Critical Review of Google+

Embed Size (px)

Citation preview

  • 8/4/2019 Critical Review of Google+

    1/9

    :+,7(3$3(5

    &5,7,&$/5(9,(:2)*22*/(3UHSDUHGIRU3URIHVVLRQDO&RQQHFWLRQV3UHVHQWDWLRQ0RQGD\6HSWHPEHU

    3UHSDUHGE\

    5XVVHOO0LFNOHU&,663

    3ULQFLSDO&RQVXOWDQW

    0LFNOHU$VVRFLDWHV,QF

    ZZZPLFNOHUDQGDVVRFLDWHVFRP

    )DFHERRNIDFHERRNFRPPLFNOHUDQGDVVRFLDWHV

    3UREOHP

    *RRJOHLV*RRJOHVQHZHVWVRFLDOQHWZRUNLQJRIIHULQJ)DFHERRNKDVRYHUPLOOLRQ

    VXEVFULEHUVWKHZRUOGRYHUDQGPRUHWKDQKDOIRI)DFHERRNXVHUVVSHQGPRVWRIWKHLUWLPH

    RQOLQHDW)DFHERRN,QDVPXFK)DFHERRNKDVEHFRPHWKHGHIDFWRFHQWHUWKHVRFLDO

    QHWZRUNLQJXQLYHUVH.QRZLQJWKLVVKRXOGVPDOOEXVLQHVVHVSD\DWWHQWLRQWR*RRJOH"

