencha Touch 29% 35% 18% 18%

Titanium 43% 30% 11% 16%

Unity 29% 42% 15% 14%

V-Play 35% 40% 15% 10%

Windows Visual Studio 35% 31% 14% 19%

Xamarin 44% 35% 11% 9%

Benchmark (Total) 23% 24% 10% 43%



50%+ of V-Play and Qt users develop all their apps with CP Tools

Percentage of apps generated using CP Tools

Occasional users

Tool 0 to 40% 50 to 100% 100%

Cocos 2D 43% 57% 0%

Corona SDK 20% 80% 36%

jQuery Mobile 53% 47% 21%

KonyOne 11% 89% 45%

Marmalade 33% 67% 45%

PhoneGap 28% 72% 23%

Qt 18% 82% 50%

Sencha Touch 43% 57% 29%

Titanium 24% 76% 32%

Unity 20% 80% 37%

V-Play 22% 78% 66%

Windows Visual Studio 15% 85% 24%

Xamarin 19% 81% 40%

Benchmarking (Total) 32% 68% 29%

Specialized Users



Consumers are the main targets by app developers using leading CP Tools

Target user group

Tool Consumers Employees Partner companies

Adobe Air 61% 27% 12%

Cocos 2D 66% 30% 5%



KonyOne 69% 11% 20%


PhoneGap 72% 15% 14%

Qt 75% 15% 10%



Unity 72% 11% 17%

V-Play 93% 7% 0%


Xamarin 75% 9% 16%




PhoneGap has the largest share of users who have developed apps with HTML5

Share of CPT users who have done app development with HTML5

Tool Yes No

No, but I am going to

develop with HTML5 in

the next 12 months

Adobe Air 52% 29% 19%

Cocos 2D 25% 42% 33%



KonyOne 79% 11% 10%


PhoneGap 89% 3% 8%

Qt 27% 54% 20%



Unity 39% 39% 22%

V-Play 18% 42% 40%


Xamarin 52% 34% 14%




Preferred app categories

There are a few tools which are predominantly chosen for specific app categories such as games, business or enterprise

Tool

Adobe Air Books 27% Business 27% Education 24%

Cocos 2D Games 86% Entertainment 19% Education 14%

Corona SDK Games 66% Entertainment 21% Books 19%

jQuery Mobile Business 28% Education 23% Utilities 23%

KonyOne Enterprise 79% Business 59% Finance 49%

Marmalade Games 76% Entertainment 18% Health / Fitness 15%

PhoneGap Business 33% Enterprise 28% Utilities 25%

Qt Utilities 35% Productivity 34% Enterprise 26%

Sencha Touch Enterprise 51% Business 31% Networking 27%

Titanium Business 46% Enterprise 30% Entertainment 25%

Unity Games 92% Entertainment 36% Education 27%

V-Play Games 97% Education 27% Entertainment 16%

Windows Visual Studio Education 34% Utilities 29% Business 27%

Xamarin Business 40% Enterprise 32% Utilities 20%

Benchmarking (Total) Games 36% Business 25% Enterprise 23%

Rank 3Rank 1 Rank 2




1. User profiles





- 8 -








No. of supported platforms vs. depth of the platform´s support

Users prefer a deeper platform integration of their CP Tools to having a one more platform supported by the tool

Tool

No. of supported

platforms Depth of platform support Equally important

Adobe Air -19% 70% 11%

Cocos 2D -33% 60% 7%

Corona SDK -30% 65% 5%

jQuery Mobile -38% 47% 15%

KonyOne -22% 72% 6%

Marmalade -30% 66% 4%

PhoneGap -32% 60% 8%

Qt -27% 69% 4%

Sencha Touch -32% 62% 6%

Titanium -16% 82% 2%

Unity -31% 63% 6%

V-Play -48% 52% 0%

Windows Visual Studio -32% 54% 14%

Xamarin -7% 88% 5%

Benchmarking (Total) -19% 88% 11%

Negative percentages shows in the table are used because of formating reasons. The values are positive.

Note:



Use existing programming skills vs. choose CP Tool best suited for the app project

For Marmalade, Cocos 2D and Xamarin users having a chance to use programming skills is more important than having the best suited tool

Tool

Use existing programming

skills

Choose CPT best suited for

app project Equally important

Adobe Air -26% 69% 5%

Cocos 2D -59% 37% 4%



KonyOne -41% 59% 0%



Qt -44% 55% 1%



Unity -47% 50% 3%

V-Play -48% 52% 0%


Xamarin -58% 41% 1%



Note:



Low development cost vs. native-like app quality

Only KonyOne users render low develoment costs more important than native-like results

Tool Low development cost Native-like app quality Equally important

Adobe Air -13% 83% 4%

Cocos 2D -18% 79% 3%



KonyOne -56% 44% 0%



Qt -18% 79% 3%


Titanium -5% 93% 2%

Unity -33% 65% 2%

V-Play -10% 89% 1%


Xamarin -9% 88% 3%



Note:



Preferred information channel about CPT solutions

Vendor websites, benchmarking studies and peer developers are the most preferred information sources about CPT market

ToolAdobe Air Vendor website 43% Benchmarking studies 13% Social media 9%Cocos 2D Vendor website 42% Other developers that I know 31% Developer blogs 15%

Corona SDK Vendor website 29% Benchmarking studies 17% Developer blogs 17%

jQuery Mobile Vendor website 32% Benchmarking studies 16% Social media 13%KonyOne Benchmarking studies 58% Developer blogs 23% Webinars 19%Marmalade Vendor website 48% Other developers that I know 27% Benchmarking studies 11%

PhoneGap Vendor website 26% Benchmarking studies 20% Other developers that I know 20%Qt Vendor website 34% Developer blogs 25% Other developers that I know 18%

Sencha Touch Vendor website 33% Benchmarking studies 24% Developer blogs 19%Titanium Benchmarking studies 31% Vendor website 20% Developer blogs 16%

Unity Other developers that I know 27% Vendor website 24% Social media 17%

V-Play Other developers that I know 36% Vendor website 34% Developer blogs 16%

Windows Visual Studio Vendor website 44% Social media 19% Developer blogs 15%

Xamarin Vendor website 31% Benchmarking studies 18% Other developers that I know 18%

Benchmarking (Total) Vendor website 31% Benchmarking studies 18% Other developers that I know 17%




Main criteria when selecting a CP Tool

Selection criteria vary significantly across the CPT users

Tool

Adobe Air Output of the tool 38% Costs of the cross platform tool 21% Number of supported platforms 13%

Cocos 2D Output of the tool 36% Costs of the cross platform tool 12% Quality of reference apps 8%

Corona SDK Output of the tool 45% Costs of the cross platform tool 29% Quality of reference apps 18%

jQuery Mobile Output of the tool 14% Costs of the cross platform tool 11% Quality of reference apps 9%

KonyOne Output of the tool 24% Costs of the cross platform tool 17% n/a

Marmalade Output of the tool 36% Costs of the cross platform tool 28% Fit for industry/ app category focus 24%

PhoneGap Output of the tool 38% Number of supported platforms 18% Costs of the cross platform tool 16%

Qt Output of the tool 36% Quality of reference apps 24% Costs of the cross platform tool 20%

Sencha Touch Output of the tool 25% Costs of the cross platform tool 11% Quality of reference apps 9%

Titanium Output of the tool 37% Quality of reference apps 13% Costs of the cross platform tool 7%

Unity Costs of the cross platform tool 36% Output of the tool 26% Fit for industry/ app category focus 22%

V-Play Output of the tool 16% Number of supported platforms 12% Extent of functionalities 11%

Windows Visual Studio Output of the tool 33% Number of supported platforms 16% Costs of the cross platform tool 12%

Xamarin Output of the tool 62% Quality of reference apps 17% Costs of the cross platform tool 19%

Benchmarking (Total) Output of the tool 39% Costs of the cross platform tool 19% Quality of reference apps 13%




Willingness to pay for vendor services

Users´ willingness to pay is in line with the the CPT vendors´ business models

Tool

Adobe Air License / subscription 0,66

Up-front one-off setup

services 0,5 Training 0,5

Cocos 2D

Access fee for additional

support services 100% License / subscription 75% Events 60%

Corona SDK License / subscription 84% Additional support 50% Up-front one-off setup services 40%

jQuery Mobile License / subscription 75% Training 53% Custom app development work 50%

