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JURNALISM, ANUL 1-2, curs 14 USEFUL WORDS (CUVINTE UZUALE) GENERAL VOCABULARY (VOCABULAR GENERAL): * THE HUMAN BODY (CORPUL UMAN) The head [ hed] = capul The ear [ ir] = urechea The tongue [ t] = limba The nose [ nuz] = nasul The mouth [ mau] = gura The tooth [ tu:] teeth [ti:] = dintele-dinii The eye [i ai] = ochiul; hazel eyes [heizl ais] = ochi cprui; blue eyes [blu:] = ochi

albatri; green eyes [gri:n] = ochi verzi; dark eyes [da:rk] = ochi negri The back [ bk] = spatele The belly [ beli] = burta (pntec); the stomach [ stmk] = stomacul; the abdomen

[ bdmn / bdumen] = abdomenul The navel [ neivl] = the umbilicus [i mbiliks] = buricul The arm [i arm] = braul The leg [ leg] = piciorul; foot [fut] feet [fi:t] = laba piciorului The elbow [i elbou] = cotul The knee [ ni:] = genunchiul The hand [ hnd] = mna The finger [ figr] = degetul de la mn; the forefinger [ fo:rfigr] = degetul

arttor = the index finger [i indeks.]; the ring finger [ ri.] = degetul inelar; the thumb [ m] = degetul mare; the little finger [ litl.] = degetul mic; the middle finger [ midl.] = degetul mijlociu

The toe [ tou] = degetul de la picior The hair [ her] = prul; the stiff hair [ stif..] = prul aspru; the grey hair [

grei.] = pr crunt; the fair hair [ fer.] = pr blond/ deschis; the red hair [ red ..] = pr rou; the straight hair [ streit .]= pr drept; the curly hair [ k:rli] = pr crlionat; the wavy hair [ weivi..] = pr ondulat; the short-hair [ o:rt .] = pr scurt; the long hair [ lo ] = pr lung; dark-haired [da:rk-herd] = brunet; chestnut hair [tesnt] = pr castaniu

The shoulder [ ouldr] = umrul The neck [ nek] = gtul

These are Annas legs. This is her hand. This is her arm. That is her head. Anna has a big nose, a short neck, two large feet and two big legs.

Helen is red-haired. Noemi is dark-haired. And Kity is fair-haired. Rspundei la ntrebare: Can you describe yourself? What do you look like?

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Traducei: Ana are nasul mic, gtul lung, braele lungi, i picioarele mici. Daniela are capul mic, minile mari, picioarele lungi, i prul scurt si blond. Carol are prul cre i rou, nasul mare, minile mici, picioarele scurte i labele picioarelor foarte mari. CONSOLIDATION 2 (consolidare prin exerciii la past tense) 1. Change the verbs in brackets into the past simple. ( Trecei verbele din paranteze la past tense simplu).

a) Tom (look)..looked.out of the window. b) We (take).the bus from the airport to the city centre. c) Laura (read).the book all afternoon. d) Kate (close)all the windows and doors. e) An old friend (come)..to see me yesterday. f) I (see)..an interesting film last week.

2. Choose the most suitable answer (1-7) for each question (a-g). (Alegei cel mai potrivit rspuns (1-7) pentru fiecare ntrebare (a-g).) a) What were you doing when you saw the accident? 4 b) Did you go to Italy last summer? c) What did you do last weekend? d) What did you do when you saw the two men? e) Did you go to school yesterday? f) Did you have a good time at the party? .. g) When did you find the money? ..

1. Yes, I really enjoyed myself. 2. I called the police. 3. Yes, I spent three weeks there. 4. I was standing at the bus-stop. 5. While I was cleaning the floor. 6. I met my friends, and spent time with my family. 7. No, I was ill. I stayed at home.

3. Rewrite each sentence using a negative form of a verb from the box. Do not change the meaning. (Reformulai fiecare propozie folosind o form de negativ a unui verb din tabel. Nu schimbai sensul). close forget get up like miss Sit dowm Go out win a) David caught the train. David didnt miss the train. b) Cristina remembered her book. . c) They stayed at home. .

