Upload
vuhuong
View
219
Download
3
Embed Size (px)
Citation preview
December 11, 2013
Dresner Advisory Services, LLC
2013 Edition
Wisdom of Crowds ® Mobile Computing / Mobile Business Intelligence Market Study Licensed to MicroStrategy
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 2
Disclaimer:
This report should be used for informational purposes only. Vendor and product selections should be made
based on multiple information sources, face-to-face meetings, customer reference checking, product
demonstrations and proof of concept applications.
The information contained in the Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence
Market Study Report is a summary of the opinions expressed in the online responses of individuals who
chose to respond to our online questionnaire, and does not represent a scientific sampling of any kind.
Dresner Advisory Services, LLC shall not be liable for the content of the Report, the study results, or for any
damages incurred or alleged to be incurred by any of the companies included in the Report as a result of its
content.
Reproduction and distribution of this publication in any form without prior written permission is forbidden.
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 3
Contents Introduction .................................................................................................................................................. 7
About Howard Dresner and Dresner Advisory Services ............................................................................... 8
Findings and Analysis Reports ....................................................................................................................... 9
Focus of Research ......................................................................................................................................... 9
Benefits of the Study ................................................................................................................................... 10
A Consumer Guide .................................................................................................................................. 10
A Supplier Tool ........................................................................................................................................ 10
External Awareness ............................................................................................................................. 10
Internal Planning ................................................................................................................................. 10
Survey Method and Data Collection ........................................................................................................... 11
Data Collection ........................................................................................................................................ 11
Figure 1 - Numbers of survey respondents 2010 - 2012 ..................................................................... 11
Data Quality ............................................................................................................................................ 11
Study Demographics ................................................................................................................................... 12
Geography ............................................................................................................................................... 12
Figure 2 - Geographic Distribution ...................................................................................................... 12
Functions ................................................................................................................................................. 13
Figure 3 - Functions Represented ....................................................................................................... 13
Vertical Industries ................................................................................................................................... 14
Figure 4 - Vertical Industries ............................................................................................................... 14
Organization Size .................................................................................................................................... 15
Figure 5 – Respondents by Size of Organization ................................................................................. 15
Participant Titles ..................................................................................................................................... 16
Figure 6 – Word Cloud of Participant Titles ........................................................................................ 16
Analysis of Findings ..................................................................................................................................... 16
Mobile Computing ...................................................................................................................................... 17
Mobile Application Priorities .................................................................................................................. 17
Figure 7 - Mobile Application Priorities .............................................................................................. 17
Figure 8 - Mobile Application Priorities - 2011 - 2013 ........................................................................ 18
Figure 9 - Mobile Application Priorities by Organization Size ............................................................. 19
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 4
Figure 10 - Mobile Application Priority by Vertical Industry ............................................................... 20
Mobile Platform Priorities ....................................................................................................................... 21
Figure 11 – Mobile Platform Priorities ................................................................................................ 21
Figure 12 - 2013 Mobile Platform Plans .............................................................................................. 22
Figure 13 - Mobile Platforms in Use 2010 - 2013 ............................................................................... 23
Figure 14 - Mobile Platforms Planned 2010 - 2013 ............................................................................ 24
Mobile Application Purchasing ............................................................................................................... 25
Figure 15 - Mobile Application Purchasing ......................................................................................... 25
Figure 16 - Mobile App Purchasing 2011 - 2013 ................................................................................. 26
Enterprise Mobile Management ............................................................................................................. 27
Figure 17 - Use of Enterprise Mobile Management Software: 2011 - 2013 ....................................... 27
Figure 18 - Mobile Device Management Plans Through 2015 ............................................................ 28
Native vs. WebApps ................................................................................................................................ 29
Figure 19 - Native vs. WebApps .......................................................................................................... 29
In-house Development of Mobile Applications ...................................................................................... 30
Figure 20 - In-house Development of Mobile Applications ................................................................ 30
Mobile Business Intelligence ...................................................................................................................... 31
Importance of Mobile BI ......................................................................................................................... 31
Figure 21 – Importance of Mobile BI 2010 - 2013 .............................................................................. 31
Figure 22 - Importance of Mobile BI by Geography ............................................................................ 32
Figure 23 - Importance of Mobile BI by Selected Vertical Industry .................................................... 33
Figure 24 - Importance of Mobile BI by Organization Size ................................................................. 34
Cultural Preparedness for Mobile BI ....................................................................................................... 35
Figure 25 – Cultural preparedness for Mobile BI – 2012 - 2013 ......................................................... 35
Figure 26 - Cultural Preparedness for Mobile BI by Geography 2013 ................................................ 36
Figure 27 - Cultural Preparedness for Mobile BI by Function ............................................................. 37