    6\VWHPVDQG6ROXWLRQV

    *RRJOHXVHULQWHUIDFHLVDQH[DFWFRS\RI)DFHERRNVLQWHUIDFHLQWHUPVRIOD\RXWDQG

    IXQFWLRQ

    ,WFRQVLVWVRIDIHHGRIVWDWXVXSGDWHVUHIHUUHGWRDVD6WUHDPWKDWVSODFHGLQDXVHU

    LQWHUIDFHYHU\VLPLODUWR)DFHERRN

  • 8/4/2019 Critical Review of Google+

    2/9

    $3URILOHRIWKHFXUUHQWXVHUZLWKDOD\RXWYHU\VLPLODUWR)DFHERRN

    3LFWXUHVXSORDGHGE\WKHXVHUWKDWFDQEHRUJDQL]HGLQDPDQQHUYHU\VLPLODUWR)DFHERRN

  • 8/4/2019 Critical Review of Google+

    3/9

    &LUFOHVRILQWHUUHODWHGXVHUVVHWXSLQSULYDWHJURXSVE\WKHXVHUZKLFKPLUURUV*URXSVLQ

    )DFHERRN

    $QGPXOWLXVHU*DPHVVLPLODUWRWKRVHWKDW\RXGILQGLQ)DFHERRN

    &RPSHWLWLYH'LVFXVVLRQ

    6LPLODUWR)DFHERRN*RRJOHKDVLQWHJUDWHGDYRWLQJV\VWHPLQWRVHDUFKUHVXOWVDQGZHE

    GHVWLQDWLRQVWKDWLWUHIHUVWRDV7KLVLVDJHHN\VKRUWKDQGIRUWKXPEVXSWKDW

    )DFHERRNKDVHPSOR\HGWRFRQQRWHDSRVLWLYHYRWH

    9RWHVFDQUHODWHWRVHDUFKHQJLQHUHOHYDQFHDQGKRZSHRSOHILQGWKLQJVRQOLQHZKLFKFDQ

  • 8/4/2019 Critical Review of Google+

    4/9

    ODWHURQLQIOXHQFHVHDUFKUHVXOWVDQGVHDUFKHQJLQHRSWLPL]DWLRQ

    &RQWHQWXSORDGHGLQWR*RRJOHFDQEHVKDUHGZLWKLQGLYLGXDOVRU&LUFOHVYRWHGXSRQ

    FRPPHQWVFDQEHSRVWHGDJDLQVWWKHFRQWHQWDQGFRQWHQWPDGHSXEOLFRUSULYDWHWKURXJK

    YDULRXVVWDWHVRIVHFXULW\

    *RRJOHV&LUFOHVKDVDQLQWULJXLQJLQWHUIDFHWKDWDOORZVXVHUVWRFUHDWHILOWHUVIRUSRVWLQJ

    XSGDWHVDQGUHDGLQJWKHXVHUV6WUHDP$OWKRXJKWKHUH VQRWHFKQLFDOGLIIHUHQFHEHWZHHQ

    )DFHERRN*URXSVDQG&LUFOHV*RRJOHVLQWHUIDFHLVYLVXDOO\LQWHUHVWLQJEHFDXVH\RXFDQ

    GUDJDURXQGREMHFWVLQWR&LUFOHVDQG&LUFOHVFDQEHHDVLO\ILOWHUHGLQWKHPDLQLQWHUIDFHE\

    DUDGLREXWWRQVHOHFWLRQ

    $WWKLVWLPH)DFHERRNKDVDQDGYHUWLVLQJSODWIRUP*RRJOHGRHVQRW

    %RWK)DFHERRNDQG*RRJOHFDQRIIHUFKDWDQGYLGHRVHUYLFHVIRULWVPHPEHUV*RRJOH

    WKURXJKDQDSSOLFDWLRQZLWKLQ*RRJOHFDOOHG7DONDQG+DQJRXW

    %RWK)DFHERRNDQG*RRJOHKDYHDQDSSIRUL3KRQHDQG$QGURLGPRELOHSODWIRUPV1HLWKHU

    KDYHDQDWLYHLQWHUIDFHIRU,26IRUL3DG

    *RRJOHGRHVKDYHWKHDELOLW\WRLQWHJUDWHVHDUFKDQGLQWHUHVWV6SDUNVZLWKWKHRQOLQH

    VRFLDOH[SHULHQFHLQDZD\WKDW)DFHERRNFDQQRW

    ,QIDYRURI*RRJOHVH[SHULHQFHLWKDVEHHQVXJJHVWHGWKDW

    y *RRJOHSULYDF\VHWWLQJVDUHHDVLHUIRUPRVWWRXQGHUVWDQGDQGGHSOR\

    y *RRJOHODFNRIHOHFWURQLFPXOWLSOD\HUJDPHVSURYLGHVIRUDFOHDQHUH[SHULHQFHDV

    WKHXVHULVQ

    WERPEDUGHGE\PHDQLQJOHVVJDPHUHODWHGVWDWXVXSGDWHVy *RRJOHRQO\DOORZVUHDOQDPHVDQGQRWSVHXGRQ\PVRUFRUSRUDWLRQVZKLFK

    SUHVHQWVDFOHDUHUSLFWXUHRIUHDOSHRSOH

    y *RRJOHDELOLW\WRLQWHJUDWHVHDUFKLVFRPSHOOLQJ

    $UJXDEO\WKHUHLVOLWWOHPDWHULDOGLIIHUHQFHEHWZHHQ)DFHERRNDQG*RRJOHDQGQRWKLQJ

  • 8/4/2019 Critical Review of Google+

