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08/27/18 Customer Insight for Product Management | University of Portsmouth
Customer Insight for Product Management(Session 2018-19)
U23850 | Level 5
View Online
250 items
Core texts (4 items)The recommended texts for this unit will be:
New Products Management - C.M. Crawford, 2014Book | Essential, Key or Purchase | Earlier editions available
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Essential, Key or Purchase
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016
Book | Essential, Key or Purchase
You are expected to purchase the core texts and read the appropriate chapters prior toeach teaching session.
Supplementary reading (6 items)
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Print book also available, see below | Earlier edition available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Earlier edition available
Innovation management and new product development - Paul Trott, 2017Book
Innovation management and new product development - Paul Trott, 2017Book
Product design and development - Karl T. Ulrich, Steven D. Eppinger, 2016Book
Consumer Behaviour - M. Evans, A. Jamal, G.R. Foxall, 2009Book | Earlier edition available
Journals (10 items)
Journal of Marketing
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Journal
Journal of Marketing Research (JMR)Journal
Journal of Product & Brand ManagementJournal
Journal of Product Innovation ManagementJournal
R&D ManagementJournal
Journal of Consumer ResearchJournal
Consumption Markets & CultureJournal
Marketing TheoryJournal
Journal of Marketing ManagementJournal
The lectures will also provide further references to specialised journal articles, whererelevant.
Data sources (2 items)
BBC News - BusinessWebpage | Students are recommended to visit the BBC Business News webpage for
concise summaries of recent business and company-related issues.
Nexis UKWebpage | A database of newspaper reports giving company and industry news.
Industry reports (2 items)Accessible from the university's website online resources. Some allow reports by country,region, industry and company. The main reports include:
GMIDDocument | This is an extensive database of market research reports and industry
reports. These are by country, region, industry and company. GMID can be accessed viathe University Library online resources.
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Mintel - Mintel International GroupDocument
Websites (10 items)
Association of Product Management and Product MarketingWebsite
3MWebsite
Booz, Allen and HamiltonWebsite
Design CouncilWebsite
IDEO | A Design and Innovation Consulting FirmWebpage
New Product Development SolutionsWebsite
Product Development and Management AssociationWebsite
Product Development Institute: The Official website of Scott J. Edgett and Robert G. CooperWebsite
Association for Consumer ResearchWebsite
Consumer Culture TheoryWebsite
Lecture 1 (14 items)
Essential reading (7 items)
New Products Management - C.M. Crawford, 2014Book | Chapter 1
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Read chapter 1 [An introduction to consumer behaviour]
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016
Book | Read chapter 1 [An introduction to consumer behaviour]
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007
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Book | Chapters 1, 2, 4 and 5 (chapters 2, 3, 5 and 6 in earlier edition) | Print book alsoavailable, see below | Earlier edition available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 1, 2, 4 and 5 (chapters 2, 3, 5 and 6 in earlier edition) | Earlier edition
available
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 13 [Product and brand strategy] (Ch 11 in 5th ed.)
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 13 [Product and brand strategy] (Ch 11 in 5th ed.)
