For Immediate Release:
For Immediate Release:INFINITI RETAIL LTD LAUNCHES CROMA APPS
~First retailer to offer a Software App Store for netbooks in India
~~ Offering more than 1,000 applications for entertainment, social
networking, gaming and productivity ~
New Delhi, October 19, 2010: Infiniti Retail Ltd, a 100%
subsidiary of Tata Sons Ltd, is all set to revolutionize the
retailing experience with the launch of CROMA APPS, a software
application store powered by Intel AppUpSM center. This association
of Intel and Croma in India marks a strategic step in bringing
enhanced software solutions to its customers that will help them
make the most of their computers. The Croma Apps was launched by
Mr. R. Sivakumar, MD-Sales & Marketing Group, Intel South Asia
in the presence of Mr. Ajit Joshi, MD & CEO, Infiniti Retail
Ltd at the newly opened Croma store in Connaught place, New Delhi.
Croma Apps, powered by Intel AppUpSM center offers a great
selection of free and paid applications for netbooks. With over
1,000 applications sprawling across categories like entertainment,
social networking, gaming and productivity, Croma Apps will be a
hub for consumers. Croma will pre-install the Croma Apps client on
all the netbooks and Croma pen drives retailed at their stores. The
existing netbook users can also download these free and paid
applications by visiting Cromas website and downloading the Croma
Apps client. Speaking on the occasion, Mr. Ajit Joshi, CEO &
Managing Director, Infiniti Retail Ltd said, We are very proud to
be the first retailer to introduce our own software application
storefront in India. With `Croma Apps powered by Intel Appup
center, we aim to cater to variety of computing and entertainment
needs of our customers. Croma Apps will be a one-stop destination
for people who like to engage with new technology enabling them to
personalize their computing experience. This initiative evidently
affirms our resolution of bringing world-class shopping experience
to our customers.One of Indias largest specialty consumer
electronics store, Croma houses a wide range of local and global
brands across various product categories. With categories like Home
Entertainment, Small Appliances, White Goods, Computers and
Peripherals, Communication, Music, Imaging and Gaming software each
of the Croma store promises to deliver the widest choice of
products.With Croma Apps powered by the Intel AppUp center,
consumers now have access to a range of new applications that
provide them with a choice of personalized and enhanced user
experiences on their netbooks, said Mr. R. Sivakumar, Managing
Director-Sales & Marketing Group, Intel South Asia. In
particular, we are delighted that the developer community has shown
such strong interest in creating India-centric applications. Having
localized content is one of the best ways to drive excitement on
the netbook platform and we look forward to seeing even more of
these applications in the near future.
About Infiniti Retail Limited:Infiniti Retail Limited is a 100%
subsidiary of Tata Sons. The company has launched Croma, a national
chain of mega stores of consumer electronics and durables. The
first Croma store was launched in Juhu, Mumbai in October 2006.
Currently they are operating a total of 51 Croma + 5 Croma Zip
store in India, i.e. 14 Croma mega stores and 4 Croma Zip stores in
Mumbai, 4 Croma mega stores in Pune 2 Croma stores in Ahmedabad, 2
in Surat, 1 in Rajkot, 1 in Vadodara, 1 in Aurangabad, 8 in
Bengalooru, 2 in Hyderabad, 14 Croma mega stores and 1 Croma Zip
stores in Delhi NCR and 3 Croma mega stores in Chennai. With Croma,
Infiniti Retail Ltd. has entered into a technical and sourcing
agreement with Australian retail giant; Woolworths Ltd. Infiniti
Retail Ltd. will own and run the retail operations in India, while
Woolworths will provide technical support and strategic sourcing
facilities from its global network.About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation.
The company designs and builds the essential technologies that
serve as the foundation for the worlds computing devices.
Additional information about Intel is available at
www.intel.com/pressroom and blogs.intel.com.
For Further information, please contact: Stuti Singh/Dhara
Rajput Vaishnavi Corporate Communications Pvt Ltd. Tel: 9867035866
/ 9867554172OR
Surendra Chawla at Intel Tel: 99801-31788
