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www.eyefortravel.com/crm-loyalty Sponsored by: Event Partner: Organised by: BEST PRACTICE CUSTOMER-CENTRIC STRATEGIES TO DRIVE REAL ENGAGEMENT, LOYALTY AND MAXIMUM PROFITS Capitalize on Holistic Customer Strategies Choreograph multidisciplinary customer strategies to positively and profitably enhance every aspect of your business, from CRM to RM to Sales & Marketing Cutting-Edge Customer Management & Loyalty Strategies Learn how to maximize engagement, steal market share, cement lifetime loyalty and make customers fall in love with your brand time and time again Gain Expert Analysis, Fresh Industry Trends and Profit-Enhancing Strategies including: Strategic CRM, Innovative Technology and Intelligent Data Management Discover how to stay ahead of the curve & your competition with the latest customer trends, predictive analytics and technology innovations Harness the Social & Mobile Revolution Develop a closer, more profitable long-term relationship with customers old and new by leveraging the raw power of social and mobile channels WHERE ELSE CAN YOU FIND EXPERT SPEAKERS LIKE THIS? SEE THE FULL SPEAKER LINE-UP INSIDE! North America’s Only Dedicated Travel CRM & Loyalty Forum Customer Centric Strategies for Travel 2011 Register before Nov 19 See back page SAVE $200! January 26-27, The Atlanta Marriott Downtown, Atlanta Henry Harteveldt VP & Worldwide Practice Lead - Airlines and Travel Forrester Research Rob Borden VP Customer Marketing Carnival Cruise Lines Edward Nevraumont Senior Director Loyalty Marketing Expedia Greg Brown, VP, Loyalty & Relationship Marketing, Choice Hotels International Angela Schwartz, VP & Head of Product Management & Strategy, Travelport Randall Fine Managing Director The Fine Point Group & Tangam Gaming Inc

Customer Centric Strategies in Online Travel

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EyeforTravel's Customer Centric Strategies in Travel conference is North America's only dedicated CRM & Loyalty event. The event attracts the best loyalty and CRM professionals to share knowledge, discover profit-boosting new trends, tactics and technologies as well as network with an unrivalled senior industry audience.You can find more information about this event here: http://goo.gl/muFvw

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Page 1: Customer Centric Strategies in Online Travel

www.eyefortravel.com/crm-loyalty

Sponsored by: Event Partner: Organised by:

best PRACtiCe CUstoMeR-CentRiC stRAteGies to dRive ReAL enGAGeMent,

LoYALtY And MAxiMUM PRoFits

Capitalize on holistic Customer strategies Choreograph multidisciplinary customer strategies to positively and profitably enhance every aspect of your business, from CRM to RM to Sales & Marketing

Cutting-edge Customer Management & Loyalty strategiesLearn how to maximize engagement, steal market share, cement lifetime loyalty and make customers fall in love with your brand time and time again

Gain expert Analysis, Fresh industry trends and Profit-enhancing strategies including:

strategic CRM, innovative technology and intelligent data Management Discover how to stay ahead of the curve & your competition with the latest customer trends, predictive analytics and technology innovations

harness the social & Mobile Revolution Develop a closer, more profitable long-term relationship with customers old and new by leveraging the raw power of social and mobile channels

WheRe eLse CAn YoU Find exPeRt sPeAKeRs LiKe this? see the FULL sPeAKeR Line-UP inside!

North America’s Only Dedicated Travel CRM & Loyalty Forum

Customer Centric Strategiesfor Travel 2011

Register before Nov 19

see back page

save $200!

Register before Nov 19

January 26-27, The Atlanta Marriott Downtown, Atlanta

Henry Harteveldt VP & Worldwide Practice Lead - Airlines and Travel Forrester Research

Rob Borden VP Customer MarketingCarnival Cruise Lines

Edward Nevraumont Senior Director Loyalty Marketing expedia

Greg Brown, VP, Loyalty & Relationship Marketing, Choice hotels international

Angela Schwartz, VP & Head of Product Management & Strategy, travelport

Randall FineManaging Directorthe Fine Point Group & tangam Gaming inc

Page 2: Customer Centric Strategies in Online Travel

Last year’s attendees:

Join the Customer-Centric strategies Group on Linkedin or Join the Debate on twitter by following @eyefortravel and using the event hashtag #crmtravel

Top Speakers include:Lincoln Barrett, Vice President CRM & Guest Marketing, IHG

Rob Borden, VP Customer Marketing Carnival Cruise Lines

Robert Cook, Principal, SimpliFlying

Randy Fine, Managing Director The Fine Point Group and Director Tangam Gaming Inc.

