The new Dabur identity modernizes the 100-year old equity of the

Dabur brand by subtly transforming the tree. While it retains the

essence of the banyan tree, it now projects a contemporary image, in

consonance with today's lifestyle. The tree, a symbol of nature, is

indelibly regarded as a provider of shelter, food and protection. If

you observe closely, you will see that the tree trunk mirrors the form

for three people with their arms raised conveying exultation in

achievement. The broad trunk represents stability and its multiple

branches represent growth.

[New”u”]

Dabur India Limited is India's leading FMCG Company with interests in health care, personal care and foods.

Dabur has two major strategic business units (SBU)- Consumer Care Division (CCD) and Consumer Health Division (CHD).

In 2000, Dabur achieved a turnover of Rs. 1000 crores. Dabur crossed $ 2 billion market capital in 2006.

[DABUR’S GROWTH]

Dabur India outlined a pronged strategy involving an aggressive

expansion in domestic and foreign market, new product launches ,

which is expected to double sales and profits by 2010.

The company, which is looking at double-digit growth across all

product segments over the next four years, expects its sales to be around

Rs 4,000 crore and profits around Rs 400 crore by the end of 2010.

This strategy has paid rich dividends for Dabur and has delivered

sales growth ahead of the consumer non-durable sector average, over

the past 1 year already.

Under Astra, Dabur has categorized its sales and distribution

channels into finer segments, such as key grocers, mass grocers,

chemist, wholesale, small outlet and modern trade It runs refresher-

training courses every six months. About 75 per cent of the company's

sales come form rural areas, hence, it has created the Astra training

consultancy module in five vernacular languages - Bengali, Tamil,

Telugu, Malayalam and Kannada.

[ ASTRA ]

The company acquired the Balsara group of companies in 2005.

This acquisition gave Dabur new brands in toothpaste, mosquito

repellants, toilet cleaners, and air freshners.

In line with its strategy of growing aggressively in foreign markets,

it acquired a Nigerian firm - African Consumer Care in late 2007.

[ ACCENTURE ]

International business will be spearheaded by two business

heads – one based in Dubai and the other in India.

For the developed markets in the US and Europe, Dabur is

looking at alliances with distributors, focusing mainly on over-the

counter herbal healthcare products.

The company had initiated talks with local FMCG players in the

neighboring countries and finalized a deal to start manufacturing

hair oils and shampoos .

[ EXPANSION ]

As part of the growth initiative of this brand, the company plans to

set up 350 retail stores across India in 5 years and expand it to over

1,000 stores by its 10th year of operation.

The ‘new’ brand image presents a new dimension to lifestyle

branded retail in India, designed by Pikefell, UK-based brand agency.

[ RETAIL ]

[THE MEGA BRAND AMBASSADORS]

MS DHONI – DABUR CHYAWANPRAS

ZAHEER KHAN – DABUR GLUCOSE

AMITABH BACHAN – DABUR CHYAN PRASH, HONEY

RANI MUKHERJEE – DABUR AMLA

SAKSHI TANWAR – ODONIL

PREITY ZINTA – VATIKA ALMOND HAIR OIL

VIDYA BALAN- UVEDA

Dabur should come up with advertising strategy like radio adds or

television adds which are directly targeting the rural people so that

they could get high results.

The retail stores currently opened by Dabur is only one, in northern

region i.e. in Delhi, and they have proposed 7,300 retail outlets.

Atleast they should open one in south region so as to have reality

check of their distribution,Also giving clear view of their strategy for

retail.

[ RECOMANDATIONS ]

[ THANK YOU ]

[SUMIT BHATT]

[092073]