the only place i’ll

ever call home.

In the 19th century, Cupertino was a small rural village at the crossroads of Stevens Creek Road and Saratoga-Mountain View Road. The primary economic activity was fruit agricul-ture. Almost all of the land within Cupertino’s present-day boundaries was covered by prune, plum, apricot, and cherry orchards. Soon railroads, electric railways, and dirt roads traversed the West Side farmlands. Monta Vista, Cupertino’s first housing tract, was developed in the mid-20th century as a result of the electric railway’s construction.

After World War II, a population boom dramatically shifted the demographics and economy of the Santa Clara Valley; the “Valley of Heart’s Delight” was beginning to transform into “Silicon Valley”. In 1954, Cupertino leaders began to drive for incorporation as they were concerned about unplanned development and rising property taxes. In the election on September 27, 1955, voters approved the incorporation of the City of Cupertino. Cupertino officially became Santa Clara County’s 13th City on October 10, 1955.

CUPERTINO

TODAY

Glass and steel corporate headquarters rise above and yet blend with the tree-shrouded residential neighborhoods that climb into the foothills of the Santa Cruz Mountain range: Cupertino. With a population of 58,302, it is one of the most educated small towns in the United States.

Cupertino is a high-tech hub, embracing the multicultural population of engineers, researchers, and entrepreneurs it has attracted. Two out of five Cupertino residents have advanced degrees, and more than 60 percent of residents above 25 hold a Bachelor’s degree or higher. There’s a zest for education in the students; 97 percent of Monta Vista High School graduates go on to attend college immediately after high school. Education, innovation, and collaboration are the hallmarks nourished by the city and the community.

Cupertino’s lush social tapestry includes a range of parades and festivals, such as Diwali, Cherry Blossom Festival, Moon Festival, and Tournament of Bands. The city of Cupertino is a community rich in economy, culture, and sunshine. With one of the most diverse, progressive and technologically savvy populations in California, Cupertino is a city bursting with young talent.

WEATHERAvg. Yearly Precipitation 23” / 58cmDays Sunshine (0 clouds) 162

FINANCES Avg. Household Income $161,000

PEOPLE Population 58,302Median Age 39.9High School Education 95%Bachelor’s Degree 65%

POPULATION Caucasian 18,270 /31.3%African American 344 / 0.6%Asian 36,895 / 63.3%Asian Indian 13,179 / 22.6%Chinese 16,576 / 28.4%Filipino 535 / 0.9%Japanese 1,951 / 3.3%Korean 2,709 / 4.6%Vietnamese 745 / 1.3%Other Asian 1,198 / 2.1%Hispanic or Latino 2,113 / 3.6%

the numbers

Yoshio Yamamoto, as Mayor of Toyokawa, Japan had a dream. Looking back at the ruin and devastation as a result of World War II, Mayor Yamamoto began seeking a way to establish a peaceful future of international understanding between Japan and the rest of the world. His dream came to fruition with the signing of a Sister City relationshipbetween Toyokawa, Japan and Cupertino, California in 1978. Key to Mayor Yamamoto’s vision would be the education of generations to come and thus the idea for a student exchange program was conceived. In 1979 the first annual student delegation of six middle school students from Toyokawa visited Cupertino. The first delegation of eight Cupertino middle school students visited Toyokawa in 1983. Over the years, the program has continued and expanded.

Memorial Park is currently the home of 200 cherry trees gifted to Cupertino by Toyokawa in 1983 commemorating the fifth anniversary of the sister city relationship. As the cherry trees in Memorial Park have flourished and grown over the years, so have the bonds between Cupertino and Toyokawa and their citizens.

Cupertino is said to be the heart of Silicon Valley, as so many semi-conductor and computer companies were founded here and in the surrounding areas. The region is home to some of the world’s largest technology corporations. Despite the development of other high-tech economic centers throughout the United States and the world, Silicon Valley continues to be the leading hub for high-tech innovation and develop-ment, accounting for one-third of all of the venture capital investment in the United States.