Henry Harteveldt, Vice President & Principal Analyst, Travel Research Forrester Research

Gregg Hopkins, President & CEO Libra on Demand

Geoffrey Lewis, Co-Founder & CEO Topguest

Kristen Manion Taylor, Director of Worldwide Marketing Communications Delta Air Lines

Jared Miller, Senior Director Customer Self Service, Continental Airlines

Edward Nevraumont, Senior Director Loyalty Marketing, Expedia

Steve Pinchuk, Founder & CEO Profit Optimization Strategies

Iain Pringle, Head of Customer & Loyalty Insight, The Mileage Company (British Airways Miles)

Jim Sullivan, Senior Partner, COLLOQUY

Matthew Tippins, Snr. Director of Marketing, Super Clubs Hotels & Resorts

Max Starkov, Chief eBuisness Strategist, Hospitaility eBusiness Solutions

Rory Fagan, Snr. Sales Manager, Hospitality & Gaming, SAS Institute

Greg Brown, VP, Loyalty & Relationship Marketing, Choice Hotels International

Angela Schwartz, VP & Head of Product Management & Strategy, Travelport

John Wallace, VP Business Consulting, The Rainmaker Group

Mark Haley, Partner, The Prism Partnership

Check the event website for new speaker updates: www.eyefortravel.com/crm-loyalty

Marco Saio, EyeforTravel Global Event Director

[email protected] 44(0)207 375 7219

Get up-to-date event information at www.eyefortravel.com/crm-loyalty

What Makes This Event Unique and Why Should You Attend?

1. PoWeRFUL netWoRKinG oPPoRtUnities With An indUstRY eLite - The size and seniority of our audience means direct contact with the real influencers of our industry. With over 10 hours set aside for you to forge profitable partnerships and new deals, we guarantee you won’t be disappointed.

2. indUstRY exPeRtise - Hear and learn from industry-leading speakers from the most successful travel brands in the world. No other event can offer you the same breadth and depth of cutting edge, hard-hitting CRM topics from such an impressive line-up of expert speakers.

3. UnRivALLed QUALitY oF Content - Each conference agenda is the result of many months of rigorous research to tackle the most critical trends, issues, innovations and opportunities faced by our industry, as decided by you.

4. Roi - EyeforTravel is renowned for producing industry events of the highest caliber, but providing unsurpassed value for your money remains core to our DNA. The summit provides access to 9 in-depth sessions and 6 practical roundtable sessions to give the busy executive maximum value and a clear return on the cost and time spent away from the office.

5. PUt theoRY into PRACtiCe - Gain essential practical advice, innovative best-practice tactics and fresh strategies to take home and apply directly to your business. Each of our 9 in-depth sessions are case-study based and backed by real examples from all sectors of the online travel industry.

6. inteRACtive & hiGhLY PeRsonALized AdviCe - Our interactive Q&A debates and intimate roundtable workshops will give you the strategic know-how and practical answers you need to drive your business forward in 2011 and beyond.

Welcome to North America’s Only Dedicated Travel Industry CRM & Loyalty Event

Having successfully navigated the turbulence and uncertainty of last year, resilient travel companies have emerged into a new and vastly changed online landscape - leading this change has been the ever-evolving travel customer. Their demands, expectations and buying behaviors have irreversibly changed and you must proactively adapt or risk losing relevance and market share in today’s ultra-competitive travel market.

We have dedicated months of research towards digging out the most critical customer trends, challenges and opportunities that our industry now faces. Each presentation and topic has been tailored specifically towards giving you actionable, best-practice strategies to get you closer to your customers and business performance goals.

Whether you need pragmatic advice on a winning loyalty program, innovative CRM strategies or cutting-edge data management & communication technologies, our industry experts will cut through the hype and tackle both the key strategic challenges and tactical issues head on. We have organized interactive and intimate roundtable sessions to provide nontechnical ‘how-to’ advice for the busy travel executive to take home and implement.

As always, this longstanding conference event is packed with thought provoking insights, high-level debate and actionable best-practice strategies to take home - not forgetting ample time to network and forge profitable partnerships with a large, senior-level industry elite.

Looking through the brochure, you will see why this event’s outstanding value, impressive speaker line-up and unrivalled content has made it the most trusted Travel CRM and Loyalty Conference in North America.

