Creativity Part 1 and 2

7/25/2019 Creativity Part 1 and 2

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Edexcel GCSE BuisnessUnit 1.2

Exploring creativity

Miss Wilson


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To start........Creativity in the classroom

Take a piece of paper & pen. You willbe i!en t"e na#e of an ob$ect. You

"a!e % seconds to t"ink of as #a'uses as possible for t"at ite#. (o notdiscuss)1.* cotton bud

2.* piece of tissue paper%.* spone+.* loo roll insert


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Last lesson we:

Explored creati!it' usin t"inkin ke's

Co#pleted an application for# for Sir

*lan Suar


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for today

Explore t"e ,uestions t"atentrepreneurs ask

-ook at in!ention and inno!ation

Takin a calculated risk

e!iew 'our creati!it' / 0ui

s


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The questions thatentrepreneurs as

0uestions "elp entrepreneurs to

Sort out issues3 explorealternati!es and plan for t"e future

4dentif' w"at is workin and s"ouldsta' t"e sa#e and w"at isn5t andneeds to c"ane

Continuall' e!aluate t"eir acti!ities


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The questions

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-esson 4n!ention & inno!ation

Inventionis t"e disco!er' of newproducts or new wa's of doin or#akin so#et"in.

Innovationis t"e process oftransfor#in an in!ention into a

product t"at custo#ers will bu'. 4t #a'be a di:erent application of so#et"int"at alread' exists3 so#et"in t"atadds !alue or di:erentiates a product.Can you thin of an

example!


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"nvention # "nnovation

Younentrepreneurs andt"eir business

Case 1 Ben 6a'

;T"e ain#akers5

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"nvention # "nnovation

(o 'ou t"ink in!ention andinno!ation in business is risk'7

6"at ot"er t"ins #a' entrepreneursor business people "a!e to considerw"en be inno!ati!e or in!enti!e7


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$ey considerations

1.=atentsi"tofowners"ipof

anin!entiont"atisreisteredwit"

Go!ern#ent

U>=atents?arefor2'ears

4nternational=atentsare#oreexpensi!e

2.Cop'ri"t-ealowners"ipof

#aterial

Gi!enfor4=suc"as@l#s3booksand#usic.Gi!est"eri"ttocop'3produceandcontrol#aterial.Cop'ri"tprotectionisloner

t"anpatents.E.Booksforlifeti#eA'ears

afterdeat"

%.Trade#arksT"es'#bols3sinsorfeatures

ofaproductprotectedinlaw

Exa#plesincludeCocaCola3-eo3BBC&Scrabble

% & t t d th


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%. &atents and thepatent o'ce

-ets look at an exa#ple of a patent application

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(. CopyrightCan 'ou t"ink of an' exa#ples of t"ins

t"at can be cop'ri"ted7

-iterar' works includin books3 poe#sand publications

otions pictures and dra#atic works

Co#puter software and ani#ations

Sons3 son l'rics3 sound recordins3 and#usic ="otorap"s3 rap"ics3 i#aes3pictures

6eb paes

6orks of art includin paintins3sculptures3 arc"itecture3 and co#puter

rap"ics Educational #aterials includintexts and tests

Lets test yournowledge)

The "&* +ui,

-ocated atwww.businessstudiesonline.co.uk

T'pe cop'ri"t into searc" bar

Click on acti!ities for Edexcel businessClick on Section 23 t"en 1.2.+ ? T"e 4=Hcop'ri"t ,ui
http://www.businessstudiesonline.co.uk/http://www.businessstudiesonline.co.uk/


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-. Trademars can e:%. Logos

c(onaldIs double arc"es

*pple Co#puterIs *pple

(. &ictures or drawings

CorninIs =ink =ant"er

S8Is ButterJ'


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Trademars can e:

-. Comination of letters and adesign:

/. 0logans

1. &roduct 0hape


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Taing a calculated ris

Calculated risk is about puttin a nu#erical!alue or probabilit' on t"e risk. 4t is t"ec"ance of so#et"in neati!e "appenin.

