Crayons Advertising Forays Into the Outdoors

8/8/2019 Crayons Advertising Forays Into the Outdoors

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INTRODUCTION

Crayons Advertising forays into the outdoors

Delhi based Crayons Advertising in the past years has worked on

some major OOH campaigns for the Shiela Dixit government in

Delhi, the UPA government's campaign during the national

elections using 12,000 hoardings, and a campaign for Fortis

Healthcare in Delhi-NCR. Now, with a few more accounts under

its belt, the agency has come up with its specialised OOH arm --

Crayons OOH.Ranjan Bargotra, president, Crayons Advertising,

said, "The time was ripe for us to start a specialised arm. The

success of campaigns conceptualised by us in the past gave us the

confidence to explore the depth of the medium. With Crayon

OOH's first office opened in Delhi, we intend to consolidate our

position here and then move to markets in Mumbai, Kolkata, and

Chennai." Gurjit Singh, who was earlier associated with Grey will

be heading the newly created division. As business head, Crayons

OOH, he will be responsible for strengthening Delhi operations,

and later, taking the agency to other markets. Embarking upon the

new venture, he said, "The market has begun to pick up, post the

initial onslaught of the economic slowdown. As compared to the

traditional ATL media, outdoor has the ability to sustain a client's

campaign effectively for a longer duration." Bargotra points out

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http://www.adclubbombay.com/index.php?option=com_content&view=article&id=2068:crayons-advertising-forays-into-the-outdoors&catid=34:industry-news&Itemid=34http://www.adclubbombay.com/index.php?option=com_mailto&tmpl=component&link=aHR0cDovL3d3dy5hZGNsdWJib21iYXkuY29tL2luZGV4LnBocD9vcHRpb249Y29tX2NvbnRlbnQmdmlldz1hcnRpY2xlJmlkPTIwNjg6Y3JheW9ucy1hZHZlcnRpc2luZy1mb3JheXMtaW50by10aGUtb3V0ZG9vcnMmY2F0aWQ9MzQ6aW5kdXN0cnktbmV3cyZJdGVtaWQ9MzQ=http://www.adclubbombay.com/index.php?view=article&catid=34%3Aindustry-news&id=2068%3Acrayons-advertising-forays-into-the-outdoors&tmpl=component&print=1&layout=default&page=&option=com_content&Itemid=34http://www.adclubbombay.com/index.php?view=article&catid=34%3Aindustry-news&id=2068%3Acrayons-advertising-forays-into-the-outdoors&format=pdf&option=com_content&Itemid=34http://www.adclubbombay.com/index.php?option=com_content&view=article&id=2068:crayons-advertising-forays-into-the-outdoors&catid=34:industry-news&Itemid=34


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how the outdoor industry in Delhi had been lying low, owing to

the restrictions imposed by the Supreme Court on the display of

hoardings. Around 12 years ago, the apex court had banned

hoardings on roads, holding them to be hazardous and saying that

the safety of road users was of utmost importance. Recently, a

bench at the Supreme Court allowed immediate implementation of

MCD's (Municipal Corporation of Delhi) new outdoor advertising

policy, according to which only large-sized billboards at a

significant distance from traffic junctions and intersections would

be permitted. This development will surely work in favour of the

agency.Currently, the agency has no plans to acquire media

properties. Bargotra further added,"Initially, our prime objective is

to provide good service to our clients. Owning media properties

will be the next step." The agency has three major accounts --

Fortis Healthcare, BSNL and IREO, a real estate player. The Fortis

account is estimated to be worth approximately Rs 20 crore

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3/27

Crayons Advertising bags Congress poll campaign contract for Rs

150 crPolitical Bureau

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proved India is not a soft stateProve majority within week:

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RJD

New Delhi Oct 3: The aam admi will still be there, but Brand

Congress this time will mean Sonia Gandhi, her son Rahul and

Prime Minister Manmohan Singh.

With elections now around the corner, the Congress has decided to

hand over its campaign strategy to Crayons Advertising, which

beat JWT to bag the account estimated at over Rs 150 crore. Senior

Congress leader Digvijay Singh on Friday asserted that Crayon had

been chosen on the basis on its presentation, and the party

leadership would now sit with the advertising agency in coming

days to finalise the campaign theme and strategy for the party.