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d) John opened the door. e) Terry stayed in bed. . f) Karen hated Chinese food. . g) Chriss team lost the match. . h) I stood up on the bus all the way home. . 4. Correct each sentence or question. (Corectai fiecare propoziie sau ntrebare) a) Where did you went last night? Where did you go last night? b) I didnt knew the answer. c) Harry maked a lot of noise. .. d) I didnt liked my new teacher. .. e) Took you your medicine? .. f) Helen comed home late last night. g) I didnt got up early this morning. h) What did you saw at the cinema? . 5. Read the answers. Write a question for each answer. (Citii rspunsurile. Scriei cte o ntrebare pentru fiecare rspuns). a) Wereyou working last night? Last night? No, I wasnt working last night. b) Was..? Yes, thats right. Tim was waiting at the bus-stop. c) Was..? No, Mary wasnt talking. d) Was..? Yes, thats right. Kate was wearing jeans. e) Were..? Yes, Ali and Mehmet were playing football. f) Was? Raining? Yes, it was. 6. Change the verbs in brackets into the past continuous. (Trecei verbele din paranteze la past continuu). a) (you, play)..Were you playingtennis with Paolo yesterday? b) (Mary, have)lunch at 1 oclock. c) (we, watch).basketball all day. d) Who (you, dance)with at the party last night? e) (Some of the boy, look)out of the window? f) ( I, walk).home in the rain. Think about grammar! (Gndii-v la gramatic!) Are these sentences true or false? (Sunt aceste propoziii adevrate sau false?) a) When actions in the past are completed, use the past simple. b) When actions in the past are not completed, use the past continuous. c) Did is for negative sentences only. PAST CONTINUOUS AND PAST SIMPLE (past tense continuu i past tense simplu)

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We often contrast a continuing situation with a sudden event. (Adesea contrastm o situaie continu cu un eveniment brusc.)

Statements (afirmaii): I was writing a letter when Paul phoned. (Scriam o scrisoare cnd a telefonat Paul) (continuing situation) (sudden event) (situaie continu) (eveniment brusc) 6.20pm 7pm 7.30 8pm 8.30pm writing a letter telephone rang Now (scriam o .) ( a sunat tel) (acum) I started the letter at 7.00. (Am nceput [s scriu] scrisoarea la 7.00) Paul phoned at 8.00. (Paul a sunat la 8.00) I was writing a letter when Paul phoned. (Scriam o scrisoare cnd a sunat Paul). While I was writing a letter, Paul phoned. ( n timp ce scriam o scrisoare, a sunat Paul) While I was waiting for the bus, I saw the accident. ( n timp ce ateptam autobuzul, am vzut accidentul). (continuing situation) (sudden event) (situaie continu) (eveniment brusc) 10 am 11am waiting saw accident (ateptam) (am vzut accidentul) I started waiting for the bus at 10.00. ( Am nceput s atept autobuzul la 10.00) I saw the accident at 10.30. ( Am vzut accidentul la 10.30). I saw the accident when I was waiting for the bus. ( Am vzut accidentul cnd ateptam

autobuzul) I saw the accident while I was waiting for the bus. (Am vzut accidentul n timp ce ateptam autobuzul) I was waiting for the bus when I saw the accident. (Ateptam autobuzul cnd am vzut accidentul). When I saw the accident, I was waiting for the bus. (Cnd am vzut accidentul, ateptam autobuzul) Questions (forma interogativ): What were you doing when I phoned?

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(Ce fceai cnd am telefonat?) I was writing a letter, when you phoned. When did you see the accident? (Cnd ai vzut accidentul?) I saw the accident while I was waiting for the bus. Am vzut accidentul n timp ce ateptam autobuzul. You can see when with both past simple and continuous, but while is only used with the continuous. (Putei s vedei when = cnd att cu past simplu ct i continuu, dar while = n timp ce este folosit doar cu past tense continuu). 1. Underline the correct verb form in each sentence. (Subliniai/ ncercuii forma corect a verbului din fiecare propoziie): a) While I was doing/ did my homework, I had a good idea. b) Jim was breaking/broke his leg when he was playing golf. c) When I arrived, I was going/went into the kitchen. d) We were finding/found an old box while we were digging in the garden. e) I was seeing/saw an old friend while I was waiting for the train. f) While I had/was having a bath, the phone rang. 2. Complete each sentence. Use the verbs in brackets. Use past simple or past continuous. (Completai fiecare propozitie. Folosii verbele din parenteze. Folosii past simplu sau continuu). a) Chris (eat)..ate spaghetti every day last week. b) When I (come)..into the room, two boys (play).football. c) Peter (turn on).the TV, but nothing (happen).. d) While we (run).in the park, Mary (fall over). e) While I (listen)..to music, I (hear).the doorbell. f) I (break)my pen while I (do).my homework. 3. Read the paragraph. Choose the most suitable word for each space. (Citii paragraful. Alegei cel mai potrivit cuvnt pentru fiecare spaiu). Last week my friend Sandy and I (1) ..Ato go to the beach on the bus. While we (2)for the bus, it suddenly (3)to rain. We (4)..summer clothes, and we (5).an umbrella. While we (6)..there in the rain, Sandys mother (7)..past, so we (8)to her. Luckily, she (9)..us, and (10)..us home in the car. 1) A decided B was deciding C were deciding 2) A were waiting B waiting C was waiting 3) A start B was starting C started 4) A was wearing B wore C were wearing 5) A werent having B had C didnt have 6) A stood B were standing C standed

