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2013. Creating Online Visibility for Community College: Locally, Nationally & Beyond. How Do Students Choose a College?. The Start. - PowerPoint PPT Presentation
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Creating Online Visibility for Community College:Locally, Nationally & Beyond
2013
How Do Students Choose a College?
The American Association of Community Colleges (AACC), AboutEdu (a nonprofit online education consumer group) and online leaders from community colleges across the country came together to collaborate & form the foundation of the OCC.
OnlineCommunityColleges.org (OCC) - a student-focused, trusted, searchable website featuring the online degree and certificate programs of community colleges. The OCC creates online visibility for CC through online marketing strategies.
The LeCroy Center (part of the DCCCD) – through the RFP process was chosen to be the operational manager of the OCC.
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The Start
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Why the Need?
TargetsOnline students – displaced workers, traditional students, low income, unemployed, skills enhancement and 2nd/3rd careers
Providing a trusted and affordable option – students are too often guided to online education providers with the largest marketing budgets and the higher tuitions.
Customer ServiceAssisting students in the next step in their education – phone, email, request form, live chat & texting
Together - The 10 OCC member colleges…
• Serve more than 600,000 students nationwide• Have an inventory in excess of 2,000 online courses
Collaboratively
Student-Focused Website
Online Ads/FocusAds across national sites and keyword search (YouTube, Best Buy, USA Today and beyond)
Print (minimal)Newsweek – Best of Colleges & Universities Special Edition
*Print is primarily used for college/member recruitment
Marketing to Students
National marketing efforts began in March 2012,
these include display advertising and keyword search.
In such a short amount of time, the OCC is already
Achieving AMAZING results! To date:
- 15,000,000 impressions(the amount of times the OCC ads were viewed on national websites by prospective online students)
- 50,000 visits to the website(clicks/visits to the OCC website)
These numbers will continue to grow!
Marketing to Students
Display Ad Example
Email & Social Media
Theresa Roffino, OCC/LeCroy, [email protected]
Kathy McFatter, OCC, [email protected]
For more information on OnlineCommunityColleges.org
Email or call toll free
1-855-A to Z OCC (286-9622)
Q&A
