DAS Mobile Update Findings Report QlikTech Edition Copyright Dresner Advisory Services 2011

8/3/2019 DAS Mobile Update Findings Report QlikTech Edition Copyright Dresner Advisory Services 2011

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Updated Mobile BI Market Study - Licensed to QlikTech

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC Page | 1

The Updated

Mobile Business Intelligence Market Study

Licensed to QlikTech International AB

February 4, 2011

Dresner Advisory Services, LLC


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Disclaimer:

This report should be used for informational purposes only. Vendor and product selections should be made

based on multiple information sources, face-to-face meetings, customer reference checking, product

demonstrations and proof of concept applications.

The information contained in the DAS Mobile Business Intelligence Market Study Report is a summary of the

opinions expressed in the online responses of individuals who chose to respond to our online questionnaire,

and does not represent a scientific sampling of any kind. Dresner Advisory Services, LLC shall not be liablefor the content of the Report, the study results, or for any damages incurred or alleged to be incurred by any

of the companies included in the Report as a result of its content.

Reproduction and distribution of this publication in any form without prior written permission is forbidden.


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ContentsExecutive Summary ....................................................................................................................................... 6

Introduction: ................................................................................................................................................. 7

Method: ........................................................................................................................................................ 7

About Dresner Advisory Services: ................................................................................................................. 7

Updated Study Demographics: ..................................................................................................................... 9

Industries Represented: ............................................................................................................................ 9

Figure 1 - Industries .............................................................................................................................. 9

Functions Represented: .......................................................................................................................... 10

Figure 2 - Functions Represented ....................................................................................................... 10

Size of Company: ..................................................................................................................................... 11

Figure 3 - Sizes of Organizations ......................................................................................................... 11

Geographies: ........................................................................................................................................... 12

Figure 4 - Geographies ........................................................................................................................ 12

Analysis of Findings: .................................................................................................................................... 13

Table 1 - User Survey Questions ......................................................................................................... 13

User Importance of Mobile Business Intelligence: ................................................................................. 14

Figure 5 - Importance of Mobile Business Intelligence 2010 vs. 2011 ............................................... 14

Mobile BI Platform - User Priorities: ....................................................................................................... 15

Figure 6 Changing Mobile Platform Priorities .................................................................................. 15

Mobile BI Platform - User Penetration and Plans ................................................................................... 16

Figure 7 - Mobile Platforms for Business Intelligence: Today through 2012 ...................................... 16

User Penetration of Mobile Business Intelligence: ................................................................................. 17

Figure 8 - Mobile BI User Penetration: Today through 2012 - June vs. December 2010 ................... 17

Exclusive Mobile BI Usage by 2013: ........................................................................................................ 18

Figure 9 - Expected Exclusive Mobile BI Users by 2013 ...................................................................... 18

Feature/Function Requirements............................................................................................................. 19

Figure 10 - Changing Requirements for Features and Functions ........................................................ 19

User roles to be automated .................................................................................................................... 20

Figure 11 - Roles Targeted for Mobile BI ............................................................................................ 20

Software as a Service and Mobile BI: ...................................................................................................... 21

Figure 12 - SaaS vs. Enterprise as a Mobile Source ............................................................................. 21


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Impact of Organization Size and Software as a Service for Mobile BI: ................................................... 22

Figure 13 - SaaS as a Mobile BI Source by Size of Organization ......................................................... 22

Device Data Storage and Mobile BI ........................................................................................................ 23

Figure 14 - Data Storage: Device vs. Server ........................................................................................ 23

Customer Profiles .................................................................................................................................... 24

Customer Profile: Large National Retailer .............................................................................................. 24

Table 2 - Customer Profile: Large National Retailer ........................................................................... 25

Customer Profile: Governmental Agency: ............................................................................................. 27

Table 3 - Customer Profile: Governmental Agency: ........................................................................... 28

Updated Vendor Analysis and Rankings: .................................................................................................... 31

Table 4 - Vendor Survey Questions ..................................................................................................... 31

Vendor Importance of Mobile Business Intelligence: ............................................................................. 32

Figure 15 - Importance of Mobile BI: Vendors .................................................................................... 32

BI Vendor Mobile Platform Priorities: ..................................................................................................... 33

Figure 16 - Changing Mobile Platform Priorities for BI Vendors......................................................... 33

BI Vendor Mobile Platform Support and Plans: ...................................................................................... 34

Figure 17 - BI Vendor Mobile Platform Support and Plans ................................................................. 34

BI Vendor Mobile Platform Integration .................................................................................................. 35

Figure 18 - BI Vendor - Mobile Platform Integration Today ............................................................... 35

Figure 19 - BI Vendor Planned Mobile Platform Integration in 12 Months ..................................... 36

BI Vendor Supported Features on Mobile Devices ................................................................................. 37

Figure 20 - BI Vendor Supported Features on Mobile Devices ........................................................... 37

Vendor Scoring ........................................................................................................................................ 38

Figure 21 - Mobile BI Vendor/Product Rankings ................................................................................ 38

Table 5 - Detailed Vendor Product Capabilities and Plans Actuate, Arcplan, Birst .......................... 39

Table 6 - Detailed Vendor Product Capabilities and Plans Dimensional Insight, Extended Results

(PushBI), GoodData ............................................................................................................................. 40

Table 7 - Detailed Vendor Product Capabilities and Plans IBM/Cognos, Information Builders,

Jaspersoft ............................................................................................................................................ 41

Table 8 - Detailed Vendor Product Capabilities and Plans MeLLmo (Roambi), Microsoft,

MicroStrategy...................................................................................................................................... 42

Table 9 - Detailed Vendor Product Capabilities and Plans Oracle, Pentaho, QlikTech .................... 43


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Table 10 - Detailed Vendor Product Capabilities and Plans SAP, SAS, Tableau ............................... 44

Table 11 - Detailed Vendor Product Capabilities and Plans Tibco/Spotfire, Yellowfin .................... 45

Conclusions and Recommendations: .......................................................................................................... 46

Appendix User Survey Instrument ........................................................................................................... 47


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Executive Summary

A majority of user respondents continue to view Mobile Business Intelligence as

critical or important unchanged from June 2010

The priority platform for Mobile Business Intelligence is the Apple iPad, followed

by the BlackBerry. This represents a shift from 2010 when the iPhone was moredominant.

iPad interest last year has translated into significant deployments, with a modest

increase in the iPhone and decreased usage of BlackBerry and Windows phones

as platforms for Mobile Business Intelligence. Growing interest is present for

Android devices especially tablets.