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7) A drived B driving C drove 8) A were waving B waved C was waving 9) A noticing B noticed C didnt notice 10) A took B take C taked PAST HABITS: USED TO (obiceiuri din trecut: used to = obinuia(m) s)

We use used to when we describe a state or habit in the past. (Folosim used to cnd descriem o stare sau un obicei din trecut). Statements (afirmativ): I used to play tennis. (Obinuiam s joc tennis) I used to play He used to play We used to play Negatives (forma negativ): Sheila didnt use to play basketball. (Sheila nu obinuia s joace bascket) I didnt use to play She didnt use to play We didnt use to play Questions (forma interogativ): Did they use to play football? (Obinuiau s joace fotbal?) Did he use to play? Did you use to play? Did they use to play? We often use used to to contrast a past habit with what we do now. (De multe ori folosim used to pentru a contrasta un obicei din trecut cu ceva ce facem acum):

I used to have a motorbike when I was younger. (Aveam o motocicleta cnd eram mai tnr) past state (afirmaie, stare, situaie din trecut)

I used to drink coffee, but now I drink tea. (Obinuiam s beau cafea, dar acum beau ceai). past habit (obicei din trecut)

There is no present form of used to. (Nu exist nici o form de timp prezent

pentru used to): I used to work in London, but now I work in Manchester. (Obinuiam s

lucrez/lucram la Londra, dar acum lucrez in Manchester.)

The past simple is also possible in these examples, but used to is more common.

(Past tense simplu este de asemenea posibil n aceste exemple, dar used to este mai des folosit).

I had a motorbike when I was younger. (Aveam o motocicleta cnd eram mai tnr)

I played tennis, but now I play football. (Am jucat/ jucam tennis, dar acum joc fotbal).

Practice:

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1. Look at the pictures and complete the sentences. (Privii imaginile i completai propoziiile):

a) like ice-cream / hate itDavid used to like ice-cream, but now he hates it. b) Live in the country/ in the city c) Walk to school / ride a bike.. d) Get up late/ early e) Have short hair/ long hair .. f) Be short/ tall

2. Look at the table below. Write sentences about the past. Use used to and didnt use to. (Uitai-v n tabelul de mai jos. Scriei propoziii despre trecut. Folosii used to i didnt use to) 200 years ago Ride horses Drive cars Read books Go to the cinema Wash their clothes by hand Watch TV Look after animals Use computers

Y N Y N Y N Y N

Two hundred years ago a) people (ride)..used to ride.horses. b) they (drive).cars. c) they (read)books. d) they (go to)the cinema. e) they (wash)..their clothes by hand. f) they (watch)..TV. g) they (look after)animals. h) they (use)computers. 3. Make statements, negatives or questions with used to. (Alctuii propoziii afirmative, negative sau interogative cu used to.) a) Susan/ have/ a dog? (question): Did Susan use to have a dog? b) people/ use/ mobile phones (negative): . c) he/ go/ swimming (statement): . d) they/ like/ jazz music? (question): . e) Evas family / live/ in Moscow (statement): f) we/ drink/ coffee (negative): .. g) my sister/ watch/ television (negative): h) Tony/ work/ in a bank? (question):