Broadly, the campaign would focus on the nuclear deal, loan

waiver to farmers and achievements of the government in the rural

sector including NREGA, Singh told reporters. Their

3
http://www.financialexpress.com/news/voting-ends-in-rsthan-bypolls-50-polling-recorded/538566/http://www.financialexpress.com/news/indira-gandhi-proved-india-is-not-a-soft-state/535653/http://www.financialexpress.com/news/indira-gandhi-proved-india-is-not-a-soft-state/535653/http://www.financialexpress.com/news/prove-majority-within-week-governor-to-hooda/533055/http://www.financialexpress.com/news/prove-majority-within-week-governor-to-hooda/533055/http://www.financialexpress.com/news/state-govt-responsible-for-khagaria-carnage-rjd/524861/http://www.financialexpress.com/news/state-govt-responsible-for-khagaria-carnage-rjd/524861/http://www.financialexpress.com/news/voting-ends-in-rsthan-bypolls-50-polling-recorded/538566/http://www.financialexpress.com/news/indira-gandhi-proved-india-is-not-a-soft-state/535653/http://www.financialexpress.com/news/indira-gandhi-proved-india-is-not-a-soft-state/535653/http://www.financialexpress.com/news/prove-majority-within-week-governor-to-hooda/533055/http://www.financialexpress.com/news/prove-majority-within-week-governor-to-hooda/533055/http://www.financialexpress.com/news/state-govt-responsible-for-khagaria-carnage-rjd/524861/http://www.financialexpress.com/news/state-govt-responsible-for-khagaria-carnage-rjd/524861/


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understanding of the political scenario also played a role in the

firm being selected, Singh, who heads the publicity committee of

the party, said when asked why Crayons was chosen.

The agency, incidentally, had done the BJPs campaign in

Rajasthan in 2003. When asked about it, Singh maintained that

they would work only for the Congress this time. The BJP,

incidentally, has called Lintas and Graphic Ads to make their pitch

for the partys campaign.

Political parties have been engaging professional advertising

agencies since the 80s and in the last ten years, they have invested

heavily to try and reach out to the people with specific messages.

In the last Lok Sabha elections, however, the NDA governments

India Shining theme failed to connect with the people, and a

sizeable section of the party blamed the elitist campaign for the

defeat. The Congress, on the other hand, was percieved to have

swung the confidence of the voters in its favour by its aam admi

plank.

Reposing faith in its earlier campaign, Digvijay Singh said this

evening that the party would continue with their aam admi theme.

He, however, said that Brand Congress would be represented by

Sonia Gandhi though Rahul Gandhi and Prime Minister

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Manmohan Singh would be given equal importance in the

campaign.

The BJP, on the other hand, will try to focus on three Is

Inflation, Internal security and Incompetencein its campaign.

Jan 2006 Jan 3, 2006 - Crayons Advertising Delhi, has bagged

the creative and media duties for the Incredible India

campaign for Jammu and Kashmir Tourism in a multi-

agency pitch, ... Ranjan Bargotra, President, Crayons

Advertising, says, "Crayons will start servicing the

account from next week. ...

From Crayons Advertisingbags J&K Tourism A/C -

Related web pageswww.televisionpoint.com/news2006/newsfullstory ...

2.

Feb

2006

Feb 6, 2006 - There's nothing in it except cardboard

and crayon drawings and these weird-looking people

made out of aluminum foil. There's no creativity here."... A photo of the Alamo, which may or may not have

been torn out of a history book, is shown in the

background. ...

5
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From Truly creative advertising begins with an idea,

not a big budget.(Freebirds - Related web pages

...

4.

Mar

2006

Mar 8, 2006 - A spokeswoman described the service as

'shoddy', adding: 'We're all for open and honest

competition, but this practice is confusing for our

customers and we will continue to fight that.' 118 118

has appointed

Apr

2006

Apr 28, 2006 - Omaid Hiwaizi, the Crayon partner,

said: 'We took our time to find the right person, with

core experience in direct marketing but abilities in

online and advertising, reflecting the output of

Crayon. Steve had that, and the spunky attitude the

kids here have.' From Movers: Appointment at

Crayon.(Stev Mulholland)(Brief article) - Related web

pages

www.accessmylibrary.com/premium/0286/0286 ...