Exa#ples

T"e risk of losin 'our pre#ises

if 'ou don5t pa' 'our rent

Ker' "i" 1L

isk of a c"ild ettin burnt w"ilst cookin

0uite "i" ML

1 2 N Ht" i t t t i


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1.2.N Ht"er i#portant enterpriseskills

*re 'ou an entrepreneur7 0ui

Go to

www.businessstudiesonline.co.uk

Click on nu#ber 1 / *cti!ities For EdexcelGCSE Business Studies

Click on section 2 t"en 1.2.N / Ht"er i#portant enterprise skills
http://www.businessstudiesonline.co.uk/http://www.businessstudiesonline.co.uk/live/index.php?option=com_content&view=article&id=2:edexcelgcse-activities&catid=3:gcse-business-activities&Itemid=5http://www.businessstudiesonline.co.uk/live/index.php?option=com_content&view=article&id=2:edexcelgcse-activities&catid=3:gcse-business-activities&Itemid=5http://www.businessstudiesonline.co.uk/live/index.php?option=com_content&view=article&id=2:edexcelgcse-activities&catid=3:gcse-business-activities&Itemid=5http://www.businessstudiesonline.co.uk/live/index.php?option=com_content&view=article&id=2:edexcelgcse-activities&catid=3:gcse-business-activities&Itemid=5http://www.businessstudiesonline.co.uk/live/index.php?option=com_content&view=article&id=2:edexcelgcse-activities&catid=3:gcse-business-activities&Itemid=5http://www.businessstudiesonline.co.uk/


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2omewor

ead paes +O/MM

*nswers t"e two sets of ,uestionson pae +

*nswers t"e ,uestions on pae 13# 1%


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"mportant enterprise sills

To be e:ecti!e3 an entrepreneur "asto

1. Be able to spot opportunities2. Be an e:ecti!e planner

%. Be able to t"ink a"ead

+. 9a!e dri!e and deter#ination


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Maing connections

Mindmaps

ind#aps are used to

"elp us t"ink about ourideas3 plan a"ead andexplore opportunities.

T"e central idea


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Loo at the Creative 4enius Mindset5What actions6 qualities and

strategies do creative people use!

T70$: Create a mind map showing


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Creative &rolem50olving +ui,

*re 'ou a professional7 T"is s"ort ,uiwill "elp 'ou understand 'our t"inkin

st'le better.

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+uestion %

%. 2ow do you put a gira8e into arefrigerator!

T"e correct answer is

Hpen t"e refrierator3 put in t"e ira:e

and close t"e door. T"is ,uestion testsw"et"er 'ou tend to do si#ple t"insin an

o!erl' co#plicated wa'.


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+uestion (

(. 2ow do you put an elephant into arefrigerator !

6ron *nswer Hpen t"e refrierator3 put in t"eelep"ant and close t"e refrierator.

Correct *nswer Hpen t"e refrierator3 take out

t"e ira:e3 put in t"e elep"ant and close t"edoor. T"is tests 'our abilit' to t"ink t"rou" t"e

repercussions of 'our actions.


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+uestion -

-. The Lion $ing is hosting ananimal conference6 all theanimals attend except one.Which animal does not attend!

Correct 7nswer: The Elephant. TheElephant is in the refrigerator. Thistests your memory. *$6 even if you didnot answer the 9rst three questions6

correctly you can surely answer this


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+uestion /

/. There is a river you must cross.ut it is inhaited y crocodiles.2ow do you manage it!

Correct *nswer You swi# across. *ll t"ecrocodiles are attendin t"e *ni#al eetin)

T"is tests w"et"er 'ou learn ,uickl' fro#

'our #istakes.

F*CT *round L of t"e professionals t"e' tested ot all,uestions wron. But #an' presc"oolers ot se!eral correctanswers.


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0uper)

e#e#ber3 successfulbusiness need creati!it'

*n' ,uestions7

Midt


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Midterm

2omewor;elax...

There is

none)


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2ave a

Wiced2alloween

Midterm)

Documents

Creativity Part 1 and 2