Overall Mobile BI user penetration has increased over June 2010. However, the

12 month forecast remains the same as in June 2010. Plans for 24 months out

are more ambitious than last year.

70% of respondents expect a quarter and 25% expect half of their user-base to

utilize BI exclusively, through mobile devices, within 2 years.KPI Monitoring grew sharply as a critical feature, with more modest growth in

demand for advanced features such as Guided Analysis and Dashboard

Assembly

The demand for executive use of Mobile BI further solidified its top spot (top

priority within ~ 80% of organizations) with a slight uptick in the requirement for

customers and suppliers.

Small and mid-sized organizations were more likely than larger enterprises to

serve Mobile BI with information from Software-as-a-Service BI applications.

The great majority of respondents expect data to reside on both - devices andservers

BI software vendors indicated that Mobile BI holds greater importance generally,

and believe it to be more critical than six months ago

Vendors have shifted in favor of Apples iPad tablet computer making it the single

top priority for Mobile BI application development.

The web browser (HTML) remains the most popular form of integration.

However, the use of SDKs has grown since June most notably for the iPad,

iPhone and BlackBerry

Vendor support for Alerting has improved since June, but had been surprisingly

limited. Advanced features such as write back and dashboard assembly will

be uncommon during 2011


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Introduction:

In September 2010, Dresner Advisory Services published its landmark Mobile BI Market

Study. This report was based on a study of nearly 200 organizations from around the

globe. In it we explored the perceptions, intentions and realities surrounding Mobile

Business Intelligence from a number of perspectives and helped to shed light on an

emerging market dynamic.

During the ensuing six months from when we initially collected our study data (June-July

2010), the market for Mobile BI went through dramatic change: new platform entries

(e.g., Android tablets), evolved BI software offerings and increased user experience and

deployments. These changes, along with the suggestion of clientele, encouraged us to

update our research and document this phenomenon. The result is this Mobile BI

Market Study Update.

Method:To understand the changes afoot regarding Mobile BI, we re-surveyed a select group of

original respondents and examined differences from the initial study data. We also

conducted interviews with several of these organizations to get a deeper sense of their

plans and requirements. And, we asked several new questions which deal with

emerging issues surrounding Mobile BI.

As with the original study, we invited the vendor community to update their product

profiles with their latest mobile features - and have included updated rankings based on

mobile platform and BI feature support.

The result is a compelling set of findings, which highlights the rapidly changing

landscape for Mobile Business Intelligence.

About Dresner Advisory Services:

The Updated DAS Mobile Business Intelligence Market Study was conceived, designed

and executed by Dresner Advisory Services, LLC - an independent advisory firm - and

Howard Dresner, its President, Founder and Chief Research Officer.

Howard Dresner is one of the foremost thought leaders in Business Intelligence andPerformance Management, having coined the term Business Intelligence in 1989. He

has published two books on the subject, The Performance Management Revolution

Business Results through Insight and Action (John Wiley & Sons Nov. 2007) and

Profiles in Performance Business Intelligence Journeys and the Roadmap for Change

(John Wiley & Sons Nov. 2009). He lectures at forums around the globe and is often

cited by the business and trade press.


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Prior to Dresner Advisory Services, Howard served as Chief Strategy Officer at

Hyperion Solutions and was a Research Fellow at Gartner, where he led its Business

Intelligence research practice for 13 years.

Howard has conducted and directed numerous in-depth primary research studies over

the course of the past fifteen years and is an expert in analyzing these markets. Hismost recent include the widely acclaimed Wisdom of Crowds Business Intelligence

Market Study (April 2010) and the original DAS Mobile Business Intelligence Market

Study, which was published in September 2010.

More information about our research agenda and Dresner Advisory Services can be

found at ourwebsiteor Howardsblog.
http://www.howarddresner.com/http://www.howarddresner.com/http://www.howarddresner.com/http://www.businesssintelligence.blogspot.com/http://www.businesssintelligence.blogspot.com/http://www.businesssintelligence.blogspot.com/http://www.businesssintelligence.blogspot.com/http://www.howarddresner.com/


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Updated Study Demographics:

Industries Represented:

For this updated analyses, we worked to obtain a cross section of industries that is

representative of the original sample (Figure 1):

Figure 1 - Industries

Business Services17%

Chemical

4%

Education

10%

Financial Services

4%Health Care

10%

Hospitality

4%Manufacturing

7%

Publishing

3%

Retail & Wholesale

17%

Technology

24%

Industries Represented


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Functions Represented:

Although the IT function is best represented, a substantial number of non-IT members

were selected to provide input (Figure 2).

Figure 2 - Functions Represented

Finance

20%

Information

Technology (IT)

72%

Research and

Development (R&D)

4%

Sales and Marketing

4%


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Size of Company:

We succeeded in recruiting a good cross section of organization sizes, which

corresponds to the original, larger sample (Figure 3).

Figure 3 - Sizes of Organizations

More than 10000

20%

5001 - 10000

14%

1001 - 2000

13%101 - 1000

23%

1-100

30%


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Geographies:

Similar to the original sample from the first study, the geographies represented are

predominately from North America and EMEA, with modest participation from APAC

and Latin America (Figure 4):

Figure 4 - Geographies

APAC

4%

EMEA

23%

LATAM

4%

N AMER

69%


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Analysis of Findings:

In this updated study, we have focused predominately upon analyzing data utilizing the

overall sample. This was done for two reasons: 1) the cross-tab analysis from the

original study remains largely reliable and 2) sub-setting smaller samples may impact

the integrity of the analysis.

To understand the various criteria, below are the questions as asked on the user survey

(Table 1). These will also be important when viewing the customer profile tables later in

this report.

Table 1 - User Survey Questions

Q1.Whatisyourcurrenttitle?

Q2.Whatfunctionareyouapartof?

Q3.Pleaseselectanindustry

Q4.Howmanyemployeesdoesyourcompanyemployworldwide?

Q5.WhatisthelevelofimportanceofmobilewithinyourBIstrategy?

Q6.Whichback-endapplicationswilldriveyourmobileapplications?

Q7.Mobile-basedBusinessIntelligencewillreplacetraditionalBIwithinthenext2yearsfor

Q8.WillBusinessIntelligencedata/contentresideonthemobiledevice,theserverorboth?

Q9.Pleaseprioritizethefollowingmobileplatformsinorderofimportancetoyourorganization:

Q10.Whichofthesemobileplatformsareinuseversusplanned?

Q11.WhatdegreeofBIapplicationintegrationwithplatformisrequired?

Q12.UsingthemobileBIdevice,whatlevelofuserinteractionwouldbemostimportanttoyou?