    5/9

    WUXO\LQQRYDWLYHDERXWWKH*RRJOHH[SHULHQFHDOWKRXJKWRVD\WKDWLWVOLNHO\PRUHSXULVW,WV

    ZKLWHLQWHUIDFHDQGEDFNJURXQGFOHDQFRQWRXUVVLPSOHVHWWLQJVDQGDEVHQFHRIQRLVH

    IURPXQYHULILDEOHQRQXVHUVRUFRUSRUDWLRQVPLJKWPDNHLWPRUHDSSHDOLQJ

    8VDJH'DWD

    y 6LQFH*RRJOHZDVDQQRXQFHG*RRJOHVVKDUHSULFHKDVLQFUHDVHGE\SHUFHQW

    y *RRJOHKDVDWWUDFWHGRYHUPLOOLRQUHJLVWHUHGXVHUVVLQFH$XJXVW6(--RXUQDO

    *RRJOHUHDFKHGWKLVEHQFKPDUNWLPHVIDVWHUWKDQDQ\RWKHUVRFLDOQHWZRUNLQJ

    VLWH

    y +RZHYHUXVDJHSHDNHGDURXQGWKHHQGRI-XO\*REHU\

    y 7UDIILFWR*RRJOHKDVGURSSHGFRQVLGHUDEO\WKURXJK$XJXVW'UHDPJURZ

    6WUDWHJLF&RQFHUQV

    *RRJOH/DFNV6WLFNLQHVV&XUUHQWWUDIILFDQDO\VLVVXJJHVWVWKDWXVHUVIORFNHGWR

    *RRJOHWRVHWXSDSUHVHQFH+RZHYHULWGRHVQ WDSSHDUWKDWWKHLQLWLDOLQWHUHVWKDV

    WUDQVODWHGLQWRDFKDQJHRIEHKDYLRUIRUPRVWXVHUV7KH\UHQRWVSHQGLQJPRUHWLPHRQ

    *RRJOHLQVWHDGRI)DFHERRN

    *RRJOH+DVD6PDOO2QOLQH*DPLQJ&DWDORJ7KHODFNRIFRPSHOOLQJFRQWHQWOLNH

    JDPHVLVFXUUHQWO\KXUWLQJ*RRJOH*DPLQJLVZKDWNHHSVPRVWXVHUVDWWHQGLQJ)DFHERRN

    HYHU\GD\2QOLQHJDPLQJLVRQHRIWKHVWUDWHJLFEHQHILWVRI)DFHERRNWKDWLVQWUHSOLFDWHG

    \HWZLWKLQ*RRJOH$OWKRXJKVRPHRIIHULQJVKDYHEHHQSXVKHGWKURXJKLQWURGXFLQJ

    RQOLQHJDPLQJDV)DFHERRNKDVVHHPVDQWLWKHWLFDOWR*RRJOHVVWUDWHJ\WKDWVDWWHPSWLQJ

    WRFRQWUROVHFXULW\DQGQRLVHDURXQGWKHXVHUVH[SHULHQFH

    *RRJOH,VQ

    W,QWHJUDWHGZLWK$SSV3UHVHQWO\*RRJOHGRHVQ

    WUHFRJQL]H*RRJOH$SSVXVHUVQRUDOORZWKHPWRFUHDWHDSURILOH7KLVIRUFHV*RRJOH$SSVXVHUVWRORJRXWDQGORJ

    EDFNLQWR*RRJOHZLWKDGLIIHUHQWNLQGRIDFFRXQW7KHUHDUHPDQ\PLOOLRQVRI$SSVXVHUV

    ,WVPRUHWKDQDKHDGDFKHLWVHHPVOLNHDVLJQLILFDQWGHVLJQIODZ

    *RRJOH,V$ERXW9HULILDEOH,GHQWLWLHVRI3HRSOH*RRJOHGRHVQWDOORZEXVLQHVVHVWR

  • 8/4/2019 Critical Review of Google+

    6/9

    VHWXSDSUHVHQFHRQLWVSODWIRUPRUILFWLRQDOSDJHVRUILFWLRQDOSHRSOH*RRJOHLQIDFW

    SULGHVLWVHOIRQRQO\DOORZLQJYHULILDEOHSDUWLHVLQWRWKHV\VWHP7KLVPD\OLPLWWKHZD\WKDW

    XVHUVZLVKWRHQJDJHRQWKHSODWIRUPDQGSUHYHQWDGRSWLRQE\EXVLQHVVHVZKRFDQW

    SURMHFWWKHLUEUDQGLQWRWKHVSDFH

    $W,WV&RUH*RRJOH,VQW,QQRYDWLYH$WWKHWLPHRIWKLVZULWLQJ)DFHERRNKDVDOUHDG\

    VWUHDPOLQHGWKHLUJURXSILOWHUDQGSRVWLQJIHDWXUHVLQDZD\WKDWFRXQWHUV*RRJOH V

    EHQHILWV7KH\YHDOVRVLPSOLILHGWKHLUSULYDF\VHWWLQJVDQGDUHUROOLQJRXWQHZSULYDF\

    PDQDJHPHQWIHDWXUHV7KHUHLVQWDQ\WKLQJRQ*RRJOHWKDWLVQHZRUFDQWEHHDVLO\

    UHSOLFDWHGE\FRPSHWLWRUVQRLQWHOOHFWXDOSURSHUW\ZKLFKFDQEHSDWHQWHGQRVSHFLDO

    OLFHQVLQJQRVXEVFULSWLRQEDVHGUHYHQXH,WVMXVWDQRWKHUWKHPHSDUNZLWKVLPLODUULGHV

    DQGUHDOO\ZKHQRIIHUHGDFKRLFHZKRLVQ WJRLQJWRJRWR'LVQH\"

