Craig Lockerd

FounderAutoMax Recruiting and Training

BDC & Internet Department HR

Pg. 36

Did You Hire Them Dead, or Kill Them After You Got Them?

Quality/Quantity Of Applicants

How To Write An Effective Help Wanted Ad Where To Post The Help Wanted Ad For

Maximum Result Does Your Dealership Have A Career Tab Job Aggregators – Indeed.com, SimplyHired.com, Twitter, Etc.

Carjobsonline.com Scheduling Interviews Applicant Tracking System

( ATS)

How To Write An Effective Help Wanted Ad

1. Title of help wanted ad2. Body of the ad3. Keywords and Tags

Think Search

How To Write An Effective Help Wanted Ad

TitleThe title of your help wanted ad must be specific and have the highest search potential.

Example: Interactive Marketing Developer/Automotive Internet Salesperson, rather than Internet Sales Example: Internet Product Specialist/Automotive Customer Service, rather than BDC.

Name of your dealership and experience level

How you titled you ad is important for search and also tracking which we will discuss later in the workshop.

How To Write An Effective Help Wanted Ad

Body / Description

Example:

Increasing traffic has put ABC Motors in need of superstar internet salesman. Top comp plan in the area, tons of inventory.

Don’t ever use that

What hasn’t changed in 50 years, what we “Think” employees want

1. Good Wages2. Job Security3. Promotion/growth opportunities4. Good working conditions5. Interesting work6. Personal loyalty to workers7. Tactful discipline8. Full appreciation for work done

9. Sympathetic help with personal problems10. Feeling “in” on things

What Employees Actually Want

1. Full appreciation for work done2. Feeling “in” on things3. Sympathetic help on personal problems4. Job security5. Good wages6. Interesting work7. Promotion/growth opportunities8. Personal loyalty to workers9. Good working conditions

10. Tactful discipline

How To Write An Effective Help Wanted Ad

Body / Description Continued

Use success stories that you currently employ with pictures. Tell the job seekers why you work there and why it’s such a swell

place. Talk about the culture of your dealership, community involvement

etc. Determine appropriate attire, interview dates and time, and who to ask

for. Exact dealership location and map if applicable. Paragraph discussing other industries in your area where you can

tap into top talent.

In 2011, 94% of vehicle purchases started with the Internet.Customers spend an average of 18 hours researching vehicles and companies.

40% of dealership sales come from the Internet.We are making a considerable investment to ensure you have the best opportunities.

Primary Responsibilities:• Communicates effectively with Internet customers within

established time frames.• Has thorough knowledge of all dealership products and

services.• Sets up appointments for customers to visit the dealership for

test drives and sales presentations.• Utilizes Social Channels to communicate with prospects and

customers• Utilizes Data Mining tools to attract new opportunities• Entices the customer to visit the dealership and buy a car!

Job Requirements• Outstanding communication skills• Extremely organized• Great attitude with a high-energy personality• Superior customer service skills• Must have Outstanding phone skills and follow up• Dealership experience preferred• Bilingual individuals (Spanish/English) is a plus

How To Write An Effective Help Wanted Ad

Keywords and Tag words:As many related job titles as possible.Example:Keywords – sales clerk, outside sales, call center, training, recruiting, wireless, careers, resume, internet sales, advertising sales, marketing, insurance, finance, consulting, mortgage broker, automotive, auto sales, auto salesman, car salesman, car salespeople, salespeople, salesperson, business development, real estate, pharmaceuticals, restaurant, servers, bartenders, client rep, client service rep, customer service rep, sales, salesman, saleswoman, selling, inside sales, account executive, business development representative, hospitality, hotel, retail, sales representative, entry level, new grad, new graduate, sales rep, telemarketing, e-commerce, internet, military, veteran, vet, army, navy, air force, marines, national guard, coast guard

Where To Post The Help Wanted Ad For Maximum Result

1. Career tab on dealership homepage2. Job can be aggregated by Indeed.com, Simplyhired.com and Tweetmyjob.com etc.3. Job aggregator, you determine the budget cost per click 4. CareerBuilder, Monster, Beyond.com, Ziprecruiter, Craigslist, etc. Be sure to ask about their niche sites.5. www.onlinevetjobs.com 6. National Veteran Job Bank7. carjobsonline.com

Scheduling Interviews Applicant Tracking System ( ATS)

Where did I put that resume?

This phase of tapping into top talent is very similar to an internet lead.

Get back to them quickly , personally, call to action store data

Sendouts.com , hrmdirect.com, halogensoftware.com

Interview/Screen

What Does The Interview Process Look Like? “So what makes you think you can sell cars?” “Why did you leave your last job?” “Can you handle 60-hour workweeks?” “How do you feel about working with a bunch of men hitting on

you everyday?” “Sell me this pen.”

Dealerships Need To Rethink The Interview Process Use A Predictive Index Or Screening Tool Wunderlick D.I.S.C The Car Sales Simulator by Hire the Winners

KEEPING THE TEAM MOTIVATED

Salespeople Will NOT Be Motivated If Management Doesn’t Understand Their Real “Why”

Why Is A Must Instead Of A Should Take The Time To Find Out The Why Each Month Encourage Salespeople To Express What They Want Write It Down Obtain The Feeling Write It Down Keep A Copy And Give A Copy To The Salesperson

How Often Should Daily Training Take Place?

Training Must Happen Daily! Salesperson Lead Training Be A Facilitator Ask The Sales Team About The Situations Their

Having Trouble With Ask Sales Team About Solutions The Facilitator Can Share Their Solution Creates Engagement

Q&A

• Clockerd@AutoMaxRecruiting.com• Office: 800-878-5090 x 5• Cell: 609-517-1152• AutoMaxRecruitingAndTraining.com