Q13.WhowillbetheusersofmobileBIinyourorganizationandtheirpriorityforautomation?

Q14.Whatpercentageoftheuserpopulationuse/willusemobileBIapplicationsinyourorganization?

Platform choices (Q9, Q10, Q11) included:

AppleiPad

AppleiPhone

BlackBerry(RIM)Phone

RIMPlaybookTablet

GoogleAndroidPhone

GoogleAndroidTablet(e.g.,SamsungGalaxy)

WindowsMobile(includingWindows7Phone)

Business Intelligence functionality (Q12) included:

Viewcharts/reports

KPImonitoring

Alerts

Drilldownnavigation

Draganddropnavigation

Dataselection;filtering

Guidedanalysis

Dashboardassemblyfromcomponents


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User Importance of Mobile Business Intelligence:

As with the original study, we asked our respondents to indicate the importance of

Mobile BI to their organizations and found that it remains largely unchanged from six

months ago (Figure 5). That this level of interest has been sustained, as organizations

have deployed Mobile BI to users, is both significant and encouraging.

And, as suggested in the original report, we believe that we are in the midst of a

fundamental paradigm shift for Business Intelligence.

Figure 5 - Importance of Mobile Business Intelligence 2010 vs. 2011

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Critically

important

Very important Somewhat

Important

Not important

December 2010

June 2010


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Mobile BI Platform - User Priorities:

Since the original study, several new platforms have been announced and/or shipped.

These include the Samsung Galaxy, Windows 7 Phone, and RIM Playbook Tablet. This,

combined with a more experienced customer base, has contributed to shifts in platform

priorities. In examining these changes (Figure 6) we see a dramatic increase in interest

for the Apple iPad as a mobile Business Intelligence platform with decreased interest in

iPhone. At the same time, we notice stronger interest in Android devices: both phones

and tablets and improved interest in RIM devices likely due to a requirement to

leverage existing investments in mobile devices. Finally, demand for Microsoft Windows

as a BI platform has, seemingly, waned from six months ago.

Figure 6 Changing Mobile Platform Priorities

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

iPad iPhone BB RIM Tab AndroidPhone

Android Tab Windows

1st 2nd 3rd 4th 5th


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Mobile BI Platform - User Penetration and Plans

If we examine Mobile BI Platform deployment and plans more closely (Figure 7) we

notice that the RIM Blackberry, with its huge installed base, remains the number one

Mobile BI platform. However, it appears to have declined in the past six months with

only modest interest in the RIM tablet. In contrast, we can see that the iPad intentions

from last year have turned into actual deployments, while those for the iPhone did not

fully materialize. Our data also suggests Android tablets will fare better than Android

phones as BI platforms - and that Windows has declined with a potential increase

later this year and next. In summary, if we consider stated use and intentions we must

conclude that the most prominent Mobile BI platforms for 2011 will be: RIM Blackberry,

Apple iPad and Apple iPhone.

Figure 7 - Mobile Platforms for Business Intelligence: Today through 2012

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

iPad Plan iPhone Plan BB Plans RIM Tab Plan Android Plan Android Tab

Plan

Windows Plan

In-use Planned in 2010 Planned: Next 12 Months Planned: Next 24 Months


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User Penetration of Mobile Business Intelligence:

Since the original study, many of the surveyed organizations moved from planning to

deployment of Mobile BI. Not surprisingly, this has caused some reassessment of plans

(Figure 8) with an increase in overall penetration albeit at a lower rate than originally

anticipated. However, now with solid implementation experience, their ambitious plans

for 2011 and 2012 months are more convincing than before.

Figure 8 - Mobile BI User Penetration: Today through 2012 - June vs. December 2010

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

June 2010 December 2010 June 2010 December 2010 June 2010 December 2010

Today In 12 months In 24 months

Under 10 % 11 - 20 % 21 - 40 % 41 - 60 % More than 60 %


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Exclusive Mobile BI Usage by 2013:

To better understand the commitment to Mobile BI, we asked a new question of our

respondents: For what percentage of users will mobile-based Business Intelligence

replace traditional BI within the next 2 years?

Their response is significant in that 97% of the sample told us that 25% or more of userswould consume BI applications and information exclusively through a mobile device

(Figure 9). And, nearly a quarter said it would be half of all BI users. This further

supports the idea of a BI paradigm shift over the course of the next two years.

Figure 9 - Expected Exclusive Mobile BI Users by 2013

25% of users

70%

50% of users

23%

75% of users

4%

None of our of users

3%


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Feature/Function Requirements

For this study update, we reexamined and compared the priority of eight different

Business Intelligence features and functions from June 2010 to December 2010. With

more practical experience during the past six months, these organizations have altered

their requirement for several features (See Figure 10).

Most notably, KPI Monitoring grew sharply as a critical feature. This is likely due to

the increased emphasis upon executives as critical users of Mobile BI. In addition, the

importance of Drag and Drop and Data Selection and Filtering increased due to a

practical understanding of Mobile BI applications, the devices themselves and the

interaction options they offer. And, a small increase in importance was noted for both

Guided Analysis and Dashboard Assembly reflecting the growth in more advanced

deployments and usage of Mobile BI.

Figure 10 - Changing Requirements for Features and Functions

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

View Chart KPI Monitor Alerts Drill downnavigation

Drag and dropnavigation

Data selection;filtering

Guidedanalysis

Dashboardassembly from

components

Critical Important Somewhat Important Not Important


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User roles to be automated

While the intent to deliver Mobile BI to management and individual contributors

remained constant during this period, the requirement for executives (already the top

role) increased as did Board of Directors (Figure 11).

This increase can be attributed to both continued consumer and mass-marketexcitement surrounding tablet devices and genuine value that has been received using

Mobile BI. We have also been told by customers that they have re-focused upon

executive automation as their support is needed before rolling out Mobile BI to other

categories of users.

We also see an uptick in plans to delivering Mobile BI to both customers and suppliers.

This should not come as a surprise as organizations that have used Mobile BI internally

now understand the potential and value for including external constituencies.

Figure 11 - Roles Targeted for Mobile BI

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

June2010

December2010

Executives Board of

Directors

Middle

Managers

Line

Managers

Individual

Contributorsand

Professionals

Customers Suppliers

Primary Secondary Tertiary


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Software as a Service and Mobile BI:

Another new question that we asked concerns the likelihood of organizations using

software-as-a-service applications as a source for Mobile BI (see Figure 12).

In general we see that the majority of respondents are much more likely to use existing

enterprise applications and infrastructure to support Mobile Business Intelligence.

