Customer Analysis on Soft Drinks

8/7/2019 Customer Analysis on Soft Drinks

http://slidepdf.com/reader/full/customer-analysis-on-soft-drinks 1/28



INTRODUCTION



Research Objective

To find whether the consumers are aware regarding theadverse effect of soft drinks concerning their health.

To find out the factors that influences the consumer sconsumption of soft drinks.

To test the know-how of the consumers regarding the variousexisting brands of soft drinks and fruit juices.

To find out how the beverage is positioned in the mind of theconsumers.



METHODOLOGY

P rimary Data:-

Primary data was collected by preparing questionnaire and the people wererandomly being requested to fill them.

Secondary Data:-

Secondary data will consist of different literatures like books which arepublished, articles, internet and websites.



Data Analysis & Findings1. Do you like Soft Drinks



2 .Frequency of consumption of softdrink in a week?



3 . In what occasions, do you oftenconsume the soft drinks?



4 .What induces you to buy SoftDrinks?



5 . Do advertisements affect yourpurchase



6 .Which soft drink do you like more?





7 . Do you take the soft drink everytime?



8 . Which Flavor do you like most?



10. Do you think taking too much softdrink would cause health problems?



11. Have these drinks caused anyhealth problems for you?



12 .Are you aware that you are pricedmore than 10 times than of the real

price of the drink?



13 . Considering the TV ad. Which softdrink ad do you like more?



14 .After seeing the ad did you like toswitch on to that one?



15 . After the plachimada incident haveyou reduced consuming soft drinks?



16 .Do you think the superstar shouldstop promoting unhealthy soft drinks?



17 . What all changes do you want themanufacture to make in it to promote

sale?



18 . In your opinion which all deceasescould the pesticides in the soft drinks

cause?



19. Soft drinks such as colas containsignificant quantities of?



2 0. What are the things that govt. need to do, to stop theunhealthy practices carried down by

soft drink companies?



2 1.Do you prefer the usage of plasticbottles of soft drinks?







THANK YOU

Documents

Customer Analysis on Soft Drinks