Figure 28 - Cultural Preparedness for Mobile BI by Organization Size ............................................... 38
Figure 29 - Cultural Preparedness for Mobile BI by Selected Vertical Industry .................................. 39
Backend Systems Support for Mobile BI ................................................................................................. 40
Figure 30 - Mobile BI Backend System Preferences ........................................................................... 40
Figure 31 – Public Cloud Support for Mobile BI by Organization Size ................................................ 41
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 5
Mobile BI Device Integration Requirements ........................................................................................... 42
Figure 32 - Mobile BI Integration Preferences .................................................................................... 42
Figure 33 - Mobile Device Integration by Vertical Industry (Weighted Average) ............................... 43
Targeted Users for Mobile Business Intelligence.................................................................................... 44
Figure 34 - Targeted Users for Mobile BI in 2013 ............................................................................... 44
Figure 35 - Primary Targets for Mobile BI 2010 - 2013 ....................................................................... 45
Figure 36 - Mobile BI User Targets by Vertical Industry ..................................................................... 46
Mobile Business Intelligence Adoption Through 2015 ........................................................................... 47
Figure 37 - Mobile BI Adoption Plans Through 2016 .......................................................................... 47
Figure 38 - Mobile BI Deployment Plans through 2016 by Geography .............................................. 48
Figure 39 - Mobile BI Adoption by Organization Size Through 2016 .................................................. 49
Figure 40 - Mobile BI Adoption Plans by Function Through 2016 ...................................................... 50
Figure 41 - Mobile BI Adoption by Vertical Industry Through 2016 ................................................... 51
Exclusive Use of Business Intelligence on Mobile Devices ..................................................................... 52
Figure 42 - Expected Exclusive Mobile BI Usage by 2015 ................................................................... 52
Figure 43 – Expected Exclusive Mobile Business Intelligence Use by 2015 ........................................ 53
Figure 44 - Expected Exclusive Mobile Use of Business Intelligence by 2015 by Geography ............. 54
Figure 45 – Expected Exclusive Mobile BI Usage by 2015 by Function .............................................. 55
Figure 46 - Expected Exclusive Mobile BI Usage by 2015 by Organization Size ................................. 56
Mobile Business Intelligence Features.................................................................................................... 57
Figure 47 - Mobile BI Feature Priorities .............................................................................................. 57
Figure 48 - Mobile BI Feature Priorities 2010 - 2013 (Weighted Average) ......................................... 58
Figure 49 - Mobile BI Features by Function (Weighted Average) ....................................................... 59
Figure 50 - Mobile BI Features by Organization Size .......................................................................... 60
Mobile vs. Server Resident Business Intelligence Apps and Data .......................................................... 61
Figure 51 - Mobile vs. Server Resident BI Apps & Data: 2011 - 2013 ................................................. 61
Figure 52 - Mobile vs. Server Resident BI Apps & Data by Geography ............................................... 62
Figure 53 - Mobile vs. Server Resident BI Apps & Data by Organization Size ..................................... 63
Figure 54 - Mobile vs. Server Resident BI Apps & Data by Vertical Industry ...................................... 64
Figure 55 - Mobile vs. Server Resident BI Apps & Data by Function .................................................. 65
Benefits and Limitations of Mobile Business Intelligence ...................................................................... 66
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 6
Figure 56 – Word cloud - Benefits Associated with Mobile Business Intelligence ............................. 66
Figure 57 – Word cloud - Limitations Associated with Mobile Business Intelligence ........................ 67
Business Intelligence Industry Mobile Capabilities and Plans .................................................................... 68
Figure 58 - Industry Importance of Mobile BI: 2010 - 2013 ................................................................ 68
Figure 59 - BI Industry Support for Mobile Platforms ......................................................................... 69
Figure 60 - Industry Support: Native vs. Web Applications ................................................................ 70
Figure 61 - Industry Support for Mobile Device Integration ............................................................... 71
Figure 62 - Industry Support for BI Features ....................................................................................... 72
Mobile Business Intelligence Vendor Scores & Rankings ....................................................................... 73
Figure 63 – 2013 Mobile BI Vendor/Product Rankings ....................................................................... 73
Appendix: Survey Instrument ..................................................................................................................... 74
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 7
Introduction This year we celebrate the sixth anniversary of Dresner Advisory Services! Our thanks to all of
you that have been with us along the way – encouraging and challenging us!
Since our founding in 2007, we have strived to offer a fresh, real-world and alternative
perspective on the Business (BI) Intelligence market. We hope that you agree that we have not
only succeeded in doing so, but have continued to “raise the bar” - offering increasingly
compelling research and greater value with each successive year!
We published our first Wisdom of Crowds® Business Intelligence Market Study in 2010. At that
time our primary goal was to reach out to Business Intelligence users with a focus upon
evaluating BI vendors and products. Our first research report was 68 pages in length, with 47
charts, and ranking 15 vendors. We have continued to publish the Wisdom of Crowds BI Market
Study each year since - expanding its scope and staying true to our goal of providing fresh
perspective. Last year we received the registered trademark designation for "Wisdom of
Crowds®". Moving forward, all research will be published under this brand.
In 2010 we published our first thematic research study - Mobile Business Intelligence. Since
then, we have added many additional thematic research reports to the family: Cloud BI,
Collaborative BI, Embedded BI, BI Emerging Technologies and Small & Mid-Sized Enterprise
BI.
This publication marks our 5th annual Mobile Computing/Mobile BI report. While expanding the
data we collect each year, we maintain a common core from year to year. This enables us to
more clearly identify trends over time. In addition, as this study is - first - a Mobile Computing
study, we are able to place Business Intelligence in the context of the broader Mobile market.
In closing, we’re very excited about both the market and our ability to continue to add
substantial perspective and value to it!
Thanks for your support!
Best,
Chief Research Officer Dresner Advisory Services
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 8
About Howard Dresner and Dresner Advisory Services The Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market
Study was conceived, designed and executed by Dresner Advisory Services, LLC - an
independent advisory firm - and Howard Dresner, its Founder & Chief Research Officer.
Howard Dresner is one of the foremost thought leaders in Business Intelligence and
Performance Management, having coined the term “Business Intelligence” in 1989. He
has published two books on the subject, The Performance
Management Revolution – Business Results through Insight and
Action (John Wiley & Sons – Nov. 2007) and Profiles in
Performance – Business Intelligence Journeys and the Roadmap
for Change (John Wiley & Sons – Nov. 2009). He lectures at
forums around the globe and is often cited by the business and
trade press.
Prior to Dresner Advisory Services, Howard served as Chief Strategy Officer at
Hyperion Solutions and was a Research Fellow at Gartner, where he led its Business
Intelligence research practice for 13 years.
Howard has conducted and directed numerous in-depth primary research studies over
the course of the past two decades and is an expert in analyzing these markets.