It is notable, however, that only 24 percent suggested that they would be unlikely to

use SaaS to support Mobile BI.

Figure 12 - SaaS vs. Enterprise as a Mobile Source

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SaaS Enterprise

Unlikely

Possibly

Probably

Definately


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Impact of Organization Size and Software as a Service for Mobile BI:

When we examine this data by size of organization (Figure 13), we can see that small

and mid-sized organizations (1 1000 employees) are substantially more receptive to

the idea of using cloud infrastructure and software-as-a-service Business Intelligence

applications as sources for Mobile BI initiatives and users. In contrast, larger

organizations are far less likely to use this approach.

Figure 13 - SaaS as a Mobile BI Source by Size of Organization

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

More than

10000

5001 - 10000 1001 - 2000 101 - 1000 1-100

Unlikely

Possibly

Probably

Definately


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Device Data Storage and Mobile BI

The third and final new question that we asked for the updated study addresses the

issue of device versus server data storage.

This is an area of great interest as the security concerns (and in some cases

regulations) cause some organizations to restrict the download and storage of data onmobile devices.

However, as we can see in Figure 14, the great majority of respondents expect data to

reside on both - devices and servers - in support of Mobile BI.

Figure 14 - Data Storage: Device vs. Server

Both

62%

Server

38%


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Customer Profiles

As a part of the study update process, we chose a few customers to interview to better

understand their use of Mobile BI and how things had changed in six months. For each,

we have provided a summary and have created a table comparing their survey

responses from June and December, with highlights for key responses and changes.

Customer Profile: Large National Retailer

This national retailer has received substantial benefits from their BI investments in

recent years. BI continues to be a top initiative within the organization and Mobile BI is

an important component of that.

In June Mobile BI was deemed very important with an emphasis on executives and

middle managers. Their preferred device was the iPhone, followed by the BlackBerry.

Although Mobile BI remains very important, there has been a shift since June.

Operations senior management have set their sights on delivering Mobile BI to storemanagement using the iPad as the preferred platform. This was due to its ease of use

requiring minimal training. Their intent is to empower store management with key

metrics and information to run store operations without having to leave the floor.

Mobile devices will be fed from existing enterprise Business Intelligence applications

and systems and data may be stored on mobile devices. This customer expects that

within two years 75 percent of BI users will be exclusively mobile.

Phase one of their implementation delivers BI content as interactive dashboards via a

web browser. Phase two will involve device-specific (iPad) customer built applications.

A detailed description of this customers input can be found in Table 2.


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Table 2 - Customer Profile: Large National Retailer

Version December 2010 June 2010

Industry Retail & Wholesale Retail & Wholesale

Size of Company More than 10000 More than 10000

Mobile Importance Very important Very important

Enterprise Definitely

SaaS Possibly

BI users in 2 yrs 75% of users

Server vs. Device Both

iPad Priority 1st 5th

iPhone Priority 1st

BB Prior 2nd

Android Prior 3rd

Android Tab Prior 2nd

Windows Pr 3rd 4th

iPad Plan In-use

iPhone Plan In-use

BB Plans In-use

Android Plan In-use

Android Tab Plan Planned: Next Year

Windows Plans Planned: Next 24 Months In-use

iPad Integrate Browser access

iPhone Integrate Browser access

BB Integrate Browser access

Android Integrate Native SDK integration

Android Tab Integrate Java (J2ME)

Windows Integrate Native SDK integration Browser access


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View Chart Critical Somewhat Important

KPI Monitor Critical Critical

Alerts Important Critical

Drill down navigation Not Important Important

Drag and drop navigation Not Important Not Important

Data selection; filtering Important Important

Guided analysis Critical Critical

Dashboard assembly from

components

Somewhat Important Somewhat Important

Executives Primary Primary

Board of Directors Tertiary

Middle Managers Primary Primary

Line Managers Primary Secondary

Individual Contributors and

Professionals

Secondary

Customers Tertiary

Suppliers Tertiary

Today 11 - 20 % Under 10 %

In 12 months 21 - 40 % 41 - 60 %

In 24 months 41 - 60 % More than 60 %

Benefits Tablet form factor is perfect for

retail. To be able to walk the

floor, and see what is happening

from an analytical/data mining

perspective is powerful.

GPS aware when walking into

retail store, quick, don't have to

rely on laptop, smaller footprint =

more targeted analytics


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Customer Profile: Governmental Agency:

A small core group within the business office of a governmental agency has been a

driver of business intelligence within that agency and is now advocating the use of

Mobile BI.

In June they shared that Mobile BI was deemed somewhat important. This haschanged today to very important, with substantially increased actual and planned user

penetration, since then. In addition, they expect 50% of BI users to use BI exclusively

on mobile devices within 24 months.

They believe that, during the past six months, users have come to realize that mobile

devices can be effective information appliances and can be used for more than just

email. As such, this group has been active in promoting the use of Mobile Business

Intelligence as an important mobile application.

Their initial target for Mobile BI was the individual contributor more so than any otherrole. Today this has shifted in favor of executives, with the realization that management

buy-in is needed before wide-scale rollouts can occur.

Their current implementation utilizes an existing BI software solution that delivers web-

based interactive reporting to mobile devices predominately BlackBerry phones. In

addition to using browser-based applications, data is not stored on devices as security

is paramount.

The RIM Blackberry phone is their primary focus, with some limited iPhone usage.

Budgetary limitations have slowed the acquisition of new mobile devices for the time

being. However, they would like to consider Windows devices as they are a primarily

Windows shop.

See Table 3 for a detailed comparison for this customer.


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Table 3 - Customer Profile: Governmental Agency:

Version December 2010 June 2010

Size of Company 101 - 1000 101 - 1000

Mobile Importance Very important Somewhat Important

Enterprise Probably

SaaS Possibly

BI users in 2 yrs 50% of users

Server vs. Device Server

iPad Priority 2nd 5th

iPhone Priority 3rd 3rd

BB Prior 1st 1st

RIM Tab Prio

Android Prior 4th

Windows Pr 4th 2nd

iPad Plan Planned: Next Year Planned: Next Year

iPhone Plan In-use In-use

BB Plans In-use In-use

RIM Tab Plan Planned: Next Year

Android Plan Planned: Next Year

Windows Plans In-use In-use

iPad Integrate Java (J2ME)

iPhone Integrate Java (J2ME) Java (J2ME)

BB Integrate Java (J2ME) Java (J2ME)

RIM Tab Integrate Java (J2ME)

Android Integrate Java (J2ME)

Windows Integrate Java (J2ME) Java (J2ME)


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View Chart Important Important

KPI Monitor Not Important Somewhat Important

Alerts Important Important

Drill down navigation Important Important

Drag and drop navigation Somewhat Important Somewhat Important

Data selection; filtering Somewhat Important Important

Guided analysis Not Important Somewhat Important

Dashboard assembly from

components

Important Not Important

Executives Primary Secondary

Board of Directors Tertiary

Middle Managers Primary Secondary

Line Managers Primary Secondary

Individual Contributors and

Professionals

Secondary Primary

Customers Tertiary

Suppliers Tertiary

Today 21 - 40 % 21 - 40 %

In 12 months More than 60 % 21 - 40 %

In 24 months More than 60 % 41 - 60 %

Existing BI vendor Yes Yes

Benefits Mobile BI allows the individuals

to be somewhat disconnected

from their desk. The information

is delivered to them instead of

the need to come into the officeto get it. Right now most of the

mobile instruments are used for

e-mail, but mobile BI, will allow

for better utilization of resources.