1.

May

2006

May 26, 2006 - Dance Teacher; November 1, 2002 ;

700+ words ......they even art, up. The study of dance

6
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history can give young students a sense...opposite side

to post facts about a dance history great. You can also

have coloring book pictures of your dance history

figure available with crayons for. ...

From 'Circus' delights despite shoestring budget. |

Article from Columbus - Related web pages

www.highbeam.com/doc/1G1-146278043.html?refid ...

2.

Aug

2006

Aug 3, 2006 - FIXIT; Try WD-40 on stain from melted

crayon.(SOURCE) ... find Star Tribune (Minneapolis,

MN) articles. Byline: Karen Youso; Staff Writer Q: My

children like to color in the back seat of the car while

we're trav...

From FIXIT; Try WD-40 on stain from melted crayon.

(SOURCE) | Article from - Related web pages

www.highbeam.com/doc/1G1-149029767.html?refid ...

4.

Sep

2006

Sep 11, 2006 - The background and procedural history

of this litigation is described in the Opinion and

familiarity with that Opinion is assumed. ... Juicy

7
http://www.highbeam.com/doc/1G1-146278043.html?refid=gnews_209http://www.highbeam.com/doc/1G1-146278043.html?refid=gnews_209http://www.google.co.in/search?hl=en&tbo=s&q=2006+39+Circus+39+delights+despite+shoestring+budget+Article&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=5&ct=timeline-related&ved=0CDsQzgEwBAhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/08,tlh:2006/08&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=6&ct=timeline-date&ved=0CD0QzQEwBQhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/08,tlh:2006/08&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=6&ct=timeline-date&ved=0CD0QzQEwBQhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=star%20tribune&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=6&ct=timeline-snippet&cd=1&ved=0CD4Q0AEoADAFhttp://www.highbeam.com/doc/1G1-149029767.html?refid=gnews_209http://www.highbeam.com/doc/1G1-149029767.html?refid=gnews_209http://www.highbeam.com/doc/1G1-149029767.html?refid=gnews_209http://www.highbeam.com/doc/1G1-149029767.html?refid=gnews_209http://www.google.co.in/search?hl=en&tbo=s&q=2006+FIXIT+Try+WD+40+on+stain+from+melted&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=6&ct=timeline-related&ved=0CEAQzgEwBQhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/09,tlh:2006/09&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=7&ct=timeline-date&ved=0CEIQzQEwBghttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/09,tlh:2006/09&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=7&ct=timeline-date&ved=0CEIQzQEwBghttp://www.highbeam.com/doc/1G1-146278043.html?refid=gnews_209http://www.highbeam.com/doc/1G1-146278043.html?refid=gnews_209http://www.google.co.in/search?hl=en&tbo=s&q=2006+39+Circus+39+delights+despite+shoestring+budget+Article&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=5&ct=timeline-related&ved=0CDsQzgEwBAhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/08,tlh:2006/08&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=6&ct=timeline-date&ved=0CD0QzQEwBQhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/08,tlh:2006/08&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=6&ct=timeline-date&ved=0CD0QzQEwBQhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=star%20tribune&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=6&ct=timeline-snippet&cd=1&ved=0CD4Q0AEoADAFhttp://www.highbeam.com/doc/1G1-149029767.html?refid=gnews_209http://www.highbeam.com/doc/1G1-149029767.html?refid=gnews_209http://www.google.co.in/search?hl=en&tbo=s&q=2006+FIXIT+Try+WD+40+on+stain+from+melted&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=6&ct=timeline-related&ved=0CEAQzgEwBQhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/09,tlh:2006/09&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=7&ct=timeline-date&ved=0CEIQzQEwBghttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/09,tlh:2006/09&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=7&ct=timeline-date&ved=0CEIQzQEwBg


8/27

Vernis, Juicy Crayon and Juicy Rouge were launched

in the United States in May 2004 through a

promotional campaign called Juicy Pop. ...

