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Creamy's Visual Communications Portfolio
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Branding Design
Arup CD-ROM 2008Design & Conceptualise the Interactive CD-ROM to showcase Singapore Projects and its International Presents for local investor and staff training purposes.
Arup CD-ROM 2008
Marriott Hotel Level 5 Launch Brand Ad
Property Marketing Brochure - Fruition
urwater Branding & Marketing Collaterals
Young Heart Catalogue Design 2009Brand enforcement and Catalogue design & photoshoot for Young Heart. In the past, Young Heart has been position to be selling in the departmental store and this year they are introducing its label to go into retail boutique venture. We are invited to create a brand identity through the catalogue design. We have injected the young, fun, carefree & sweet element in their product range presentation to attract their target audience from secondary student to young teenager and even young working adults who like a little touch of pink!
Young Heart Catalogue Design 2009
Nakamichi Visual Display ad 04’ - 08’
Conceptualise and design from a technical brief and transform it into an elegant ad. Scope includes, conceptualisation, design layout, product identity design, creative copywriting, visual selection and visual branding consistency.
Collaterals: Advertisement, Brochure design, identity Design for International usage.
Nakamichi Visual Display ad 04’ - 08’
Nakamichi International Advertising Collaterals
The Thomson Duplex 2008-2009Property Launch Branding & Brochure DesignSituationed in the Heart of Thomson Road. The Naming - The Thomson Duplex is the most effective way to sell just by its name associated with the area. The property offers 6 exclusive units. Architecturally, Each Design layout is different from your neighbor and this makes it even more unique to sell.
Matte Sheer Paper Wrapping in book binding style
The Thomson Duplex 2008-2009
Unique Modular system in Illustration form for easy understanding
The Thomson Duplex 2008-2009
Use of emotive imagery to suggest the lifestyle, target audience and its surrounding.
The Thomson Duplex 2008-2009
Tap into the realm of sercurity to offer worry free living
Publication Design
Marriott Matter Design 2007-2008
Hospitality & F&B
Marriott Christmas Newsletter & Catalogue
Retail & Hospitality
Food & Travel Magazine Creative Direction
Food & Lifestyle
E!Culture Magazine Creative Direction
Fashion& Lifestyle
Arup Singapore Quarterly NewsletterArchitecture& Corporate
The Coverwith Spot UV details
Design Structure to link information together.
Ways to collect the storm water.
ABC objective to bring people closer.
The Integrated networks to bring people closer to nature.
Promotional Design
Marriott Wan Hao - Promotion 2008
Golden 60s Promotional EDMPromotional Identity - Menu Cover
Menu pages
Design & Conceptualise for the Golden 60s PromotionCreating and selecting graphics & imagery to depict the period that is most familiar with in the 60s.
Chinese New Year Retail Collaterals
Marriott Hotel Level 5 Launch Teaser
Marriott Mooncake Promo 04’-07’Conceptualise and design a central idea from mooncake packing to forecourt store decoration & promotional ads & EDM. The brief for the mooncake is challenging, the client will like to solve their storage problem as the volume and labor will increase its cost if the design required to fold and paste manually or by the printer. The design solution will be offering a box that is collapsable, from tray to the box framework.
Marriott Mooncake Promo 04’-07’
Treasure Box Concept with a magnetic interlock clasp Design 4pcs mooncake box formed by 2 flaps with a collapsable tray.
Marriott Mooncake Promo 04’-07’
2pcs Mooncake box Flat pack to maximise the storage - 2pcs Mooncake box
Marriott Mooncake Promo 04’-07’
2pcs Mooncake box
From 4pcs Mooncake box to 2pcs independent carrier to minimise the additional paperbag cost.
Food styling & Art Direction in the Photoshoot
Marriott Mooncake Promo 04’-07’
Mooncake packging & orderform in uniform design concept
Magnetic Flap at the side to create a seamless finish in the cover.
Art & Lifestyle
Cover Art CD 1 CD 2
8 panels Fold out featuring his inspiration & detail track listing on all his collaborator.
Paul T - Audiobiography CD 2008Design & Conceptualise for Paul’s Latest Album. Photoshoot for this album is fun, We use Paul private collection of his electronic gear & minature toys to create a cover that depict a mini-concert is happening. We also are involved in Art Direction for Paul’s Album portrait Shoots.
Jason Carter CD 2007
Mozart Wind Serenades CD & DVD 2008Design, Conceptualise & illustrate this album for Naim Label, UK. Explore the movement of wind stroke & create the cover art by blowing Indian ink to create two abstract figures. The approach is inspired by the type of musican - The Chamber Soloists of Royal Philharmonic Orchestra.
New Majestic Hotel - Bar Art Installation
