OUR VISION:

TO DELIVER HIGHLY CREATIVE, AWARD-WINNING CAMPAIGNS THAT SUPPORT CLIENT ORGANISATIONS IN REACHING THEIR GOALS,BY BRINGING TOGETHER THE SMARTEST MINDS IN DIGITAL MARKETING AND SHARING BEST PRACTICE.

ABOUT THE WEE AGENCY

Our Digital Agency in Scotland brings together specialist expertise in every aspect of graphic

design, digital, PR and marketing. We find the most creative solutions for you, the client.

Whether you need full branding, website design and build, a promotional campaign to drive

home your message or just a one off campaign to support a specific goal, we can help.

Our award-winning agency works collaboratively; pulling together key skills from PR, marketing,

design, IT and digital to create a full-service, one-stop agency for ambitious clients. We

develop creative proposals that focus on what will deliver the best results for the client and

then work together to create the biggest and best campaigns.

At The Wee Agency, we can completely focus on clients' needs, helping them build

coherent brands across all channels. With a focus on creativity, The Wee Agency creates

attention-grabbing campaigns and implements them using its wide-ranging

pool of resources.

The Wee Agency works together to create the biggest and best campaigns for clients.

WHAT THE WEE AGENCY CAN DO FOR YOU

We are strategic problem solvers

Our strength comes in our strategic approach. The process starts with a brief, a problem

or a challenge. We then come up with a strategy to address this, taking into account the

audience, the market and the opportunities. Once we’ve agreed on the strategy,

our teams work together to come up with a tactical plan and recommendations to drive

your business forward.

BRANDING & IDENTITY CREATION

Understanding brands and what they can do for a business is a

large part of what we can offer at The Wee Agency.

At The Wee Agency we consider every aspect of how branding fits

in with the client’s needs. Typefaces, colours and graphics are all

carefully considered to ensure that they fit in with the client’s

business. By creating the brand identity and implementing it across

a wide platform of items such as print, digital, packaging, signage,

and exhibitions, the identity takes on a life of its own.

We have designed various corporate visual identities for both the

public and private sectors. We understand the power of the brand

and how it can be used as an effective communications tool,

allowing our clients to deliver their message and connect with

their target market.

WEBSITE DESIGN & DEVELOPMENT

Being the complete business solution, at The Wee Agency, we can do

everything from designing, hosting, and building your new website. We are

experts in all aspects of website design and can build feature rich websites

inside our excellent award winning content management system - from a

simple brochure website through to sites with complex back office and

e-commerce functionality.

We also deliver IT solutions that enable our clients to focus on their core

business, safe in the knowledge that their technology will be managed

effectively by our team of IT specialists.

We use an all-in-one integrated marketing solution, to create complete

websites based around the final design. Our team of developers build

websites that can be optimised with customised widgets, blogs, news

articles, event calendars and booking systems. We also cater for iPad

and smartphone usage and build websites with Search Engine

Optimisation in mind.

ROUTES TO MARKET

Our marketing specialists can develop a creative marketing

strategy which will engage with your target market and support

your business objectives.

The Wee Agency can support you in developing a story and

selling it in to the media as well as providing creative marketing

and lead generation ideas. Whether you’re a start-up or an

established organisation, our expertise will ensure your name is

in the spotlight.

We can also support your social media activity; helping you

increase Facebook 'likes' and Twitter followers. We can provide

interesting and relevant content for your blog, helping to raise

your brand profile and increase traffic to your website.

We also offer a copywriting service. We take a strategic approach

to writing copy so that it delivers your message and interests your

target market.

