Embed Size (px)
DESCRIPTION
A t t h e l e v e l o f m a s s c o m m u n i c a t i o n o r s i m p l y i n t h e h i g h s t r e e t a c o m p a n y ’ s l o g o o r t h e i d e o g r a m i s t o d a y o f t e n s y n o n y m o u s w i t h i t s t r a d e m a r k o r b r a n d … i t e m b o d i e s t h e i m a g e o f a n o r g a n i s a t i o n . I A & B o n t h e e v e o f i t s 2 5 t h a n n i v e r s a r y i n v i t e s y o u t o ‘ r e - b r a n d ’ u s .
Citation preview
XXXXXXLXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXE
X
P
L
O
R
E
E
X
P
L
O
R
E
EXPLORE
EXP
LO
RE
E
PL
OR
E
XPLOREEP
OR EXPPRR EE
EEEE
EEEOO
EEL EE
XXXXXXLXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXE
XP
LO
RE
E
PLOR
E
EXPLOR
E E XP
LO
RE
EP L O R E
XPLORE
EPO R E
XPPRR
EEE
EE EEOOEEL EE
RE-BRAND US
At the level of mass communication or simply in the high street
a company’s logo or the ideogram is today often synonymous
with its trademark or brand…it embodies the image of an
organisation. IA&B on the eve of its 25th anniversary invites
you to ‘re-brand’ us .
RULES1. Colour is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. The colour used in design should pronounce IA&B’s brand aspirations.2. The logo must be functional – should be distinctive and bold in design, so its visibility should be crystal clear.3. Communicates clearly.
4. Looks good in black & white as well as in colour - Design the logo in such a way that they stay unchanged over a variety of media.
SEND YOUR ENTRIES
Send your entries at: [email protected]
Last date of submission of entries: 31st Dec’ 2010
Disclaimer: Winner will be selected by a lucky draw.
The decision of the organisers will be final.
234 | IA&B - SEPT 2010