The use of mobile BI will allow a

companys investment to be used

for more than just reading emails.


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Drawback The significant limitation is the

screen size and the need to

modify or develop reports and

application to fit. The significant

risk is the security necessary for

allowing access to the

information.

Our biggest limitation right now is

the security issues. Our

organization will not allow the

integration of the Blackberry

server with our applications

servers due to these security

issues.


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Updated Vendor Analysis and Rankings:

In addition to the detailed capability tables offered in the original DAS Mobile BI Study,

we have created vendor/product ranking charts, based on mobile platform coverage and

feature support.

To better understand the criteria that we used to analyze and rank vendor capabilities,we have provided a list of the questions from the vendor survey instrument (Table 4).

In addition to the eight BI feature questions asked of users, vendors were asked to

respond to an additional three questions: write-back, off-line, and real-time data refresh.

Table 4 - Vendor Survey Questions

Q3.ProductNameandVersion

Q4.WhatisthelevelofimportanceofmobilewithinyourBIstrategy?

Q5.Pleaseprioritizethefollowingmobileplatformsinorderofinvestment:

Q6.Whichofthesemobileplatformsarecurrentlysupportedversusplanned?

Q7.WhatdegreeofBIapplicationintegrationwithplatformiscurrentlysupportedtoday?Q8.WhatdegreeofBIapplicationintegrationwithplatformisplannedwithin12months?

Q9.UsingthemobileBIdevice,whatlevelofuserinteractionis/willbesupported?Q10.Willyourelyonathirdpartytoprovidemobilecapabilities?If'Yes'pleasespecifywhichvendoryouwillutilize.

Q11.Pleasecommentoncurrentchallenges/productlimitationsvisavismobileBItoday

Q12.Othercomments:

Platform choices (Q5, Q6, Q7, Q8) included:

AppleiPad

AppleiPhone BlackBerry(RIM)Phone

RIMPlaybookTablet

GoogleAndroidPhone

GoogleAndroidTablet(e.g.,SamsungGalaxy)

WindowsMobile(includingWindows7Phone)

Business Intelligence functionality (Q9) included:

Viewcharts/reports

KPImonitoring

Alerts Drilldownnavigation

Draganddropnavigation

Dataselection;filtering

Guidedanalysis

Dashboardassemblyfromcomponents

Write-back

Off-line

Real-timedatarefresh


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Vendor Importance of Mobile Business Intelligence:

In slight contrast to the end-user perspective on the importance of Mobile BI (15% view

it as critical unchanged from June), the vendors indicate both greater importance

generally, and believe it to be more critical than six months ago (Figure 15).

And, as you might expect, we have seen a tremendous amount of effort on the part ofthe vendor community to make progress in evolving current Mobile BI solutions or

releasing first versions to take advantage of this important market dynamic.

Of concern are those several vendors that still deem Mobile BI as only somewhat

important.

No vendors indicated that Mobile BI was unimportant.

Figure 15 - Importance of Mobile BI: Vendors

0

2

4

6

8

10

12

14

Critically important Very important Somewhat Important

Importance - June Importance - December


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BI Vendor Mobile Platform Priorities:

Like the end user community, the vendors have shifted dramatically in favor of Apples

iPad tablet computer making it the single top priority for BI mobile application

development (Figure 16).

Similarly, plans for Android phones and tablets (growing investment) and Windowsdevices (shrinking investment) map well to user priorities. In contrast, while many user

organizations remain committed to and are even investing in the RIM Blackberry

vendors appear to be planning a retreat.

While both users and vendors give the new RIM Playbook some credence, it is too early

to tell what user adoption or vendor development will look like.

Figure 16 - Changing Mobile Platform Priorities for BI Vendors

0

2

4

6

8

10

12

14

16

18

20

June

December

June

December

June

December

June

December

June

December

June

December

June

December

Apple iPad Apple iPhone BlackBerry

Phone

RIM Tablet Google

Android Phone

Google

Android Tablet

Windows

Mobile

1st 2nd 3rd 4th 5th


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BI Vendor Mobile Platform Support and Plans:

In June there was already solid BI vendor support for the iPhone and iPad. However,

this has grown to the point where nearly every BI vendor has an iPad and iPhone

solution (Figure 17). Of course, many vendors have a single executable for both with

logic to handle different dimension screens.

Interestingly, the number of available BI products for the RIM Blackberry also increased

in the past six months in spite of the lower priority given to it by vendors.

Surprisingly good support and promising plans have emerged for Android devices, as

well as the RIM Playbook.

Finally, it appears that there are now fewer solutions for Windows Mobile devices and

fewer plans in spite of (or because of?) the Windows 7 Phone launch.

So, users can expect the greatest selection of Mobile BI products on Apple and RIM

devices for now.

Figure 17 - BI Vendor Mobile Platform Support and Plans

0

2

4

6

8

10

12

14

16

18

20

June

December

June

December

June

December

June

December

June

December

June

December

June

December


Phone

RIM Tablet Google

Android Phone

Google

Android Tablet

Windows

Mobile

Supported today Planned - this year Planned next year


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BI Vendor Mobile Platform Integration

Today, it is my opinion that native, SDK integration is preferable supporting a more

interactive and dynamic experience for users. And, while initiatives such html5 may

change that, for now the SDK is a preferred approach when seeking optimal usability.

Although the web browser (HTML) remains the most popular approach due to relativeease of development (Figure 18), the use of SDKs has grown since June most notably

for the iPad, iPhone and BlackBerry (Java is tantamount to the SDK on BB).

In sharp contrast, vendors have indicated that, at present, Android and Windows

devices will access BI functionality predominately through a browser.