OUR EXPERTISE

DESIGN

WEBSITE DESIGN

DESIGN FOR PRINT

GRAPHIC DESIGN

EDITORIAL DESIGN

BRANDING

SIGNAGE

PACKAGING

EXHIBITIONS

DIGITALWEBSITE DEVELOPMENT

CONTENT MANAGEMENT SYSTEMS

DIGITAL MEDIA

CLOUD SERVICES

CONSULTING

NETWORK SOLUTIONS

SOFTWARE

DEVELOPMENT

PR AND MARKETINGPR SUPPORT/CREATIVE MARKETING

SOCIAL MEDIA SUPPORT & TRAINING

LEAD GENERATION IDEAS

COPYWRITING

CRISIS COMMUNICATIONS

MEDIA TRAINING

DIRECT & E-MARKETING

EXPERIENTIAL MARKETING & EVENT SUPPORT

The Wee Agency is the complete business solution

HOW WE WORK

The foundation of our work is a commitment to good planning and

efficient project and production management.

We have considerable experience of co-ordinating large and complex

jobs for clients and we use that experience to ensure that we deliver

– big and small – throughout the public and private sector.

We enjoy good relationships with individual clients and are committed to

maintaining regular contact throughout the planning, creative and

production process. It is true that we want every job to run smoothly,

but we also want you, as our client, to feel comfortable working with us.

We enjoy our work – and while our approach is always relaxed and

informal, we do take great pride in what we do, and in doing it well.

WORKING WITH US

Our growing team at The Wee Agency are all committed to delivering

the highest standards of service to our clients. Each staff member

embodies five key values:

• It’s all about you, the client – we work together to achieve your

business objectives.

• Honesty – we deal honestly and fairly in business with all

stakeholders.

• Creativity – we use our expertise to create highly effective

campaigns that are fresh, dynamic and different.

• Challenging – we challenge each other and the status quo to

come up with the best ideas.

• Fun – we love what we do and we ensure that we make working

with and for us as enjoyable as possible.

A WEE BIT ABOUT US

John Young - Creative Director

John leads The Wee Agency's design offering. Having spent over 30 years

in the industry, John has wide-ranging experience in design for physical and

virtual environments and works with clients across the UK and

internationally. Delivering creative and practical solutions, John specialises

in brand strategy, information design, urban design and graphic and web

design. John's understanding of end-user needs and ability to

communicate complex ideas is crucial to the success of his work.

John's commitment to his work and willingness to go the extra mile has

secured him high praise from many clients.

David Massey – Digital Director

David is an IT professional with over 20 years' experience, challenging the

traditional ways of providing IT support by combining industry leading

technology with high service standards. Having worked within both public

sector and large private sector businesses such as Baxter's, David can

adapt to suit the needs of each client. As a resourceful Microsoft Certified

System Engineer and Certified Database Administrator, David can design,

implement and manage business computing system projects with an

extensive knowledge gained throughout his career. David ensures all

technical services are operating properly, as well as the administration,

implementation and maintenance of business computing networks.

Nathalie Agnew – PR Director

A former Fleishman-Hillard and Porter Novelli senior international PR

advisor, Nathalie has significant experience across various sectors

including consumer, events and tourism, from launching sushi at Butlins to

raising the awareness of events such as renewable energy showcase,

Energy Now Expo. Nathalie leads the public relations, social media and

marketing offering of The Wee Agency, providing organisations with

creative campaigns. Nathalie specialises in working with brands to create

impactful marketing programmes which meet business or organisational

objectives, using creative approaches to ensure excellent ROI. Nathalie

holds a BA in Communication from Napier University and a certificate in

Direct Marketing for the Institute of Direct Marketing. Nathalie is a member

of the Chartered Institute of Public Relations and sits on the board of the

Inverness Chamber of Commerce.

Helen Ross – PR Director

Helen Ross joined The Wee Agency following a successful career at

international PR consultancy Porter Novelli where she was board Director

and global Client Relationship Leader for Procter and Gamble. She is a

rounded PR professional with significant experience in crisis and issues PR

as well as consumer PR; developing and implementing national as well as

international campaigns; working as part of multi discipline agency teams

to develop PR campaigns that work seamlessly with the entire ATL and BTL

marketing plan; media training spokespeople from the private sector as

well as the voluntary sector.