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4. Rewrite each sentence or question with used to. Do not change the meaning. (Reformulai fiecare propoziie sau ntrebare cu used to. Nu schimbai sensul.) a) I was in the school tennis team. I used to be in the school tennis team. b) Sophie had long hair when she was at school. c) Mary didnt listen when her teachers were speaking. d) Ricardo got up at 6.00 when he was training for the Olympics. e) What did you usually do on Saturday evenings? f) Becky was afraid of dogs when she was a girl. g) We always gave our teachers presents at the end of term. . h) Did you live next door to Mrs Harrison? .. i) My brother wore glasses when he was small. . j) Did Marcin learn German at school? 5. Complete the sentences with your personal details. (Completai propoziiile cu detaliile personale): (homework tema) a) I used to eat., but now I dont. b) I used to hate.., but now I love it. c) I didnt use to drink, but now I do. d) I used to read.., but now I dont. e) I didnt use to watch, on television, but now I do. f) I used to get up at, on Saturdays, but now I dont. g) I used to play.., but now I play.. h) I didnt use to have.., for breakfast, but now I do. 6. What did your grandparents and parents use to do? (Ce obinuiau s fac prinii i bunicii ti?) (homework tema) My grandfather used to live in., but my dad.. USED + INFINITIVE (used + infinitiv) 1. meaning (sensul)

We use used + infinitive to talk about past habits and states which are now finished. (Folosim used + infinitiv ca s vorbim despre obiceiuri i stri trecute care acum sunt terminate) I used to smoke, but now Ive stopped. (NOT: I was used to smoke) (Obinuiam s fumez That bingo hall used to be a cinema. (Sala aceea de bingo era o dat un cinematograf)

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2. only past (doar trecut)

Used to has no present form (and no progressive, perfect, infinitive or -ing forms). To talk about present habits and states, we usually use the simple present tense. (Used to.nu are form pentru prezent [si nici forme de continuu, perfect, infinitiv sau ing]) He smokes. (NOT: He uses to smoke). ( El fumeaz) Her brother still collects stamps. (Fratele ei nc mai colecioneaz timbre). 3. Questions and negative forms (forme de interogativ i negativ)

In a formal style, used to. can have the forms of a modal auxiliary verb (questions and negatives without do), especially in British English. The modal questions forms are rare. (ntr-un stil formal, used to.poate avea formele unui verb auxiliar modal [forme interogative i negative fr to] mai ales n engleza britanic. Formele interogative modale sunt rare). I used not to like opera, but now I do. (OR I used to not like opera) (Nu-mi plcea opera, dar acum mi place). Used you to play football at school? (Obinuiai s joci fotbal la coal?)

These forms are not used in tags. (Aceste forme nu sunt folosite n nu-I aa?) You used not to like him, did you? (NOT: .used you?) (Nu-i plcea de el, nu-I aa?)

In an informal style, it is more common to use ordinary question and negative forms with auxiliary do. (ntr-un stil familiar, se folosesc mai des interogative i negative cu auxiliarul do). Did you use to play football at school? (Jucai fotbal la coal?) I didnt use to like opera, but now I do. (Nu-mi plcea opera, dar acum mi place).

These forms are not often written; when they are, they are sometimes spelt did.used to and didnt used to; many people consider these spellings incorrect. (Aceste forme nu prea sunt scrise; atunci cns sunt, sunt uneori scrise did..used to i didnt used to; mult lumea consider aceasta ortografiere ca fiind incorect).

The contraction use(d)nt is also occasionally used. (Forma scurt use(d)nt este ocazional utilizat). 4. when used to is not used (cnd nu se folosete usedto)

Used to refers to things that happened at an earlier stage of ones life and are now finished; there is an idea that circumstances have changed. It is not used simply to say what happened at a past time, or how long it took, or how many times it happened. (Used to se refer la lucruri care s-au ntmplat mai demult n viaa cuiva iar acum sunt terminate; este ideea ca circumstanele s-au schimbat. Nu este folosit doar pentru a spune ce s-a ntmplat la un timp trecut, ct de mult a durat, sau de cte ori s-a ntmplat). I worked very hard last month. (NOT: I used to work..) (Am lucrat din greu luna trecut).

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I lived in Chester for three years. (NOT: I used to live.) ( Am trit/locuit n Chester timp de trei ani). I went to France seven times last year. (NOT: I used to go..) (Am fost n Frana de 7 ori anul trecut). 5. word order (ordinea cuvintelor)

Mid-position adverbs (completely, never, etc) can go before or after used. The position before used is more common in an informal style. (Adverbele de mijloc, ex completely, never = complet, niciodat pot sta nainte sau dup used. Poziia nainte de used este mai obinuit n stilul familiar). I always used to be afraid of dogs. (informal) (ntotdeauna mi-a fost team de cini) (familiar) I used always to be afraid of dogs. (formal) (Mi-a fost ntotdeauna team de cini) (formal) 6. [used + infinitive] and be used to..ing ([used + infinitiv] i be used toing]