    *RRJOH+DV1HYHU%HHQ*RRGDW6RFLDO1HWZRUNLQJ,WVUHDVRQDEOHWRORRNDWZKDW

    *RRJOHVGRQHSRRUO\DWLQWKHSDVWDQGKLVWRULFDOO\*RRJOHKDVIDLOHGPLVHUDEO\ZLWK

    VRFLDOQHWZRUNLQJ0DGGRFN*RRJOH%ORJJHU:DYH%X]]DQG2UNXWQRWWR

    PHQWLRQWKHPLOOLRQVORVWWKURXJKWKHERWFKHGDFTXLVLWLRQRI'RGJHEDOODQG$GYDUN

    7HFKFUXQFK*RRJOHXVXDOO\SURYLGHVFRROJHHN\WRROVWKDWUDUHO\DSSHDOWRPRUH

    WKDQDYHU\VPDOOVXEVHWRIXVHUFRPPXQLWLHVDQGWKDWNLQGRIJURZWKGRHVQWSURYLGHIRU

    ZLGHDGRSWLRQ7KHUH VQRUHDVRQWREHOLHYHWKDW*RRJOHZLOOEHDQ\GLIIHUHQWZLWK

    FRQVXPHUV

    )LQDO1RWHV

    $OWKRXJK,PLJKWEHIDLUO\SHVVLPLVWLFDERXW*RRJOHWKHSURGXFWKDVDFKDQFHDWVXUYLYDO

    WKURXJKLQWHJUDWLRQZLWKRWKHUWKLQJVWKDW*RRJOHGRHVOLNH%RRNV$SSV'RFV&DUWV

    %ORJJHU0HUFKDQWDQGVRRQ7KHPRUHWKHVHIHDWXUHVFDQKDYHD*RRJOHKRRNWKH

    PRUHFRPSHOOLQJFRQWHQWFUHDWHGWKURXJKRXWWKH*RRJOHVSKHUHFDQEHVKDUHGZLWKRWKHUV

    $WWKHURRWRIVRFLDOQHWZRUNLQJLVVKDULQJDQGZLWKVKDULQJOLHVDSURPLVLQJVWUDWHJ\IRU

    *RRJOHEHFDXVHWKH\YHDOUHDG\FDSWXUHGWKHDWWHQWLRQRIPLOOLRQVWKURXJKWKHLURWKHU

    SURGXFWV7KH\GRQWQHHGWRZUHVWOHDZD\DWWHQWLRQIURP)DFHERRN7KH\DOUHDG\KDYHLW

    1RZWKHTXHVWLRQLVKRZTXLFNO\FDQWKH\LQWHJUDWH*RRJOHZLWKWKHLUFRUHSURGXFWVDQG

  • 8/4/2019 Critical Review of Google+

    7/9

    VKDUHFRQWHQWDQGVHUYLFHVEHIRUHSHRSOHIRUJHWDERXWLW"