From Juicy Couture, Inc. v. L'Oreal USA, Inc., No. 04

Civ. 7203 (SDNY 09/11/ - Related web pages

websearch.versuslaw.com/wfrmDocViewerprem.aspx ..

.

6.

Oct

2006

Oct 30, 2006 - Jaffe said Crayon intends to attract

clients who are looking for alternative means of

advertising beyond traditional ads. Initial clients

include Coca-Cola and GSD&M. Despite the virtual

launch of the company, Jaffe concedes that the Second

Life virtual world, which is more oriented ...

From Crayon Launches In Second Life - Related web

pages

www.clickz.com/3623809

8.

Nov

2006

Nov 13, 2006 - Increasingly, businesses, particularly in

the advertising and media industries, are opening

virtual offices in Second Life as an internal

8
http://websearch.versuslaw.com/wfrmDocViewerprem.aspx?pp=%5CFDCT%5CSNY%5C2006%5C20060911_0000669.SNY.htmhttp://websearch.versuslaw.com/wfrmDocViewerprem.aspx?pp=%5CFDCT%5CSNY%5C2006%5C20060911_0000669.SNY.htmhttp://www.google.co.in/search?hl=en&tbo=s&q=2006+civ+claims+cosmetics+couture+juicy+lanc%C3%B4me&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=7&ct=timeline-related&ved=0CEQQzgEwBghttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/10,tlh:2006/10&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=8&ct=timeline-date&ved=0CEYQzQEwBwhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/10,tlh:2006/10&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=8&ct=timeline-date&ved=0CEYQzQEwBwhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=jaffe&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=8&ct=timeline-snippet&cd=1&ved=0CEcQ0AEoADAHhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=second%20life&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=8&ct=timeline-snippet&cd=2&ved=0CEgQ0AEoATAHhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=second%20life&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=8&ct=timeline-snippet&cd=2&ved=0CEgQ0AEoATAHhttp://www.clickz.com/3623809http://www.clickz.com/3623809http://www.google.co.in/search?hl=en&tbo=s&q=2006+crayon+life+marketing+second+jaffe+virtual&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=8&ct=timeline-related&ved=0CEoQzgEwBwhttp://www.google.co.in/search?hl=en&tbo=s&q=2006+crayon+life+marketing+second+jaffe+virtual&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=8&ct=timeline-related&ved=0CEoQzgEwBwhttp://www.clickz.com/3623809http://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/11,tlh:2006/11&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=9&ct=timeline-date&ved=0CEwQzQEwCAhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/11,tlh:2006/11&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=9&ct=timeline-date&ved=0CEwQzQEwCAhttp://websearch.versuslaw.com/wfrmDocViewerprem.aspx?pp=%5CFDCT%5CSNY%5C2006%5C20060911_0000669.SNY.htmhttp://websearch.versuslaw.com/wfrmDocViewerprem.aspx?pp=%5CFDCT%5CSNY%5C2006%5C20060911_0000669.SNY.htmhttp://www.google.co.in/search?hl=en&tbo=s&q=2006+civ+claims+cosmetics+couture+juicy+lanc%C3%B4me&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=7&ct=timeline-related&ved=0CEQQzgEwBghttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/10,tlh:2006/10&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=8&ct=timeline-date&ved=0CEYQzQEwBwhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/10,tlh:2006/10&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=8&ct=timeline-date&ved=0CEYQzQEwBwhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=jaffe&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=8&ct=timeline-snippet&cd=1&ved=0CEcQ0AEoADAHhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=second%20life&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=8&ct=timeline-snippet&cd=2&ved=0CEgQ0AEoATAHhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=second%20life&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=8&ct=timeline-snippet&cd=2&ved=0CEgQ0AEoATAHhttp://www.clickz.com/3623809http://www.google.co.in/search?hl=en&tbo=s&q=2006+crayon+life+marketing+second+jaffe+virtual&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=8&ct=timeline-related&ved=0CEoQzgEwBwhttp://www.google.co.in/search?hl=en&tbo=s&q=2006+crayon+life+marketing+second+jaffe+virtual&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=8&ct=timeline-related&ved=0CEoQzgEwBwhttp://www.clickz.com/3623809http://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/11,tlh:2006/11&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=9&ct=timeline-date&ved=0CEwQzQEwCAhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/11,tlh:2006/11&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=9&ct=timeline-date&ved=0CEwQzQEwCA


9/27

communications ... New-media marketing firm crayon

has its primary office on a Second Life island called

crayonville. Avatars of the company's nine ...