I look forward to meeting you at what’s set to be a fantastic event in Atlanta.

Breakdown By Industry sector

50% VP/Director22% Manager/Senior Manager17% President/CEO/MD/Owner

45% Travel Suppliers (airlines, hotels, car hire, cruise etc.)28% Travel Intermediaries (travel agents, OTAs, tour operators etc.)25% Technology/Marketing Solutions2% Other (Consultants, Analysts, Press, Academics)

9% EVP/SVP2% Other

50% VP/Director22% Manager/Senior Manager17% President/CEO/MD/Owner

45% Travel Suppliers (airlines, hotels, car hire, cruise etc.)28% Travel Intermediaries (travel agents, OTAs, tour operators etc.)25% Technology/Marketing Solutions2% Other (Consultants, Analysts, Press, Academics)

9% EVP/SVP2% Other

attendee demographIcs

50% VP/Director22% Manager/Senior Manager17% President/CEO/MD/Owner

45% Travel Suppliers (airlines, hotels, car hire, cruise etc.)28% Travel Intermediaries (travel agents, OTAs, tour operators etc.)25% Technology/Marketing Solutions2% Other (Consultants, Analysts, Press, Academics)

9% EVP/SVP2% Other

50% VP/Director22% Manager/Senior Manager17% President/CEO/MD/Owner

45% Travel Suppliers (airlines, hotels, car hire, cruise etc.)28% Travel Intermediaries (travel agents, OTAs, tour operators etc.)25% Technology/Marketing Solutions2% Other (Consultants, Analysts, Press, Academics)

9% EVP/SVP2% Other

Page 3: Customer Centric Strategies in Online Travel

“ It was great to learn from and interact with the best CRM marketers in travel ” Jeff Rosenzweig, Travelocity

“ Excellent presenters, thought-provoking insights, great networking ”Greg Brown, Choice Hotels

“ Thoroughly enjoyable. I didn’t think I’d learn much from CRM presentations that relate to online marketing, but I did! ”Chuck Evans, Microsoft

“ Insightful, information-packed and extremely interactive. Great networking with major industry players and lots of idea sharing. ” Tammy Lucas, Director, Best Western International

“ The conference was great in bringing many diverse experiences under one roof in an attempt to share best practices - Highly recommended ” Shailja Gulati, American Express

“ I found all of the presentations very insightful and valuable. Having insights from other travel industry players with many years in the loyalty business was great ”Judy Richards, WestJet

Hear what our past attendees had to say about the event:

Who Attends this event?

Reserve your place now for the best possible price: www.eyefortravel.com/crm-loyalty/ contact Sinead Mallon for more information Email: [email protected] T: 00 44 (0) 207 375 7228

Director, Business Intelligence Systems, Norwegian Cruise Lines

Director of Quality Assurance, Grupo Posadas

Managing Director, Customer Experience, United Airlines

VP Choice Privileges, Choice Hotels

Director of Hotel Marketing, Bellagio

VP Sales & CRM, Oracle Corporation

SVP Customer Marketing and Revenue Management, Morgans Hotel Group

Director, Marketing, ExpressJet Airlines

Director of Customer Insight, Starwood Hotels & Resorts

SVP, Helmsbriscoe International

VP Marketing, Harrah’s Entertainment

CRM Director, Expedia

Director of Loyalty Marketing, Omni Hotels

General Manager, Cayman Islands Department of Tourism

Vice President, Marketing & CRM, IHG

Director - Marketing Communications, Marriott International

VP Partnerships, TripAdvisor

Head of Industry: Travel Google

Vice President - Customer Relationship Marketing Carlson Hotels Worldwide

Managing Director delta.com & Self-Service Delta Air Lines

CEO Tripit

Director of Customer Insight Starwood Hotels & Resorts

Director Mileage Plus United Airlines

Director, eBusiness Data Management, Disney Destinations LLC

Page 4: Customer Centric Strategies in Online Travel

 

To View the Full Conference Brochure, Please Visit 

http://goo.gl/7AZx7 

 

The Full Conference Brochure Document features: 

Detailed conference agenda 

Full List of speakers (including topics they will address at the 

conference) 

Registration details (break‐down by price – Gold, Silver & Bronze) 

Early‐Bird Discounts and Booking information 

 

 

For More Information About the Event:  

Please contact: 

 

Marco Saio 

Global Events Director 

EyeforTravel 

T: UK +44 (0)207 375 7219 

E: [email protected]