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Customer Seat at the Table

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• Build a comprehensive understanding of your customer

– Coordinate and compile customer data

• Broadly share what you have learned

– Create organizational customer focus

• Apply the Data!

– Generate Insights and validate ideas

Customer Data & Insights

Develop a Customer Insights Strategy

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Agile Delivery

Capacity ManagementDemand Management

Opportunity Assessment

Solution Discovery

Customer Insights and Feedback

Operations & SupportStrategic Initiatives

Dual Track AgileJourney MapsLean Canvas Discovery Sprints

Customer Personas

Jobs to Be Done

Enterprise Value Delivery

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Customer Personas

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Customer Journey Mapping

Source: http://bit.ly/2j8qXAo

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Validation of the Problem

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• Validate the problem

– Significant real-world problem or pain point

– Enough people face this problem

• Validate the market demand

– “what is the total market potential”

– “how much of that market will you be able to capture”

Customer Interviews

Industry Reports

User Personas

Customer Surveys

Focus Groups

Competitive Analysis

Support Logs

Web Analytics

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Validation of the Solution

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Customer Journey Maps

Solution Sketches

Story Boards

Landing Pages

Prototypes Customer Interviews

MMPs MVPs

• Validate the solution

– Understanding if the product really solves the problem in the target market

– Validating the solution starts in Product Discovery

• Customer experience mapped

– Potential solutions are defined

– Top solutions ideas are prototyped and tested

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5 Day Discovery Sprint

Monday Tuesday Wednesday Thursday Friday

Understand• Our customers• Their needs• Their journey• What the experts

know

Ideate• Review existing

solutions• Sketch possible

solutions• Recruit customers

for testing

Decide• Choose solution• Storyboard

Prototype• Swarm and

prototype• Trial run

Validate• Customer

interviews• Learn

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“Sprint – Solve Big Problems and Test New Ideas in Just 5 Days” – by Jack Knapp

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Delivery & Discovery Teams

Business VisionWhat? Why?

Release Plan

How

Technical Vision

ProcessFacilitato

r

Product Mgr.

UX Designer

Solution Lead

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Dual Track Agile | Discovery & Delivery

By Marty Cagan and Jeff Patton. Learn More: http://bit.ly/2j8cFQk

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Lean Product Health Radar

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• Say ‘NO’ to initiatives not in alignment with strategy or not tested & validated with customers

• Avoid ‘Product Arrogance’ –embrace a continuous testing and learning

• Deliver value quickly and in small increments MVP, MMP, always look for ‘market fit’ validated by metrics

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Summary

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Workshop – Color the Radar

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Workshop – Let’s Explore

Share a challenge or success story