From More companies move into virtual world -

Related web pages

www.post-gazette.com/pg/06317/738025-96.stm

10.

Dec

2006

Dec 6, 2006 - EASTON, PA Step into the Crayola

plant, and you might smell something besides the

colorful collection of crayons oozing off the

production line. ... The company, which also owns the

Silly Putty brand, is no longer a holiday advertising

no-show, either. This year, it's tripling its ...

From Crayola draws on new ideas as crayons make

room for 'mess-less' toys - Related web pages

www.usatoday.com/money/industries/retail/2006 ...

1990-2009 Search other dates

From ToSearch

Examples: 2001/06/21, 247AD,

585BC

1.

1999 Jun 15, 1999 - On May 21, 1999 Ebony opened a

9
http://www.post-gazette.com/pg/06317/738025-96.stmhttp://www.google.co.in/search?hl=en&tbo=s&q=2006+life+second+virtual+linden&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=9&ct=timeline-related&ved=0CE4QzgEwCAhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/12,tlh:2006/12&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=10&ct=timeline-date&ved=0CFAQzQEwCQhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/12,tlh:2006/12&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=10&ct=timeline-date&ved=0CFAQzQEwCQhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=silly%20putty&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=10&ct=timeline-snippet&cd=1&ved=0CFEQ0AEoADAJhttp://www.usatoday.com/money/industries/retail/2006-12-06-crayola-revamp_x.htmhttp://www.usatoday.com/money/industries/retail/2006-12-06-crayola-revamp_x.htmhttp://www.usatoday.com/money/industries/retail/2006-12-06-crayola-revamp_x.htmhttp://www.usatoday.com/money/industries/retail/2006-12-06-crayola-revamp_x.htmhttp://www.google.co.in/search?hl=en&tbo=s&q=2006+Crayola+draws+on+new+ideas+as+crayons+make&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=10&ct=timeline-related&ved=0CFMQzgEwCQhttp://www.google.co.in/search?hl=en&tbo=p&num=20&tbs=tl%3A1&q=crayon+advertising+noida&meta=&aq=f&oq=#%23http://www.google.co.in/search?q=crayon+advertising+noida&hl=en&tbo=p&num=20&tbs=tl:1,tll:1999,tlh:1999&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=1&ct=timeline-date&ved=0CBYQzQEwAAhttp://www.post-gazette.com/pg/06317/738025-96.stmhttp://www.google.co.in/search?hl=en&tbo=s&q=2006+life+second+virtual+linden&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=9&ct=timeline-related&ved=0CE4QzgEwCAhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/12,tlh:2006/12&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=10&ct=timeline-date&ved=0CFAQzQEwCQhttp://www.google.co.in/search?q=crayon+advertising+history&hl=en&sa=X&tbo=p&tbs=tl:1,tll:2006/12,tlh:2006/12&ei=czr8SrW4GYOHkQWp56CWBQ&oi=toolbelt_timeline_result&resnum=10&ct=timeline-date&ved=0CFAQzQEwCQhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=silly%20putty&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=10&ct=timeline-snippet&cd=1&ved=0CFEQ0AEoADAJhttp://www.usatoday.com/money/industries/retail/2006-12-06-crayola-revamp_x.htmhttp://www.usatoday.com/money/industries/retail/2006-12-06-crayola-revamp_x.htmhttp://www.google.co.in/search?hl=en&tbo=s&q=2006+Crayola+draws+on+new+ideas+as+crayons+make&ei=czr8SrW4GYOHkQWp56CWBQ&sa=X&oi=toolbelt_timeline_result&resnum=10&ct=timeline-related&ved=0CFMQzgEwCQhttp://www.google.co.in/search?hl=en&tbo=p&num=20&tbs=tl%3A1&q=crayon+advertising+noida&meta=&aq=f&oq=#%23http://www.google.co.in/search?q=crayon+advertising+noida&hl=en&tbo=p&num=20&tbs=tl:1,tll:1999,tlh:1999&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=1&ct=timeline-date&ved=0CBYQzQEwAA


10/27

30000 square feet department store in Chandigarh and

it will be opening a 20000 square feet store in Noida

(UP) ... It has doubled its advertising budget to Rs 3

crore this year, from Rs 1.5 crore last year. The

company is going to launch a new three-ad ...