Additional reading (7 items)
The invisible success factors in product innovation - R. G. Cooper, 1999Article
Benchmarking best NPD practices – II - R. G. Cooper, 2004Article
Benchmarking best NPD practices – I - R.G. Cooper, 2004Article
Benchmarking best NPD practices - III - R.G. Cooper, S.J. Edgett, E.J. Kleinschmidt, 2004Article
PDMA research on new product development practices: Updating trends andbenchmarking best practices - A. Griffin, 1997
Article
How to organise for new products - Johnson, Jones, 1997Article
The impact of product innovativeness on performance - E.J. Kleinschmidt, R.G. Cooper,1991
Article
Lecture 2 (12 items)
Essential reading (5 items)
New Products Management - C.M. Crawford, 2014Book | Chapter 2 | Earlier editions available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in older edition) | Print book also available, see below |
Earlier edition available
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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in older edition) | Earlier edition available
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 14 [New product development] (Ch 12 in 5th ed. (2012))
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 14 [New product development] (Ch 12 in 5th ed. (2012))
Additional reading (7 items)
Barriers to matching new technologies and market opportunities in established firms - E.U. Bond, M. B. Houston, 2003
Article
New Products Management for the 1980s - Booz, Hamilton, Allen, 1982Book | Not in stock
Product development: Past research, present findings and future directions - S. L. Brown,K. M. Eisenhardt, 1995
Article
Optimising the stage-gate process: What best-practice companies do – I - R. G. Cooper,2002
Article
Optimizing the stage-gate process: What best-practice companies do - II - S.J. Edgett, E.J.Kleinschmidt, 2002
Article
An investigation into the new product process: Steps, deficiencies, and impact - R.G.Cooper, E.J. Kleinschmidt, 1986
Article
Dimensions of success in new product development: An exploratory investigation - S. Hart,1993
Article
Lecture 3 (14 items)
Essential reading (5 items)
New Products Management - C.M. Crawford, 2014Book | Chapter 3 | Earlier editions available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 1, 5 and 7 (chapters 2, 6 and 8 in earlier edition) | Print book also
available, see below | Earlier edition available
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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 1, 5 and 7 (chapters 2, 6 and 8 in earlier edition) | Earlier edition
available
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 13 [Product and brand strategy] (Ch 11 in 5th ed. (2012))
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 13 [Product and brand strategy] (Ch 11 in 5th ed. (2012))
Additional reading (9 items)
New product portfolio management: Practices and performance - R. G. Cooper, S. J. Edgett,E. J. Kleinschmidt, 1992
Article
New problems, new solutions: Making portfolio management more effective - R. G. Cooper,2000
Article
Diagnosing the product portfolio - G.S. Day, 1977Article
Product Juggernauts: how Companies Mobilize to Generate a Stream of Market Winners -J.P. Deschamps, P.R. Nayak, 1995
Book | Lessons from product juggernaughts
From experience: Linking projects to strategy - R.L. Englund, R.J. Graham, 1999Article
Competing on the eight dimensions of quality - D.A. GarvinArticle
Integrating the fuzzy front end of new product development - A. Khurana, S.R. RosenthalArticle
Planning for product platforms - D. Robertson, K. UlrichArticle
Modular architectures in the marketing process - R. Sanchez, 1999Article
Lecture 4 (14 items)
Essential reading (5 items)
New Products Management - C.M. Crawford, 2014Book | Chapter 4 | Earlier editions available
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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 8 (chapter 9 in earlier edition) | Print book also available, see below |
Earlier edition available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 8 (chapter 9 in earlier edition) | Earlier edition available
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 4 [Managing innovation within firms] (Ch 3 5th ed. (2012))
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 4 [Managing innovation within firms] (Ch 3 5th ed. (2012))
Additional reading (9 items)
Building an innovation factory - R. L. Sutton, A. Hargadon, 2000Article
The Art of Innovation: Lessons in Creativity From IDEO, America's Leading Design Firm - T.Kelley, J. Littman, 2004
Book
Building organisational culture that stimulates creativity and innovation - E.C. Martins, F.Terblanche, 2003
Article
The Knowledge-Creating Company: How Japanese Companies Create the Dynamics ofInnovation - I. Nonaka, H. Takeuchi, 1995
Book
The process of technological innovation within the firm - J. M. Utterback, 1971Article
Juggling entrepreneurial style and organizational structure-how to get your act together -D.P. Slevin, 1990
Article
Central problems in the management of innovation - A. H. van de Ven, 1986Article
Organizational innovation: Review, critique and suggested research directions - R.A. Wolfe,1994
Article
From experience dreams to market: Crafting a culture of innovation - K. Zien, 1997Article
Lecture 5 (12 items)
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Essential reading (5 items)
New Products Management - C.M. Crawford, 2014Book | Chapters 5, 6 and 7 | Earlier editions available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 8 and 10 (chapters 9 and 11 in earlier edition) | Print book also