Through the Wisdom of Crowds ® Business Intelligence market research reports,
Howard engages with a global community to redefine how research is created and
shared. Landmark research reports include the:
- Wisdom of Crowds ® Business Intelligence Market Study
- Wisdom of Crowds ® Business Intelligence Emerging Technologies Market Study
- Wisdom of Crowds ® Cloud Business Intelligence Market Study
- Wisdom of Crowds ® Embedded Business Intelligence Market Study
- Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study
- Wisdom of Crowds ® Small & Mid-Sized Enterprise Business Intelligence Market Study
Howard (www.twitter.com/howarddresner) conducts a weekly Twitter “tweetchat” on
Fridays at 1PM ET, where the BIWisdom “tribe” discusses a wide range of Business
Intelligence topics.
More information about Dresner Advisory Services can be found at
www.dresneradvisory.com.
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 9
Findings and Analysis Reports In this report, we present the deliverables for our Wisdom of Crowds ® Mobile
Computing/ Mobile Business Intelligence Market Study based upon data collection from
September 19, 2013 through October 25, 2013.
Focus of Research For this fifth Mobile study, we address both Mobile Business Intelligence and Mobile
Computing issues, including:
Which platforms and what integration features are most/least important for
Mobile-based solutions?
How do/will organizations prefer to buy mobile applications?
What is the state of mobile device management adoption?
What are the trends surrounding mobile webapps, native apps and hybrid apps?
How important is Mobile Business Intelligence to organizations?
Are organizations culturally ready for Mobile BI?
Which segments of the market are most favorably inclined towards Mobile BI and
what are their plans for adoption?
Which Business Intelligence features are required for Mobile?
What are the perceived benefits/limitations of Mobile BI?
What are the levels of Business Intelligence software industry support for Mobile
Computing and how will this change over the next two years?
Which vendors have the most complete/compelling Mobile BI offering today?
.
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 10
Benefits of the Study The Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market
Study provides a wealth of information and analysis – offering value to both consumers
and producers of Business Intelligence technology and services.
A Consumer Guide
As an objective source of industry research, consumers use the Wisdom of Crowds ®
Mobile Computing/ Mobile Business Intelligence Market Study to understand how their
peers are leveraging and investing in Mobile Business Intelligence and related
technologies.
Using our trademark vendor performance measurement system – users glean key
insights into BI software supplier performance, enabling:
Comparisons of current vendor performance to industry norms
Identification and selection of new vendors
A Supplier Tool
Vendor Licensees use the Wisdom of Crowds ® Mobile Computing/ Mobile Business
Intelligence Market Study in several important ways:
External Awareness
- Build awareness for the Mobile Computing/ Mobile Business Intelligence markets
and supplier brand, citing Wisdom of Crowds ® Mobile Computing/ Mobile Business
Intelligence Market Study trends and vendor performance
- Lead and demand-generation for supplier offerings through association with Wisdom
of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study brand,
findings, webinars, etc.
Internal Planning
- Refine internal product plans and align with market priorities and realities as
identified in Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence
Market Study
- Better understand customer priorities, concerns and issues
- Identify competitive pressures and opportunities
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 11
Survey Method and Data Collection As with all of our Wisdom of Crowds ® Market Studies we constructed a survey
instrument to collect data and used social media and crowd-sourcing techniques to
recruit participants.
Data Collection
Using a unique data collection platform for The Wisdom of Crowds ® Mobile Computing/
Mobile Business Intelligence Market Study we were able to maintain a workable sample
size given the numbers of competing surveys during Q4 (Figure 1).
Figure 1 - Numbers of survey respondents 2010 - 2012
Data Quality
All respondent entries were carefully scrutinized and verified to ensure that only
qualified participants were included in the study.
0
50
100
150
200
250
300
2010 2011 2012 2013
Wisdom of Crowds ® Mobile Computing/Business Intelligence Market Study Data Collection 2010 - 2013
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 12
Study Demographics As with all of our studies, we sought a rich cross-section of data across geographies,
functions, organization size, and vertical industries. We believe that, unlike other
industry research, we offer a more characteristic sample and better indicator of true
market dynamics.
Cross-tab analyses were constructed using these demographics to identify and illustrate
important industry trends.
Geography
As in previous years, we’ve been able to attract survey respondents from a wide array
of geographies – including 27% from EMEA (22 countries) and 12% from APAC (8
countries). Although North America represents the largest group, it is in itself diverse –
representing four Canadian provinces and 30 US states (Figure 2).
Figure 2 - Geographic Distribution
54%
27%
7%
12%
0%
10%
20%
30%
40%
50%
60%
North America Europe, Middle East andAfrica
Latin America Asia/Pacific
Geographies
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 13
Functions
The IT function represents the largest single group of respondents – slightly more than
half of the sample. We also received strong participation from the Sales and Marketing,
Executive Management, and Finance functions (Figure 3).
This distribution across functions enabled us to develop analyses which compare and
contrast the plans and priorities of the different departments within organizations.
Figure 3 - Functions Represented
0%
10%
20%
30%
40%
50%
60%
InformationTechnology (IT)
ExecutiveManagement
Sales and Marketing Finance Research andDevelopment (R&D)
Percent of Respondents by Function
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 14
Vertical Industries
We experienced broad vertical industry participation including Technology, Financial
Services, Health Care, and Consumer Product segments. We also encourage the
participation of consultants – who oftentimes have deeper industry knowledge than their
customer counterparts. This also gives us insight into the partner ecosystem for BI
vendors (Figure 4).
Figure 4 - Vertical Industries
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Percent of Respondents by Vertical Industry
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 15
Organization Size
We achieved a balanced mix of small, medium, and large organizations (Figure 5). This
year the largest of organizations represent 39% of the sample, mid-sized organizations
at 28% and the smallest of organizations at 33%. As with all of our studies, we have
seen important differences by organization size.