So, for now, SDK-level integration is more likely to be found on Apple and RIM devices.

More details can be found at the end of this report, in the vendor details section.

Figure 18 - BI Vendor - Mobile Platform Integration Today

0

2

4

6

8

10

12

14

16

18

20

June

December

June

December

June

December

June

December

June

December

June

December

Apple iPad Apple iPhone BlackBerry (RIM)

Phone

Google Android

Phone

Google Android

Tablet

Windows Mobile

(including

Windows 7

Phone)

Native SDK integration Java (J2ME) Browser access


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As indicated in Figure 19, a majority of vendors intend to offer SDK-level integration on

Apple mobile devices an increase from June. This is followed by Android tablets/

phones and the RIM BlackBerry and Playbook tablet.

Although there will be more options in 12 months, still the greatest number of BI product

choices with SDK-level integration will be available primarily on Apple devices.

Figure 19 - BI Vendor Planned Mobile Platform Integration in 12 Months

0

5

10

15

20

25

June

December

June

December

June

December

June

December

June

December

June

December

June

December


(RIM)

Google

Android

Google

Android Tablet

RIM Tablet Windows

Mobile

Native SDK integration Java (J2ME) Browser access


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BI Vendor Supported Features on Mobile Devices

When examining available BI features on mobile devices, vendors (in general) have

made important advancements since June (Figure 20).

Vendor support for Alerting (a mandatory feature in my opinion) has improved since

June, but had been surprisingly limited. More advanced features such as write backand dashboard assembly will be uncommon during 2011 giving those that have

them an advantage.

Figure 20 - BI Vendor Supported Features on Mobile Devices

0 2 4 6 8 10 12 14 16 18

June

December

June

December

June

December

June

December

June

December

June

December

June

December

June

December

June

December

June

December

June

December

View

charts/rep

orts

KPI

monitoring

Alerts

Drilldown

navigation

Drag

and

dro

p

navigation

Data

selection;

filtering

Guided

analysis

Dashboard

assembly

from

componen

ts

Write-b

ack

Off-line

Real-time

data

refresh

Today 6 months 12 months 18 months 24 months


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Vendor Scoring

Using the data that was provided by twenty different BI vendors, we constructed a

simple model which ranks them based on mobile platform support, level of platform

integration and numbers of BI features supported (Figure 20).

It should be noted that this is but one dimension of a BI vendors capability. Readers areencouraged to use other tools to understand the many other dimensions of vendor

capability, such as our ownWisdom of Crowds BI Market Study.

Detailed vendor profiles characterizing vendor Mobile BI capabilities are presented on

pages 39 45.

Figure 21 - Mobile BI Vendor/Product Rankings

0

2

4

6

8

10

12

14

16

Actuate

Arcplan

Birst

Dimensional

Insight

GoodData

IBM

Information

Builders

Jaspersoft

Microsoft

MicroStrategy

Oracle

Pentaho

PushBI (Ext.

Results)

QlikTech

Roambi

(MeLLmo)

SAP

SAS Institute

Tableau Software

TIBCO

Yellowfin

Total Score Platform Coverage Feature Support
http://business-intelligence-study.com/w-o-c-bi-market-study/http://business-intelligence-study.com/w-o-c-bi-market-study/http://business-intelligence-study.com/w-o-c-bi-market-study/http://business-intelligence-study.com/w-o-c-bi-market-study/


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Table 5 - Detailed Vendor Product Capabilities and Plans Actuate, Arcplan, Birst

Company Actuate Arcplan Birst

Product Name and Version ActuateOne, BIRT Mobile 2.0 arcplan Enterprise 7 - MobilePackage

Birst v4.3.6

Importance of mobilewithin your BI strategy? Critically important Very important Very important

iPad Priority 1st 2nd 2nd

iPhone Priority 1st 1st 1st

BB Priority 2nd 3rd 1st

RIM Pad Priority 3rd 2nd

Android Ph Priority 3rd 4th 1st

Android Tab Priority 2nd 2nd

Windows Priority 4th 5th 1st

Other Priority BIRT onDemand SaaSdeployment of Mobile content

iPad Support Supported today Supported today Supported today

iPhone Support Supported today Supported today Supported today

BB Support Supported today Supported today Supported today

RIM Tab Support Planned - this year Planned next year Supported today

Android Ph Support Planned - this year Supported today Supported today

Android Tab Support Planned - this year Supported today Supported today

Win 7 Support Planned - this year Planned next year Supported today

Other Support Premium app on iPad & freeuniversal on all apple devices

Symbian S60 Mobiles

iPad Integration Native SDK integration Browser access Browser access

iPhone Integration Native SDK integration Browser access Browser access

BB Integration Native SDK integration Browser access Browser access

Android Ph Int Browser access Browser access Browser access

Android Tab Int Browser access Browser access Browser access

Windows Int Browser access Browser access

Other Int Custom-built, native apps on Apple devices. Premium appon iPad

Symbian S60 Mobiles, pleasenote: browser access withintegrated support of device

specific controls to ensuredevice specific userexperience.

iPad Int 12 Mos Native SDK integration Native SDK integration Native SDK integration

iPhone Int 12 Mos Native SDK integration Native SDK integration Native SDK integration

BB Phone Int 12 Mos Native SDK integration Browser access Browser access

RIM Pad Int 12 Mos Native SDK integration Browser access Browser access

Android Ph Int 12 Mos Native SDK integration Browser access Browser access

Android Tab Int 12 Mos Native SDK integration Browser access Browser access

Win Int 12 Mos Java (J2ME) Browser access Browser access

Other Int 12 Mos Custom-built native apps onAndroid Tablet

Symbian S60 Mobiles

View charts/reports Today Today Today

KPI monitoring Today Today Today

Alerts Today Today Today

Drill down navigation Today Today 12 months

Drag and drop navigation Today 12 months

Data selection; filtering Today Today Today

Guided analysis Today Today 18 months

Dashboard assembly fromcomponents

Today 18 months

Write-back Today Today 12 months

Off-line 12 months 12 months 18 months

Real-time data refresh Today Today Today


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Table 6 - Detailed Vendor Product Capabilities and Plans Dimensional Insight, Extended

Results (PushBI), GoodData

Company Dimensional Insight Extended Results, Inc. GoodData

Product Name and Version The Diver Solution Version 6.2 PushBI 3.0 GoodData

Importance of mobilewithin your BI strategy?

