ASIA HOUSE NEWSLETTER ● OCTOBER 2019

CULTURE NIGHT IN ASIA HOUSE Asia House opens its doors once again for Culture Night 2019. Drop by Indiakaj to experience thisyear's programme, A TASTE OF ASIA. Martin Jes Iversen, Member of the Board of the EACFoundation, Associate Professor at Copenhagen Business School, and author of the book "Udsyn:ØK, Danmark og Verden", will give a talk on the East Asiatic Company's impact on the world. TheMusic Confucius Institute will perform selected Chinese music on traditional Chinese instruments,and members of the audience will get the opportunity to try the instruments. Sample streetfoodand learn about streetfood culture in Korea and in India. Check out the Asia House Culture Nightprogramme HERE, and find information about Culture Night and how to buy tickets HERE.

INNOVATION LAB ASIA REPORTS NOW ONLINE Last month, Innovation Lab Asia was actively involved in TechBBQ, the largest annual startup andtech event in Scandinavia, held this year at Øksnehallen, ensuring a stronger focus on Asia. Oneof our main activities was the launch of our six ecosystem reports on Asia, giving insight and arealistic understanding of the local startup scenes, based on first-hand experience and on-sitedialogues in each country. The reports cover nine cities in China Bay Area, Taiwan, Korea, Japan,Singapore and India. The seventh report sheds light on Estonia, and its amazing ability to connectwith the Japanese innovation ecosystem, in particular with Japanese investors. How did they do it?And what can we learn from this in Denmark? Click on each image below to find the correspondingreport, or find them HERE. Printed versions are also available. The project is supported by theDanish Industry Foundation.

5 DAYS, 2 INDIAN CITIES, 8 DANISH COMPANIES 50+ customized one-on-one meetings, and 10+ expert consultations Five months, ten days and counting. That’s how long it’s been since NORDIN started working withour first cohort companies.

Over the course of the first five months of the eight-month program, the NORDIN team worked witheach of the companies identifying a customized market entry strategy, aligning expectations tomarket opportunity and connecting to clients, partners and industry experts. The companies hada chance to co-create their India strategy and work with choosing clients and partners to connectwith to ensure tangible business outcomes when they travel to India.

Eight out of the 11 companies participated in the ‘India Immersion Week’ from 22-27 September inBangalore and Mumbai, India. Over the course of five days, each of the companies had astrategically-designed programme meeting clients, industry experts, and partners to continuetheir online dialogue face to face. This crucial interaction enabled the companies to be able totranslate product interest to paid pilots, clients orders and partnership agreements by the end ofthe week. We are now happy to report that all eight companies have achieved their individualgoals set out for India. With two more months to go, we now are set out to work with thecompanies to close out orders, enable partnership finalization, and setting up offices in India.

From the start, we at NORDIN were focused on ensuring business goals for thecompanies. However, we realized that to ensure operational success, opening up mindsets isequally important. The week in India ensured that the companies connect with fellow SMEs whohave cracked the market, learn new business models and even explore the Indian consumermindset.

With two months to go to the end of our cohort, we are looking forward to strong successes within

the market and building an ecosystem of support for Danish SMEs in India.

See the video HERE of NORDIN's Tom Sebastian further elaborating on the learnings from thebusiness trip In India.

U P C O M I N G E V E N T S I N A S I A H O U S E

11.10.19: Culture Night 2019

Asia House opens its doors Friday, 11 Octoberfrom 18:00-22:00 for Culture Night 2019. Getyour Culture Night tickets and drop by AsiaHouse to experience this year’s programme: ATaste of Asia. The evening will feature a lectureon EAC’s history, a musical performance by theConfucius Institute, as well as stories and ataste of modern Asian street food. Read moreabout Culture Night and purchase oftickets HERE.