Figure 5 – Respondents by Size of Organization
33%
28%
18%
21%
0%
5%
10%
15%
20%
25%
30%
35%
1 - 100 101 - 1000 1001 - 5000 More than 5000
Percent of Respondents by Size of Organization
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 16
Participant Titles
We requested the titles of all of the participants and present this in a “word cloud”
(Figure 6). Among the more common titles were Manager, Director and Consultant, as
well as top management – including CEO and CIO. Many had “Business Intelligence” as
a part of their title.
Figure 6 – Word Cloud of Participant Titles
Analysis of Findings In the 2012 report we began to examine the broader Mobile Computing market as well as Mobile Business Intelligence (Mobile BI) – a key change over the previous years. For both we explore user sentiment and perceptions, the nature of current implementations, and plans for the future. Where relevant, we have created cross-tab analyses to explore key differences using the collected demographics. For a number of analyses we have also compared current data to previous years’ – providing a clear sense of progress over the course of past several years.
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 17
Mobile Computing In this section we focus upon several key factors related to the broader Mobile
Computing market – including: mobile application prioritization, mobile platform
prioritization, current mobile platform usage and plans, mobile device management use/
plans, and native versus “web apps”.
Mobile Application Priorities
We asked respondents to indicate which mobile applications are the highest priorities to
their organizations. As with last year, email ranks number one, personal information
management is number 2 and Business Intelligence ranks number three (Figure 7).
Figure 7 - Mobile Application Priorities
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal or Business Banking via Mobile
Mobile Payments
Social Media Access (e.g., Twitter, LinkedIn,Facebook, Google+, Yelp)
ERP Applications Access
Video Conferencing/Chat
Map/Directions
Collaboration Framework
CRM Applications Access
Business Intelligence
Personal Information Management (Contacts,Calendaring & Scheduling)
Prioritization of Mobile Applications
Critical Very Important Somewhat Important Not Important
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 18
When we examine mobile application priorities compared to 2011 and 2012, we can see
that Business Intelligence remains number three, with a large gap between number
three and four (Figure 8). Surprisingly, email has gained ground – and remains in the
number one position. We believe that this is due to the increasing numbers of first time
mobile application users. And, although nascent, Video Conferencing/Chat has grown in
importance since 2011.
Figure 8 - Mobile Application Priorities - 2011 - 2013
0 0.5 1 1.5 2 2.5 3 3.5 4
Personal or Business Banking via Mobile
Mobile Payments
Video Conferencing/Chat
ERP Applications Access
Social Media Access (e.g., Twitter, LinkedIn,Facebook, Google+, Yelp)
Map/Directions
Collaboration Framework
CRM Applications Access
Business Intelligence
Personal Information Management (Contacts,Calendaring & Scheduling)
Mobile Application Priorities - 2011 - 2013
2011
2012
2013
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 19
As with other studies, smaller organizations tend to have different priorities than their
larger counterparts. In particular, smaller organizations appear to place a higher priority
on Business Intelligence. Smaller organizations also assigned a higher priority to
Collaboration Framework, Map/Directions, Social Media Access and Personal or
Business Banking via Mobile (Figure 9).
Figure 9 - Mobile Application Priorities by Organization Size
0
0.5
1
1.5
2
2.5
3
3.5
4
Mobile App Ratings by Organization Size 2013
1 - 100 101 - 1000 1001 - 5000 More than 5000 Rating Average
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 20
Vertical industry alignment also plays a role in the prioritization of mobile applications.
For example, Government and Retail & Wholesale ranked Business Intelligence more
highly, while Consumer Products gave Email a top priority (Figure 10). Financial
services gave the highest ratings to Mobile Payments. Government also ranked
Map/Directions as the third top priority.
Figure 10 - Mobile Application Priority by Vertical Industry
00.5
11.5
22.5
33.5
44.5
5
Mobile App Priority by Selected Vertical Industry 2013
Consumer Products Education Financial Services Government
Health Care Manufacturing Retail & Wholesale
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 21
Mobile Platform Priorities
As in 2011 and 2012, Apple’s iOS devices remain the top priority, followed by Android
smartphones (Figure 11). In contrast, RIM devices have continued to fall to new lows in
priority, with Firefox Mobile and Windows 8 devices faring slightly better.
*Additional Findings: There was a strong correlation within families of devices - e.g.,
iPad and iPhone, Android phone & tablet and Microsoft Phone 8 and Surface. Likewise
there was a negative correlation across families – e.g., Android and iOS.
Figure 11 – Mobile Platform Priorities
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AppleiPhone
Apple iPadTablet
BlackBerry(RIM)
SmartPhone
RIMPlaybook
Tablet
FirefoxMobile OS
GoogleAndroid
Smartphone
GoogleAndroidTablet
MicrosoftWindowsPhone 8
MicrosoftSurface
(Windows 8tablet)
Mobile Platform Priorities - 2013
9th
8th
7th
6th
5th
4th
3rd
2nd
1st
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 22
Going beyond platform priorities, we take a look at those devices currently in use and
those that are planned, through 2015.
The most well established devices are those from Apple running its iOS operating
system. Partly due to market saturation, we see only modest plans moving forward
(Figure 12).
Respondents also indicated substantial use of (and plans for) Google Android through
2015. Use of Microsoft Windows Phone 8 and Surface tablet has achieved a modest
presence with significant deployment plans over the next two years.
Also notable is the continued decline in the RIM Blackberry platform – with more than
50% of respondents indicating “no interest”. Current use and plans for RIM’s Playbook
tablet and Firefox Mobile were not significant.
Figure 12 - 2013 Mobile Platform Plans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AppleiPhone
Apple iPadTablet
BlackBerry(RIM)
SmartPhone
RIMPlaybook
Tablet
FirefoxMobile OS
GoogleAndroid
Smartphone(e.g.,
Samsung)
GoogleAndroid
Tablet (e.g.,Samsung)
MicrosoftWindowsPhone 8
MicrosoftSurface
(Windows 8tablet)
Mobile Platforms: In Use and Planned - 2013
In-use Planned: Next 12 Months Planned: Next 24 Months No Interest
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 23
To give a more complete perspective, we took all four years of data that we have
collected and compared mobile platform use from 2010 to today. We observe that
mobile platforms in use have shifted dramatically away from RIM Blackberry and
Windows in favor of Apple iOS devices and Google Android phones and tablets (Figure
13). During 2013 usage of Apple iOS devices have lost some ground to the growth of
Android.
