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Connecticut Grapevine Connection MediaKit 2010 Affordable ~ Effective ~Measurable Results

ctGrapevine MediaKit 2010

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ctGrapevine Connection is a free interactive community networking portal that offers community calendar of events, free giveaways, customized consumer and business profile with unlimited photos, networks, events, private instant messaging, blogging, and much more. We are unique in that our community is clean, safe, local, and rich in fresh content. At ctGrapevine Connection, you can connect with friends, meet new people, and grow your networking customer base.

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Page 1: ctGrapevine MediaKit 2010

Connecticut Grapevine Connection

MediaKit

2010

Affordable ~ Effective ~Measurable Results

Page 2: ctGrapevine MediaKit 2010

Local Business Owners

Many “ready-to-buy” local consumers search

ctGrapevine.com each day looking for local

businesses and comparing products and services.

Will they find yours?

It’s the Place to Go When you Need to Grow!

Page 3: ctGrapevine MediaKit 2010

The Challenge Traditional marketing and advertising has changed but one thing that has not changed…the need for new clients and customers to grow your business. So how do you reach them? You must be where your potential customers and clients hang out – online…all the time…at the ctGrapevine.com

Page 4: ctGrapevine MediaKit 2010

The Solution

“ Exponential increase in customers”. Since advertising my restaurant I have been inundated with new customers. This site is user friendly and very instrumental for advertising local business.”

Dunns River Jamaican Restaurant

ctGrapevine is the only local interactive web-based

community to: Affordably promote your business online Launch a new product or service Increase traffic to your website Increase your brand awareness in Connecticut Advertise using an affordable online media that works!

Page 5: ctGrapevine MediaKit 2010

The Grapevine Advantage

ctGrapevine will dramatically increase your exposure on Search Engines to connect you to local consumers!

Google Yahoo CNN MSN Facebook MySpace YouTube …and much more

“The Grapevine makes it easy, affordable and fun to showcase my business online and makes management a breeze. Thanks for the great service and support! I will be a long-time customer”. Windsor Auto Body

Page 6: ctGrapevine MediaKit 2010

The ctGrapevine Advantage

World Wide Web

Grapevine Site

Your Site

“ ctGrapevine.com community

website has been a huge resource for growing our business. “ Wanda Palmer ALLREIA

Page 7: ctGrapevine MediaKit 2010

Successfully market your products and

services to your local community.

Whether you want to build brand

awareness, increase traffic to your place of

business, drive traffic to your website, or

sell online – ctGrapevine.com will allow

you to capitalize on the area’s premier

local information resource.

Features and Benefits

Page 8: ctGrapevine MediaKit 2010

ctGrapevine.com…Consumers are saying…“It’s the Place to Go When You Need to Know!

Event Announcements Community Announcements News, Weather, and Sports Local Business Resource Real Estate Listings Classifieds Local Coupons Job Search Blogazine and Speak-outs Photos & Videos Hobby & Interest Groups Prize Giveaways …and much more

Features and Benefits

Page 9: ctGrapevine MediaKit 2010

As a strategic media partner, ctGrapevine will

use the following marketing strategies to

increase awareness of programs and services to

the local communities

Promotional Opportunities:

The F.O.G. (Friends of Grapevine) Street Team

“Become an Expert”

Advertising Opportunities:

VineScoop Weekly E-Newsletter

VineBlast Exclusive

Grapevine Talk of the Town

Scroll Marquee Advertising

Online Video Advertising

Mobile Advertising

Banner Ads

Promotion

&

Advertising

Opportunities

Page 10: ctGrapevine MediaKit 2010

CT Grapevine is proud to introduce The Friends of Grapevine (FOG) Prize Patrol!

We are giving back with prizes!

Each week the FOG Team will be signing up new CT Grapevine members and entering them to win great prizes. The FOG Prize Patrol can always be spotted at local entertainment, business, sporting, family fun events, and other high traffic locations.

CT Grapevine will keep attracting new unique visitors and keep their members on site with The FOG Prize Patrol!

FOG - Friends of Grapevine

Prize Patrol hits the street to meet and greet!

Promotions…

Page 11: ctGrapevine MediaKit 2010

FOG hits the street… Every week The Friends of Grapevine (F.O.G.) Street Team will be at events getting to know the local consumers, taking photos, videos, and giving out great prizes.

Don’t miss out on this fantastic opportunity to be everywhere your clients and customers are online and on the street with The Friends of Grapevine (F.O.G.)!

Promotions…

Page 12: ctGrapevine MediaKit 2010

Is there an expert in the house… Become an Expert…attract loyal clients and get the recognition you deserve. ctGrapevine invites you to be part of our community expert forum with a special exclusive ctGrapevine Expert campaign.

Become an Expert

Subject to Connecticut Grapevine approval

Page 13: ctGrapevine MediaKit 2010

You will: • Have an Article blog on the topic of your choice that relates to your business products and services. • Submit a new entry each month to keep the material fresh and inviting. • Be included in the ctGrapevine VineScoop E-newsletter promoting your article. • Be Featured on the ctGrapevine.com website promoting your article and your products and services.