From Ebony sets store by expansion - Related web

pages

www.expressindia.com/news/fe/daily/19990615 ...

3.

2002 Oct 11, 2002 - Further, it has also decided to expand its

stationery business by introducing some products like

crayons under the banner of "Kids Stationery. ... For

starters, it has launched an advertising campaign to

educate the consumers. Says Mr Moolchandani, "Every

person wants to receive a card ...

From Taking Stock Of The New Realities. - Related

web pages www.accessmylibrary.com/premium /

0286/0286 ...

ABOUT US

About Us

10
http://www.expressindia.com/news/fe/daily/19990615/fco15081.htmlhttp://www.google.co.in/search?hl=en&tbo=s&q=1999+Ebony+sets+store+by+expansion&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=1&ct=timeline-related&ved=0CBgQzgEwAAhttp://www.google.co.in/search?hl=en&tbo=s&q=1999+Ebony+sets+store+by+expansion&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=1&ct=timeline-related&ved=0CBgQzgEwAAhttp://www.google.co.in/search?q=crayon+advertising+noida&hl=en&tbo=p&num=20&tbs=tl:1,tll:2002,tlh:2002&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=2&ct=timeline-date&ved=0CBoQzQEwAQhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=stationery&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=2&ct=timeline-snippet&cd=1&ved=0CBsQ0AEoADABhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=mr%20moolchandani&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=2&ct=timeline-snippet&cd=2&ved=0CBwQ0AEoATABhttp://www.accessmylibrary.com/premium/0286/0286-26238505.htmlhttp://www.google.co.in/search?hl=en&tbo=s&q=2002+archies+crore+gifts+ltd+perfumes+stationery&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=2&ct=timeline-related&ved=0CB4QzgEwAQhttp://www.google.co.in/search?hl=en&tbo=s&q=2002+archies+crore+gifts+ltd+perfumes+stationery&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=2&ct=timeline-related&ved=0CB4QzgEwAQhttp://www.expressindia.com/news/fe/daily/19990615/fco15081.htmlhttp://www.google.co.in/search?hl=en&tbo=s&q=1999+Ebony+sets+store+by+expansion&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=1&ct=timeline-related&ved=0CBgQzgEwAAhttp://www.google.co.in/search?hl=en&tbo=s&q=1999+Ebony+sets+store+by+expansion&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=1&ct=timeline-related&ved=0CBgQzgEwAAhttp://www.google.co.in/search?q=crayon+advertising+noida&hl=en&tbo=p&num=20&tbs=tl:1,tll:2002,tlh:2002&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=2&ct=timeline-date&ved=0CBoQzQEwAQhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=stationery&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=2&ct=timeline-snippet&cd=1&ved=0CBsQ0AEoADABhttp://www.google.co.in/search?hl=en&tbo=p&tbs=tl:1&q=mr%20moolchandani&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=2&ct=timeline-snippet&cd=2&ved=0CBwQ0AEoATABhttp://www.accessmylibrary.com/premium/0286/0286-26238505.htmlhttp://www.google.co.in/search?hl=en&tbo=s&q=2002+archies+crore+gifts+ltd+perfumes+stationery&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=2&ct=timeline-related&ved=0CB4QzgEwAQhttp://www.google.co.in/search?hl=en&tbo=s&q=2002+archies+crore+gifts+ltd+perfumes+stationery&ei=zjr8SpDqEMyMkAXWsKGSBQ&sa=X&oi=toolbelt_timeline_result&resnum=2&ct=timeline-related&ved=0CB4QzgEwAQ


11/27

Imagine, you have a blank canvas in front of you. With myriad

colors and a handful of brushes.

What would you paint?