Figure 13 - Mobile Platforms in Use 2010 - 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
In-use In-use In-use In-Use
2010 2011 2012 2013
Mobile Platforms in Use 2010 - 2013
Windows Surface tablet
Windows Phone
Google Android Tablet
Google Android Smartphone
Firefox Mobile
RIM Playbook Tablet
BlackBerry (RIM) SmartPhone
Apple iPad Tablet
Apple iPhone
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 24
Likewise we have used this same data to examine plans over this same period and see
that, in 2010, plans for Apple iOS outpaced all others by a wide margin (Figure 14). By
2011 this had shifted in favor of Google devices and, in 2012 and today, favors
Windows 8 devices (phone and tablet). In contrast, plans for RIM devices (Blackberry &
Playbook) have consistently declined.
Figure 14 - Mobile Platforms Planned 2010 - 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Planned Planned Planned Planned
2010 2011 2012 2013
Mobile Platforms Planned 2010 - 2013
Windows Surface tablet
Windows Phone
Google Android Tablet
Google Android Smartphone
Firefox Mobile
RIM Playbook Tablet
BlackBerry (RIM) SmartPhone
Apple iPad Tablet
Apple iPhone
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 25
Mobile Application Purchasing
By far, organizations and users have bought into the consumer “app” cloud store
approach (e.g., Apple iTunes, Google Play Store) to search/acquire/purchase mobile
applications (Figure 15). Moving forward, respondents have indicated that they intend to
shift app procurement away from these in favor of other outlets – such as a an
Enterprise App Store.
Figure 15 - Mobile Application Purchasing
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Today 12 Months 24 Months 36 Months Notapplicable
Mobile Application Purchasing 2013
A 3rd Party Enterprise App Store
A 3rd Party Consumer App Store
Your own Enterprise App Store
Mobile Operator Store
Consumer App Cloud (iTunes,Android Playstore, etc)
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 26
While organizations may intend to move away from consumer app cloud stores, the
reality is somewhat different. When comparing previous years to 2013, the use of
consumer app cloud stores has increased slightly (Figure 16). The use of internal
enterprise app and 3rd party consumer app stores also increased slightly. In contrast the
use of 3rd party stores decreased.
Figure 16 - Mobile App Purchasing 2011 - 2013
55% 57% 58%
15% 11% 12%
13% 15% 18%
7% 9% 6%
10% 7% 6%
0%
20%
40%
60%
80%
100%
120%
2011 2012 2013
App Store Preferences 2011 - 2013
3rd Party Enterprise App Store
3rd Party Consumer App Store
Internal Enterprise App Store
Mobile Operator Store
Consumer App Cloud (iTunes,Android Playstore, etc)
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 27
Enterprise Mobile Management
Organizations seem to have taken mobile security more seriously in 2013 - with an
increased focused upon Mobile Device Management and Lost and Theft Protection over
2012. This year we also observe a growing increase in the use of Personal Firewall
(Figure 17). For this year we added Encryption as a new choice. It ranked as the
number three choice.
Figure 17 - Use of Enterprise Mobile Management Software: 2011 - 2013
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Anti-virus Lost and theftprotection
Anti-spam Devicemonitoring and
control
Personal firewall Encryption
Use of Enterprise Mobile Management Software 2011 - 2013
2011 2012 2013
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 28
While all categories of Enterprise Mobile Management are poised for growth, Mobile
Device Loss and Theft and Encryption are more likely to increase their presence (Figure
18). A significant minority of organizations (>40%) had no plans for or didn’t know the
plans for mobile device management.
Figure 18 - Mobile Device Management Plans Through 2015
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Devicemonitoringand control
Anti-virus Anti-spam Lost and theftprotection
Personalfirewall
Encryption
Enterprise Mobile Management Software Plans - Through 2015 (2013)
Don't know
No Plans
24 Months
12 Months
Today
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 29
Native vs. WebApps
There has been an ongoing debate as to the merits of native/device-specific
(downloadable & resident) applications versus web-based applications, which reside on
the web and which employ HTML. For the most popular mobile platforms (iOS, Android)
users still have a strong preference for native apps (Figure 19). However, with the
advent of “blended” applications (native wrapper surrounding HTML5), this may change.
For less popular platforms (e.g., RIM) Web Browser access will dominate.
Figure 19 - Native vs. WebApps
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Native vs. WebApps 2013
Native, down-loadable applications Web Browser access Blended/Hybrid
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 30
In-house Development of Mobile Applications
Although third-party providers offer an extensive array of mobile applications, a
significant minority of organizations have opted for internal development (Figure 20).
Most of these will target Apple iOS, followed by Google Android.
*Additional Findings: There was a strong correlation between those developing
applications for Apple iOS and Google Android. This was not the case with Microsoft’s
mobile platform.
Figure 20 - In-house Development of Mobile Applications
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Apple iPhone
Apple iPad Tablet
Google Android Smartphone (e.g., Samsung)
Google Android Tablet (e.g., Samsung)
BlackBerry (RIM) SmartPhone
Microsoft Windows Phone 8
Microsoft Surface (Windows 8 tablet)
RIM Playbook Tablet
Firefox Mobile OS
In-House Development of Mobile Applications 2013
Developing/Already developed today Planned: Next 12 Months
Planned: Next 24 Months No Plans to develop
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 31
Mobile Business Intelligence In this section we focus upon those key factors related to Mobile Business Intelligence
including: its importance to organizations, perceived benefits and limitations, cultural
preparedness, backend systems support, device integration preferences, plans for
adoption and exclusive mobile use, targeted user communities, and required business
intelligence features.