A WEE BIT ABOUT US...cont

Thomas Moir – Senior Designer

Thomas has over 18 years' experience in design and communications;

working for various public and private sector clients. He specialises in

graphic and web design, brand identity, way finding signage and design for

print and digital media. Thomas is accustomed to creating eye-catching

and appealing designs for brands and events that communicate their key

messages. Thomas is able to adapt to the needs of diverse clients and

create creative work that communicates with users. Always up for a

challenge and eager to further enhance his skills, Thomas examines the

latest design trends and developments.

Eilidh Marshall – PR Executive

Eilidh has experience working with both consumer and B2B clients such as

Alarming Industries, Both Interested, Campbeltown Picture House, Cawdor

Castle, Consultrix, Culture Summit, Customised, Employee Relations

Institute, ESpark, Energy Now Expo, Mackenzie Investment Strategies,

Maynard Malone, Musical Fidelity, Ready Steady Gallop, Stratos UAS, and

Workplace Stress Solutions. Eilidh has a background in art and design and

holds a BSc in Product Design from the University of Dundee. She enjoys

generating creative ideas and solutions and is experienced in research and

product promotion and marketing. She is also accustomed to working

with social media, client liaison and promoting and organising events.

Rachael Cowie – Account Executive

Rachael is responsible for copywriting, social media campaigns and media

relations. She holds a MA (Hons) Business Studies: Marketing and

International Business from The University of Edinburgh. She has

experience working with clients including Highlands and Islands Enterprise,

University of the Highlands and Islands, and Entrepreneurial Spark.

Rachel Moreland – PR Executive Trainee

Rachel Moreland has experience working in grassroots and campaigns

communications and government relations. She graduated from James

Madison University in Virginia, USA in 2012 with a BA in Political Science and

Spanish and attended the University of St Andrews in 2013 where she

received her MLitt in international relations. Rachel previously worked as a

Client Services Intern with APCO Worldwide in Washington, D.C. and has

worked for her local Congressman and state governor on political

campaigns. She enjoys working on social media campaigns as well as

writing features and articles for media.

Ahmed Rasool – Software Engineer

Ahmed is a versatile developer. He holds a BEng with Distinction in

Software Engineering and is experienced in the delivery of web based

solutions that leverage the services of web servers and server databases

A WEE BIT ABOUT US...cont

Rachel Shearer – Web Developer

Rachel works within the web development team, building websites for

clients across a range of sectors. She holds a MSc in Multimedia & Web

Authoring from the University of the West of Scotland

Gordon MacRae – Web Developer

Gordon holds a BSc in Applied Computing and has over 12 years

programming and web development experience which has been mainly

e-commerce based.

Stuart Mundy – Technical Manager

Stuart is an accomplished IT manager with 18 years’ experience in the

industry. He is known for his close attention to detail and desire to provide

excellent customer service. Stuart is very capable of managing multiple

streams of information; directing teams and resources and ensuring

projects are kept on track, on budget and within operational parameters.

Robert Macdougall – Digital Executive

Robert is highly experienced in the design, development and management

of internet applications that utilise server databases. Previous positions

include Technical Services Manager for British Telecom.

Richard Mount – Digital Executive

Richard has experience working with clients across a range of sectors.

He builds and supports computer networks; providing support to clients

and is able to explain complex systems and technical details with ease

to clients

Andrew Wilson – Digital Executive

Andrew has experience in primary network and desktop support and has

previously worked at large corporate organisations. His responsibilities

include installing, supporting and maintaining new server hardware and

software infrastructure

Support Team

Alain Swanson – Accounts Administrator

Alain provides administration support for The Wee Agency. He assists with

quotes, contract renewals and procurement.

Kerry Mcfayden – Accounts Assistant

Kerry oversees account administration; producing invoices and assisting

with quotes and contracts. She is also a regular point of contact for clients

and is keen to help with any enquiry.

Kryspina Czyz – Accounts Assistant

Kryspina provides client support to a range of businesses. She assists with

general accounts, administration and client liaison for The Wee Agency

when required.