KonyOne License / subscription 95% Training 54% Additional support 33%

Marmalade Consulting 100% License / subscription 88% Training 38%

PhoneGap License / subscription 55% Training 54% Events 50%

Qt License / subscription 74% Additional support 59% Events 49%Sencha Touch Events 100% License / subscription 73% Additional support 56%Titanium License / subscription 85% Additional support 64% Events 43%

Unity License / subscription 75% Up-front one-off setup 60% Additional support 50%

V-Play License / subscription 71% Custom app development 67% Events 50%Windows Visual Studio License / subscription 90% Events 50% Up-front one-off setup services 50%Xamarin License / subscription 80% Training 33% Consulting 29%

Benchmarking (Total) License / subscription 77% Additional support 43% Training 42%





1. User profiles





- 8 -








KonyOne users apps are published on an extensive number of platforms

Platforms published on (1/2) and satisfaction with the number of supported platforms

Tool iOS Android

Windows Phone

7

Windows Phone

8

Blackberry 7 and

lower Blackberry 10

Enough

supported

platforms

Adobe Air 64% 67% 18% 21% 0% 20% 70%

Cocos 2D 89% 75% 5% 2% 0% 5% 80%

Corona SDK 82% 85% 5% 10% 4% 4% 56%

jQuery Mobile 56% 86% 23% 30% 14% 30% 67%

KonyOne 90% 90% 80% 70% 51% 31% 89%

Marmalade 73% 79% 18% 48% 21% 60% 85%

PhoneGap 77% 86% 19% 34% 14% 21% 83%

Qt 34% 52% 4% 9% 0% 35% 90%

Sencha Touch 82% 92% 8% 24% 6% 33% 75%

Titanium 75% 88% 7% 9% 9% 13% 61%

Unity 76% 85% 7% 23% 0% 11% 89%

V-Play 73% 79% 0% 10% 0% 31% 84%


Xamarin 86% 81% 14% 37% 3% 2% 88%




A significant share of users create a desktop version of their apps

Platforms published on (2/2)

Tool

Fire-fox

OS Sym-bian Bada Ubuntu Tizen Sail-fish

LG web

OS LiMO 4 Kindle Java ME Html 5

Face-

book

Win-

dows

(desk-

top)

OSX

(desk-

top) Other

Adobe Air 10% 4% 3% 7% 1% 4% 4% 3% 9% 12% 8% 15% 29% 13% 0%

Cocos 2D 0% 0% 0% 0% 5% 0% 0% 0% 0% 0% 0% 0% 6% 16% 2%

Corona SDK 4% 0% 0% 0% 0% 2% 2% 2% 26% 4% 6% 8% 6% 0% 0%

jQuery Mobile 9% 5% 0% 2% 0% 2% 0% 2% 5% 7% 40% 2% 19% 2% 0%

KonyOne 30% 30% 10% 0% 0% 0% 0% 0% 10% 20% 49% 10% 39% 10% 0%

Marmalade 0% 7% 7% 0% 27% 0% 0% 0% 3% 3% 3% 0% 28% 15% 0%

PhoneGap 9% 2% 3% 4% 2% 1% 0% 0% 1% 3% 32% 5% 10% 6% 0%

Qt 2% 27% 1% 45% 8% 21% 1% 1% 1% 3% 5% 1% 64% 43% 0%

Sencha Touch 8% 4% 4% 4% 8% 0% 8% 0% 4% 0% 33% 4% 22% 4% 0%

Titanium 2% 0% 0% 0% 0% 0% 0% 0% 0% 4% 21% 9% 4% 5% 0%

Unity 5% 0% 1% 3% 2% 0% 0% 0% 6% 0% 12% 13% 52% 32% 0%

V-Play 0% 23% 0% 23% 6% 6% 0% 0% 0% 0% 0% 6% 40% 31% 0%

Windows Visual Studio 5% 6% 0% 6% 3% 0% 0% 0% 9% 3% 10% 3% 49% 14% 0%

Xamarin 2% 3% 1% 2% 0% 0% 0% 1% 3% 1% 8% 2% 22% 8% 0%

Benchmarking (Total) 7% 8% 3% 7% 4% 3% 2% 1% 7% 7% 16% 8% 27% 14% 7%



Users wish of a support of Windows Phone 8 is more common

OS platforms missing from CP Tools

Tool iOS Android

Windows

Phone 7

Windows

Phone 8

Blackberry 7

and lower Blackberry 10

Adobe Air 0% 0% 6% 18% 3% 2%

Cocos 2D 0% 0% 0% 5% 0% 0%

Corona SDK 0% 0% 16% 27% 2% 11%

jQuery Mobile 9% 5% 7% 9% 2% 2%

KonyOne 0% 0% 0% 0% 0% 0%

Marmalade 0% 0% 0% 3% 0% 0%

PhoneGap 0% 0% 1% 1% 2% 1%

Qt 0% 0% 3% 5% 3% 0%

Sencha Touch 0% 0% 14% 10% 0% 0%

Titanium 0% 0% 13% 32% 0% 4%

Unity 0% 0% 2% 0% 2% 2%

V-Play 0% 0% 0% 8% 0% 0%

Windows Visual Studio 19% 10% 0% 0% 0% 3%

Xamarin 0% 0% 0% 0% 1% 6%

Benchmarking (Total) 12% 8% 16% 36% 10% 16%



KonyOne users have by far the longest app development projects

App development project duration

Tool

less than

1 week

less than

1 month 1 month 2 months 3 months 6 months 9 months 12 months

more than

12 months Can´t tell

Adobe Air 6% 7% 18% 24% 18% 14% 0% 1% 5% 8%

Cocos 2D 10% 10% 10% 18% 30% 7% 0% 0% 5% 10%

Corona SDK 2% 10% 19% 23% 25% 12% 3% 4% 0% 2%

jQuery Mobile 5% 7% 14% 21% 19% 17% 5% 2% 2% 7%

KonyOne 0% 0% 11% 2% 44% 44% 0% 0% 0% 0%

Marmalade 3% 9% 9% 6% 19% 24% 6% 9% 3% 12%

PhoneGap 3% 13% 16% 21% 26% 11% 2% 1% 2% 6%

Qt 0% 10% 8% 29% 24% 12% 6% 4% 2% 6%

Sencha Touch 4% 20% 6% 20% 12% 14% 10% 0% 4% 12%

Titanium 0% 4% 30% 30% 30% 7% 0% 0% 0% 0%

Unity 3% 6% 13% 13% 25% 18% 9% 2% 7% 5%

V-Play 2% 52% 16% 27% 2% 0% 0% 0% 0% 2%

Windows Visual Studio 5% 16% 3% 28% 13% 19% 3% 0% 11% 3%

Xamarin 0% 13% 10% 19% 33% 10% 3% 3% 3% 8%

Benchmarking (Total) 4% 11% 13% 20% 24% 13% 4% 2% 3% 6%



KonyOne users use vendor´s personal support options more frequently than users of all other CP Tools

Support options used

Tool

On-site project

support

On-site training

/ tutorials

Personal

contact person

on phone

Real-time

online support

Time-delayed

online support

Online

community Other

Adobe Air 35% 37% 27% 21% 9% 36% 2%

Cocos 2D 19% 23% 9% 5% 9% 66% 0%

Corona SDK 22% 26% 10% 10% 18% 64% 3%

jQuery Mobile 28% 26% 14% 9% 12% 53% 2%

KonyOne 61% 31% 61% 51% 49% 41% 10%

Marmalade 28% 37% 12% 18% 45% 76% 6%

PhoneGap 11% 14% 8% 5% 6% 52% 4%

Qt 17% 20% 7% 7% 19% 70% 7%

Sencha Touch 20% 29% 0% 0% 20% 61% 4%

Titanium 16% 21% 20% 13% 16% 52% 0%

Unity 22% 36% 7% 12% 17% 75% 1%

V-Play 45% 44% 15% 15% 40% 58% 0%


Xamarin 19% 25% 23% 7% 29% 71% 6%





1. User profiles





- 8 -








Users of the leading CP Tools deploy more other tools than the market benchmark

Other app development tools and services used in the company

Tool

App analytics

tools App ad networks

App performance

testing / bug

reporting tools

App storage

tools

Aggregated

services (BaaS) None Other

Adobe Air 61% 47% 52% 28% 24% 0% 0%

Cocos 2D 75% 52% 47% 9% 20% 11% 3%

Corona SDK 62% 41% 34% 15% 18% 0% 7%

jQuery Mobile 47% 21% 42% 37% 15% 0% 1%

KonyOne 59% 2% 49% 20% 35% 0% 0%

Marmalade 51% 43% 25% 18% 10% 0% 10%

PhoneGap 57% 30% 44% 21% 28% 1% 3%

Qt 25% 17% 41% 11% 12% 0% 3%

Sencha Touch 47% 8% 53% 24% 10% 0% 0%

Titanium 66% 30% 54% 25% 32% 0% 2%

Unity 53% 48% 35% 21% 16% 0% 7%

V-Play 58% 68% 27% 24% 3% 1% 0%


Xamarin 56% 33% 50% 18% 20% 0% 6%




Use of app analytics tools

Among the users of the leading CP Tools, Qt´s make the least use of app analytics