available, see below | Earlier edition available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 8 and 10 (chapters 9 and 11 in earlier edition) | Earlier edition
available
Marketing research: an applied approach - Naresh K. Malhotra, Daniel Nunan, David F.Birks, 2017
Book | Ecopy available, earlier print edition available; Read Chapters 6-9 and 22-26
Marketing research: an applied approach - Naresh K. Malhotra, Daniel Nunan, David F.Birks, 2017
Book | Eprint available, earlier print edition available; Read Chapters 6-9 and 22-26;
Additional reading (7 items)
Capturing Employee Ideas for New Products - C. Gorski, E. J. Heinekamp, 2002Chapter
The Art of Innovation: Lessons in Creativity From IDEO, America's Leading Design Firm - T.Kelley, J. Littman, 2004
Book
Spark innovation through empathic design - D. Leonard, J. F. Rayport, 1997Article
Scenarios made easy - D. Mercer, 1995Article
Commercial use of conjoint analysis: A survey - P. Cattin, D. R. Wittink, 1997Article
Hybrid models for conjoint analysis: An expository review - P. E. Green, 1984Article
Knowing a winning business idea when you see one - W.C. Kim, R. Mauborgne, 2000Article
Lecture 6 (12 items)
Essential reading (3 items)
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New Products Management - C.M. Crawford, 2014Book | Chapters 8, 9 and 10 | Earlier editions available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 10 and 11 (chapters 11 and 12 in earlier edition) | Print book also
available, see below | Earlier edition available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 10 and 11 (chapters 11 and 12 in earlier edition) | Earlier edition
available
Additional reading (9 items)
The 20 toughest questions for new product proposals - L. A. Constantineau, 1993Article
Selecting winning new product projects: Using the NewProd system - R.G. Cooper, 1985Article
Determinants of timeliness in product development - R.G. Cooper, E.J. Kleinschmidt, 1994Article
From experience: The role of market research in the development of new consumerproducts - R. Davis, 1993
Article | Not in stock
Determinants of new product performance: A review and meta-analysis - M.M.Montoya-Weiss, R. Calantone, 1994
Article
Concept testing - W.L. Moore, 1982Article | Not in stock
A survey of new product evaluation models - M. Ozer, 1999Article
A comparative analysis of R&D project evaluation methods - K.L. Poh, B.W. Ang, F. Bai,2001
Article
Enhancing concept test validity by using expert consumers - R. J. Ortt, C. J. P. M. de Bont, J.P. L. Schoormans, 1995
Article
Lecture 7 (11 items)
Essential reading (3 items)
New Products Management - C.M. Crawford, 2014
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Book | Chapter 11 | Earlier editions available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 11 (chapter 12 in earlier edition) | Print book also available, see below |
Earlier edition available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 11 (chapter 12 in earlier edition) | Earlier edition available
Additional reading (8 items)
Commercial use of conjoint analysis: A survey - P. Cattin, D. R. Wittink, 1997Article
Developing a process for the relative valuation of R&D programmes - C. Farrukh, R. Phaal,2000
Article
Satisfy customers while speeding R&D and staying profitable - C.C. Curtis, L.W. EllisArticle
How to Assess and Manage Risk in NPD Programs: a Team-based Risk Approach - G. D.Githens, 2002
Chapter
An exploratory investigation of new product forecasting practices - K. Kahn, 2002Article
New product diffusion models in marketing: A review and directions for research - V.Mahajan, E. Muller, 1990
Article
Issues in new product forecasting - R.J. Thomas, 1994Article
The relationship of actual and predicted sales and profit in new product introductions - D.S. Tull, 1967
Article
Lecture 8 (13 items)
Essential reading (5 items)
New Products Management - C.M. Crawford, 2014Book | Chapters 12, 13 and 15 | Earlier editions available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in earlier edition) | Print book also available, see below |
Earlier edition available
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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in earlier edition) | Earlier edition available
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 14 [New product development] (Ch 12 in 5th ed. (2012))
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 14 [New product development] (Ch 12 in 5th ed. (2012))
Additional reading (8 items)
Customer-driven product development through quality function deployment in the U.S.and Japan - J. J. Cristiano, J. K. Liker, C. C. White, 2000
Article
Maximizing the utility of customer product testing: Beta test design and management - R.J.Dolan, J.M. Matthews, 1993
Article | Not in stock
The house of quality - J. R. Hauser, D. ClausingArticle
Developing products on internet time - M. Iansiti, A. MacCormack, 1997Article
Harnessing design as a strategic resource - C. Lorenz, 1994Article
Learning is the critical success factor in developing truly new products - J.G. Morone, A.S.Paulson
Article
The new product development game - H. Takeuchi, I Nonaka, 1986Article
The effect of "front-loading" Problem-solving on product development performance - S.Thomke, T. Fujimoto, 2000
Article
Lecture 9 (13 items)
Essential reading (5 items)
New Products Management - C.M. Crawford, 2014Book | Chapter 14 | Earlier editions available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in earlier edition) | Print book also available, see below |
Earlier edition available