SOME OF OUR CLIENTS

PREVIOUS CLIENTS

Highlands and Islands Enterprise (HIE)

Showcasing the region of the Highlands and Islands during the Year of Homecoming Scotland

Challenge

The Wee Agency supported the Events team at HIE with PR and social media marketing

in the run up to and during the Commonwealth Games and Ryder Cup. Our creative

team also designed and produced a 52 page book showcasing the region to potential

investors at both of these high-profile sporting events.

Strategy

Our marketing team used twitter to engage with HIE’s followers by tweeting interesting

facts about the Year of Homecoming as well as sourcing all content and imagery for the

Events newsletters. Our experienced PR team drafted press releases for HIE’s events as

well as case studies on local businesses which supplied products and services to the

Commonwealth Games and Ryder Cup to use as success stories for the region.

The Wee Agency’s design team liaised with staff at HIE as well as copywriters and

specialist trade printers to design an impressive 52 page book full of stunning imagery

and content about the Highlands and Islands. From food and drink in Shetland to

marine science in Argyll the book showcases the very best of the region in an

easy-to-read format.

Strategy

1000 copies of the book were successfully designed and printed within the tight

deadline of one month. Coverage was generated for HIE in The Times, The Herald,

Press & Journal, Forres Gazette, and BBC News Scotland.

Crofters Commission

Creating a new brand and promotional material.

Challenge

The Crofting Commission approached us to rebrand their organisation. The new brand

had to be rolled out over all applications from Annual Reports, website, signage

advertising and general day to day items like stationery, leaflets etc. The challenge was to

create a new younger more dynamic brand for the organisation but still retain the values

of the Crofters Commission.

Strategy

A variety of promotional material was used as the target market is wide and varied and

therefore had to have a wide appeal. The Wee Agency produced a coherent brand

throughout the promotional material to showcase the range or help and advice available

to members. The website is underpinned with an easy to navigate web build and

processes that make access easier.

Results

The new brand for Crofting Commission flows throughout website and marketing

materials, including brochures, signage, websites etc. The Crofting Commission is

secure in the knowledge that The Wee Agency has background technical support and

the website content is backed-up. The Crofting Commission has a stronger brand, with

The Wee Agency providing on and offline support.

www.crofting.scotland.gov.uk

Mackenzie Investment Strategies

Creating a luxurious new brand and website to attractnew business for Mackenzie Financial Strategies

Challenge

Chartered financial planners Mackenzie Investment Strategies wanted to expand within

the North of Scotland. The company required new branding and a new website as they

wanted a fresh approach to attract new business.

Strategy

The Wee Agency created a new website for Mackenzie Investment Strategies along

with a complete new brand, including logo, promotional materials and stationery.

We discussed what the most effective content for the website would be before

providing copy that used language reflecting the company’s values. As chartered

financial planners, it was important to convey a sense of trust which was achieved

through featuring client testimonials on the website, promotional materials and by

creating a sophisticated and luxurious website/brand. It was also important that the

website was easy to navigate and provided the information clients need in a

clear and concise way.

Results

The new brand was rolled out across the website, brochures, signage, stationery and

even on the wallpaper of the Mackenzie Investment Strategies office. The website is easy

to navigate and is a clear and informative resource for clients. The website has received

great feedback and Mackenzie Investment Strategies have secured a major new client

within weeks of its launch.

www.mackenzieinvestment.co.uk

Ready Steady Gallop

Generating buzz and increasing sponsorship opportunities for a public art event in aid of charity

Challenge

The Wee Agency was asked to use PR and social media to generate a buzz and

increase sponsorship opportunities for Ready Steady Gallop; a public art event which

saw 25 lifesize fibreglass horse sculptures and 30 of their ‘foals’ around the town of

Hamilton to raise funds for the Kilbryde Hospice.

Strategy

The Wee Agency carried out a PR campaign to engage the local community and

encourage businesses to sponsor the horses. In addition to PR around the launch

of Ready Steady Gallop, a call for sponsors and promoting use of a mobile app,

The Wee Agency launched a #thehorse competition to run alongside a new series of

The Voice on BBC One. The competition was promoted on social media pages and

asked followers to suggest names for one of the 25 horses.