Tool Flurry Analytics

Google

Analytics Urban Airship2 Mixpanel Kontagent Localytics Twitter SNS Heap Analytics Clicky KISSmetrics App Annie Distimo

Adobe Air 33% 74% 26% 17% 11% 11% 26% 11% 20% 15% 24% 24%

Cocos 2D 78% 85% 15% 0% 0% 0% 0% 0% 0% 7% 44% 15%

Corona SDK 60% 73% 13% 8% 2% 12% 13% 4% 6% 4% 38% 13%

jQuery Mobile 28% 94% 11% 0% 0% 11% 6% 11% 0% 0% 11% 11%

KonyOne 0% 100% 20% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Marmalade 65% 65% 18% 12% 12% 6% 12% 0% 6% 6% 24% 29%

PhoneGap 42% 96% 17% 4% 0% 15% 6% 4% 2% 4% 13% 8%

Qt 36% 86% 9% 5% 5% 0% 5% 5% 0% 9% 18% 9%

Sencha Touch 20% 90% 10% 20% 0% 15% 0% 0% 0% 10% 10% 10%

Titanium 58% 82% 33% 0% 0% 0% 0% 0% 0% 3% 21% 0%

Unity 68% 91% 18% 11% 11% 16% 16% 5% 7% 9% 43% 18%

V-Play 91% 83% 26% 17% 0% 17% 17% 17% 17% 17% 52% 22%

Windows Visual Studio 52% 100% 15% 7% 19% 15% 22% 15% 7% 7% 19% 19%

Xamarin 31% 98% 22% 2% 2% 4% 2% 0% 0% 4% 22% 18%

Benchmark (Total) 42% 84% 17% 9% 6% 10% 11% 5% 6% 8% 24% 14%



Use of app ad networks

Google Admob is by far the most used ad network

Tool Apple iAD

Google

Admob

Millenial

Media InMobi

Grey-

stripe

Flurry

(ads) Tap Joy Burstly

Play-

haven Apsalar App-lifier

Inner-

active Tria lPay Bright-roll Get Jar

Google

AdWhirl

Adobe Air 3% 69% 17% 11% 19% 25% 22% 11% 17% 11% 28% 8% 17% 11% 0% 25%

Cocos 2D 61% 91% 18% 27% 0% 64% 36% 0% 18% 27% 27% 0% 0% 0% 0% 36%

Corona SDK 0% 82% 18% 64% 4% 46% 29% 4% 14% 7% 11% 46% 4% 0% 0% 11%

jQuery Mobile 0% 67% 0% 17% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 17%

KonyOne 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Marmalade 0% 65% 35% 26% 9% 18% 18% 18% 26% 0% 0% 44% 9% 0% 0% 0%

PhoneGap 0% 74% 17% 13% 4% 22% 22% 4% 0% 0% 0% 9% 0% 0% 0% 22%

Qt 0% 74% 16% 11% 11% 5% 0% 5% 5% 0% 5% 37% 5% 0% 0% 11%

Sencha Touch 0% 100% 50% 50% 0% 100% 50% 0% 0% 0% 0% 0% 0% 0% 0% 50%

Titanium 0% 91% 36% 36% 0% 27% 64% 9% 0% 0% 0% 36% 0% 0% 0% 18%

Unity 0% 100% 21% 25% 8% 58% 38% 4% 38% 0% 38% 38% 8% 0% 0% 17%

V-Play 3% 91% 14% 0% 11% 29% 11% 11% 11% 11% 11% 34% 11% 11% 0% 0%

Windows Visual Studio 0% 37% 32% 16% 16% 37% 26% 26% 26% 26% 11% 47% 42% 26% 0% 37%

Xamarin 0% 92% 16% 20% 0% 20% 4% 0% 0% 0% 0% 4% 0% 0% 0% 8%

Benchmarking (Total) 40% 74% 17% 23% 8% 28% 22% 10% 14% 9% 12% 22% 12% 5% 0% 19%



Use of app performance testing tools

For testing purposes, users of the leading CP Tools choose Test Flight most frequently

Tool Crash-lytics ACRA Critter-cism Hockey App Test Flight Bug Sense New Relic

Adobe Air 17% 28% 24% 34% 62% 17% 24%

Cocos 2D 33% 0% 17% 33% 83% 0% 17%

Corona SDK 19% 7% 15% 22% 89% 15% 22%

jQuery Mobile 0% 0% 0% 25% 63% 13% 25%

KonyOne 0% 33% 33% 0% 0% 33% 0%

Marmalade 25% 25% 50% 50% 100% 25% 0%

PhoneGap 21% 17% 17% 31% 76% 17% 24%

Qt 40% 27% 40% 27% 87% 40% 40%

Sencha Touch 33% 44% 0% 0% 22% 56% 0%

Titanium 36% 5% 23% 9% 77% 9% 18%

Unity 22% 11% 6% 11% 94% 33% 33%

V-Play 75% 0% 25% 50% 100% 100% 100%


Xamarin 16% 3% 3% 31% 91% 16% 28%




Use of app storage tools

5 storage tools have gained a considerable appeal of the users of the leading CP Tools

Tool Drop Box

Google

Drive Box

Micro-soft

One Drive

Amazon

Cloud Drive

just-cloud.

com live-drive CrashPlan Zip Cloud Sugar Sync SOS Mozy Carbo-nite High-tail

Adobe Air 86% 95% 32% 64% 55% 14% 9% 5% 14% 9% 9% 5% 9% 5%

Cocos 2D 100% 100% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Corona SDK 73% 91% 45% 27% 36% 9% 0% 9% 9% 18% 9% 18% 0% 9%

jQuery Mobile 100% 92% 38% 62% 46% 0% 0% 0% 0% 8% 8% 0% 0% 0%

KonyOne 100% 100% 100% 100% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Marmalade 100% 80% 80% 60% 40% 20% 20% 40% 20% 0% 0% 20% 0% 0%

PhoneGap 85% 85% 30% 50% 30% 5% 0% 0% 0% 10% 0% 0% 0% 0%

Qt 92% 92% 17% 42% 33% 8% 8% 0% 0% 17% 0% 0% 0% 0%

Sencha Touch 100% 100% 71% 0% 29% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Titanium 89% 100% 44% 44% 22% 22% 33% 22% 22% 0% 0% 22% 22% 33%

Unity 95% 100% 19% 67% 43% 14% 10% 0% 0% 10% 0% 0% 0% 0%

V-Play 100% 50% 0% 8% 8% 0% 0% 0% 0% 8% 0% 0% 0% 0%

Windows Visual Studio 55% 80% 20% 80% 25% 10% 10% 10% 0% 10% 20% 20% 10% 10%

Xamarin 85% 100% 31% 69% 38% 8% 8% 15% 0% 8% 0% 8% 0% 0%

Benchmarking (Total) 78% 82% 35% 50% 38% 11% 8% 9% 10% 11% 7% 9% 7% 6%



Use of cloud services

Especially Cocos 2D and Titanium app developers make a notable use of Cloud services

Tool

Appce-

lerator

Cloud

Appear

IQ Parse Kinvey

StackMo

b

Appli-

casa

Any-

presence

Appa-

citive

Cloud-

mine

Scotty-

app

Api-O-

Mat

App 42

CloudAPI Kii Kumu-los

Feed-

henry

API

Engine

Quick-

blox

Adobe Air 43% 14% 29% 21% 21% 14% 14% 14% 29% 21% 14% 14% 7% 21% 29% 29% 36%

Cocos 2D 33% 33% 100% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 67% 33% 0% 33%

