Page

1

Cynthia A. Riley

3375 Teel RoadDanielsville, PA 18038

Phone: 484-929-5969 _CinRiley67@gmail.com

CAREER SUMMARYI have twenty-four years’ sales and management experience. I am well rounded from working in diverse industries. My experience in sales ranges from retail, direct and business to business sales. I am highly effective at creating and maintaining great customer relations and generating new and repeat business.

EMPLOYMENT HISTORY

Present-March 2015 MP-Outfitters Easton, PAResponsibilities are managing all aspects of medical and tactical uniform sales to customers, doctor offices, police, fire, EMT departments and ensure all customers are treated according to company standard. Ensuring goals are met while generating sales, merchandising and safeguarding company assets. Recruit new businesses through Business to Business Sales and maintaining current customers’ needs. Operations

Hire, train, coach and develop Sales Associate to achieve company goal. Coordinate on-site client fittings and showcase, including necessary advertising and promotional gift

certificates and scheduling of MP staff. Input client orders and quotes into Uniform Solutions. Timely complete client invoicing, deliveries or

shipment. Awareness and follow-up of outstanding client invoices.Sales and Customer service

Develop action plan to address new opportunities area resulting from customer feedback. Expand customer base through new customer acquisition. Achieve customer retention goal.

Collaborate with owner to establish monthly sales goals. Ensure uniform spec books at all MP- Outfitters stores are up to date with group uniform information.

Inventory Control Recognize and manage inventory deficiencies and stale stock. Manage merchandise returns to vendors. Maintain control of shortages and address cause. Ensure timely follow-up on back orders and provide customers with states.

Management Reporting Communicate monthly sales goals to team and provide ongoing feedback on performance against the

goal. Monthly reporting to owner and leadership team. Complete biweekly payroll reports including time clock details and cash flow summary. Manage the end-to-end sales process for special orders and ensure all special orders processed are

accurate and complete.

March 2015 -Nov. 2013 Top Star Express – Store Manager Allentown. PAResponsible for managing all on going daily operations and activities of Top Star Express store and Subway. Directly responsible for maximizing store sales and profits, ensuring store safety, managing inventory, and controlling costs and store appearance. Responsible for building and developing a strong team of employees, excellent customer service.

Page

2

Operations Recruit, Hire, train, and assist in a professional development of store personnel. Set sales goals and action plans to meet those goals with District Manager Order, receive and display merchandise according to specific plan-o-grams, procedures and policies. Implement promotions and other company programs developed by Marketing Manager, Merchandising

Specialist and Operations Manager. Complete required reports in an accurate and timely manner. Dailey balancing of ATM, safe, cigarette count, lottery and daily debit/credit sales. Follow safe drop procedures. Ensure all security equipment is working and set appropriately.

Nov. 2013-July 2012 Susquehanna Bank-Branch Operations Supervisor Allentown, PAResponsible for supervising and providing guidance to the Customer Service Representatives in the areas of building relationships, servicing customers and selling products to meet company and personal goals. Assist the Manager in the effective execution of overall branch service, operations, and sales goals and the branch marketing plan. Ensure compliance with all relevant policies, procedures and government regulations. Responsible for all head teller responsibilities, cash ordering, cash shipping. Perform monthly ATM and CSR’s drawer audits. Sales

Consistently listen for clues during conversation with customers to identify cross-sell opportunities which will positively impact and deepen relationship with customer.

Follow referral process so customer can be directed to appropriate staff member for further assistance. Manage CSR in referral process so they meet personnel sale goals develop an in-depth knowledge of products

and services so customer relationship can be enhanced and upcoming services can be provided. Lead team by example through proactively making sales and referring customers to additional Bank products

and services. Monitor and review referral logs and coach CSR team to meet personnel and branch goals. Operations Oversight

Oversee and ensure that the teller line operates in compliance with bank’s operating policies/procedures related to all transactions and currency transaction, reporting to satisfy all federal and state regulations.

Adhere to audit and security procedures related to alarm testing, teller cash and monetary instrument audits and maintenance of branch cash limits.

Hold the Customer Service Representative team accountable for adhering to guidelines related to check cashing and funds availability, privacy regulations and bank policies. Achieve satisfactory or higher rating on monthly branch internal control audits.

Performance Management/Coaching Manage Customer Service Representative Team, including hiring, coaching, developing, and following

established performance management and progressive discipline process in accordance with company policies and practices.

Responsible for completion of all daily branch settlement procedures including ATM, Vault, back counter check processing system, monetary instruments, and cash advance machines. Follow established procedures. Settle and balance a teller cash drawer successfully on a daily basis.

Promote and maintain positive relations with all existing customers and prospects. Provide prompt response to customer’s questions, issues and problems. Model Stellar Customer Service by creating a series of “Positive Defining Moments”.

Page

3

2012-2009 Susquehanna Bank- Customer Service Representative (CSR) Walnutport, PAOperated teller window and process customer transactions. Including deposits, withdrawals, create counter checks, official checks and maintain own drawer for daily balancing. Mentored new employees. Engage customers in conversation to uncover an unmet need to reach personnel and branch sales goals. Participated in call events to cross sell customers to other lines of business such as Merchant Services, Savings and Wealth, Mortgages and Small Business Loans.

2013-1999 Millers Market-Assistant Manager Danielsville, PAManage daily operations of a convenience general store including sales, customer service, marketing, planning and preparing daily specials, ordering inventory for groceries, cigarettes and beverages. Operate lottery machine, pulled daily reports and balanced lottery daily. Inventory control and account balancing of the store business and lottery accounts.

2011-2003 D. Riley Trucking-Owner/Business Partner/Administrator Danielsville, PAManage and maintain control of single owner/operator tractor-trailer hauling business. Duties include budgeting, payroll, accounting, scheduling, and data entry.

EDUCATION

Northampton Area Senior High School – Graduate 1986 Bethlehem Area Vocational Technical School – Graduate 1986

RELATED SKILLS

Interpersonal Customer Relations Strong verbal communication, peer, and phone skills Strong customer service and relations skills Strong time management and multi-tasking abilities Strong team player

Computer Skills Microsoft XP, MS Office Outlook, MS Excel Jack Henry & Associates System Silverlake Browser Interface E-Vision Check Research, Argo and Direct Branch Capture Uniform Solutions X-Charge