At Crayons, this is how we begin each day. Enthused with apassion to paint 'our song'. The one, which has helped us stay on

top in advertising for more than twenty years. Today, we are the

largest independent agency in the country. With a circle of clients

that keeps getting bigger and better. In short, we are a team of

young, spirited pros who love advertising. We wake up every

morning with a song on our lips and a few brushes in our pockets.

Only to paint the canvas of our imagination with dazzling colors of

creativity.

WELCOME TO CRAYONS!

PORTFOLIO

- Corporate Identity

- Exhibitions

- Others- Outdoor

- Packaging

- Print

- Radio Production

- TV

- Online

Portfolio

Crayons portfolio comprises of work for:

Corporate Identity

11
http://www.crayonad.com/portfolio/corporate-identity.htmlhttp://www.crayonad.com/portfolio/exhibitions.htmlhttp://www.crayonad.com/portfolio/others.htmlhttp://www.crayonad.com/portfolio/outdoor.htmlhttp://www.crayonad.com/portfolio/packaging.htmlhttp://www.crayonad.com/print.htmlhttp://www.crayonad.com/portfolio/radio-production.htmlhttp://www.crayonad.com/portfolio/television.htmlhttp://www.crayonad.com/portfolio/online.htmlhttp://www.crayonad.com/portfolio/corporate-identity.htmlhttp://www.crayonad.com/portfolio/corporate-identity.htmlhttp://www.crayonad.com/portfolio/exhibitions.htmlhttp://www.crayonad.com/portfolio/others.htmlhttp://www.crayonad.com/portfolio/outdoor.htmlhttp://www.crayonad.com/portfolio/packaging.htmlhttp://www.crayonad.com/print.htmlhttp://www.crayonad.com/portfolio/radio-production.htmlhttp://www.crayonad.com/portfolio/television.htmlhttp://www.crayonad.com/portfolio/online.htmlhttp://www.crayonad.com/portfolio/corporate-identity.html


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Exhibitions

Others

Outdoor

Packaging

Print

Radio Production

TV

Online

- Exhibitions

- Others

- Outdoor

- Packaging

- Print

- Radio Production

- TV- Online

Portfolio - Corporate Identity

Baba Pan Masala I-Control Kerovit

12
http://www.crayonad.com/portfolio/exhibitions.htmlhttp://www.crayonad.com/portfolio/others.htmlhttp://www.crayonad.com/portfolio/outdoor.htmlhttp://www.crayonad.com/portfolio/packaging.htmlhttp://www.crayonad.com/print.htmlhttp://www.crayonad.com/portfolio/radio-production.htmlhttp://www.crayonad.com/portfolio/television.htmlhttp://www.crayonad.com/portfolio/online.htmlhttp://www.crayonad.com/portfolio/exhibitions.htmlhttp://www.crayonad.com/portfolio/others.htmlhttp://www.crayonad.com/portfolio/outdoor.htmlhttp://www.crayonad.com/portfolio/packaging.htmlhttp://www.crayonad.com/print.htmlhttp://www.crayonad.com/portfolio/radio-production.htmlhttp://www.crayonad.com/portfolio/television.htmlhttp://www.crayonad.com/portfolio/online.htmlhttp://www.crayonad.com/portfolio/exhibitions.htmlhttp://www.crayonad.com/portfolio/others.htmlhttp://www.crayonad.com/portfolio/outdoor.htmlhttp://www.crayonad.com/portfolio/packaging.htmlhttp://www.crayonad.com/print.htmlhttp://www.crayonad.com/portfolio/radio-production.htmlhttp://www.crayonad.com/portfolio/television.htmlhttp://www.crayonad.com/portfolio/online.htmlhttp://www.crayonad.com/portfolio/exhibitions.htmlhttp://www.crayonad.com/portfolio/others.htmlhttp://www.crayonad.com/portfolio/outdoor.htmlhttp://www.crayonad.com/portfolio/packaging.htmlhttp://www.crayonad.com/print.htmlhttp://www.crayonad.com/portfolio/radio-production.htmlhttp://www.crayonad.com/portfolio/television.htmlhttp://www.crayonad.com/portfolio/online.html


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Kerrogres New Age

SRGP Corporation

Ltd.