Importance of Mobile BI
Since 2010, when we chartered our first Mobile Business Intelligence market study, we
have seen consistent growth in its importance to organizations (Figure 21). However, in
2013 those stating that Mobile BI is “critical” or “very important” declined from 61% to
57%. We believe that this change is normal, as organizations move from the planning
stages to deployment.
Figure 21 – Importance of Mobile BI 2010 - 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013
Importance of Mobile BI - 2010 - 2013
Unimportant Somewhat important Very Important Critical
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 32
Looking at Mobile Business Intelligence from a geographical perspective, we see that its
importance is far greater beyond North America and EMEA. We believe that, like the
leap-frog effect of cell phones in developing nations, those without traditional BI are
investing in Mobile BI first (Figure 22).
Figure 22 - Importance of Mobile BI by Geography
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
North America
Europe, Middle East and Africa
Latin America
Asia/Pacific
Mobile BI Importance by Geography 2013
Critically important Very important Somewhat Important Not important
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 33
From a vertical industry perspective, Retail & Wholesale assign Mobile BI the highest
importance and have been amongst the most ambitious in its adoption – with many
examples of excellent use cases related to store and field management (Figure 23).
Other industries also placed a relatively high importance on Mobile BI (including
Technology and Food, Beverage & Tobacco.
Figure 23 - Importance of Mobile BI by Selected Vertical Industry
0
0.5
1
1.5
2
2.5
3
3.5
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Importance of Mobile BI by Selected Industries
Not important
Somewhat Important
Very important
Critically important
Weighted Mean
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 34
As with many new technologies, we see small organizations quickly embrace them to
differentiate and achieve competitive edge. This is especially true of Mobile BI, where
twice as many small versus large organizations ranked it as critical (Figure 24).
Figure 24 - Importance of Mobile BI by Organization Size
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 - 100 101 - 1000 1001 - 5000 More than 5000
Importance of Mobile BI by Organization Size 2013
Not important
Somewhat Important
Very important
Critically important
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 35
Cultural Preparedness for Mobile BI
Mobile Business Intelligence introduces a different paradigm - and culture - for users
and therefore requires a shift in how they use Business Intelligence to be successful.
Hence, cultural preparedness becomes important (Figure 25). In most cases, the
majority of respondents feel that they are either completely prepared (23%) or
somewhat prepared (44%), with little change versus 2012.
Figure 25 – Cultural preparedness for Mobile BI – 2012 - 2013
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Completely unprepared Somewhat unprepared Somewhat prepared Completely prepared
Cultural Preparedness for Mobile BI 2012 - 2013
2012 2013
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 36
Geography plays a significant role when examining cultural preparedness for Mobile BI
(Figure 26). Here we can see that Latin America and Asia/Pacific organizations perceive
themselves to be more culturally prepared for Mobile BI than North America and EMEA.
Figure 26 - Cultural Preparedness for Mobile BI by Geography 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
North America Europe, MiddleEast and Africa
Latin America Asia/Pacific
Cultural Preparedness for Mobile BI by Geography 2013
Completely unprepared
Somewhat unprepared
Somewhat prepared
Completely prepared
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 37
The role/function that an individual plays within an organization has an impact on their
cultural preparedness for Mobile BI. For example, those users whose roles require them
to be “nomadic” (outside of the office more than inside) tend to be amongst the most
well prepared, as mobile technology has historically been mandatory to do their jobs.
Hence, executives and Sales & Marketing are the most prepared and Finance and IT
are the least prepared (Figure 27)
Figure 27 - Cultural Preparedness for Mobile BI by Function
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
InformationTechnology (IT)
Sales and Marketing Finance Research andDevelopment (R&D)
ExecutiveManagement
Cultural Preparedness for Mobile BI by Function 2013
Completely prepared Somewhat prepared Somewhat unprepared Completely unprepared
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 38
For the same reasons that role and function have an impact upon cultural preparedness
for Mobile BI, so does size of organization. The smallest of organizations tend to be
more mobile (nomadic) – on average – than their larger counterparts. As such, the
move to Mobile BI seems much more natural for small versus large organizations
(Figure 28).
Figure 28 - Cultural Preparedness for Mobile BI by Organization Size
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 - 100 101 - 1000 1001 - 5000 More than 5000
Cultural Preparedness for Mobile BI by Organization Size 2013
Completed unprepared
Somewhat unprepared
Somewhat prepared
Completely prepared
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 39
When thinking about vertical industries, it would be logical to try and apply the same
model – those that are most nomadic should also be the most culturally prepared.
However, this is only partially true. Those that perceive themselves to be prepared must
also be willing to change and innovate. Key industries such as Retail have been
amongst the earliest adopters of Mobile BI. In contrast, Healthcare appears less well
prepared (Figure 29)
Figure 29 - Cultural Preparedness for Mobile BI by Selected Vertical Industry
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Cultural Preparedness for Mobile BI by Selected Vertical Industry 2013
Completely unprepared
Somewhat unprepared
Somewhat prepared
Completely prepared
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 40
Backend Systems Support for Mobile BI
We asked participants to share their preference for backend systems which will support
Mobile BI deployments. Choices included in-house systems, private cloud and public
cloud (Figure 30). In general, the majority of respondents still prefer in-house systems
(applications and data) to support Mobile BI solutions.
Figure 30 - Mobile BI Backend System Preferences
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2013
2012
2011
Systems Supporting Mobile 2011 - 2013
Existing in-house enterprise applications and services Public Cloud-based Private Cloud-based
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 41
Generally-speaking, smaller organizations are more open to using cloud-based
solutions and Cloud BI. This is also true with Mobile BI, where the smallest of
organizations are more likely than their larger peers to support Mobile BI via public
cloud solutions (Figure 31). However, all sizes of organizations indicated a greater
likelihood that existing in-house systems would provide this support.