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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in earlier edition) | Earlier edition available
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 16 [Market research and its influence on new product
development] (Ch 15 in 5th ed. (2012))
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 16 [Market research and its influence on new product
development] (Ch 15 in 5th ed. (2012))
Additional reading (8 items)
Enhancing new product development performance: An organizational learning perspective- M.E. Adams, G.S. Day, D. Dougherty, 1998
Article
Product development: Past research, present findings and future directions - S. L. Brown,K. M. Eisenhardt, 1995
Article
Crossfunctional teams in product development: Accommodating the structure to theprocess - A. Donnellon, 1993
Article
Market orientation, interdepartmental integration, and product development performance- K. B. Kahn, 2001
Article
Organizing for product development projects - E.W. Larson, D.H. Gobeli, 1988Article
Product champions: Truths, myths, and management - S. K. Markham, L. Aiman-Smith,2001
Article
From experience: Securing sponsors and funding for new product development projects -The human side of enterprise - G. Tighe, 1998
Article
Organizing and leading "heavyweight" development teams - K.B. Clark, S.C. WheelwrightArticle
Week 10 (9 items)
Essential reading (3 items)
New Products Management - C.M. Crawford, 2014Book | Chapter 18 | Earlier editions available
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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 13 (chapter 14 in earlier edition) | Print book also available, see below |
Earlier edition available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 13 (chapter 14 in earlier edition) | Earlier edition available
Additional reading (6 items)
Virtual shopping: Breakthrough in marketing research - R. R. Burke, 1996Article
From experience: The role of market research in the development of new consumerproducts - R. Davis, 1993
Article
Learning is the critical success factor in developing truly new products - J.G. Morone, A.S.Paulson
Article
A survey of new product evaluation models - M. Ozer, 1999Article
Pretest market models: A critical evaluation - A.D. Shocker, W.G. Hall, 1986Article | Not in stock
Pre-test-market models: Validation and managerial implications - G. Urban, G.M. Katz,1983
Article
Lecture 11 (9 items)
Essential reading (3 items)
New Products Management - C.M. Crawford, 2014Book | Chapter 16, 17 and 19 | Earlier editions available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 13 (chapter 14 in earlier edition) | Print book also available, see below |
Earlier edition available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 13 (chapter 14 in earlier edition) | Earlier edition available
Additional reading (6 items)
Launch strategy, launch tactics, and demand outcomes - J.P. Guiltinan, 1999Article
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Launch decisions and new product success: an empirical comparison of consumer andindustrial products - E. Hultink, 2000
Article
Creating effective brand names: a study of the naming process - C. Kohli, D. W. LaBahnArticle
The impact of market orientation, product advantage, and launch proficiency on newproduct performance and organizational performance - Fred Langerak, E. J. Hultink, H.S.J.Robben, 2004
Article
Launch strategy, launch tactics, and demand outcomes - J.P. Guiltinan, 1999Article
Post-launch Evaluation for Consumer Goods - D.W. Olson, 1996Chapter
Lecture 12 (3 items)
Essential reading (2 items)
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Within chapter 14, read the section on "The diffusion of innovations"
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016
Book | Within chapter 14, read the section on "The diffusion of innovations"
Additional reading (1 items)
Additional reading will be recommended closer to the lecture date via Moodle.
Lecture 13 (11 items)
Essential reading (3 items)
New Products Management - C.M. Crawford, 2014Book | Chapter 19 | Earlier editions available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 14 (chapter 15 in earlier edition) | Print book also available, see below |
Earlier edition available
Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 14 (chapter 15 in earlier edition) | Earlier edition available
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Additional reading (8 items)
The market evolution and sales takeoff of product innovations - R. Agarwal, B. L. Bayus,2002
Article
Technology diffusion: An empirical test of competitive effects - H. Gatignon, T. Robertson,1989
Article
Will it ever fly? Modeling the Takeoff of Really new Consumer Durables - P. N. Golder, G. J.Tellis, 1997
Article
When Is It Worthwhile Targeting the Majority Instead of the Innovators in a New ProductLaunch? - V., E. Muller
Article
Entry strategy for radical product innovations: A conceptual model and propositionalinventory - E. Montaguti, S. Kuester, T.S Robertson, 2002
Article
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers -G.A. Moore, 2014
Book
How to reduce market penetration cycle times - 1993Article
An evolutionary approach to product growth theory - G.J. Tellis, C.C. Merle, 1981Article
Lecture 14 (3 items)
Essential reading (2 items)
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Read chapter 9 [Individual decision-making]
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016
Book | Read chapter 9 [Individual decision-making]
Additional reading (1 items)
Additional reading will be recommended closer to the lecture date via Moodle.
