7/18/2019 CSOCB

http://slidepdf.com/reader/full/csocb 1/1

  To know the reason for purchase of chocolates.

  To find out brand preference of the chocolates consumer.

  To find the factors which affect the consumer preference at

the time of purchasing chocolates.

  The objective is to know about the customer satisfaction

level associated with the products and the customer

preference level.

  To study the factors affecting the consumption pattern.

  To understand brand loyalty.

  To understand the method of segmentation and targeting

customer groups.  To understand basis of implementing target selection

through positioning.

To increase customer satisfaction and recapture the market

share by fulfilling the customer needs.

  To study the factors affecting the consumption pattern.

  To know the reason for purchase of chocolates.

To find out brand preference of the chocolates consumer in

Ghazipur.To find the factors which affect the consumer preference at

the time of purchasing chocolates in Ghazipur.

Flavour choice.

  Advertisement effect and effective media of advertisement in

Ghazipur.

  Price consideration.

  After effect of chocolate consumption.

  Packaging effect.

unger !"tatus ! Taste ! Pleasure recognition as reason to

relish chocolates.