25.10.19: Reception to welcomeAmbassador of Sri Lanka

Asia House looks forward to welcoming theAmbassador of Sri Lanka, H.E. SudanthaGanegama Arachchi, at his Danish welcomereception on 25 October, hosted by Hon. ConsulGeneral to Sri Lanka, Peter Grøndahl. This eventis by invitation only.

L A S T M O N T H I N A S I A H O U S E

03.10.19: Interfaith Dialogue Seminar The Embassy of the Republic of Indonesia hosted the third Indonesia-Denmark Intermedia andInterfaith Dialogue seminar at Asia House on Thursday, 3 October. The seminar featured a panelof experts discussing three themes: “Understanding cultural diversity & religious freedom”, “Roleand Responsibility of Religious Leaders and Society in Building Peaceful and Inclusive Societies”,and “Addressing Blasphemy: Youth & Media Involvement”.

25.09.19: Capital Market Delegation Bangladesh

The Danish Ministry of Foreign Affairs hosted a Non-Deal Roadshow to present investment

opportunities in Bangladesh for potential Danish investors at Asia House on 25 September. Theeconomy of Bangladesh has grown an average of six percent over the last decade, and the nationis now being counted as one of the Asian Tiger economies, as well as a part of the N11 countries.The non-deal roadshow focused on selected sectors of the Bangladeshi economy:pharmaceutical, power and energy, infrastructure, and E-commerce and FinTech.

The Bangladeshi Embassy hosted a dinner following the event.

24.09.19: ASEAN Day 2019

Once again, the Embassies of Indonesia, the Philippines, Thailand and Vietnam hosted the annualcelebration of ASEAN Day at Asia House. It was a festive afternoon featuring music, a fashionshow, delicious national dishes, and speeches by H.E. Muhammad Ibnu Said, Chair of ASEANCommittee in Copenhagen and Ambassador of Indonesia to Denmark, and SusanneHyldelund, State Secretary for Trade, Ministry of Foreign Affairs of Denmark.

PHOTO BY HASSE FERROLD

20.09.19: Nepal National Day 2019 The Embassy of Nepal once again celebrated Nepal's National Day at Asia House on 20September, featuring a wide array of festivities, such as traditional dancing.

18.09.19: The Road to Exporting The Danish Industry Foundation and the University of Copenhagen co-hosted a seminar on Danishexports at Asia House on 18 September. Researchers from University of Copenhagen presented awebbased information tool, based on the mapping and analysis of Danish export support. Thewebsite lets Danish firms navigate the opportunities and costs associated with exporting that mayhelp them become successful in foreign markets. At this conference for firms and stakeholdersthe research team launched the website and shared the knowledge behind it.

17.09.19: International VC Investor Dinner The TechBBQ VIP Investor Dinner was hosted this year by Innovation Lab Asia at Asia House on 17September, where colleagues from the Nordics, Europe and US connected with Asian Investors

attending the TechBBQ Investor Day.

17.09.19: Nordic-China High Tech Startup Pitching Competition

Nordic-China Startup Forum, Innovation Lab Asia, TechBBQ, and Danish Startup Group, hosted astartup pitching competition at Asia House on 17 September in order to select three Danishstartups for the Hi-Tech week in Shenzhen in November. The event featured various speakers onthe Nordic and Chinese startup scenes, as well as a pitching session, where the startups had theopportunity to present their business concepts in front of a panel of judges. The winners receiveda free tailored business trip to China, including the opportunity to meet with Chinese investors andVCs.

16.09.19: Korean pitching event Innovation Lab Asia, Danish Innovation Centre Seoul, and KISED hosted a pitch training session at

Asia House on 16 September for Korean startups. The startups trained for the TechBBQ FriendlyPitch competition, an Innovation Lab Asia event arranged in collaboration with Innovation CentreDenmark in Seoul and the Maritime Development Centre, where five Korean startups speed-pitched against five Danish startups in the maritime sector. The training was provided by AdrianaRomero Andersen of SOCENT - Social Entrepreneurship Copenhagen.

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