The worldwide headquarters for Apple Inc. is proudly located in Cupertino, on a complex circled by the playfully named Infinite Loop. Other companies in the area include: Trend Micro, Cloud.com, Lab126, Packeteer, Chordiant, and Seagate Technology. Over 60 high-tech companies have offices there, including IBM, Olivetti and Oracle. Most of these high-tech companies are located on De Anza Boulevard, Cali Mill Plaza, and Bubb Road.

Cupertino is very well known for its high achieving public schools. For example, Murdock-Portal Elementary and Faria Elementary School are tied for highest score for elementary public school in the state of California. Monta Vista High School is ranked number 23 out of all the public schools in the nation. All five high schools continuously hold top ranking throughout the region, state, and nation, garnering many awards based on both the achievement of students and the programs designed to support student achievement. The reputation of the schools is often a main attraction for families to move into the area.

The high standards of the schools have been recognized repeatedly with California Distinguished School and National Blue Ribbon School awards. Cupertino is committed to developing an inclusive, caring educational community in which each individual has an equal opportunity to achieve his or her potential. Historically, district test scores have been high, placing the Cupertino Union School District among the premier public school districts in the state. The district is a leader in the development of a standards-based system of education and is nationally recognized for leadership in the use of technology as an effective tool for learning.

Cupertino offers a plethora of festivities and events for its citizens and visitors. Such festivals include: Cherry Blossom Festival, Shakespeare in the Park, Diwali Festival, Battle of the Bands, Easter Runand many more. All events are free to the general public and support local businesses and nonprofit organizations.

The festivals offered by Cupertino feature a wide selection of food and beverages, entertainment, demonstrations, cultural exhibits, art, crafts and more. Special children’s sections feature activities, hands-on arts & crafts, and educational games. Local nonprofits hat support services for disadvantaged, youth sports, student service groups, music and language programs often have booths and assist in the setup and management of the events. The festivals bring the entire community together and celebrate intercultural understanding that helps promotes unity, economic prosperity and friendship.

The City of Cupertino Parks and Recreation is committed to providing opportunities and services to the community to enhance the quality of people’s lives through recreational, educational, and cultural experiences. Cupertino offers many beautiful parks for your enjoyment, from large areas with expansive lawns to smaller neighborhood parks. All of our parks offer family picnic areas, and a few of our parks offer larger picnic/barbecue areas.

Recreation is an essential part of our daily lives. The overall vision is to provide a positive, healthy, connected community through a vast variety of programs, quality facilities, and special events. Whether you are new to our community or a long-time resident, we hope that you will utilize and visit our numerous facilities and register for one of our many programs that are offered to individuals of all ages.

LIFESTYLE

I’m proud to be

a cupertino native.

everyone is really

driven to succeed.

cupertino’s

natural beauty

is second to none.

it’s like i live

with 50,000

friends and family.

my family claims

they moved here

for the schools,

but i know it was

for the food.

I’m always

surrounded by

brilliant people.

you come to

cupertino

for the food,

but you stay because

you fall in love.

IDENTITY

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

cupertino

ABCDEFGHIJKLMN OPQRSTUVWXYZ

abcdefghijklmn opqrstuvwxyz

CUPERTINOcupertino

MENSCH REGULAR

UNIVERS ROMAN

R: 255G: 244B: 80

R: 251G: 176B: 76

R: 241G: 91B: 64

R: 240G: 91B: 123

R: 255G: 206B: 78

C: 00M: 00Y: 80K: 00

C: 00M: 35Y: 80K: 00

C: 00M: 80Y: 80K: 00

C: 00M: 80Y: 32K: 00

C: 00M: 19Y: 80K: 00

STATIONERY

+ WEBSITE

CITY UPDATES

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur convallis erat leo, id commodo arcu.

Maecenas eget ipsum vitae metus posuere pretium. Integer dapibus nulla eu mi ultricies sed tristique turpis accumsan.

Suspendisse tortor dolor, eleifend sit amet dapibus euismod.

APR 2 | 57˚ CLEAR

APRIL calendar

1 2 3 4 5 6 7

8 9 10 11 12 13 14

Big EasterBunny Run 11:00 AM

City CouncilMeeting 6:45 PM

LibraryCommission

Meeting 6:45 PM

cupertino.org

City of Cupertino

signage

this is where

i want to spend

the rest of my life.

i left my heart

in cupertino.