Somewhat Important Critically important Very important

iPad Priority 1st 1st 1st

iPhone Priority 2nd 3rd 3rd

BB Priority 2nd

RIM Pad Priority

Android Ph Priority 4th 4th 2nd

Android Tab Priority 3rd 4th

Windows Priority 5th 5th 5th

Other Priority

iPad Support Supported today Supported today Supported today



RIM Tab Support Supported today Planned - this year Supported today

Android Ph Support Supported today Supported today Supported todayAndroid Tab Support Supported today Planned - this year Supported today

Win 7 Support Supported today Supported today Supported today

Other Support

iPad Integration Browser access Browser access Browser access

iPhone Integration Browser access Browser access Browser access

BB Integration Browser access Browser access Browser access

Android Ph Int Browser access Browser access Browser access

Android Tab Int Browser access Browser access

Windows Int Browser access Browser access Browser access

Other Int

iPad Int 12 Mos Native SDK integration Native SDK integration

iPhone Int 12 Mos Native SDK integration Native SDK integration

BB Phone Int 12 Mos Browser access Browser access

RIM Pad Int 12 Mos Browser access Browser access Browser accessAndroid Ph Int 12 Mos Browser access Native SDK integration

Android Tab Int 12 Mos Browser access Browser access Native SDK integration

Win Int 12 Mos Browser access Native SDK integration

Other Int 12 Mos


KPI monitoring Today Today Today

Alerts Today Today Today

Drill down navigation Today Today Today

Drag and drop navigation 12 months 6 months Today


Guided analysis Today 12 months


Today 24 months

Write-back 24 monthsOff-line 18 months 18 months

Real-time data refresh 18 months Today 18 months


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Table 7 - Detailed Vendor Product Capabilities and Plans IBM/Cognos, Information

Builders, Jaspersoft

Company IBM Information Builders Jaspersoft Corporation

Product Name and Version IBM Cognos Mobile WebFOCUS Mobile Favorites:

V7.703

Jaspersoft BI suite 4.0


Critically important Very important Very important


iPhone Priority 1st 1st 2nd

BB Priority 1st 3rd 2nd

RIM Pad Priority 2nd 3rd 5th

Android Ph Priority 2nd 2nd 3rd

Android Tab Priority 3rd 2nd 5th

Windows Priority 4th 4th 5th

Other Priority

iPad Support Supported today Supported today Planned next year



RIM Tab Support Planned - this year Supported todayAndroid Ph Support Planned - this year Supported today Planned next year

Android Tab Support Planned - this year Supported today

Win 7 Support Supported today

Other Support Win Mobile 7 support pendingcustomer demand

iPad Integration Browser access Native SDK integration Browser access

iPhone Integration Browser access Native SDK integration Browser access

BB Integration Java (J2ME) Browser access Browser access

Android Ph Int Browser access

Android Tab Int Browser access

Windows Int Browser access

Other Int Support for Andriod devicesplanned to support throughBrowser access

iPad Int 12 Mos Native SDK integration Browser access

iPhone Int 12 Mos Browser access Browser access

BB Phone Int 12 Mos Java (J2ME) Native SDK integration Browser access

RIM Pad Int 12 Mos Browser access Native SDK integration

Android Ph Int 12 Mos Browser access Native SDK integration Browser access

Android Tab Int 12 Mos Browser access Native SDK integration

Win Int 12 Mos Native SDK integration

Other Int 12 Mos


KPI monitoring Today Today 12 months

Alerts Today 6 months


Drag and drop navigation 6 months Today




6 months Today

Write-back Today 18 months

Off-line Today Today 24 months

Real-time data refresh Today 6 months Today


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Table 8 - Detailed Vendor Product Capabilities and Plans MeLLmo (Roambi), Microsoft,

MicroStrategy

Company MeLLmo, Inc. Microsoft MicroStrategy

Product Name and Version Roambi ES3 v3.1 Microsoft Business Intelligence MicroStrategy Mobile 9.0.2


Critically important Very important Critically important

iPad Priority 1st 1st

iPhone Priority 2nd 1st

BB Priority 3rd 2nd

RIM Pad Priority 4th 2nd

Android Ph Priority 2nd

Android Tab Priority 5th 3rd

Windows Priority 1st 3rd

Other Priority Win 7 mobile is prioritynumber 1. We do support theothers through partners andbrowser based solutions.

iPad Support Supported today Supported today

iPhone Support Supported today Supported todayBB Support Supported today

RIM Tab Support Planned - this year

Android Ph Support Planned - this year

Android Tab Support Planned - this year

Win 7 Support Planned - this year

Other Support All of the above are supportedthrough our partner ISV's.

iPad Integration Native SDK integration Native SDK integration

iPhone Integration Native SDK integration Native SDK integration

BB Integration Native SDK integration

Android Ph Int

Android Tab Int

Windows Int

Other Int


iPhone Int 12 Mos Native SDK integration Native SDK integration

BB Phone Int 12 Mos Native SDK integration

RIM Pad Int 12 Mos Native SDK integration

Android Ph Int 12 Mos Native SDK integration

Android Tab Int 12 Mos Native SDK integration

Win Int 12 Mos Browser access

Other Int 12 Mos

View charts/reports Today Today

KPI monitoring Today Today

Alerts Today

Drill down navigation Today Today


Data selection; filtering Today TodayGuided analysis Today


Today

Write-back Today

Off-line Today Today

Real-time data refresh Today 6 months


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Table 9 - Detailed Vendor Product Capabilities and Plans Oracle, Pentaho, QlikTech

Company Oracle Corporation * Pentaho QlikTech

Product Name and Version Oracle BIEE Pentaho BI Suite EnterpriseEdition 3.7

QlikView 10

Importance of mobilewithin your BI strategy? Very important Very important Critically important

iPad Priority 2nd 1st 1st

iPhone Priority 1st 1st 2nd

BB Priority 3rd 3rd 4th

RIM Pad Priority 3rd

Android Ph Priority 4th 2nd 5th

Android Tab Priority 2nd 3rd

Windows Priority 5th 3rd

Other Priority Android and iOS Native SDKfor partner to develop usingQV Server

iPad Support Planned - this year Supported today Supported today


BB Support Planned next year Supported today Supported today

RIM Tab Support Supported today Planned - this year

Android Ph Support Planned next year Supported today Supported today

Android Tab Support Supported today Planned - this year

Win 7 Support Planned next year Supported today

Other Support

iPad Integration Browser access Native SDK integration

iPhone Integration Native SDK integration Browser access Native SDK integration

BB Integration Java (J2ME)

Android Ph Int Browser access

Android Tab Int

Windows Int

Other Int Android and iOS Native SDKfor partner to develop usingQV Server

iPad Int 12 Mos Native SDK integration Native SDK integration Native SDK integrationiPhone Int 12 Mos Native SDK integration Native SDK integration Native SDK integration

BB Phone Int 12 Mos Native SDK integration Java (J2ME)

RIM Pad Int 12 Mos Browser access

Android Ph Int 12 Mos Native SDK integration Native SDK integration Browser access

Android Tab Int 12 Mos Native SDK integration Browser access

Win Int 12 Mos

Other Int 12 Mos


KPI monitoring 12 months Today Today

Alerts Today Today


Drag and drop navigation Today Today


Guided analysis 12 months Today TodayDashboard assembly fromcomponents

18 months 6 months

Write-back 12 months 6 months

Off-line 18 months Today

Real-time data refresh Today Today

* Oraclesprofile reflects information from the September 2010 edition of our Mobile BI Market Study.


