CRAZY EGG

Crazy Egg is an awesome tool for heat maps. Heat maps are important because it shows you what your users are clicking on. The image above is what your heat maps will look like. The warmer the color, the more users are clicking on that aspect of your site.

You’ll be surprised at the things that you can learn from using Crazy Egg. For example, you can see what your users are clicking on that they aren’t supposed to be. Or that they aren’t scrolling far enough down your page to see your CTA.

Using a heat map tool can reveal all sorts of powerful insights about your customers and what they are thinking. Heat maps become even more insightful when they are incorporated with some of the other tools mentioned in this ebook.

And Crazy Egg starts at only $9 a month!

YESINSIGHTS

YesInsights wants to make it easier for you to acquire feedback that you can act upon to create a better customer experience and stand out from your competitors.

Are you more likely to answer the survey on the left side or the right side in the image above? Chances are, you don’t care enough about providing your feedback enough to click on a link and take their survey (that you *just know* will take longer than a minute to complete).

However, answering the survey on the left side would only require one-click from you. And you don’t have to go to some random website to provide feedback. Which means sending inline one-click emails will have a dramatic increase on your survey response rates.

And since our surveys are fully customizable, you can ask your customers the most important question you have.

YesInsights, opposed to Crazy Eggs or Google Analytics, answers the why rather than the what. YesInsights will allow you to really get into the head of your customers and hear their voice.

And hearing their voice will allow you to make better business decisions and create a better customer experience.

YesInsights starts at $20 per month and comes with a free week!

(that’s us!)

GOOGLE ANALYTICS

Google Analytics is the bread and butter app that every marketer should be using. Web analytics software is essential for understanding your visitors. It tells you detailed statistics about the visitors to your website, where they came from, and which links they clicked on once they arrived.

Google Analytics can also track referral traffic including search engine, direct visits, website referrals, and marketing campaigns (pay per click, banner advertising, email marketing, etc.). My favorite part is being able to set goals to see how many conversions you are getting. Which allows you to narrow down where your users are dropping off in the funnel and where the majority of your users are coming from.

Google Analytics is completely free to get started!

USERTESTING

UserTesting is a website dedicated to finding your website’s biggest problems in a short amount of time, and then providing you with the information and feedback you need to improve your site’s usability.

UserTesting gives you the ability to create a test for your website and then have real people take the test and give you feedback via video recording, while they are using the site. You can also ask them follow-up questions for further information.

The best aspect of using UserTesting is that an actual person is using your product. And they are able to share their thoughts while using your product. This is a gold mine for all product managers, UX designers, and founders.

And you are able to test both web apps and mobile apps.

UserTesting starts at $99 per video.

UXCAM

UXCam helps find and fix usability issues by pinpointing UX issues and letting you watch videos of your user interaction. For example, you can watch all the videos of users who dropped off at your checkout page or users who only completed one session and never came back.

This allows you to improve the UX so you can convert more customers and retain more users.

And UXCam can capture and visualize a range of UX data with 2 lines of code that only takes 2 minutes to integrate! So this helps you get actionable insights on your products’ UX in the quickest amount of time.

UXCam comes with a free tier, so you can test it risk free today!

MIXPANEL

Mixpanel is a mobile and website visitor analytics tool designed for SMBs and enterprises. Mixpanel goes beyond recording simple page views and reports upon customer engagement and actions within the app. It enables you to drill-down further into your analytics and ask more specific questions about your customers.

Mixpanel breaks down each marketing channel through customer segmentation and funnel analysis, so you can clearly see what is working and what’s not working.

Mixpanel measures visitor engagement within a site in real-time, tracking visitor movements, views, shares, likes, and purchases. It allows you to measure what customers do in your app in real-time and compare your metrics from weeks before.

And Mixpanel’s cohort analysis feature was much more useful than Google Analytics’ cohort analysis tool.

Mixpanel has a free tier too, so you can test it out for yourself risk free!

HOTJAR

Hotjar is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers, and more to optimize the usability and conversion rate of their websites.

Hotjar combines both analysis and feedback tools to give users insights into how visitors interact with their site, how they could improve that user experience and ultimately, how they might increase conversion rates. With Hotjar, users can think like an actual website visitor, understand their mindset and identify UX issues that are frustrating to them.

Hotjar enables users to visualize visitor interaction on their site to better understand where drop-offs occur and identify areas for improvement through features such as heatmaps, visitor recordings, and funnels. More direct visitor feedback can be garnered from visitor-facing features such as customizable surveys and polls which come with support for over 20 languages.

Hotjar comes with a free tier, and a free 15 day trial to their Hotjar BUSINESS plan.

KISSMETRICS

KISSmeterics creates a user profile based on your visitor’s activity (across all devices) to give you a better understanding of who your customers are as well as what their biggest problem they’re trying to solve is.

KISSmetrics‘ behavioral data shows you where people drop off in your funnel, which channels bring in the most revenue, and how segmented behavior changes over time.

One of their coolest features is being able to tell you on average how long it takes a lead to become a customer. With this new insight, you can create a marketing retargeting strategy that can minimize the time it takes your business to convert new leads into customers.

And their metric dashboard is fully customizable with a drag and drop editor so you can focus on the metrics that matter for your business.

KISSmetrics comes with a 14 day free trial, then it’s $500 per month for their Growth plan.

FACEBOOK

Facebook is on pace to hit 2 million monthly active users in 2017. So it’s safe to assume your customers are probably on Facebook.

And the majority of Facebook users have built up a rich profile of their likes, behaviors, demographics, income, and just about any other user information that would be helpful for your business.

And you can even upload your customer email list and Facebook will find your existing customers for you! Then, you can create a customer audience based off of your existing customers to find new customers just like them or retarget existing customers to buy more from you.

And Facebook will tell you where your prospects and customers hang out online. You can start frequenting these spots to gain a clearer picture of the problems your prospects are having so you can craft a unique value proposition to pitch to your prospects.

Facebook for Business is free to start, but running ads will cost money.

HELIO

Find out what users think of your screens or mockups before they go live by using Helio. Testing ideas and getting feedback before implementation can help you save tons of time and reduce unnecessary rework.

Helio lets you test screenshots of your design work to gain valuable insights on your users’ expectations and reactions to your apps and websites before writing a single line of code. Your team will love the great-looking, actionable reports that will help them make informed design decisions.

One of the strongest features about Helio is how you can filter out the demographics and where the users are coming from, which makes it a lot more powerful when it comes to learning more about what your users are thinking.

You can get started with a 30 day trial to Helio for free.

YOUR SMART PHONE

This one is for fun! What’s a better way to communicate with your customer and get into their brains? Pick up the phone and literally call them! Don’t be afraid to speak with your customers. Steli Efti from Close.io talks about how sometimes you need to literally knock on your customer’s door in order to a close a deal!

Your customers are the ones that are paying you and they are going to be your biggest advocates. They will be the one that will refer you to even more high profile customers. Get on the phone for 10 minutes with every customer. You will be surprised on how much knowledge you can gain from a simple call!