Corona SDK 0% 20% 100% 0% 20% 0% 20% 0% 20% 0% 20% 0% 20% 0% 0% 20% 40%

jQuery Mobile 14% 0% 43% 0% 0% 0% 0% 0% 0% 0% 0% 14% 0% 0% 0% 29% 0%

KonyOne 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%

Marmalade 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

PhoneGap 70% 0% 30% 10% 10% 0% 20% 0% 0% 0% 10% 0% 0% 0% 0% 40% 10%

Qt 33% 0% 67% 17% 33% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 17% 0%

Sencha Touch 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0%

Titanium 100% 0% 33% 33% 17% 0% 0% 0% 0% 0% 17% 0% 0% 0% 17% 0% 0%

Unity 13% 0% 50% 0% 13% 0% 0% 13% 25% 0% 0% 13% 0% 25% 0% 13% 0%

V-Play 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0%

Windows Visual Studio 100% 100% 100% 100% 100% 100% 100% 100% 100% 0% 0% 0% 0% 100% 100% 100% 100%

Xamarin 44% 0% 78% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 11% 0%

Benchmarking (Total) 34% 13% 52% 19% 18% 12% 11% 11% 18% 11% 12% 14% 8% 14% 14% 25% 18%




1. User profiles





- 8 -








Competitor awareness of Adobe Air and Cocos 2D users

Adobe Air users are less familiar with other CP Tools than Cocos 2D users and the market benchmark

Tables show the share of users who are aware of the CP Tools’ existence (Adobe Air/Cocos 2D column). This is compared to the overall tool awareness (Benchmark column)

Note:

Rank Tool Adobe Air

Bench-

mark

(Total)1 Adobe Air 100% 70%2 Unity 45% 64%3 PhoneGap 43% 69%4 jQuery Mobile 40% 63%4 Titanium 40% 51%6 Corona SDK 37% 54%7 Sencha Touch 36% 45%8 Windows Visual Studio 34% 47%9 Marmalade 33% 40%

10 Qt 31% 49%11 Xamarin 29% 51%12 AppCloud 27% 16%13 Unity Mobile 25% 33%14 Windows Azure 22% 38%15 Cocos 2D 21% 37%16 Kendo UI 20% 28%17 Unreal 18% 26%18 Haxe NME 16% 7%19 Game Salad 13% 13%19 SmartApp 13% 5%21 GTK 11% 18%21 Rhomobile 11% 11%23 JQTouch 10% 16%23 MicroStrategy 10% 5%23 MoSync 10% 10%23 Ogre 3D 10% 17%

Rank Tool Cocos 2D

Bench-

mark

(Total)1 Cocos 2D 100% 37%2 Unity 91% 64%3 PhoneGap 81% 69%4 Adobe Air 75% 70%5 Corona SDK 72% 54%5 jQuery Mobile 72% 63%7 Qt 66% 49%8 Titanium 56% 51%9 Xamarin 53% 51%

10 Marmalade 48% 40%10 Windows Visual Studio 48% 47%12 Unreal 47% 26%13 Unity Mobile 38% 33%14 Sencha Touch 36% 45%15 Windows Azure 31% 38%16 AppCloud 30% 16%17 Game Salad 27% 13%18 GTK 25% 18%18 Ogre 3D 25% 17%20 Kendo UI 20% 28%21 Construct2 16% 10%21 Havok 16% 11%23 Appsbar 14% 2%23 ShiVa 3D 14% 13%25 Irrlicht 11% 8%25 Moai 11% 9%25 SIO2 11% 3%25 V-Play 11% 8%



Competitor awareness of Corona SDK and jQuery users

The main “brand awareness” competitor for Corona SDK is PhoneGap and for jQuery Adobe Air

Tables show the share of users who are aware of the CP Tools’ existence (Corona SDK/jQuery column). This is compared to the overall tool awareness (Benchmark column)

Note:

Rank Tool Corona SDK

Bench-

mark

(Total)1 Corona SDK 100% 54%2 PhoneGap 78% 69%3 Unity 76% 64%4 jQuery 71% 63%5 Adobe Air 65% 70%

6 Titanium 61% 51%7 Xamarin 54% 51%8 Marmalade 52% 40%9 Cocos 2D 50% 37%

10 Sencha Touch 47% 45%11 Unity Mobile 40% 33%11 Windows Visual Studio 40% 47%13 Moai 39% 9%14 Qt 33% 49%14 Game Salad 33% 13%16 Unreal 30% 26%17 Windows Azure 28% 38%

18 Gideros Mobile 27% 6%19 JQTouch 23% 16%20 Kendo UI 20% 28%21 Havok 19% 11%22 ShiVa 3D 17% 13%23 Ogre 3D 16% 17%24 Construct2 15% 10%24 XDK 15% 9%

Rank Tool jQuery

Bench-

mark

(Total)1 jQuery 100% 63%2 Adobe Air 74% 70%3 PhoneGap 72% 69%4 Sencha Touch 56% 45%5 Titanium 51% 51%6 Unity 44% 64%7 Corona SDK 42% 54%7 Windows Visual Studio 42% 47%9 Qt 40% 49%9 Kendo UI 40% 28%

11 Xamarin 37% 51%12 JQTouch 33% 16%13 Marmalade 28% 40%13 Windows Azure 28% 38%15 zepto.js 23% 8%16 Cocos 2D 21% 37%17 Unity Mobile 16% 33%18 Unreal 14% 26%19 Dojox.app 12% 5%19 Game Salad 12% 13%19 Rhomobile 12% 11%22 codiqa 9% 4%22 GTK 9% 18%22 Magmito 9% 3%22 WebMobi 9% 5%22 XDK 9% 9%



Competitor awareness of KonyOne and Marmalade users

As compared to the benchmark, KonyOne users are much more aware of other IDEs for enterprise such as IBM Worklight and Microstrategy

Tables show the share of users who are aware of the CP Tools’ existence (KonyOne/Marmalade column). This is compared to the overall tool awareness (Benchmark column)

Note:

Rank Tool Kony One

Bench-

mark

(Total)1 PhoneGap 100% 69%1 KonyOne 100% 10%3 jQuery Mobile 90% 63%4 Sencha Touch 80% 45%5 Adobe Air 70% 70%5 Xamarin 70% 51%7 Titanium 61% 51%8 Worklight 59% 9%9 Qt 49% 49%9 Unity 49% 64%9 Rhomobile 49% 11%

12 Corona SDK 41% 54%13 Kendo UI 39% 28%13 mFoundry 39% 6%13 Windows Azure 39% 38%16 Marmalade 30% 40%16 J2me Polish 30% 7%16 Liquid State 30% 3%16 Netbiscuits 30% 6%16 Windows Visual Studio 30% 47%21 MicroStrategy 21% 5%22 AppCloud 20% 16%22 Feedhenry 20% 3%22 Red foundry 20% 4%22 Unity Mobile 20% 33%22 Verivo 20% 3%

Rank Tool

Mar-

malade

Bench-

mark

(Total)1 Marmalade 100% 40%2 Unity 90% 64%3 Corona SDK 88% 54%4 Adobe Air 82% 70%5 PhoneGap 79% 69%

6 Qt 76% 49%6 Xamarin 76% 51%6 Cocos 2D 76% 37%9 Unreal 55% 26%9 Windows Visual Studio 55% 47%

11 jQuery Mobile 52% 63%12 IwGame 49% 6%13 Ogre 3D 43% 17%13 Unity Mobile 43% 33%15 ShiVa 3D 40% 13%15 Windows Azure 40% 38%17 Titanium 37% 51%

18 AppEasy 30% 7%18 Havok 30% 11%20 Sencha Touch 28% 45%21 GTK 27% 18%21 Irrlicht 27% 8%23 Construct2 24% 10%23 Game Salad 24% 13%23 Moai 24% 9%



Competitor awareness of V-Play and Qt users

V-Play targets Qt users, but it is only known to 24% of Qt users

Tables show the share of users who are aware of the CP Tools’ existence (V-Play/Qt column). This is compared to the overall tool awareness (Benchmark column)

Note:

Rank Tool V-Play

Bench-

mark

(Total)1 V-Play 100% 8%2 Qt 98% 49%2 Unity 98% 64%4 Corona SDK 95% 54%5 Cocos 2D 85% 37%

6 PhoneGap 73% 69%7 Adobe Air 71% 70%8 Marmalade 55% 40%8 Unreal 55% 26%

10 Unity Mobile 52% 33%11 ShiVa 3D 45% 13%11 Windows Visual Studio 45% 47%13 Windows Azure 44% 38%14 Construct2 42% 10%14 Ogre 3D 42% 17%16 Titanium 40% 51%17 Xamarin 39% 51%

18 jQuery Mobile 37% 63%19 Havok 34% 11%20 Irrlicht 31% 8%21 Sencha Touch 29% 45%21 MoSync 29% 10%23 Haxe NME 27% 7%23 Moai 27% 9%25 Stencyl 26% 7%

Rank Tool Qt

Bench-

mark

(Total)1 Qt 100% 49%2 Adobe Air 72% 70%3 Unity 66% 64%4 PhoneGap 61% 69%5 jQuery Mobile 60% 63%6 GTK 59% 18%7 Xamarin 46% 51%7 Windows Visual Studio 46% 47%9 Sencha Touch 36% 45%

10 Windows Azure 34% 38%11 Unity Mobile 31% 33%12 Ogre 3D 30% 17%13 Corona SDK 29% 54%13 Marmalade 29% 40%15 Titanium 27% 51%16 Cocos 2D 25% 37%17 V-Play 24% 8%18 Unreal 23% 26%19 Kendo UI 14% 28%20 Irrlicht 9% 8%20 XDK 9% 9%22 AppCloud 7% 16%22 Unigine 7% 6%24 JQTouch 6% 16%25 Firemonkey 5% 7%25 MoSync 5% 10%25 zepto.js 5% 8%



Competitor awareness of Sencha Touch and Titanium users

jQuery, PoneGap and Adobe Air are Sencha´s and Titanium´s main barnd awareness competitors

Tables show the share of users who are aware of the CP Tools’ existence (Sencha Touch/Titanium column). This is compared to the overall tool awareness (Benchmark column)

Note:

Rank Tool

Sencha

Touch

Bench-

mark

(Total)1 Sencha Touch 100% 45%2 jQuery Mobile 96% 63%3 PhoneGap 92% 69%4 Adobe Air 67% 70%5 Titanium 65% 51%6 Kendo UI 59% 28%7 JQTouch 55% 16%8 Windows Visual Studio 49% 47%9 Corona SDK 41% 54%

10 Unity 37% 64%11 Marmalade 33% 40%12 Xamarin 31% 51%13 Windows Azure 29% 38%14 Cocos 2D 22% 37%14 KonyOne 22% 10%16 Qt 20% 49%16 xui 20% 4%18 zepto.js 18% 8%19 Icenium 16% 8%19 Worklight 16% 9%21 codiqa 12% 4%21 GTK 12% 18%21 MoSync 12% 10%21 Rhomobile 12% 11%25 AppConKit 10% 2%25 AppMachine 10% 4%25 AppMakr 10% 6%25 Dojox.app 10% 5%25 SproutCore 10% 4%

Rank Tool Titanium

Bench-

mark

(Total)1 Titanium 100% 51%2 Adobe Air 79% 70%3 PhoneGap 75% 69%4 jQuery Mobile 71% 63%4 Unity 71% 64%

6 Sencha Touch 68% 45%7 Corona SDK 64% 54%8 Xamarin 61% 51%9 Unity Mobile 50% 33%

10 Windows Visual Studio 46% 47%11 Marmalade 45% 40%12 Qt 41% 49%13 Kendo UI 39% 28%14 Cocos 2D 38% 37%15 Windows Azure 36% 38%16 JQTouch 30% 16%17 xui 21% 4%

17 zepto.js 21% 8%19 mFoundry 20% 6%19 Netbiscuits 20% 6%21 Appflight 18% 6%21 Game Salad 18% 13%21 Unreal 18% 26%24 AppCloud 16% 16%24 ShiVa 3D 16% 13%



Competitor awareness of Unity and PhoneGap users

Unity users are well aware of game specialists: Cocos 2D and Unreal

Tables show the share of users who are aware of the CP Tools’ existence (Unity/PhoneGap column). This is compared to the overall tool awareness (Benchmark column)

Note:

Rank Tool Unity

Bench-

mark

(Total)1 Unity 100% 64%2 Cocos 2D 74% 37%3 Adobe Air 71% 70%3 Unreal 71% 26%5 Corona SDK 68% 54%

6 Ogre 3D 63% 17%7 Marmalade 61% 40%8 PhoneGap 59% 69%8 Xamarin 59% 51%8 Unity Mobile 59% 33%8 Windows Visual Studio 59% 47%

12 jQuery Mobile 57% 63%13 Qt 50% 49%14 Windows Azure 50% 38%15 Titanium 43% 51%16 ShiVa 3D 40% 13%17 Game Salad 38% 13%

18 Havok 36% 11%19 Sencha Touch 34% 45%20 Construct2 32% 10%21 Irrlicht 23% 8%22 GTK 21% 18%23 Kendo UI 18% 28%24 Stencyl 16% 7%25 Unigine 14% 6%

Rank Tool PhoneGap

Bench-

mark

(Total)1 PhoneGap 100% 69%2 jQuery Mobile 93% 63%3 Sencha Touch 81% 45%4 Titanium 73% 51%5 Adobe Air 71% 70%

6 Xamarin 65% 51%7 Unity 62% 64%8 Corona SDK 59% 54%9 Kendo UI 52% 28%

10 JQTouch 49% 16%11 Qt 42% 49%11 Windows Azure 42% 38%13 Windows Visual Studio 40% 47%14 Unity Mobile 38% 33%15 zepto.js 29% 8%16 Cocos 2D 28% 37%17 Marmalade 27% 40%

18 Rhomobile 25% 11%19 Worklight 18% 9%20 Icenium 17% 8%21 MoSync 17% 10%21 XDK 17% 9%23 Dojox.app 16% 5%24 KonyOne 15% 10%25 AppCloud 14% 16%



Competitor awareness of Windows Visual Studio and Xamarin users

Xamarin users have a better knowledge about the CPT market than a benchmark CPT user

Tables show the share of users who are aware of the CP Tools’ existence (Windows Visual Studio/Xamarin column). This is compared to the overall tool awareness (Benchmark column)

Note:

Rank Tool

Windows

Visual

Studio

Bench-

mark

(Total)1 Windows Visual Studio 100% 47%2 Adobe Air 69% 70%3 Windows Azure 61% 38%4 Unity 57% 64%5 jQuery Mobile 52% 63%

6 PhoneGap 48% 69%6 Titanium 48% 51%6 Xamarin 48% 51%9 Corona SDK 40% 54%9 Qt 40% 49%

11 Marmalade 34% 40%11 Unity Mobile 34% 33%13 Cocos 2D 31% 37%14 Unreal 27% 26%15 Sencha Touch 25% 45%16 AppCloud 22% 16%16 Kendo UI 22% 28%

18 AppStudio 21% 8%19 Firemonkey 18% 7%20 SmartApp 17% 5%21 DHTMLX Touch 16% 4%21 Game Salad 16% 13%23 GTK 13% 18%23 MoSync 13% 10%23 XDK 13% 9%

Rank Tool Xamarin

Bench-

mark

(Total)1 Xamarin 100% 51%2 PhoneGap 89% 69%3 jQuery Mobile 87% 63%4 Adobe Air 77% 70%5 Unity 73% 64%

6 Sencha Touch 68% 45%7 Titanium 67% 51%8 Corona SDK 64% 54%8 Windows Visual Studio 64% 47%

10 Windows Azure 62% 38%11 Kendo UI 56% 28%12 Qt 52% 49%13 Cocos 2D 36% 37%14 Unity Mobile 35% 33%15 Marmalade 33% 40%15 Monocross 33% 5%17 GTK 24% 18%

18 Rhomobile 22% 11%18 Unreal 22% 26%20 Icenium 21% 8%21 JQTouch 15% 16%22 AppCloud 12% 16%23 MoSync 11% 10%23 Ogre 3D 11% 17%25 AppStudio 10% 8%




1. User profiles





- 8 -








Cocos 2D has the highest share of users who are not satisfied with the speed and quality of platform innovation

Rate and comprehensiveness of platform functionality changes by vendor

Tool

Delayed and

incompletely

Delayed but

comprehensively

Immediately but

incompletely

Immediately and

comprehensively

Adobe Air -13% -23% 29% 35%

Cocos 2D -25% -11% 26% 39%

Corona SDK -10% -35% 20% 36%

jQuery Mobile -10% -31% 29% 31%

KonyOne -11% -22% 0% 67%

Marmalade -12% -15% 31% 41%

PhoneGap -10% -38% 28% 24%

Qt -12% -38% 9% 41%

Sencha Touch -11% -45% 11% 34%

Titanium -2% -27% 25% 45%

Unity -6% -31% 12% 52%

V-Play 0% 0% 0% 100%

Windows Visual Studio -9% -40% 8% 43%

Xamarin -1% -17% 10% 72%

Benchmarking (Total) -8% -24% 22% 46%


Note:



Cocos 2D users are comparatively less satisfied with the access to device hardware features

Satisfaction with access to device hardware features

Access to hardware feature of a device include e.g. accelerometer, camera and microphone. Negative percentages shows in the table are used because of formating reasons. The values are positive.