Figure 31 – Public Cloud Support for Mobile BI by Organization Size
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 - 100 101 - 1000 1001 - 5000 More than 5000
Use of Public Cloud to Support Mobile Applications by Organization Size 2013
Definitely Probably Possibly Unlikely
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 42
Mobile BI Device Integration Requirements
For 2012, we asked participants to indicate their requirement for Business Intelligence
integration with local device capabilities (Figure 32). For 2013, we added: Smart watch
integration, Context awareness, and Google Glass integration. Excepting those,
priorities remained largely the same with multi-touch as the number one integration
feature, followed by location awareness. Voice Command climbed in priority for 2013.
*Additional Findings: Camera Integration correlated strongly with Location
awareness/GPS integration and Google Glass integration correlated with Smart watch
integration. Although this trend was present across the entire sample, it was strongest
within larger enterprises.
Figure 32 - Mobile BI Integration Preferences
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-touch interface
Location awareness/GPS integration
Context awareness (activity recognition)
Camera integration
Voice command
Accelerometer
Near-field communication (ala Google Payments)
Google Glass integration
Smart watch integration (e.g., Pebble, Sony)
Mobile BI Device Integration Priorities 2013
Critical Very Important Somewhat Important Not Important
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 43
From an industry perspective, Retail & Wholesale have above average requirements for
Business Intelligence application integration with mobile devices (Figure 33).
Although the integration feature ranking varied slightly by vertical industry, what is most
interesting is the very high priority that Retail & Wholesale have placed upon multi-
touch, location awareness, and camera integration.
Figure 33 - Mobile Device Integration by Vertical Industry (Weighted Average)
0
0.5
1
1.5
2
2.5
3
3.5
Mobile Device Integration by Vertical Industry (Weighted Average) 2013
Health Care Government Retail & Wholesale
Education Financial Services Rating Average
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 44
Targeted Users for Mobile Business Intelligence
Executives remain the top consumers and targets for Mobile Business Intelligence
(Figure 34) followed by middle managers, line managers, and individual contributors.
Although a small percentage of respondents are targeting customers and suppliers, a
majority indicated that Mobile BI is “not applicable” for those constituents. This remains
largely unchanged from 2012.
*Additional Findings: There was a strong correlation between those delivering Mobile BI
to Middle Managers and Line Managers, and between Customers and Suppliers. There
was also some correlation between Line Managers and Individual Contributors.
Figure 34 - Targeted Users for Mobile BI in 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Primary Secondary Not Applicable
Targeted Users for Mobile BI 2013
Suppliers
Customers
Individual Contributors andProfessionals
Line Managers
Middle Managers
Executives
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 45
Although executives have consistently been the primary target for Mobile BI (Figure 35),
we’ve seen a significant shift towards middle management and a modest shift towards
line management. We have also observed a slight increase in interest in delivering
Mobile BI to customers and suppliers – perhaps a sign of growing market maturity.
Figure 35 - Primary Targets for Mobile BI 2010 - 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Executives MiddleManagers
Line Managers IndividualContributors and
Professionals
Customers Suppliers
Primary Targets for Mobile BI 2010 - 2013
2010 2011 2012 2013
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 46
Although high adoption of Mobile BI by executives and low adoption for suppliers is
consistent across all vertical industries, there are some key differences (Figure 36). For
example, the data suggests that Retail & Wholesale places a higher than average
priority upon providing Mobile BI access to middle management and customers.
Government placed the lowest priority upon individual contributors having Mobile BI
access.
Figure 36 - Mobile BI User Targets by Vertical Industry
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Health Care
Government
Retail & Wholesale
Education
Financial Services
Health Care
Government
Retail & Wholesale
Education
Financial Services
Health Care
Government
Retail & Wholesale
Education
Financial Services
Health Care
Government
Retail & Wholesale
Education
Financial Services
Health Care
Government
Retail & Wholesale
Education
Financial Services
Health Care
Government
Retail & Wholesale
Education
Financial Services
Cu
sto
me
rsEx
ecu
tive
s
Ind
ivid
ual
Co
ntr
ibu
tors
and
Pro
fess
ion
als
Lin
e M
anag
ers
Mid
dle
Man
ager
sSu
pp
liers
Mobile BI Target Users by Selected Vertical - 2013
Primary Secondary Not Applicable
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 47
Mobile Business Intelligence Adoption Through 2015
Penetration of Mobile Business Intelligence remains fairly modest - with a majority of
organizations reporting 10% or fewer users having access (Figure 37). Anecdotally
speaking, many of those organizations have moved closer to 10% (many from zero)
since 2010. Our data indicates aggressive implementation plans through 2016, with
over 90% above 11% penetration and more than 50% above 41% penetration.
Figure 37 - Mobile BI Adoption Plans Through 2016
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Today In 12 months In 24 months In 36 Months
Mobile BI Deployment Plans Through 2016 (2013)
81% or more
61 - 80%
41 - 60%
21 - 40%
11 - 20%
1% -10%
None
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 48
Based on our analysis, non-US geographies appear to be leading in the deployment of
Mobile Business Intelligence (Figure 38). Looking out to 2016, indications are that
Asia/Pacific and Latin America will achieve far greater penetration of users than North
America and EMEA.
Figure 38 - Mobile BI Deployment Plans through 2016 by Geography
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
North America
Europe, Middle East and Africa
Latin America
Asia/Pacific
North America
Europe, Middle East and Africa
Latin America
Asia/Pacific
North America
Europe, Middle East and Africa
Latin America
Asia/Pacific
North America
Europe, Middle East and Africa
Latin America
Asia/Pacific
Tod
ayIn
12
mo
nth
sIn
24
mo
nth
sIn
36
Mo
nth
s
Mobile BI Deployment Plans Through 2016 by Geography (2013)
None 1% -10% 11 - 20% 21 - 40% 41 - 60% 61 - 80% 81% or more
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 49
The smallest of organizations have been at the forefront of Mobile Business Intelligence
adoption and have the most aggressive plans through 2016. We observe a “u shaped”
adoption curve where the largest of organizations also have aggressive plans (Figure
39), albeit with a more limited ability to execute due to organization size, complexity,
and associated cost.