Other social media activity included a #RSGselfie competition, encouraging users to

take selfies with the horses and share online to be in with a chance of winning prizes.

Results

The social media campaigns resulted in higher levels of engagment and attracted new

‘likes’ and followers to the Facebook and Twitter pages. The campaign also generated

coverage in outlets such as BBC News Online, the Scottish Daily Mail, Glasgow Evening

Times, The Sunday Post, Yours Magazine, The Sun, Woman’s Weekly, The Herald,

Scotland on Sunday, Sunday Express, Business Scotland, Hamilton Advertiser,

Lanark & Carluke Advertiser and STV News.

Connage Highland Dairy

Creating an efficient and effective e-commerce website

Challenge

Having been let down by a previous supplier, Connage Highland Dairy wanted to work

with a reliable leading company to produce its new e-commerce website. It was also

important to Connage that whoever produced and hosted the new website had

background technical support.

Strategy

The Wee Agency created a new brand for Connage with consistent design throughout

the new website and marketing material. The website presents Connage’s products in

an appealing way, making it easy for users to navigate and buy products. Sage pay was

introduced to the website to give a secure way for customers to pay - and also allows

for easy accounting and processing of orders for Connage.

Results

The new brand for Connage flows throughout website and marketing materials, including

brochures. The website design is user-friendly and allows customers to make purchases

without much effort. Connage Highland Dairy is secure in the knowledge that The Wee

Agency has background technical support and the website content is backed-up.

www.connage.co.uk

Employee Relations Institute

Bradford University Management School post-graduate course

Challenge

We were asked to launch a new employee relations establishment, the Employee

Relations Institute (ERI) and a post-graduate course being delivered through Bradford

University School of Management which would attract interest from the HR and

employee engagement industries culminating in an event to be held at the House

of Commons.

Strategy

We established relationships with key industry titles, i.e. HR Magazine, HR Zone and

Customer Engagement Network, as well as national broadcast journalists to secure

coverage of the launch and the aims of the institute and course. Interviews with board

members were offered to a wide range of media outlets and we developed a range of

news hooks and pitch angles, including the issue of bullying in the workplace.

Results

Over the pre-launch and post launch period, we achieved over 23 pieces of stand-out

coverage in industry titles and national broadcast. We arranged for Jan Parkinson, Chief

Executive of the ERI to go on ITV Daybreak to speak with Lorraine Kelly and Aled Jones

about workplace bullying in the UK. We also secured an interview for Jan Parkinson on

BBC Scotland. The launch itself saw the institute immediately meet its objectives of

founder member and member applications, and Bradford University reported a peak in

enquiries regarding the post-graduate course.

Energy North

Designing and building a new website for thevoice of energy in the North of Scotland and Islands

Challenge

Energy North, a not-for-profit trade group of over 200 members in the Oil & Gas,

Renewable Energy and Nuclear markets throughout Scotland, required The Wee Agency

to design and build them a new website. Their previous offering was very dated and had

a poorly functioning back-end resulting in the site not being kept up-to-date.

Strategy

The main objective of the new site was to create a site with great user-functionality.

Our team designed a new website with a modern and clean look to bring the site up to

date and which could be easily updated. The previous website did not cope well with

event-booking so a key part of the new design was to make all the events easy to

access from the front page. Our team took a strategic approach with clear

calls-to-action on the homepage, ensuring that the ‘Member Search’ and ‘Join Us’

sections were clearly visible to website visitors.

Results

The website is now much easier to use so the team at Energy North can keep the site

updated with all the latest news from the energy industry. Users can book events on the

website at the click of a button and can easily navigate through each page of the website.

Now the voice of energy in the North of Scotland really has something to shout about.

www.energynorth.co.uk

Moray Offshore Renewables

A new approach to branding and website designto spark interest and attract new customers

Challenge

Moray Offshore Renewables desired a new approach to its branding and a new

website to share their vision of generating offshore wind in the North Sea, to gain

interest in the project and attract new customers. They wanted a clean and easy to

understand website that they would be able to update whenever required.