Used + infinitive has a quite different meaning from be used to.ing. Compare: (used + infinitiv are un sens total diferit de be used to..ing. Comparai:)

I didnt used to drive a big car. (Nu obinuiam s conduc o main mare). (= Once I didnt drive a big car, but now I do) ( Atunci nu conduceam o main mare, dar acum conduc) ( NOT: I wasnt used to drive a big car). I wasnt used to driving a big car. ( = Driving a big car was a new and difficult experience I hadnt done it before) (Nu eram obinui s conduc o main mare = Condusul unei maini mari era ceva nou i dificil nu mai fcusem asta pn atunci) (BE) USED TO ( a fi obinuit cu) 1. meaning (sensul)

If a person is used to something, it is familiar; he or she has experienced it so much that it is no longer strange or new. (Dac o persoan este obinuit cu ceva, acel ceva este familiar acelei persoane; el sau ea a facut acel ceva/ a trecut prin acel ceva, nct nu mai este ceva nou sau ciudat).

Ive lived in Central London for six years now, so Im used to the noise. (Stau in centrul Londrei de 6 ani deja, aa c m-am obinuit cu zgomotul) At the beginning I couldnt understand Londoners because I wasnt used to the

accent. (La nceput nu-I puteam nelege pe londonezi pentru c nu eram obinuit

cu accentul).

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2. structures (structuri) Be used to can be followed by nouns or -ing forms (NOT infinitives) (be used to poate fi urmat de substantive sau forme ing [NU infinitive]) Im used to driving in London now, but it was hard at the beginning. (M-am obinuit s conduc prin Londra, dar mi-a fost greu la nceput) ( NOT: Im used to drive in London..) It was a long time before she was completely used to working with old people. (A trecut mult timp pn cnd ea s-a obinuit complet s lucreze cu cei btrni).

Used is an adjective in this structure, and can be modified by adverbs such as quite or very. ( n aceast structur used este adjectiv, i poate fi modificat de adverbe ca ntru totul i foarte) Im quite used to her little ways. (M-am obinuit ntru totul cu felul ei de a fi) 3. get used to..ing

Get, become and grow can also be used before used to.ing(get, become i grow pot fi de asemenea folosite nainte de used to..ing) Youll soon get used to living in the country. (Curnd te vei obinui s locuieti la ar) I lived in France for six years, but I never got used to shaking hands with people all the time. (Am locuit n Frana 6 ani, dar nu m-am obinuit niciodat s dau mereu mna cu oamenii) Little by little, he became used to his new family. (Puin cte puin, s-a obinuit cu noua sa familie.) It took them a long time to grow used to getting up in the middle of the night. (Le-a luat mult timp s se obinuiasc s se scoale la miezul nopii). # USEFUL WORDS JOURNALISM journalism = jurnalism journalist = jurnalist media = media editor = redactor ef (de ziar) reporter = reporter story = poveste, articol information = informaie newsroom = redacie de tiri interview = interviu newspaper = ziar = paper news = tiri television = televiziune news producer = productor de tiri

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radio station = post de radio editorial = editorial publication = publicaie advertising = publicitate design = design cuttings = decupaje, articole decupate din ziare magazine = revist published = publicat broadcast = transmis prin radio newsdesk = biroul, redacia de tiri exclusive = articol n exclusivitate by-line = numele autorului articolului scris n ziar sub titlul articolului correspoundent = corespondent.la. stringer= colaborator newsworthy = ceva care merit s ajung tire spokespeople = martorii care vorbesc despre.. stand-the-story-up = povestea s stea n picioare, s se susin article = articol script = scenariu deadline = termen limit contacts = persoanele de legatur column = coloana de articol letter of aplication = scrisoare de solicitare fillers = articole de umplutur main leads = rezumate la articolele mari pictures = poze caption(ing) = explicaia din chenarul de sub poz vox pop = sondaj de opinie radio bulletin = buletin de tiri la radio sub-editor = corector photographer = fotograf wordprocessing = scris la computer type = scris la maina de scris shorthand = stenodactilografie tape-recorder = reportofon freelance = liber profesioniti apply on spec = a solicita un post la noroc newsagents = ageni de pres, vnztori review = recenzie covering letter = scrisoare nsoitoare