• Your own ctGrapevine Expert page • A 728w x 90h pixels banner promoting

your articles on ctGrapevine.com

Become an Expert

Subject to Connecticut Grapevine approval

Page 14: ctGrapevine MediaKit 2010

Say it better in a letter? Then

our VineScoop Weekly E-Newsletter is for you!

• Featured in our weekly E-Newsletters to thousands of community members all at once

• Your logo/graphical image

• Link to your website

•Featured Event in the ctGrapevine.com events calendar

VineScoop

E-Newsletter

Page 15: ctGrapevine MediaKit 2010

1,2,3…blast off!

• Broadcast your “Exclusive” electronic

flyer promoting your special events and general announcements to thousands of community members all at once so your message gets the attention it deserves.

• Provide us with a pre-designed flyer in one of the following formats: .jpg, .jpeg, .png, or .gif., or

• For a competitive and affordable rate, our design team will create the most attractive flyer for your target audience

• Featured Event in the ctGrapevine.com events calendar

VineBlast Exclusive

Page 16: ctGrapevine MediaKit 2010

Post your Events with the ctGrapevine Talk of the Town – It’s the place to advertise your events such as Open House, Kids Fairs, Educational, and other community events.

Promote your events online:

• Dramatically increase your exposure on Search Engines to connect your events information to the local communities.

• Increase traffic to your website or events calendar. • Advertise using an affordable online media that works!

ctGrapevine

Talk of the Town

Page 17: ctGrapevine MediaKit 2010

ctGrapevine

Talk of the Town

Featured Event Listings

Home Page Slider

All Eyes on you!

Page 18: ctGrapevine MediaKit 2010

Ads at Play…Your Way!

• Scroll your community announcement across the top of our Homepage for constant exposure to local community members. • Video advertising is one the fastest growing ad format online. Command attention with our Online Video Advertising and turn all eyes on you. • Mobile Ads on a side of the Pink Hummer Prize Patrol - be seen everywhere this busy Prize Patrol goes…and we mean EVERYWHERE!

Ads at Play…Your Way!

Page 19: ctGrapevine MediaKit 2010

Banner Advertising

Leaderboard - 728x90 pixels Maximum exposure top of all pages

Skyscraper - 160x600 pixels Constant exposure left & right of all

pages Footer - 728x90 pixels Constant exposure Bottom of all pages

Direct link to your website

Page 20: ctGrapevine MediaKit 2010

Banner Advertising

Camera Ready Banner Ad Requirements: ANIMATION Animated GIFs are accepted, with a 4-loop maximum, with a refresh time of no less than one second. Sound is not permitted. Be sure to include Image to be approved. Please supply URL if you will be linking to a website. FORMAT .jpg, .gif, or .swf files accepted Quality: 72dpi, 256 colors PRE-APPROVAL All banner ads must be pre-approved. Keep it family friendly. No excessive blinking please.

Page 21: ctGrapevine MediaKit 2010

Banner Advertising

Banner Ad Design Charges: If you do not have banner artwork we can supply this for you. Dynamic (animated) Banner Ad: $149

-Copywriting of headline, with three initial

options for client to choose from and one round of revision.

-One layout option in the first round, with one round of revisions. Additional revisions will cost an additional fee.

-Client will provide any images/artwork/logos that they would like used. Photo research will be an additional cost.

-Files will be provided web-ready.

Page 22: ctGrapevine MediaKit 2010

VineScoop E-Newsletter - Once a month be Featured in the ctGrapevine.com E-newsletter VineBlast Exclusive - Broadcast your “Exclusive” electronic flyer promoting your special events and general announcements Featured in the Grapevine Talk of the Town events promotion Scroll your Message - Scroll your community announcement across the top of our Homepage for additional constant exposure Customized promotional advertisement video on ctGrapevine .com homepage featuring your programs and services Mobile Ad on a side of the Pink Hummer Prize Patrol

Banner Ad rotation on all of ctGrapevine.com pages featuring information and link to your business website Be part of the F.O.G. Street Team community connection and promotion

What else can

ctGrapevine do for you

Page 23: ctGrapevine MediaKit 2010

“The Connecticut Grapevine was a true pleasure to work with and very helpful in promoting our event, The Great Taste, at the Connecticut Convention Center!” Kenya D’Agustino, LIFE Marketing & Events

Testimonials

“Connecticut Grapevine did wonderful job in promoting our Connecticut Women's Expo in Hartford. Their method of e-mail communications was right on target and they surpassed my expectations. I would highly recommend them for any type of consumer promotional campaign.“ Nick Curci, President, Connecticut Expos

Page 24: ctGrapevine MediaKit 2010

Contact Us CT Grapevine Connection

159 Burnside Avenue East Hartford, CT 06108

Phone: 860-818-3682

Email: [email protected] www.ctgrapevine.com