Note:

Tool Very unsatisfied Unsatisfied Satisfied Very satisfied Can´t tell

Adobe Air -6% -8% 40% 31% 15%

Cocos 2D -16% -11% 47% 5% 21%

Corona SDK -6% -11% 28% 18% 37%

jQuery Mobile -5% -23% 21% 14% 37%

KonyOne 0% 0% 51% 24% 24%

Marmalade 0% -6% 40% 6% 48%

PhoneGap -3% -16% 33% 7% 40%

Qt -2% -4% 26% 12% 56%

Sencha Touch 0% -8% 37% 0% 55%

Titanium 0% -7% 50% 16% 27%

Unity -3% -14% 33% 9% 41%

V-Play 0% 0% 43% 37% 20%

Windows Visual Studio 0% -10% 61% 11% 18%

Xamarin 0% -5% 37% 21% 38%

Benchmarking (Total) -3% -11% 47% 26% 14%



Cloud services are not widely used and therefore many users of the leading CP Tools have not rated them

Satisfaction with Cloud API services

Tool Very unsatisfied Unsatisfied Satisfied Very satisfied Can´t tell

Adobe Air -3% -8% 49% 31% 8%

Cocos 2D -16% -19% 58% 2% 5%

Corona SDK -5% -9% 51% 23% 11%

jQuery Mobile -2% -16% 49% 7% 26%

KonyOne 0% -11% 45% 33% 11%

Marmalade 0% -12% 52% 21% 15%

PhoneGap -3% -14% 55% 22% 5%

Qt -3% -7% 47% 23% 20%

Sencha Touch 0% -22% 51% 8% 20%

Titanium 0% -5% 57% 32% 5%

Unity -1% -9% 51% 22% 17%

V-Play 0% 0% 26% 65% 9%

Windows Visual Studio -7% -3% 50% 24% 16%

Xamarin -1% -2% 37% 51% 9%



Note:



KonyOne leads in terms of user satisfaction with the pre-installed applications

Satisfaction with pre-installed applications

Tool Very unsatis-fied Unsatisfied Satisfied Very satis-fied Can´t tell

Adobe Air -4% -19% 35% 31% 12%

Cocos 2D -16% -35% 39% 0% 11%

Corona SDK -4% -25% 39% 19% 13%

jQuery Mobile -2% -26% 30% 9% 33%

KonyOne 0% 0% 56% 33% 11%

Marmalade 0% -10% 57% 9% 24%

PhoneGap -6% -23% 39% 15% 16%

Qt -3% -14% 32% 10% 42%

Sencha Touch 0% -24% 24% 8% 45%

Titanium -2% -11% 61% 23% 4%

Unity -6% -17% 29% 6% 42%

V-Play 0% -2% 33% 22% 42%

Windows Visual Studio -4% -11% 53% 24% 8%

Xamarin -2% -5% 41% 39% 13%



Note:



Marmalade’s tool has been rated as highly complex by more than 50% of its users

Complexity of CP Tools

Tool

Very low /

none Low Average High Very high

Adobe Air 1% 11% 44% 30% 14%

Cocos 2D 5% 11% 63% 21% 0%

Corona SDK 3% 44% 38% 10% 5%

jQuery Mobile 0% 20% 61% 15% 5%

KonyOne 0% 35% 44% 11% 11%

Marmalade 0% 6% 34% 54% 6%

PhoneGap 5% 24% 55% 15% 1%

Qt 6% 27% 52% 15% 2%

Sencha Touch 0% 10% 67% 22% 0%

Titanium 0% 18% 43% 36% 4%

Unity 0% 26% 51% 16% 7%

V-Play 13% 47% 40% 0% 0%


Xamarin 3% 16% 63% 15% 2%




Familiarization time with CP Tools

KonyOne users require the longest familiarization time with the tool

Tool Days Weeks Months Years Can´t tell

Adobe Air 27% 38% 26% 8% 5%

Cocos 2D 32% 37% 21% 11% 5%

Corona SDK 29% 55% 12% 4% 1%

jQuery Mobile 38% 38% 21% 2% 2%

KonyOne 2% 44% 44% 11% 0%

Marmalade 19% 46% 32% 3% 3%

PhoneGap 35% 42% 18% 4% 5%

Qt 26% 38% 29% 7% 4%

Sencha Touch 20% 47% 24% 8% 4%

Titanium 30% 43% 25% 2% 0%

Unity 25% 37% 26% 13% 4%

V-Play 52% 41% 7% 0% 2%


Xamarin 40% 47% 11% 3% 4%




V-Play and Unity have the highest shares of users who report 50%+ time savings thanks to the use of CP Tools

Time savings realized with CPT development

Tool > 50% slower

30%-50%

slower

1%-30%

slower equal

1%-30%

faster

30%-50%

faster >50% faster Can´t tell

Adobe Air -6% -2% 0% 7% 10% 29% 40% 6%

Cocos 2D -5% 0% 0% 7% 25% 10% 33% 20%

Corona SDK -3% -2% -2% 3% 13% 14% 61% 2%

jQuery Mobile -2% -5% -2% 7% 16% 26% 33% 9%

KonyOne 0% 0% 0% 11% 11% 35% 44% 0%

Marmalade -3% 0% -7% 12% 9% 27% 30% 12%

PhoneGap -3% -3% -3% 8% 13% 31% 34% 5%

Qt 0% 0% -1% 2% 2% 20% 68% 8%

Sencha Touch 0% 0% -10% 0% 4% 33% 49% 4%

Titanium 0% 0% -4% 5% 9% 33% 47% 2%

Unity 0% 0% 0% 5% 4% 11% 72% 8%

V-Play 0% 0% 0% 0% 0% 15% 85% 0%

Windows Visual Studio 0% 0% 0% 14% 16% 16% 42% 11%

Xamarin -2% 0% -1% 10% 2% 30% 49% 8%

Benchmarking (Total) -2% -1% -2% 7% 11% 37% 33% 7%


Note:



Quality of apps developed with a CPT compared to native app development - Design

Unity has the highest share of users who rate the resulting app´s quality as much higher than of a natively-developed one

Tool Much lower Lower Same Higher Much Higher Can´t tell

Adobe Air -8% -9% 26% 28% 27% 1%

Cocos 2D -11% -11% 25% 21% 28% 5%

Corona SDK -5% -24% 33% 21% 13% 4%

jQuery Mobile 0% -37% 16% 35% 7% 5%

KonyOne -11% -33% 45% 11% 0% 0%

Marmalade -6% -20% 34% 31% 6% 3%

PhoneGap -13% -23% 33% 21% 9% 1%

Qt 0% -6% 26% 29% 36% 3%

Sencha Touch 0% -27% 31% 24% 14% 4%

Titanium -2% -35% 39% 20% 4% 0%

Unity -3% -7% 21% 27% 36% 7%

V-Play 0% -2% 39% 20% 28% 11%

Windows Visual Studio 0% -10% 37% 12% 31% 9%

Xamarin -1% -7% 59% 19% 11% 3%

Benchmarking (Total) -5% -16% 34% 23% 18% 4%


Note:



Quality of apps developed with a CPT compared to native app development - Usability

The majority of Windows Visual Studio and V-Play say the usability of their apps is better than of natively-developed


