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1 Custom Content Insights: A Case Study from Expedia and Caesars Hotels & Casinos Jason Rubenstein Director of US Agency Relations Expedia Media Solutions

Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars

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Page 1: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars

1

Custom Content Insights: A Case Study from Expedia and

Caesars Hotels & Casinos

Jason Rubenstein

Director of US Agency Relations

Expedia Media Solutions

Page 2: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 3: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 4: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 5: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 6: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 7: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 8: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 9: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 10: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 11: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 12: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 13: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 14: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars

+15% ADR +102% Share Shift

+13% ADR +48% Booking Dollar Share

+15% ADR

+36% ADR +22% Room Nights

+11% Booking Dollars

Page 15: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 16: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 17: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 18: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 19: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 20: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars
Page 21: Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel name Filter hotels by Hotel Class 5 Stars (1) C) 4 Stars (5) D 3 Stars (3) 2 Stars

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