Customer Meet Pokhara

7/31/2019 Customer Meet Pokhara

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JCB CUSTOMER MEET

POKHARA 2012

Date: 14th August, 2012

Venue: Fulbari Resort, Pokhara,

Nepal


2/10

Event HighlightsRegistration, leaflet, brochures, distribution followed by welcome

drinks.Machine walk-around by JCB Sales consultants to JCB customers

and prospects.

Commencement of program by Mr. Tej Prasad Subedi, Chief

Manager, Accounts of JCB Division through his Welcome Speech.

Corporate and Did You Know? Video show.

Presentation by Mr. Shyam Khadgi, Chief Manager, Sales about

JCB introduction and history, JCB product range, JCB network, JCB

applications highlighting the competitive advantage of JCB i.e.

Return on Investment, fuel efficiency, low maintenance cost etc.

All NepalJCB Activities video show including Pokhara Concentrated

marketing activities.

Constructive speech by Mr. Amit Nadir, Regional Sales Manager,JCB India Ltd. regarding JCB opportunities in Nepal and reasons for

JCB being the No. 1 brand in UK, Europe, India and Nepal

Closing speech by Mr. Vishnu Kumar Agrawal, Managing Director,

M.A.W. Enterprises Pvt. Ltd.

Cocktail

Dinner


3/10

Brandings

Different product standees were placed in different locations of hotel in attractive

manner. JCB Genuine parts and lubricants were showed with JCB standee.


4/10

Brandings

Two 3DX Super and one VM 115

Is placed. Aggressive brandings

Were Done to make JCB visible

to all Present customers and

prospects.


5/10

Registration

150 customers attended the event. JCB Product brochures, Financial Benefits leaflet,

AMC and Workshop leaflet were distributed. All attended customers were gifted with

JCB table clock.


6/10


7/10

Welcome speech, presentation, video show and

closing speech.


8/10

Cocktail and dinner


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Conclusion

Around 150 prospects and customers attended the meet. Lots of responses

received .

7 enquiries were made.

Prospects were delighted to know about JCB return on Investment . After seeing

the JCB Financial Benefits Leaflets customers were aware that 1 JCB is equal to

its 2 close competitors as per ROI of 5 years.Prospects were really exited after entering JCB New cabin. The changes made

inside was appreciated by them.

Prospects and customers were clarified about the reasons of JCB being no. 1

heavy equipment by Mr. Amit Nadir, Regional Sales Manager, JCB India Ltd.

Brand reinforcement was done to build high confidence of the customers who

chose our product which will lead to a high loyalty and worthy reference. Most of the National and Local paper has covered the news of Pokhara

Customer Meet.


10/10

Thank You

Documents

Customer Meet Pokhara