Adobe Air -4% -19% 39% 21% 16% 1%

Cocos 2D 0% -5% 37% 26% 26% 5%

Corona SDK -4% -17% 35% 23% 17% 4%

jQuery Mobile -5% -17% 31% 26% 14% 7%

KonyOne 0% -11% 78% 0% 11% 0%

Marmalade -3% -15% 37% 30% 9% 6%

PhoneGap -11% -33% 33% 16% 7% 1%

Qt 0% -4% 35% 33% 25% 2%

Sencha Touch 0% -24% 29% 29% 14% 4%

Titanium 0% -24% 56% 15% 6% 0%

Unity -5% -9% 28% 31% 19% 9%

V-Play 0% -2% 37% 22% 28% 11%


Xamarin -2% -4% 67% 13% 13% 2%



Note:



Quality of apps developed with a CP Tool compared to native app development - Performance

Performance of the generatged apps is most highly rated for Cocos 2D and Windows Visual Studio


Adobe Air -8% -21% 26% 26% 16% 2%

Cocos 2D 0% -16% 26% 26% 23% 9%

Corona SDK -6% -18% 49% 15% 9% 4%

jQuery Mobile -5% -40% 19% 16% 12% 9%

KonyOne -11% -22% 35% 22% 11% 0%

Marmalade 0% -16% 36% 27% 15% 6%

PhoneGap -22% -53% 15% 6% 3% 1%

Qt 0% -6% 43% 24% 22% 5%

Sencha Touch 0% -55% 22% 10% 8% 4%

Titanium -2% -54% 28% 13% 4% 0%

Unity -10% -17% 32% 20% 11% 11%

V-Play 0% 0% 70% 11% 9% 11%


Xamarin -1% -12% 64% 11% 9% 4%



Note:



All tools are rated highly for their cost-performance. Qt and V-Play stand out

Cost-performance ratio of CP Tools

Tool Poor value Costly Average Okay Good value

Adobe Air -1% -2% 13% 28% 55%

Cocos 2D 0% 0% 17% 28% 56%

Corona SDK -3% -4% 2% 32% 59%

jQuery Mobile -2% 0% 15% 34% 49%

KonyOne 0% -11% 11% 33% 45%

Marmalade 0% -3% 25% 47% 25%

PhoneGap -1% -2% 17% 41% 39%

Qt 0% -2% 0% 15% 83%

Sencha Touch 0% 0% 21% 26% 52%

Titanium 0% -6% 2% 37% 55%

Unity 0% -4% 5% 32% 59%

V-Play 0% 0% 8% 8% 83%


Xamarin -1% -6% 13% 33% 46%



Note:



The vast majority of the users would recommend their CP Tool

Recommendation of CP Tools

Tool No Yes

Adobe Air -11% 89%

Cocos 2D -6% 94%

Corona SDK -7% 93%

jQuery Mobile -7% 93%

KonyOne 0% 100%

Marmalade 0% 100%

PhoneGap -8% 92%

Qt 0% 100%

Sencha Touch -9% 91%

Titanium -6% 94%

Unity -4% 96%

V-Play -8% 92%

Windows Visual Studio 0% 100%

Xamarin -8% 92%

Benchmark (Total) -11% 89%


Note:




1. User profiles





- 8 -








KonyOne and V-Play have the highest share of users “always satisfied“ with vendor´s on-site project support

On-site project support

Tool Never satisfied

Sometimes

satisfied Always satisfied

Adobe Air -24% 9% 67%

Cocos 2D -42% 15% 43%

Corona SDK -29% 14% 57%


KonyOne -5% 5% 90%


PhoneGap -31% 23% 46%

Qt -25% 7% 68%


Titanium -41% 16% 43%

Unity -38% 14% 48%

V-Play -4% 0% 96%


Xamarin -31% 10% 59%



Note:



Xamarin´s and Titanium´s support is most poorly rated

On-site training / tutorials


Sometimes


Adobe Air -21% 10% 70%

Cocos 2D -25% 4% 71%



KonyOne -11% 0% 89%


PhoneGap -24% 13% 63%

Qt -7% 8% 85%


Titanium -30% 12% 58%

Unity -4% 8% 89%

V-Play -13% 0% 87%


Xamarin -31% 11% 71%



Note:



Phone support is poorly performed by a number of the leading CPT vendors

Personal phone support


Sometimes


Adobe Air -20% 6% 75%

Cocos 2D -49% 20% 31%



KonyOne 0% 13% 87%


PhoneGap -44% 18% 38%

Qt -13% 10% 78%


Titanium -39% 19% 42%

Unity -50% 8% 42%

V-Play 0% 0% 100%


Xamarin -31% 9% 83%



Note:



90%+ of KonyOne and V-Play users are always satisfied with its real-time online support

Real-time online support


Sometimes


Adobe Air -12% 6% 81%

Cocos 2D -63% 11% 26%



KonyOne -18% 6% 76%


PhoneGap -53% 14% 33%

Qt 0% 10% 90%


Titanium -24% 18% 59%

Unity -33% 11% 55%

V-Play -7% 0% 93%


Xamarin -31% 11% 68%



Note:



PhoneGap ranks worst for traditional online support

Time-delayed online support


Sometimes


Adobe Air -22% 6% 72%

Cocos 2D -23% 16% 61%



KonyOne 0% 0% 100%


PhoneGap -53% 16% 31%

Qt -14% 3% 83%



Unity -32% 8% 60%

V-Play -14% 0% 86%


Xamarin -31% 10% 81%



Note:



Most CPT vendors get fairly good ratings for platform innovation

Rate and comprehensiveness of platform innovation

Tool

Delayed and

incompletely

Delayed but

comprehensively

Immediately but

incompletely

Immediately and

comprehensively

Adobe Air -13% -23% 29% 35%

Cocos 2D -25% -11% 26% 39%

Corona SDK -10% -35% 20% 36%

jQuery Mobile -10% -31% 29% 31%

KonyOne -11% -22% 0% 67%

Marmalade -12% -15% 31% 41%

PhoneGap -10% -38% 28% 24%

Qt -12% -38% 9% 41%

Sencha Touch -11% -45% 11% 34%

Titanium -2% -27% 25% 45%

Unity -6% -31% 12% 52%

V-Play 0% 0% 0% 100%

Windows Visual Studio -9% -40% 8% 43%

Xamarin -1% -17% 10% 72%

Benchmarking (Total) -8% -24% 22% 46%


Note:




1. User profiles





- 8 -








KonyOne has the highest share of users who spend more than US $ 15k on license fees

Budget for all apps developed (last 12 months): License for CP Tools

Tool US$ 0 US$ 1-5,000 US$ 5,000-10,000

US$ 10,000-

15,000 US$ 15,000+

Adobe Air 25% 41% 23% 5% 6%

Cocos 2D 82% 18% 0% 0% 0%

Corona SDK 15% 73% 12% 0% 0%


KonyOne 11% 0% 0% 11% 78%

Marmalade 18% 70% 9% 3% 0%

PhoneGap 56% 23% 13% 3% 5%

Qt 75% 17% 4% 0% 4%

Sencha Touch 38% 43% 10% 0% 10%

Titanium 54% 22% 14% 4% 6%

Unity 28% 61% 10% 0% 1%

V-Play 21% 79% 0% 0% 0%


Xamarin 11% 77% 6% 2% 3%




KonyOne has the highest share of users who pay for additional training

Budget for all apps developed (last 12 months): Training from vendor

Tool US$ 0 US$ 1-5,000 US$ 5,000-10,000

US$ 10,000-

15,000 US$ 15,000+

Adobe Air 48% 27% 14% 9% 3%

Cocos 2D 78% 22% 0% 0% 0%

Corona SDK 79% 16% 4% 0% 0%


KonyOne 22% 22% 22% 11% 22%

Marmalade 67% 23% 10% 0% 0%

PhoneGap 79% 15% 5% 1% 0%

Qt 81% 19% 0% 0% 0%

Sencha Touch 67% 26% 7% 0% 0%

Titanium 61% 27% 8% 2% 2%

Unity 89% 8% 2% 1% 0%

V-Play 92% 8% 0% 0% 0%


Xamarin 83% 17% 0% 0% 0%




KonyOne and Windows Visual Studio have the highest shares of users who allocate money to additional support

