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CYCLING TOURISM WORKSHOP
River Canyon Country
Oregon
Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
TOP OUTDOOR REC ACTIVITIES BY PARTICIPATION RATE
0 10 20 30 40 50 60
Hiking
Car, backyard & RV camping
Road biking, mt biking & BMX
Freshwater, saltwater & fly fishing
Running, jogging & trail running
43 million
42.5 million
34.5 million
51.5 million
46.2 million
0 10 20 30 40 50 60 70 80 90
Hiking
Freshwater, saltwater & fly fishing
Birdwatching
Road biking, mt biking & BMX
Running, jogging & trail running
# of average outings / year
Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
OUTDOOR REC ACTIVITIESBY FREQUENCY OF PARTICIPATION
56 average outings / cyclist= 2.4 billion outings / year
Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
OUTDOOR REC ACTIVITIESBY PARTICIPATION RATE
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0
Fishing ‐ fly
Birdwatching
Hunting (all)
Wildlife viewing
Golf
Camping (non‐RV)
Hiking
Bicycling (road/paved)
Millions of people (Americans)
Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
OUTDOOR REC ACTIVITIESBY PARTICIPATION RATE
Millions of people (Americans)
0.0 2.0 4.0 6.0 8.0 10.0 12.0
Stand up paddling
Kayaking (whitewater)
Rafting (whitewater)
Trailrunning
Climbing (sport/traditional/ice)
Fishing ‐ freshwater
Bicycling (mountain, non‐paved)
Backpacking
Canoeing
• 52% are 35-54• 60% female• Very affluent;
– 78% annual income >$60,000 – 42% annual household income >$100,000
• 70% are married• Take 2.4 domestic trips per year
2008 MRI Doublebase Survey
CYCLISTS - NATIONALLY
Oregon 2009 Visitor Report, Longwoods InternationalAvailable at: www.TravelOregon.com/Industry
Source: Longwoods 2009 Cyclist Visitor Analysis
Those people spent over $223 million, primarily on lodging, meals, and retail
How does this translate in Oregon?
Overnight cycling visitors spent 8 times more than
day travelers
Among bikers, bicycling was primary reason for visiting Oregon
QOR4. Was bicycling a primary reason for visiting Oregon or one of several reasons? Base: Rode a bikeSource: MMGY Global/U.S. Travel Association , travelhorizonsTM February 2012
Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com
Take the OregonBicycle Travel Surveyand Make Oregon a Better Place to Ride
Destination Successes
Historic Prairie City
Hotel
Boulder Creek Ranch
Over the Top Ride
“We Speak”
Wallowa County 70 Bike Racks
Oregon Economic Development Association’s 2010 Economic Development Award
National Association of Development Organizations 2010 Innovation Award
Travel Oregon’sCycling Promotions
Promotional Videos