Strategy

Having discussed the constantly changing and developing nature of the business, we

concluded that the website would need updating on a regular basis with news and PDFs

to keep the public informed on plans and proposals. We designed a custom document

library enabling Moray Offshore Renewables to upload content at any time.

A 12-page brochure, pop up and exhibition system were designed to enable Moray

Offshore Renewables to visit trade events. Due to the importance of the project, it was

vital not only to provide a sophisticated website but one that was clean and easy to read.

The design would allow clients and the public to navigate quickly and efficiently through

their proposals, plans and other documents.

Results

The final website has a clean and simple layout allowing the content to take centre

stage to provide clients with an informative resource. The website has received a great

deal of feedback and proves insightful for both the general public and potential clients.

The entire brand including website and promotional material has allowed Moray

Offshore Renewables to communicate with a wider audience.

www.morayoffshorerenewables.com

ERG Scotland

Creating a new brand for a family-run business

Challenge

ERG Scotland was expanding into new premises and wanted to improve upon its

previous brand and website. The Wee Agency was tasked with creating a website,

signage and promotional materials with a coherent and appealing brand.

Strategy

The Wee Agency redesigned ERG website's look and updated the content. Copy was

rewritten to convey details in a clear and informative way. The website redesign had to

integrate with the new corporate brand and to reflect the qualities of ERG; showing it is a

reliable, trustworthy and family run business. It was also important for the website to act

as an exciting showcase for the range of products and services available from ERG.

Results

The Wee Agency created a completely new brand for ERG, from website to marketing

material. Signage was designed for ERG’s new premises and exhibition material; including

pop-ups, allowing ERG to promote itself at trade and consumer events. Vehicle livery

was designed to act as an eye-catching advert for the business. ERG’s new premises are

going from strength to strength with events being organised to encourage potential new

customers to visit the showroom.

www.ergscotland.co.uk

Energy Now Expo

Showcasing renewable energy optionsto farmers and landowners

Challenge

2013 saw the fourth annual Energy Now Expo, an event to showcase renewable energy

options to farmers and landowners. The nature of the event means that visitors usually

only attend the event once and don’t return the following year. The challenge was to

attract new visitors to attend whilst also encouraging previous visitors to come to the

event and discover the ever growing number of renewable energy options available.

Strategy

The Wee Agency focused on two tactical plans to drive awareness of the expo;

carrying out a survey into the future of farming and renewable energy and running a

young farmer competition. We believed that the target market should be the young

generation of farmers who may be open to discovering new methods to bring in profit.

Young farmers’ clubs and organisations, regional & national and agriculture press were

all targeted, whilst we also implemented social media to promote the competition.

Results

We achieved substantial coverage across agriculture, renewable and regional

broadcast and print media – 63 pieces of coverage were generated. All coverage was

overwhelmingly positive, supporting the expo and its aims. Coverage was achieved in

outlets such as Farmers Guardian, BBC Cumbria, Shropshire Star, The Farmer and

Farming Scotland – all key media outlets for engaging with the target audience. The

event surpassed required visitor numbers making 2013 a record breaking year for

Energy Now Expo and following this success we were asked to provide PR for the

2014 event.

Edinburgh International Culture Summit

Communicating key messages to a wide audiencethrough creative social media

Challenge

The Edinburgh International Culture Summit is an event where Culture Ministers,

artists, thinkers and arts leaders from around the world come together to share ideas

and discuss the power, position and profile of the arts, culture and creative industries.

The Wee Agency provided Edinburgh International Culture Summit with social media

support to help the key messages of the event to be disseminated to a wider audience.

Strategy

The Wee Agency led on Twitter activity from Edinburgh International Culture Summit.

Posts promoted the key themes of the Summit and announced details of the event

using the hashtag #CultureSummit. Speakers were announced and interacted with

using their Twitter handles.