Budget for all apps developed (last 12 months): Support from vendor

Tool US$ 0 US$ 1-5,000 US$ 5,000-10,000

US$ 10,000-

15,000 US$ 15,000+

Adobe Air 41% 30% 19% 5% 5%

Cocos 2D 88% 12% 0% 0% 0%

Corona SDK 77% 14% 6% 1% 1%


KonyOne 44% 0% 33% 0% 22%

Marmalade 70% 23% 3% 3% 0%

PhoneGap 80% 14% 5% 1% 0%

Qt 82% 15% 3% 1% 0%

Sencha Touch 62% 38% 0% 0% 0%

Titanium 78% 8% 10% 2% 2%

Unity 86% 10% 3% 1% 0%

V-Play 88% 13% 0% 0% 0%


Xamarin 84% 16% 0% 0% 0%




CPT users have generally modest budgets for app projects. KonyOne users are the exception

Budget for all apps developed (last 12 months): Development (own and external)

Tool Can't tell $ 1-5,000

$ 5,000-

10,000

$ 10,000-

15,000

$ 15,000-

20,000

$ 20,000-

25,000

$ 25,000-

50,000

$ 50,000-

100,000

$ 100,000-

200,000 $ 200,000+

Adobe Air 20% 25% 9% 10% 10% 10% 4% 5% 5% 3%

Cocos 2D 12% 47% 6% 12% 0% 12% 6% 0% 0% 6%

Corona SDK 10% 40% 16% 4% 17% 4% 6% 3% 0% 0%

jQuery Mobile 29% 32% 15% 7% 10% 2% 2% 2% 0% 0%

KonyOne 13% 13% 0% 0% 0% 0% 13% 0% 50% 13%

Marmalade 19% 40% 7% 3% 3% 3% 9% 9% 6% 0%

PhoneGap 23% 32% 15% 4% 4% 2% 5% 8% 4% 4%

Qt 33% 17% 15% 8% 2% 3% 10% 2% 7% 5%

Sencha Touch 24% 12% 21% 5% 5% 10% 5% 14% 5% 0%

Titanium 22% 18% 8% 6% 6% 6% 16% 8% 6% 4%

Unity 22% 23% 16% 8% 6% 5% 8% 6% 3% 4%

V-Play 13% 56% 8% 19% 0% 0% 2% 2% 0% 0%


Xamarin 12% 39% 7% 2% 3% 3% 11% 6% 7% 8%

Benchmark (Total) 19% 28% 14% 7% 6% 5% 7% 4% 5% 4%



The vast majority of CPT users allocated little or no money to marketing

Budget for all apps developed (last 12 months): Marketing

Tool Can't tell $ 1-5,000

$ 5,000-

10,000

$ 10,000-

15,000

$ 15,000-

20,000

$ 20,000-

25,000

$ 25,000-

50,000

$ 50,000-

100,000

$ 100,000-

200,000 $ 200,000+

Adobe Air 24% 22% 19% 6% 10% 4% 5% 4% 5% 1%

Cocos 2D 37% 39% 6% 0% 0% 6% 6% 6% 0% 0%

Corona SDK 26% 44% 15% 7% 1% 0% 6% 1% 0% 0%

jQuery Mobile 50% 37% 8% 3% 0% 3% 0% 0% 0% 0%

KonyOne 50% 13% 0% 0% 13% 0% 13% 13% 0% 0%

Marmalade 45% 39% 10% 0% 3% 0% 0% 0% 0% 3%

PhoneGap 51% 29% 11% 5% 0% 1% 1% 1% 1% 0%

Qt 55% 23% 11% 3% 3% 1% 1% 0% 2% 1%

Sencha Touch 67% 7% 7% 5% 5% 10% 0% 0% 0% 0%

Titanium 41% 31% 8% 4% 4% 0% 0% 8% 0% 4%

Unity 43% 33% 13% 2% 1% 0% 4% 0% 0% 3%

V-Play 35% 54% 2% 0% 0% 0% 8% 0% 0% 0%


Xamarin 57% 23% 5% 2% 0% 3% 2% 1% 1% 4%

Benchmarking (Total) 41% 28% 11% 4% 5% 2% 4% 2% 2% 2%




1. User profiles





- 8 -








CPT market fragmentation and the need to keep up with the innovation are the main barriers to the market’s growth

Major barriers for further CPT market´s growth

Tool

Too little

awareness in

the developer

community

Too hard to

keep pace with

the high

innovation rate

of the mobile

operating

systems

Too

fragmented

and

intransparent

market for

cross platform

tools

Too low quality

of results

(apps)

compared to

pure native

development

Shortage of

skilled

developers Too expensive Too complex

Too little

demand for

cross platform

tools

Insufficient

vendor support

Adobe Air 38% 28% 33% 19% 22% 16% 13% 24% 9%

Cocos 2D 23% 45% 39% 17% 19% 19% 25% 5% 9%

Corona SDK 44% 30% 33% 31% 20% 17% 9% 8% 7%

jQuery Mobile 30% 47% 30% 40% 33% 9% 14% 12% 7%

KonyOne 21% 30% 30% 20% 20% 21% 10% 2% 10%

Marmalade 31% 48% 30% 25% 27% 34% 21% 3% 24%

PhoneGap 24% 24% 24% 39% 17% 10% 10% 12% 17%

Qt 41% 34% 24% 20% 23% 10% 13% 9% 12%

Sencha Touch 39% 31% 24% 22% 24% 10% 10% 37% 12%

Titanium 20% 32% 30% 41% 30% 11% 20% 13% 16%

Unity 36% 33% 32% 28% 22% 24% 9% 11% 6%

V-Play 39% 11% 19% 18% 21% 18% 19% 8% 3%

Windows Visual Studio 36% 29% 23% 13% 23% 13% 18% 8% 3%

Xamarin 42% 42% 37% 27% 29% 34% 8% 13% 8%

Benchmarking (Total) 40% 39% 34% 31% 26% 23% 17% 14% 13%



Top 3 HTML5 issues reported by CPT users

Comment: Do not sum up to 100% because the graph shows only the ratings of top 3 issues.

Users of the leading CP Tools notice similar issues with HTML 5 app development

Tool Performance issues

Limited access to device

hardware features

Difficulties in creating

cutting edge UI / UX

Adobe Air 35% 20% 5%

Cocos 2D 51% 13% 7%



KonyOne 0% 65% 11%


PhoneGap 45% 23% 9%

Qt 53% 20% 7%



Unity 38% 16% 6%

V-Play 53% 5% 11%


Xamarin 52% 19% 13%

Benchmark (Total) 40% 21% 8%



Users of the leading CP Tools are more positive about the future of the CPT market than the benchmark user

In 3 years time CPT will be used to develop …

Tool

Fewer apps than

with pure native

development

As many apps as

with pure native

development Every app

More apps than

with pure native

development

No apps (cross

platform tools will

be out of the app

development

market) Can´t tell

Adobe Air 4% 23% 21% 46% 0% 6%

Cocos 2D 10% 35% 8% 47% 0% 0%

Corona SDK 4% 24% 29% 40% 0% 2%

jQuery Mobile 13% 30% 13% 38% 0% 8%

KonyOne 0% 23% 39% 39% 0% 0%

Marmalade 17% 24% 5% 41% 0% 14%

PhoneGap 10% 29% 8% 48% 1% 4%

Qt 11% 22% 24% 30% 1% 12%

Sencha Touch 10% 55% 12% 24% 0% 0%

Titanium 6% 37% 4% 49% 0% 4%

Unity 6% 17% 15% 53% 0% 8%

V-Play 4% 8% 8% 69% 0% 10%

Windows Visual Studio 17% 14% 27% 34% 0% 8%

Xamarin 10% 35% 10% 39% 0% 5%

Benchmarking (Total) 11% 25% 16% 38% 1% 9%



1. About research2guidance

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About research2guidance

Research2guidance is a market leading analyst and advisory company in the mobile app market

About research2guidance

research2guidance is a strategy advisor and market research company. Our mission is to give guidance in the app economy.

Contact: Oranienburger Strasse 27 Phone: +49 30 989 3360 10178 Berlin Germany [email protected] www.research2guidance.com

Documents

CPT User Profiles and Market Leader Benchmarking 2014 · July 2014 CPT User Profiles and Market Leader Benchmarking 2014 A detailed user profiling and comparison of the leading CP