Creative Tourism in Isfahan, Istanbul, and Zanzibar

1st winter summit at the anatolian summit Erzurum, 22-26 Feb. 2012Dr. Amir Bahram ArabahmadiTeheran University

Elements and approaches of Creative Tourism

Hardwaredevelopment of creative spaces and infrastructuresSoftwaredevelopment of experiences“Orgware”: Mediating the two extremes

IsfahanHardwareCreative architecture: masterpieces + structures that change disapproval to admirationHeritage protectionCity servicesSoftwareCentralization & DecentralizationGlobal reputationFoodEvents

Hardware&

Software

Hardware&

Software

Istanbul (a popular touristic cross road)

HardwareHeritage protectionUnique geographyCity Infrastructures & services

SoftwareConnecting East& WestCulture& economyHigh tolerance

hardware&

software

history&

heritage

infrastructures

East& West

tolerance

culture&economy

geography

Zanzibar (“ever green island”)

HardwareArchitectureSoftwareGeography & climateHistorical sitesCustoms

hardware&

software

Geography &

climate

Trade

Customs

Architecture

strong points of the cities

Isfahan Continuity of history Cultural power Urban branding High competitive approaches

Istanbul

High cultural tolerance Meeting place of East and West Diverse tourism Urban branding Future planning & competitive approaches

Zanzibar Unique architecture Historical sites Business center Eco tourism

Commonalities

•Heritage protection•Culture & Economy•Competition

•Prosperous Tourism

•Cultural distinction and paying attention to preserve history and heritage•Convergence of culture and economy•Competitive policies and approaches

Elements and approaches of

Creative Tourism

Hardwaredevelopment of creative spaces and

infrastructuresSoftwaredevelopment of experiences“Orgware”: Mediating the two extremes

ConclusionCreative mediation of the software and hardware of tourism industry through partnerships of public and private sectors

Isfahan: the first tourist destination in the world

Istanbul: “the fastest growing tourism destination in the world”(the European Culture Capital of the year 2010+ the European Capital of Sports in 2012)

Zanzibar: one of the major tourist centers in Africa continent

thanks

Wish you all the best