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Lecture 15 (3 items)
Essential reading (2 items)
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Within chapter 9, read the section on "Information search" concentrating on
"Perceived risk". Read chapter 6 [Motivation, values and lifestyles], concentrating on "themotivation process" and "consumer involvement"
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016
Book | Within chapter 9, read the section on "Information search" concentrating on"Perceived risk". Read chapter 6 [Motivation, values and lifestyles], concentrating on "themotivation process" and "consumer involvement"
Additional reading (1 items)
Additional reading will be recommended closer to the lecture date via Moodle.
Lecture 16 (3 items)
Essential reading (2 items)
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Within chapter 5 read section on "Products that shape the self: you are what you
consume" (5th ed. (2013) "consumption and self-concept). Within chapter 6 read sectionson "Lifestyles, consumer identity and consumption choices" and " Lifestyle marketing"
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016
Book | Within chapter 5 read section on "Products that shape the self: you are what youconsume" (5th ed. (2013) "consumption and self-concept). Within chapter 6 read sectionson "Lifestyles, consumer identity and consumption choices" and " Lifestyle marketing"
Additional reading (1 items)
Additional reading will be recommended closer to the lecture date via Moodle.
Lecture 17 (3 items)
Essential reading (2 items)
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Read chapter 8 [Attitudes]
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Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016
Book | Read chapter 8 [Attitudes]
Additional reading (1 items)
Additional reading will be recommended closer to the lecture date via Moodle.
Lecture 18 (12 items)
Essential reading (2 items)
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Read chapter 2 [A consumer society] and chapter 5 [The self]
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016
Book | Read chapter 2 [A consumer society] and chapter 5 [The self]
Additional reading (10 items)
Consumer culture theory (CCT): Twenty years of research - E.J. Arnould, 2005Article
The experiential aspects of consumption: Consumer fantasies, feelings, and fun - M.B.Holbrook, E.C. Hirschman, 1982
Article
Liberatory postmodernism and the reenchantment of consumption - A.F. Firat, A.Venkatesh, 1995
Article
Consumer Culture and Postmodernism - M. Featherstone, 2007Book | Print book also available, see below | Earlier edition available
Consumer Culture and Postmodernism - M. Featherstone, 2007Book | Earlier edition available
The politics of consumption: A re-inquiry on Thompson and Haytko's (1997) "Speaking ofFashion" - J.B. Murray, 2002
Article
Developmental recognition of consumption symbolism - R.W. Belk, K.D. Bahn, R.N. Mayer,1982
Article
Extended self in a digital world - R.W. Belk, 2013Article
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Demythologizing consumption practices: How consumers protect their field-dependentidentity investments from devaluing marketplace myths - Z. Arsel, 2011
Article
Distinction: A Social Critique of the Judgement of Taste - P. Bourdieu, 2010Book | Earlier edition available
Lecture 19 (10 items)
Essential reading (3 items)
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Within chapter 6 read sections on "Lifestyles, consumer identity and
consumption choices" and "Sustainability: a new core value?"
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016
Book | Within chapter 6 read sections on "Lifestyles, consumer identity andconsumption choices" and "Sustainability: a new core value?"
