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EVENT PLATTERAn event management company
EVENT PLATTERAn event management company
EVENT PLATTER
Service Offering(s)Service Offering(s)
EVENT PLATTER
What ?What ?
Activation solutions which engage consumers to experience our clients’ brands / products or services across
touch points.
EVENT PLATTER
How ?How ?
Use technology (digital) and tools to amplify and score these activations for an
higher impact and ROI
We would like to call this INTELLIGENT ACTIVATION
EVENT PLATTER
What do we do ?What do we do ?• B2B Campaigns & Business Events
– Customer - Community and Channel Programs and Events (Including Webinars)
– Audience Acquisition and Lead Generation Campaigns (using database , offline and online direct marketing and tele – calling)
• Digital Marketing– Social Media Marketing– Campaign Strategy Development & Execution
EVENT PLATTER
What do we do ?What do we do ?• Activations
– On Ground Promotions• Locations : Malls – Market Places – Colleges – Pubs etc.• Groups – Women , Students etc• In – Shop Promotions
– Shopping Festivals– Merchandising
• Reporting Tools– Shopper Marketing– Activation – Merchandising– Events
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Corporate Event(s)Corporate Event(s)
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Event Platter through its spectacular offerings offers a wide range in event(s)Event Platter through its spectacular offerings offers a wide range in event(s)
EVENT PLATTER
EVENT PLATTER
Event : Metlife President Conference
Location: Spain
Overall CampaignOverall CampaignOBJECTIVE : President conference is a reward and recognition effort taken by MetLife for their sales force.
ACTION : MetLife has a property – President conference - to reward their sales team. It is a platform to create interactions among employees. Event was well sequenced with local performances and presentations involving attendees.
The main 2011 event was held in Barcelona, Spain and planning 2012 execution in California.
RESULTS : The event received a tremendous response from sales team
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Photo GalleryPhoto Gallery
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K S GroupK S Group
Event : All India Dealer’s Meet
Location : Sariska Place
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OBJECTIVE : Create a thematic conference to recognize achievers amongst the Ks Group dealers
ACTION : We created an entire themed event to relate the achievers amongst Ks dealers as ‘Tigers’
Hence the conference set was created within the Sariska National Park where conference seminars and entertainment was conducted. Enthusiasm In dealer
RESULTS : •Boost in sale•Enthusiasm In dealer•Target for the year given
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Overall CampaignOverall Campaign
Photo GalleryPhoto Gallery
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Artist ManagementArtist Management
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Apple launch Apple launch
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NCJPS ALUMNINCJPS ALUMNI
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Photo GalleryPhoto Gallery
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Integrated BTL Campaign
Integrated BTL Campaign
OF
Executed For Bates Sercon India
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Campaign Theme Campaign Theme
Summer of Freedom
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Overall CampaignOverall Campaign The Brief
Introduce a new, revolutionary sensitive toothpaste into a category dominated by Sensodyne. Clearly communicate to Sensodyne consumers, and Shoppers new
to the category, the unique benefit of “Pro-Relief” over Sensodyne.
Our TaskCreate a path to purchase campaign that builds awareness of the breakthrough benefit, interrupting Shoppers who suffer from sensitivity and drawing them into
the category to activate their purchase.
The Strategy*
Engage Shoppers in malls with a simple idea that they can relate to and grasp immediately, whether they buy a sensitive toothpaste or not. Create a campaign that draws Shoppers along the path to purchase building awareness, engaging
them with the category and activating purchase.
Results
A BTL campaign that become so relevant it drove the ATL. The campaign has significantly exceeded sales targets giving Colgate a strong position within both
the professional and mass retail channels.
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Strategy Adopted Strategy Adopted • The sampling activity was centered around the stall i.e Colgate Mocktail Counter• On the spot trial & testing of Colgate sensitive toothpaste was done . After using
the Colgate sensitive toothpaste at the counter free samples of mocktails & ice cream were given for on the spot trial of the product .
• Free merchandising materials were given in a gratification box which consisted of sample toothpaste, 1 tooth brush , mocktail recipe booklets & freedom ice tray .
• Every stall had an emcee for engaging the people into various games , distributing prizes & getting the feedback of the visitors about their experience at the stall .
• Every stall had a dental doctor acting as Dr. Farahan for free consultation of dental problem for visitors.
• Every stall also had frosty girls distributing free mocktails & ice- cream to visitors after sampling of Colgate sensitive toothpaste.
• These stall were rolled into various mall across metropolitan cities in India to reach the target market.
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Photo GalleryPhoto Gallery
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EVENT PLATTER
Event : Press Conference for T.V Serial Gajab Desh Ki Ajab Kahaaniyan
Location: Park Hotel , Delhi
Overall CampaignOverall CampaignOBJECTIVE : To introduce the upcoming television serial of Gajab Desh Ki Ajab Kahaaniyan to the media & create a buzz about the serial.
It was a platform created for the press to engage in a discussion with the anchors of the show, thus promoting the show and answering queries with regards to the show
ACTION : The press were invited to interact with the anchors of the Show- Rakhi Sawant
The event began with the audio visual teaser of the show
After the unveiling, the forum was opened for media interacted followed by one-on-one interaction with the media.
RESULTS : The event received a tremendous response from media & Show got very good TRP in opening episodes.
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Photo GalleryPhoto Gallery
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Mall Decor
• Event platter did the Christmas décor 2012 for Ambiance Mall Gurgaon which is the biggest mall in North India.
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Family Day
• Event Platter has many years of experience of doing family day for different corporate clients.
• The entry to look like the entry to Fairytale land with illustrations of all famous Disney characters along with Long Men.
• On one side we creates An arts corner, Nail Art, Gun Shooting, Hoopla, Live Size Snaks and ladder, Pot painting, Airplane, Dart Game, Magician, Popcorns, Candy Flows, Chcoco fountain, Tattoos, Hair Braiding, Jungle Bouncy.
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• For Females activities like nail art, Tarot Card Reader, Palmist Mehndi, Dietician, Parrot astrology.
• For Couple games we have Tug of War, Live Size snakes and ladder, Air Hockey and more other couple games, Couple contest – compatibility contest, Paintball arena.
• In Entertainment we have Laser Story Board, Laser Man and Laser Beam Show.
• Live performance by artist, Dance Troop and Russian Belle dancers and many more…
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Weddings & Private parties
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Event Platter through its strong, extensive and bespoke offerings
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…and its pan-India reach can organize and manage events for a wide range of clients across World
Location of past event
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Our Creative Team
We have a team of competent associates to organize specific theme shows and trade fairs all over the world, including the Fashion Capitals of the world such as London, Paris, Milan, and Sydney
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Our Clients/AssignmentsOur Clients/Assignments
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ClientsClients
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Thank you
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