Customer Service and HospitalityAsheville Convention & Visitors Bureau and Visitor Center

Introductions

Kinsay SandDestination GuruMeetings and ConventionsAsheville Convention and Visitor Bureau

Introductions

Jess KryzenskeProgram CoordinatorWorkforce Development & Public PolicyAsheville Area Chamber of Commerce

IntroductionsYour Turn! Name Grade Work Experience/Hobby Aspirations

Why do people visit Asheville?

Visitation mountains/natural beauty recreation/outdoor sports attractions arts/ crafts Culinary scene Music Relocation/retiring Meetings and conventions Weddings Architecture/history

Hospitality as a Career

Career Pathways Restaurant management Hotel/resort/club/golf management Culinary Cruises Meeting planning/event planning Destination marketing/sales

Hospitality as a Career Getting Started with Education and

Experience

Convention & Visitors Bureau

DepartmentsMarketing Motorcoach & Group TravelMeeting and ConventionsVisitor Services – the face of

Asheville

Marketing & PR Advertisement Campaigns

Branding target leisure travel target “Drive Market”

Atlanta, Virginia, Georgia, Tennessee, South Carolina

pitches

Marketing & PRSample Ads

Marketing & PR

21 Places We're Going in 2011 (Photos)

Asheville: Sample Arty Appalachian Culture1 of 21Award-winning microbreweries are sprinkled throughout Asheville, North Carolina

Why Go Now: Get a taste of Asheville while it still feels local and before it goes global. On the edge of the alluring Smoky Mountains, the food and drink scene of the recently dubbed "Beer City USA" is the perfect compliment to the scenery. You'll find over 30 galleries and 20 music venues devoted to everything from folk pieces to modern mash-ups.

Where to Stay: The Inn on Biltmore Estate, a gilded-age resort set on an 800-acre Vanderbilt estate, even tempts day trippers to stay overnight. For something more modern (and compact), the Hotel Indigo opened a 100-room boutique property downtown just over a year ago. With a colorful interior and artsy details, it's also within walking distance of the new Pack Square Park.

Insider Tip: Check out Live Wire before you go to plan your nightly entertainment. When to Go: Late September to early November for fall foliage.

Plan Your Trip: Fodor's The North Carolina Mountains Travel Guide

Motorcoach & Group Travel

educate travel office like AAA work with tour operators devise packaging create visitor guide uphold Asheville Brand

Meetings & Conventions support Asheville Area partners serve as a liaison to meeting planners

customer service Asheville accommodation & attraction

knowledge research participate in associations uphold Asheville brand

Meetings & Conventions clients and visitors

Visitors Center 200,000 visitors per year in visitor center 20% looking to relocate to the area international visitors gift shop open almost year round run by volunteers and 4 staff members trolleys concierge

Questions?

What have you learned?

Takeaways Asheville’s Tourism Industry Tourism and Hospitality has many different and varied

career options Networking

Friends, family, teachers, employers Getting experience now Your education gives you options You live in a world renowned location

Tour!