Social marketing: A pathway to consumption reduction? - K. Peattie, S. Peattie, 2009Article
Additional Reading (7 items)
Sustainable Marketing - D. Martin, 2012Book | Chapter 1 | Not in stock
The answer is sustainable marketing, when the question is: What can we do? - D. M.Martin, J. W. Schouten, 2014
Article
Narratives of 'green' consumers -- the antihero, the environmental hero and the anarchist.- E. Heiskanen, V. Heinonen, 2009
Article
Reinventing Marketing to Manage the Environmental Imperative - Philip Kotler, 2011-07Article
Business sustainability: It is about time - P. Bansal, M. R. DesJardine, 2014Article
Sustainable consumption: green consumer behaviour when purchasing products - W.Young, K. Hwang, S. McDonald, C.J. Oates, 2009
Article
Green companies or green con-panies: Are companies really green, or are they pretendingto be? - M. Saha, G. Darnton, 2005
Article
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Lecture 20 (9 items)
Essential reading (1 items)
When customers get clever: Managerial approaches to dealing with creative consumers -P.R. Berthon, L. Pitt, I.P. McCarthy, S.M. Kates, 2007
Article
Additional reading (8 items)
Evolving to a new dominant logic for marketing - S.L. Vargo, R.F. Lusch, 2004Article
Working consumers: The next step in marketing theory? - B. Cova, D. Dalli, 2009Article
The wisdom of consumer crowds: Collective innovation in the age of networked marketing- R.V. Kozinets, A. Hemetsberger, H. J. Schau, 2008
Article
We are what we post? Self‐presentation in personal web space - H. Jensen Schau, M.C.Gilly, 2003
Article
Brand community members as a source of innovation - J. Füller, K. Matzler, M. Hoppe, 2008Article
Critical perspectives on consumers' role as 'producers': Broadening the debate on valueco-creation in marketing processes - B. Cova, D. Dalli, D. Zwick, 2011
Article
Production, Consumption, Prosumption: The nature of capitalism in the age of the digital'prosumer' - G. Ritzer, N. Jurgenson, 2010
Article
Innovativeness, novelty seeking, and consumer creativity - E.C. Hirschman, 1980Article
Lecture 21 (11 items)
Essential reading (2 items)
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Read chapter 15 [Consumption and European consumers]
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016
Book | Read chapter 15 [Consumption and European consumers]
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Additional reading (9 items)
The one-billion-plus marginalization: Toward a scholarly understanding of Islamicconsumers - N. El-Bassiouny, 2014
Article
Hofstede's dimensions of culture in international marketing studies - A.M. Soares, M.Farhangmehr, A. Shoham, 2007
Article
Consumer acculturation theory: (crossing) conceptual boundaries - M.K. Luedicke, 2011Article
Convergence and divergence in consumer behavior: implications for international retailing- M. de Mooij, G. Hofstede, 2002
Article
Word of mouth, brand loyalty, acculturation and the American Jewish consumer - J.S.Podoshen, 2006
Article
Consumer responses to sexual advertising: The intersection of modernization, evolution,and international marketing - W.W.N. Wan, C.L. Luk, C.W.C. Chow, 2014
Article
Consumer religious commitment's influence on ecocentric attitudes and behavior - W.C.Martin, C.R. Bateman, 2014
Article
Postassimilationist ethnic consumer research: Qualifications and extensions - S. Askegaard, 2005
Article
“Glocalization” of business activities: a “glocal strategy” approach - G. Svensson, 2001Article
Lecture 22 (11 items)
Essential reading (3 items)
New Products Management - C.M. Crawford, 2014Book | Chapter 2 | Earlier editions available
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 15 [New service innovation] (Ch 14 in 5th ed. (2012))
Innovation management and new product development - Paul Trott, 2017Book | Read chapter 15 [New service innovation] (Ch 14 in 5th ed. (2012))
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08/27/18 Customer Insight for Product Management | University of Portsmouth
Additional reading (8 items)
Disruptive technologies: Catching the wave - J.L. Bower, C.M. Christensen, 1995Article
Market learning and radical innovation: A cross case comparison of eight radicalinnovation projects - G.C. O'Connor, 1998
Article
The nature of market visioning for technology-based radical innovation - G.C. O'Connor,R.W. Veryzer, 2001
Article
Corporate imagination and expeditionary marketing - G. Hamel, C.K. Prahalad, 1991Article
From market driven to market driving - N. Kumar, Lisa Scheer, Philip Kotler, 2000Article
Marketing and discontinuous innovation: The probe and learn process - G. Lynn, J. Morone,A. Paulson
Article
Consumer research in the development process of a major innovation - R.J. Ortt, J.P.Schoormans, 1993
Article | Not in stock
Creating breakthroughs at 3M - E. von Hippel, S. Thomke, M. SonnackArticle
Lectures 23 and 24 (4 items)
Essential reading (3 items)
New Products Management - C.M. Crawford, 2014Book | Earlier editions available
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book
Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016
Book
Additional reading (1 items)
See individual lecture sessions.
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