CHARTScycling+to… · CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Good Practice CYCLE TOURISM Veneto by Bicycle This presentation forms

CHARTSCulture and Heritage Added value to Regional policies for Tourism Sustainability

Good Practice

CYCLE TOURISM

Veneto by Bicycle

This presentation forms a part of the CHARTS project Web based toolkit on Good Practice title and accompanied by

Guide, Brochure and DVD video clip.

It is developed with co-funding support from European Regional Development Fund and made possible by the

INTERREG IVC programme 2007-2013.

Key photo 1 referring

to GP topic

Culture and Heritage Added value to Regional policies for Tourism Sustainability CHARTS

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Cycling Tourism: Veneto by Bicycle(2009-2011)

Part of a larger project involving other 7 Regions: Tuscany, Lombardy, Friuli Venezia-Giulia, Liguria, Umbria and Sardinia


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Why cycling in Veneto?Veneto region is an ideal destination for cycling:

- geographical features- climatic conditions- land resources (art, nature, landscapes, food and wine)

Esterbauer, 1st edition

2003

Veneto region is already a tourism destination for the cycle tourists


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Background to the Issues

Different ways of considering the bicycle explained by different ways to promote two

important trade fairs: Friedrichschafen (Germany) on the left, Padova (Italy) on the

right.


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Veneto project team

University of Padua: LEAF Department (TeSAF),

CIRGEO - cartography

Veneto Region – Tourism Department

Belluno, Padova, Rovigo, Treviso, Venezia, Verona, Vicenza Tourist offices (7 Provinces)

FIAB Veneto Association (Federazione Italiana

Amici della Bicicletta)


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Cycle tourism project: aims• To layout a tourist plan • To improve governance• To replicate good practices/ideas (e.g.

Pedalitalia, Esterbauer Bikeline) • To introduce innovative, clear and trustworthy

holidays


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A. Market survey

B. Governance

C. Products: excursions and cycling tours, cartography, photos and leaflets, publications and websites

Cycle tourism project: actions


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A. Market survey

•Target market

•Products

•Tour Operators

KEEP THE TOURIST IN MIND WHEN PLANNING !!


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3-types based important classification for:

•Cataloguing routes

•Touristic products

•Touristic information

Tourists:who they are and what they look for (“leisure bike or slow bike” target market)


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A. Market survey

• Target market: “leisure bike or slow bike”(others: “moutain bike”, “sport bike”)

- No official statistics available in Veneto (appr. 10,000 tourists buying a “cycle tour” in Veneto from TO; 170,000 bikers/yr on Garda Lake-Mantua cycle path)

- in Autonomous Province of Trento: based on a direct survey on 4 out of 10 main cycle paths in APT total indirect financial benefits: 87 M €/yr (2009) (extended to the total cycle network: 110 M €/yr; 170,000-200,000 bikers/yr)

Are similar scenarios possible for Veneto too ? Problably yes, if cycle paths and services are improved


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A. Market survey


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A. Market survey

•Target market: “slow bike”

•Products

•Tour Operators


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When I can, I go for a ride. One day

excursions, short holidays of 3, or cycle

tours of 7 days.

i.e. 3 basic types of products


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A. Market survey

•Target markets: “slow bike”•Products: 1) One day excursions, 2) short holidays of 3, or 3) cycle tours of 7 days.

•Tour Operators : appr. 80 TOs selling cycling products of Veneto, proposed by 4 Veneto large TOs (+ several others small-size TOs)


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B. Governance: aims

•Identify agreed strategy•Identify network of cyclying paths: Rete Escursionistica Veneta (REV)

- 4 features for bike routes: local, provincial, regional,

national

Priorities: -To improve touristic flow-To involve territory -To present new touristic products


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B. Governance: stakeholders7 Provinces involvedAppr. 30 meetings with stakeholders (during the 1st year): -public and private representatives of tourism, rural development, protected areas and natural resources sectors (PAs, Associations, …)- mobility offices (infrastructures)- environmental and social NGOs

Good governance for good cycle routes!


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C. Products: Excursions (one day rides)

Who: slow bike target Where: 7 provinces and 4 regional parks Length: about 50 kmDifficulty: easy bike


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C. Products: Itinerary (one week rides)

• Type of street: ordinary streets without traffic, rural paths, bicycle paths

• 4 tematic tours: art, nature, rivers, landscape

Network paths: REV - Bicitalia - Eurovelo

Trip: 4 - 6 stages, about 50 km by days


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C. Products: Publications

Brochure

Map boards

Road-book


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C. Products: www.veneto.to


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C. Products: road signs

Directional arrows Information panelsSmall arrow signs


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Final remarks on cycling tourism

Cycling Tourism…

- Needs specialized Tour Operators- Expected to grow (favored by new lifestyles and market demand: “green”, “slow”, “sustainable”, “responsible”, ..)

Condicio sine qua non..to spread the culture of cycling (in Italy)

Governance…- Need to be improved continuously (meetings and stakeholders involvement are going on…)


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Tourist can be the driver of change!

Conclusion

Documents

CHARTScycling+to… · CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Good Practice CYCLE TOURISM Veneto by Bicycle This presentation forms