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CRTBethany Creative Team Overview
Bethany CreativeThe Creative team handles all branding, graphic & print design, web & digital, video, social media, communications, and marketing.
Our Philosophy Our time and focus can be divided into 2 areas: Loud & Local.
When we are Loud our focus goes to things outside our four walls with marketing, growing platforms and getting Bethany in front of new audiences using music, message content, marketing & advertising, telling stories, etc. We look for things that can draw people in from the outside.
When we are Local we are communicating and inspiring our Bethany Church audience. Our goal is engagement in our culture and growing every Bethany member into a mature believer.
Our balance in these 2 areas adjust and shifts based on current needs but we always see what we do from these 2 viewpoints. We will look at a series for example and decide if it resonates with our local church more vs being a public draw for the lost.
Creative also functions as an “Agency” serving various departments needs and providing support for weekend experiences, events etc.
Connect with Us:We have a private Facebook group available for your creative staff to join. This is a great spot to interact, ask questions and connect with the creative team as well as other teams and creatives from churches all over the globe.
Visit Bethany.com/crt or search “Bethany Creative” on Facebook to find us
The Team10 Full Time Staff 3 Part Time Staff
Design: 2 Full Time
Web: 1 Full Time Video: 4 Full Time
Com: 3 Full time (Marketing, Communication, Social Media)
Mithun Abraham Filmmaker
Taylor Coleman Lead Filmmaker
Josh Guilbeau Graphic Designer
Chaz King Filmmaker
John Ozenua Filmmaker
Alex Rodriguez Lead Designer
Isaac Suttle Filmmaker
Kamber White Lead Platform Strategist
Robert Wood Marketing & Communication Strategist
Our Tools & Resources
Adobe Creative Cloud - Creative.adobe.com/plansWe use the full Adobe Creative suite, from graphic design to video editing. Each team member has a full cloud subscription.
Techsoup.org (Non-Profit Discounts)Non profit service for discounts on various software providers including Microsoft, Adobe etc. This is a free service that is very easy to get setup. You can get Adobe creative Cloud for around $20 per user monthly for the first year.
Wufoo.com (Forms & Data collection)Manages online forms & submission. Low cost and effective way to generate forms on the fly and powerful enough to adapt to any web environment. Simple event registration including payments is handled by wufoo. If you have filled out a form online with Bethany you have most likely done it through wufoo.
Google Apps G-Suite - gsuite.google.com We use Google for email, calendar, file sharing, etc Team wide. Google is at the core of all Bethany Staff workflows.
Communication & Marketing Campaignmonitor.comMass Email service used for marketing and communication by email. Subscription based and one time send to curated lists.
Internal Communication & Team ToolsFrame.ioVideo service used for feedback and screening of all video deliverables.
Slack.com Text & chat communication used internally by creative team for all communication.
Dropbox.comAll file sharing is handled by dropbox using a Team account. Active projects and live assets are stored and shared there.
Project Management & Organization Asana.com We have test driven just about everything and while not perfect, Asana is the current front runner that fits our team needs. All project & task management for the team happens in Asana. Developed by Facebook founders.
Social Media Sprout Social - Twitter, Instagram, FB Management. Scheduling, Overall Platform monitoring, Analytics, etc. Pricey but feature rich.
Facebook Scheduler (Free) - Facebook.comFacebook Scheduling that is more user friendly than Hootsuite. Allows multiple photo uploads, crossposting tool allows videos to be originally shared on multiple platforms.
Google Photos (Free) - Photos.google.comPhoto Inventory & Organization, Sharing, etc. Ties into our Google Apps organization. Very powerful recognition system for faces, environments, mood, etc. Planoly.com (Free) App for Instagram grid testing. Allows you to upload and arrange photos in your Instagram feed. Useful for large grid designs.
Canva.com (Free Version & Pro Version)Powerful design tool that can be used by beginner level or advanced designers. Saves time and provides easy graphic design, on the go.
FB Ads Manager (Free) - Digital Marketing & Advertising
Video Gear
CamerasCANON C300 Mrk II4k Digital Film Camera. Its an oversized DSLR body so you are still able to shoot in front of your body instead of most cinema cameras which are on the shoulder. If you started on a DSLR it’s a comfortable move. And you can’t beat canon color.
Panasonic Lumix Gh4These are much more low key than the C300. Lightweight DSLR camera suited for film. 4k. Very small sensor. Not the best in low light but amazing quality for the price point.
Lenses Invest in your glass! You can always upgrade camera bodies down the road. Your glass lives forever (hopefully…)
• Ronin 12mm 1.8f • Voigtlander 25mm .95f • Panasonic 35-100mm 2.8f • CANON 35mm 1.4 • CANON 85mm 1.2 • CANON 50mm 1.2 • CANON 70-200mm 2.8 • CANON 24-70mm 2.8
Audio• Sennheiser Boom Mic • Tascam DR-70D
Lighting• Genaray Spectro LED’s Studio 1000 bi-color • Arri Light Kit (150W, 300W, 650 x2)
Web TechnologiesDomain Management - Hover.com All domains are managed and maintained using Hover.com. Not the cheapest service available but the most user friendly and feature rich.
Web Environment - LAMPAll our web assets run in a LAMP environment, (Linux, Apache, Mysel, PHP)
Hosting Cari.net - We run a dedicated server to manage all our sites and hosting. This gives us the flexibility to run the software we need and have full control of the host environment. Downside is you need to know how to manage a server. We pay for the hardware and datacenter space, everything running on that server is then our responsibility.
Code Base & Dev EnvironmentPHP & MYSQL - Anything built by hand or using a framework/platform/etc will be PHP based and use Mysql for data management.
UIKIT - Getuikit.comCurrent framework used for rapid prototyp and deployment. Bethanyconference.com was rebuilt in 2 days using this.
Web Analytics How we track traffic & behavior across our digital platforms.
Awstats - awstats.sourceforge.ioPlugin for our Cari.net server. Gives us a little more in depth look than google. Gives us file specific data.
Google Analytics - analytics.google.comPowerful free analytics tool offered by google. Can be added to any existing site with basic code insert. We run this on every site by default.
Live Streaming Livestream.com (Video Stream)Streaming service, receives our video broadcast and re-distributes to the end-user. They provide archive & DVR feature, a mobile app or embeddable mobile experience.
Churchonlineplatform.com (Chat & Interaction)Church Online is a platform provided by Lifechurch.tv. It is a free service we use for the end user experience on Bethany.com. The platform provides a live chat room with moderation, outline support, Bible view, volunteer management, live slides, custom layout. It is a feature packed system that is very robust.
Gear (Broadcast):
• Apple iMac - 3.1 GHz Intel Core i7 • Blackmagic UltraStudio Express - Connects to iMac through Thunderbolt. Captures
video from our main system and allows iMac to broadcast to Livestream.com
Marketing Budget FocusEvent Marketing (see breakdown below) Our no-brainer marketing opportunities where we know we have a captive audience to advertise to:
• Easter 25k • Christmas 20k • Film Fest 25k
40% of budget
Sermon Series Marketing (see breakdown below) -through relevant messaging, we intend to consistently reach people in engaging ways that promote engagement with our church
50% of budget
General Branding Purpose is to bridge the gap between event and series advertising in order to maintain high levels of brand awareness and recall
10% of budget