Covering Letter

Your letter should be short, to the point and accurate. It should be written on good, white A4-size paper with your address, telephone number and date on the top right hand side of the sheet and that of the addressee lower down on the left. Try not to start off

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with Dear Sir / Madam. You should aim to identify a key individual within the organization and address them personally. The editor or news editor is the best bet and it will only take one short telephone call to their switchboard to check their name and its spelling. Your letter should be on one side of A4 only and should spell out clearly what you are asking for. Remember, you want to be a journalist so be direct and unambiguous but dont be too pushy. Something along the lines of this for an opening paragraph might help: I am writing to ask you to consider me for the post ofshould a vacancy arise within

your organization. Please find enclosed my curriculum vitae which details my experience to date.

You should be clear about the kind of work you are looking for. Dont just say you want to work in newspapers, specify whether you are interested in news reporting, feature writing or whatever. Your next paragraph could explain why you are keen to work for that specific publication / station / programme and state briefly what skills you could bring to it. Send in your application quickly with every I dotted and t crossed. You may want to finish off on a pro-active note. If there arent any vacancies currently, could I come in for a chat to discuss possibilities

or undertake work experience or temporary work? That should at least help to get you in and get your face known. Personal preference of the editor dictates whether they like to see covering letters handwritten or typed. Handwritten letters, if neat and well-organized, show you have made a personal effort, not just changed the name and company at the top of a file on your wordprocessor. But there is now a swing towards typed letters, especially if your handwriting is illegible, no matter how neatly laid out your letter may be.

Curriculum Vitae

This is a summary of personal details, education and experience to date. Usually produced on one or two sides of A4, it should be arranged so that it looks neat and professional and so that the reader can clearly pick out the information they need. It should be impeccably typed or preferably wordprocessed because that exhibits flair with new technology, especially if you highlight headings and important points. If using a computer, dont fall prey to the typefaces in the menu stick to something plain and simple. (Times Roman 11pt is wonderful for a CV as is Helvetica. Avoid using typefaces that are too fancy.) Information should come under a few simple headings but you can experiment with layouts to find the best for you. The main headings tend to be: Personal details: including full name, address, telephone number, date of birth, drivers

licence, nationality; Education: schools / colleges attended and dates, qualifications / grades gained Employment history or work experience: dates, name and addresses of employer, job title

and main duties

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The information is usually listed in reverse order with the most recent details first. So if youve got a postgraduate qualification, list that before your degree, then your schooling. If you have done relevant work experience at an organization be sure to make the best of it in your CV. Other relevant information: This is where you can mention any skills you have. Interests: This section should show a good mix of personal and social pursuits listening

to records alone is not enough for most jobs! Referees: Names and addresses of at least two one personal and one work/ education

related. Try to include any supplementary material to prove your abilities. Ideally, you will have a few cuttings which have been published. Photocopies of these should be displayed imaginatively, not folded up in an envelope or in a childs scrapbook. That would suggest you did not have much pride in what you hade done. There is no standard way of displaying cuttings but slipped inside a clear plastic A4 wallet inside a ringbinder or album will keep them neat and flat. If you do not have any examples of published work, improvise. For instance, one graduate applying for his first job as a current affairs director did not have a showreel so he submitted his file of college photography to show he had a good eye and could represent an issue or event pictorially. He got the job. Showing imagination and individuality can get you noticed while other applications blend into the background.

Switchboard = pupitrul de comand News reporting = scris tiri Feature writing = scris articole Headings = titluri de capitole Layout = machet Scrapbook = album Showreel = filmul sau caseta pe care s-au montat materialele ce vor fi folosite ntr-o emisiune Scruffy = dezordonat Eye-catching = bttor la ochi, care atrage atenia Gimmicky = pcaleal

A newspaper editors advice for applicants You need to show some flair and attention to detail. Its amazing the number of CVs and

letters which come in, which are illegilble, scruffy, or contain spelling mistakes. These would seem to suggest the applicant isnt really terribly bothered. The second thing to bear in mind is that if in some way you can make your application stand out from the crowd you are giving yourself a head start. When we begin our search for graduate trainees we literally receive hundreds of letters and forms. The person who gets noticed is the person who finds some new twist on the whole procedure to say Hey, look, Im an interesting person. Something eye-catching that makes you feel this application isnt like the last half-dozen that you went through. Sometimes that can be gimmicky but part of the trial of getting noticed in the media world is to come up with a new idea or tosuccessfully recycle an old idea.