13


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PORTFOLIO- OUTDOOR

1) Delhi Govt & Congress

Bus Shelter

Hoardings

Outdoors

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2) FDDI

15


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- Exhibitions

- Others

- Outdoor

- Packaging

- Print

- Radio Production- TV

- Online

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http://www.crayonad.com/portfolio/exhibitions.htmlhttp://www.crayonad.com/portfolio/others.htmlhttp://www.crayonad.com/portfolio/outdoor.htmlhttp://www.crayonad.com/print.htmlhttp://www.crayonad.com/portfolio/radio-production.htmlhttp://www.crayonad.com/portfolio/television.htmlhttp://www.crayonad.com/portfolio/online.htmlhttp://www.crayonad.com/portfolio/exhibitions.htmlhttp://www.crayonad.com/portfolio/others.htmlhttp://www.crayonad.com/portfolio/outdoor.htmlhttp://www.crayonad.com/print.htmlhttp://www.crayonad.com/portfolio/radio-production.htmlhttp://www.crayonad.com/portfolio/television.htmlhttp://www.crayonad.com/portfolio/online.html


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Portfolio - Packaging

1) 50 gms

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18/27

1) 100 gms

18


19/27

1) 500 gms

19


20/27

Portfolio - Radio Production

1) Avon

Avon e-scoot

Avon spot 30 SEC cycle

2) Fortis

English lady jingle

3) La-fame

Spot 1 Chances

Spot 2 Deprived

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http://www.crayonad.com/portfolio/RadioJingle/Avon/Avone-scoot.mp3http://www.crayonad.com/portfolio/RadioJingle/Avon/avonspot30SECcycle.mp3http://www.crayonad.com/portfolio/RadioJingle/Fortis/englishladyjingle.wmahttp://www.crayonad.com/portfolio/RadioJingle/La-fame/Spot1Chances.mp3http://www.crayonad.com/portfolio/RadioJingle/La-fame/Spot2Deprived.mp3http://www.crayonad.com/portfolio/RadioJingle/Avon/Avone-scoot.mp3http://www.crayonad.com/portfolio/RadioJingle/Avon/avonspot30SECcycle.mp3http://www.crayonad.com/portfolio/RadioJingle/Fortis/englishladyjingle.wmahttp://www.crayonad.com/portfolio/RadioJingle/La-fame/Spot1Chances.mp3http://www.crayonad.com/portfolio/RadioJingle/La-fame/Spot2Deprived.mp3


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International Assocation

ITALY

RONCAGLIA & WIJKANDER

www.roncaglia.it

UK

SOUK

www.soukcomms.com

GERMANYSERVICEPLAN

www.serviceplan.de

FRANCE

DUFRESNE CORRIGAN SCARLETT

www.dufresne-corrigan-scarlett.com

SPAIN

GAP

www.gapspain.com

HOLLAND

WAVE Communications

www.wave.nl

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http://www.roncaglia.it/http://www.soukcomms.com/http://www.serviceplan.de/http://www.dufresne-corrigan-scarlett.com/http://www.gapspain.com/http://www.wave.nl/http://www.roncaglia.it/http://www.soukcomms.com/http://www.serviceplan.de/http://www.dufresne-corrigan-scarlett.com/http://www.gapspain.com/http://www.wave.nl/


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GREECE

SOLID GROUP

www.solid.gr

CHINA

NEXXI

www.nexxi.it

AUSTRALIA

BG&Awww.brettgoulston.com.au

22
http://www.solid.gr/http://www.nexxi.it/http://www.brettgoulston.com.au/http://www.solid.gr/http://www.nexxi.it/http://www.brettgoulston.com.au/


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Clients - Corporate

Clients - Financial Services

Clients - Consumer Durables

Clients - Education

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Clients - Foods & Beverages

24


25/27

Clients - Hospitality

25


26/27

Clients - Life Style

26


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BIBLIOGRAPHY

www.crayons.comwww.google.com

www.yahoo.com

www.msn.com
http://www.crayons.com/http://www.google.com/http://www.yahoo.com/http://www.msn.com/http://www.crayons.com/http://www.google.com/http://www.yahoo.com/http://www.msn.com/

Documents

Crayons Advertising Forays Into the Outdoors