    7KHPHGLDKDVSODFHGPRUHHPSKDVLVRQ*RRJOHDVD)DFHERRNFRPSHWLWRUWKDQ*RRJOH

    KDVSHUKDSV*RRJOHLVUHDOLVWLFWKDWLWVXQOLNHO\WRFRQYLQFHPLOOLRQXVHUVWRVXGGHQO\

    MXPSVKLSIRUWKHLUDPXVHPHQWULGH*RRJOHKDVHYHQVDLGWKDW3OXVLVQWD)DFHERRN

    FRPSHWLWRU,WVYHU\XQOLNHO\WKDW3OXVZLOOFRPSHWLWLYHO\UHGLUHFWWKHDWWHQWLRQDQGWUDIILF

    H[SHULHQFHGE\)DFHERRNIRUPDQ\\HDUVWRFRPH

    %HFDXVHRIWKDWIDFWDORQHUDZWUDIILF*RRJOHLVDSRRUSODFHIRUWKHVPDOOEXVLQHVVWR

    EH,WVFXVWRPHUVDUHQWKDQJLQJRXWDW3OXVOLNHWKH\DUHRQ)DFHERRNWKH\DUHQWVKDULQJ

    DW3OXVOLNHWKH\DUHRQ)DFHERRNWKH\DUHQWHYHQYLVLWLQJ3OXVIRUH[WHQGHGGXUDWLRQV

    DFFRUGLQJWRFXUUHQWQXPEHUV$QGRQWKHIDFHRILW*RRJOHDSSHDUVXQIULHQGO\WR

    EXVLQHVVDVLWGRHVQWDOORZIRUSVHXGRQ\PVEUDQGLQJRUDGYHUWLVLQJDQGDOORZVWKHXVHU

    WRFUHDWHG\QDPLFILOWHUVWKDWZHHGRXWWKHLUPHVVDJHV

    ,UHFHQWO\UHDGDQRSLQLRQWKDW*RRJOHLVDJUHDWSODFHIRUJHHNVZKLOH)DFHERRNLVD

    JUHDWSODFHIRUWKHPDVVHV,GKDYHWRDJUHHZLWKWKDWDQGWKDW VWKHVDPHRSLQLRQWKDW,

    UHQGHUHGDERXW*RRJOH:DYHZKHQLWZDVUHOHDVHG,I*RRJOHLVVHULRXVDERXWEHLQJD

    YLDEOHVRFLDOQHWZRUNLQJFRPSHWLWRUWR)DFHERRNLWKDVWRUHDFKDORZHVWFRPPRQ

    GHQRPLQDWRUWRUHDFKPDVVDSSHDO*RRJOHGRHVQWDQGLWGRHVQWRIIHUDQ\YDOXHWKDW

    LVQWDOUHDG\RIIHUHGE\LWVSULQFLSDOFRPSHWLWRURWKHUWKDQVD\LQJLWVQRW)DFHERRN$QGLQ

    WKHORQJUXQ*RRJOHFDQWH[SHFWWREHDW)DFHERRNE\WKDWUHDVRQLQJDORQH

    $ERXWWKH$XWKRU

    5XVVHOO0LFNOHULVDWHFKQRORJ\FRQVXOWDQWZKRVHUYHVVPDOOWRPLGUDQJHEXVLQHVVHVLQ

    9DQFRXYHU:DVKLQJWRQ0LFNOHUVH[SHULHQFHIHDWXUHVILIWHHQ\HDUVRIVHQLRUDQGPLGOHYHO

    ,7GHSDUWPHQWPDQDJHPHQW$Q$XWKRUL]HG*RRJOH$SSV5HVHOOHU0LFNOHUHDUQHGKLV0DVWHUVRI6FLHQFHLQ$SSOLHG,QIRUPDWLRQ0DQDJHPHQWIURPWKH8QLYHUVLW\RI2UHJRQLQ

    $WHFKQLFDODXWKRU0LFNOHULVD&HUWLILHG,QIRUPDWLRQ6\VWHPV6HFXULW\3URIHVVLRQDO

    &,663DQGD0LFURVRIW&HUWLILHG6\VWHPV(QJLQHHU0&6(0LFNOHUWHDFKHVIRU

    QXPHURXVFROOHJHVDQGXQLYHUVLWLHVERWKRQOLQHDQGRQJURXQG

  • 8/4/2019 Critical Review of Google+

    8/9

    :HEPLFNOHUDQGDVVRFLDWHVFRP

    )DFHERRNIDFHERRNFRPPLFNOHUDQGDVVRFLDWHV

    7ZLWWHU#PLFNOHUU

    (PDLOUPLFNOHU#PLFNOHUDQGDVVRFLDWHVFRP

  • 8/4/2019 Critical Review of Google+

    9/9