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Table 10 - Detailed Vendor Product Capabilities and Plans SAP, SAS, Tableau

Company SAP SAS Institute Tableau Software

Product Name and Version SAP Business Objects MobileBusiness Intelligence

SAS Mobile BI Tableau 6.0

Importance of mobilewithin your BI strategy? Critically important Very important Very important


iPhone Priority 1st 1st 4th

BB Priority 2nd 2nd

RIM Pad Priority 2nd 2nd 3rd

Android Ph Priority 2nd 3rd

Android Tab Priority 2nd 2nd 2nd

Windows Priority 3rd 4th 5th

Other Priority

iPad Support Supported today Planned - this year Supported today

iPhone Support Supported today Planned - this year Supported today

BB Support Supported today Planned - this year

RIM Tab Support Planned - this year Planned - this year Planned - this year

Android Ph Support Planned - this year Planned - this year

Android Tab Support Planned - this year Planned - this year Planned - this year

Win 7 Support Supported today Planned next year

Other Support

iPad Integration Native SDK integration Browser access

iPhone Integration Native SDK integration Browser access

BB Integration Java (J2ME) Browser access

Android Ph Int Browser access Browser access

Android Tab Int Browser access Browser access

Windows Int Native SDK integration Browser access

Other Int See note at bottom of survey.

iPad Int 12 Mos Native SDK integration Native SDK integration Native SDK integration

iPhone Int 12 Mos Native SDK integration Native SDK integration Native SDK integration

BB Phone Int 12 Mos Native SDK integration Native SDK integration Browser access

RIM Pad Int 12 Mos Native SDK integration Native SDK integration Browser accessAndroid Ph Int 12 Mos Native SDK integration Native SDK integration Browser access

Android Tab Int 12 Mos Native SDK integration Native SDK integration Native SDK integration

Win Int 12 Mos Native SDK integration Browser access

Other Int 12 Mos Note that we're planning onutilization mobile AIR fordevelopment of mobile BIapps.

View charts/reports Today 6 months Today

KPI monitoring Today 6 months Today

Alerts Today 6 months

Drill down navigation Today 6 months Today


Data selection; filtering Today 6 months Today

Guided analysis 6 months 12 months Today


6 months 6 months 12 months


Off-line Today 6 months 18 months

Real-time data refresh Today 6 months Today


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Table 11 - Detailed Vendor Product Capabilities and Plans Tibco/Spotfire, Yellowfin

Company TIBCO Yellowfin

Product Name and Version TIBCO Spotfire 3.2.1 Yellowfin 5.1Importance of mobile

within your BI strategy?

Somewhat Important Critically important

iPad Priority 1st 1st

iPhone Priority 1st

BB Priority 2nd

RIM Pad Priority 3rd 2nd

Android Ph Priority 1st

Android Tab Priority 2nd 1st

Windows Priority 3rd

Other Priority

iPad Support Supported today Supported today

iPhone Support Supported today

BB Support Supported today

RIM Tab Support Planned next year Supported today

Android Ph Support Supported today

Android Tab Support Planned - this year Supported todayWin 7 Support Supported today

Other Support

iPad Integration Browser access Native SDK integration

iPhone Integration Native SDK integration

BB Integration Browser access

Android Ph Int Native SDK integration

Android Tab Int Native SDK integration

Windows Int Browser access

Other Int


iPhone Int 12 Mos Native SDK integration

BB Phone Int 12 Mos Java (J2ME)

RIM Pad Int 12 Mos Browser access Java (J2ME)

Android Ph Int 12 Mos Native SDK integrationAndroid Tab Int 12 Mos Browser access Native SDK integration

Win Int 12 Mos Browser access

Other Int 12 Mos

View charts/reports Today Today

KPI monitoring Today Today

Alerts Today

Drill down navigation Today Today


Data selection; filtering Today Today



24 months


Off-line 24 monthsReal-time data refresh Today Today


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Conclusions and Recommendations:When we first conceived of the first Mobile BI Market Study, we were certain that we were in the

midst of a paradigm shift for Business Intelligence. With this latest update, were certain of it.

In June we observed strong interest from both the user community and vendors. Six months

later user interest remains surprisingly strong even as many have deployed Mobile BIapplications since then. In conversations with these organizations, we hear a similar story

Mobile BI is a great enabler. It allows the information to be accessed wherever and whenever

the users need it. In my words, the information follows the userand theres no longer a

reason to not know.

Since June, more vendors have awakened to the market demand and have placed development

into high gear to create, expand or evolve Mobile BI solutions. And, new, specialized vendors

have emerged to take advantage of the opportunity.

We have also seen a flurry of new devices in the market many running the Android operating

system. New tablet computers from RIM, Motorola and others continue to feed the marketsinterest and demand for these devices. And, Apples iPad continues to dominate the market.

This is a high-stakes game and we expect there to be many more choices within the coming

year including (possibly) new options from Apple.

With such significant investment and innovations in hardware and software, things will continue

to move fast, with many more options emerging in the coming months. In general, this is a good

thing. However, there will be challenges. For instance, the standards for mobile continue to

evolve and shift. A battle between HTML5 and Flash continues to churn and security remains a

key concern.

But, the proverbial genie is out of the bottle so to speak. Study respondents have confirmedthat within two years a significant percentage of users will consume BI content exclusively on

mobile devices. Mobile BI is here now and will become dominant within the next 2+ years.

Accordingly, organizations must start now to learn, plan and begin implementing in order to

avoid getting left behind.

It is our hope that this report will serve as an important aid to help organizations best succeed

with their Mobile Business Intelligence initiatives.

Best of luck!

Howard Dresner

President, Founder and Chief Research OfficerDresner Advisory Services, LLC


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Appendix User Survey Instrument


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Documents

DAS Mobile Update Findings Report QlikTech Edition Copyright Dresner Advisory Services 2011