The Wee Agency followed and interacted with other accounts tweeting about culture.

#CultureHour was also created to encourage Twitter users to get involved and discuss

and share ideas around promoting culture. This took place once a month on the

run-up to the Culture Summit to generate further interest in the event.

The Wee Agency also ‘live tweeted’ from the event on 10th-12th August 2014 to give

running updates on the speakers and their key discussions and retweeting mentions

from other attendees.

Results

The Edinburgh International Culture Summit Twitter account grew from 396 followers

to over 1,000 in the three months The Wee Agency worked on the project, surpassing

the target number of followers.

The Hunter Foundation

Encouraging voters to download an impartial e-Book onthe Scottish independence referendum

Challenge

Sir Tom Hunter, Scottish entrepreneur and philanthropist, tasked The Wee Agency with

designing and building a new website as well as providing PR and social media support

to Scotland September 18. The main objective was to increase the number of people

downloading the Scotland September 18 eBook, an impartial document which to help

voters make a decision in the Scottish independence referendum.

Strategy

The eBook on the previous website was hard to find so our design team made sure

that the link was clearly visible on the homepage. We also worked with a projections

company to develop giant images of key political figures alongside questions in

relation to the referendum debate which were projected onto iconic building across

the capital city.

Our social media experts used Facebook and Twitter to drive traffic to the website

and to encourage followers to download the eBook. We encouraged engagement by

posting compelling content such as videos, excerpts of the eBook and press coverage.

Results

A new website was designed and built within a week of receiving the brief with clear

calls to action on the homepage to download the eBook, a total of over 80,000 eBooks

were downloaded up until the 18th September. We secured press coverage for

Sir Tom Hunter in The Times, The Guardian, The Herald, The Telegraph, Daily Express,

Daily Mail and international coverage including The New York Times, as well as TV

and radio interviews on BBC News, BBC News 24, BBC News at 10 and Radio 5 live.

Cawdor Castle

Creating a new responsive website to bring this14th century castle’s website into the 21st century

Challenge

Cawdor Castle wanted a new website designed and built as their current offering was

outdated and was driving little traffic. They wanted a well-designed website which was

user friendly so that visitors could find the information they needed quickly.

Strategy

The Wee Agency carried out a strategic audit of the Cawdor Castle website and it was

clear that it contained too much information resulting in users finding it difficult to

navigate. Our design team carried out an entire re-work of the website, deleting all

unnecessary information and getting straight to the point. We took a new approach to

the use of photos on the website and kept video shots to a minimum – just enough to

give a sense of the castle and to entice visitors to want to visit for more. Our team

built SEO into the copy of the website, using key words and meta-tag data so that the

website appears higher up in search engine results. A new events and news facility was

created so that Cawdor Castle can update visitors on the latest news and events.

Results

Feedback from Cawdor Castle Garden Members, who visit the castle on a regular

basis, has been very favourable. Website users can now clearly see the events page

in a very simple calendar form and see what is coming up in the next few months.

The site is now much more secure than it was before the re-design and it is also

responsive – giving a user friendly website experience to all visitors, including

smartphone and tablet users.

www.cawdorcastle.com

Aromantic Ltd.

Creating a fresh new look for theorganic and natural beauty retailer’s website

Challenge

The Wee Agency were tasked with designing and building a complex e-commerce

website for Aromantic Ltd, a business which provides organic and natural ingredients

and courses to make your own skin, hair and beauty products. The previous website

looked dated so required a modern new look and high-quality technical support.

Strategy

Our creative team designed a crisp, fresh look for the website. The new site has

improved navigation features and a de-cluttering of pages so users have direct access

to what they are looking for. The department pages for products provide users with

options to purchase products directly or to gain further information, ensuring a quick

ordering provision for returning customers and detailed information for new visitors.

The Wee Agency’s web developers trained Aromantic staff how to update the website

so they can now advertise courses, promotions and products in a single area through

our powerful and easy to use content management system.

Results

The new website is a dramatic improvement from the previous outdated site and gives

users a much friendlier online experience. Products are clearly displayed and the site is

responsive – ensuring that the website looks just as impressive on smartphones and

tablets as it does on a computer screen.

www.aromantic.co.uk

Swansons Fruit Company

Streamlining service delivery and reducingordering system error

Challenge

Swansons Fruit Company provides fruit and vegetables to schools across the

Highlands; however, the ordering system to do so was inefficient, requiring a great deal

of man-power and increasing the number of errors. The Wee Agency was tasked with

providing a solution to automate the ordering process to streamline the service and

reduce error.

Strategy

The Wee Agency produced software that integrated with the Scottish Government’s

PECOS system to allow schools to create orders easily which would then be entered

into Swansons Sage accounts. Swansons had specific business requirements that had

to be taken into account when designing the solution to ensure that the operational

impact of the automated system returned on the investment.

Results

After observing the effectiveness of the software and fine-tuning to ensure the system

was working efficiently, the system was ready to be used by schools across the

Highlands. The system has succeeded in reducing the operational work load of staff at

Swansons with the company already planning the rollout into other major customers

across Scotland. The software has been working accurately and reliably, allowing easy

placement of orders. Although the system was designed for Swansons, it could even be

extended or adapted for different users.

Music Fidelity

Using creative marketing and PR to reach the mass market for a range of high-end headphones

Challenge

Musical Fidelity, a well-respected British Hi-Fi specialist, launched its first range of

headphones in the UK and brought in The Wee Agency to generate interest from the

technology and consumer press.

Strategy

We placed the headphones with journalists at a variety of tech, lifestyle, luxury and

national publications, emphasising the fact that these are not your standard in-ear

headphones, but coupled with stylish design and phenomenal sound. We adjusted

our pitches in time with special events such as Father’s Day, Valentine’s Day and

Christmas, with the headphones offered as the perfect gift solution. We also led social

media activity, posting links to reviews and news stories relevant to the music industry

as well as contacting celebrities who had received the headphones in goody bags at

events and TV shows such as The British Soap Awards, The Classic BRIT Awards

and Loose Women.

Results

We achieved coverage in a wide range of online and print titles including London

Evening Standard, Sunday Express, The Independent, Latest Gadgets, British Airways

Business Life, Shortlist, GQ, Mobile Choice, Metro, Sunday Mail, and Trusted Reviews.

Our social media activity resulted in interactions and free product endorsements from

a number of celebrities including Suzi Perry, Example, Larry Lamb, Bobby Ball, Duncan

James and Charlotte Church.

WE ARE AWARD-WINING

• Winner - SCDI ScotRail Business Direct Award for Excellence

in Business Service & Engagement, 2014

• Winner - Collaboration Prize, Co-operative Development Scotland, 2013

PR awards :

• Winner – Outstanding Small Consultancy, CIPR PRide Awards (Scotland) 2013 and 2014

• Winner – Corporate and Business Communications Campaign, CIPR PRide Awards (Scotland) 2014

• Recommended Agency - The Recommended Agency Register 2014

• Finalist - Not-for-Profit Campaign of the Year, CIPR PRide Awards (Scotland) 2013

• Shortlisted - PRMoment.com Golden Hedgehog Small PR Agency (UK Awards) 2014

• Finalist - Entrepreneurial Spark #GoDo Award 2014

Design awards:

• Recommended Agency - The Recommended Agency Register 2014

• The Drum Design Awards - Number 1 for Client Services in Scotland 2013

I.T awards:

• Finalist in the first ever Scotland IS Awards 2011

INVERNESS OFFICE

The Wee AgencyFirst Floor The ERG Building12-14 Seafield RoadInvernessIV1 1SG

LET’S TALK ABOUT WHAT THE WEE AGENCY CAN DO FOR YOU

hello@theweeagency.co.uk 01463 214995

EDINBURGH OFFICE

The Wee Agency36 South Gyle CrescentSouth Gyle Business ParkEdinburghEH12 9EB

www.theweeagency.co.uk

www.theweeagency.co.uk