Figure 39 - Mobile BI Adoption by Organization Size Through 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1 - 100
101 - 1000
1001 - 5000
More than 5000
1 - 100
101 - 1000
1001 - 5000
More than 5000
1 - 100
101 - 1000
1001 - 5000
More than 5000
1 - 100
101 - 1000
1001 - 5000
More than 5000
Tod
ayIn
12
mo
nth
sIn
24
mo
nth
sIn
36
Mo
nth
s
Mobile BI Adoption by Organization Size Through 2016 (2013)
None 1% -10% 11 - 20% 21 - 40% 41 - 60% 61 - 80% 81% or more
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 50
Business functions (Sales & Marketing) have been amongst the earliest adopters of
Mobile Business intelligence – with half indicating greater than 11% overall penetration
today and 20% reporting greater than 21% penetration. After Executives, Sales &
Marketing have the most aggressive plans through 2016 (Figure 40). In contrast,
Finance is the most conservative of the three groups, with the IT function only slightly
more ambitious than Finance.
Figure 40 - Mobile BI Adoption Plans by Function Through 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Information Technology (IT)
Sales and Marketing
Finance
Research and Development (R&D)
Executive Management
Information Technology (IT)
Sales and Marketing
Finance
Research and Development (R&D)
Executive Management
Information Technology (IT)
Sales and Marketing
Finance
Research and Development (R&D)
Executive Management
Information Technology (IT)
Sales and Marketing
Finance
Research and Development (R&D)
Executive Management
Tod
ayIn
12
mo
nth
sIn
24
mo
nth
sIn
36
Mo
nth
s
Mobile BI Adoption Plans Through 2016 by Function (2013)
None 1% -10% 11 - 20% 21 - 40% 41 - 60% 61 - 80% 81% or more
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 51
From an industry perspective, Retail & Wholesale and Government appear to have
achieved greater user penetration – overall – than other industries to date. They also
have the most aggressive plans through 2016 (Figure 41). This is followed by Education
and Financial Services. In contrast, the Healthcare industry appears to have less
ambitious plans.
Figure 41 - Mobile BI Adoption by Vertical Industry Through 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Health CareEducation
Financial ServicesRetail & Wholesale
GovernmentHealth Care
Financial ServicesEducation
Retail & WholesaleGovernmentHealth Care
Financial ServicesEducation
Retail & WholesaleGovernmentHealth Care
Financial ServicesEducation
GovernmentRetail & Wholesale
Tod
ayIn
12
mo
nth
sIn
24
mo
nth
sIn
36
Mo
nth
s
Mobile BI Adoption by Vertical Industry Through 2016 (2013)
None 1% -10% 11 - 20% 21 - 40% 41 - 60% 61 - 80% 81% or more
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 52
Exclusive Use of Business Intelligence on Mobile Devices
To get another perspective on how pervasive Mobile BI will be, we asked respondents
to share their view on how many users are likely to use BI exclusively through a mobile
device in 24 months. Nearly 40% suggest that by 2015 more than 21% of all users will
use BI exclusively on mobile devices (Figure 42).
Figure 42 - Expected Exclusive Mobile BI Usage by 2015
0%
5%
10%
15%
20%
25%
30%
35%
Under 10% 11 - 20% 21 - 40% 41 - 60% 61 - 80% 81% or more
Expected Exclusive Mobile BI Usage by 2015 (2013)
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 53
Since 2011, study participant estimates for future exclusive mobile use of Business
Intelligence have increased each year with 43% expecting greater than 21% of
exclusive Mobile BI usage by 2016 (Figure 43).
Figure 43 – Expected Exclusive Mobile Business Intelligence Use by 2015
35%
31%
31%
25%
29%
27%
22%
21%
23%
10%
8%
8%
5%
6%
6%
3%
6%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2011
2012
2013
Expected Exclusive Mobile Use of Business Intelligence by 2015
Under 10% 11 - 20% 21 - 40% 41 - 60% 61 - 80% 81% or more
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 54
Because of a lack of infrastructure, users in developing countries may access the
internet primarily via a mobile phone. Accordingly, Latin America and Asia Pacific users
are much more likely to exclusively access Business Intelligence applications and
content via a mobile device by 2015 (Figure 44).
Figure 44 - Expected Exclusive Mobile Use of Business Intelligence by 2015 by Geography
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
North America Europe, Middle Eastand Africa
Latin America Asia/Pacific
Expected Exclusive Mobile Use of Business Intelligence by 2015 by Geography
81% or more
61 - 80%
41 - 60%
21 - 40%
11 - 20%
Under 10%
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 55
Further evidence that business functions (e.g., Sales & Marketing) are being more
aggressive in their adoption of Mobile Business Intelligence is demonstrated by these
functions planning to have a greater percentage of exclusively Mobile BI users by 2015
(Figure 45). Although the IT and Finance functions also envision a future with a
measure of exclusively mobile access to BI, they are far less optimistic with their
estimates.
Figure 45 – Expected Exclusive Mobile BI Usage by 2015 by Function
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
InformationTechnology (IT)
Sales andMarketing
Finance Research andDevelopment
(R&D)
ExecutiveManagement
Expected Exclusive Mobile BI Usage by 2015 by Function (2013)
81% or more
61 - 80%
41 - 60%
21 - 40%
11 - 20%
Under 10%
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 56
Small and mid-sized organizations appear to have the most optimistic plans for
exclusive mobile use of Business Intelligence, followed by the largest of organizations
(Figure 46). Similar to Mobile BI adoption plans cited previously, these plans follow a
similar “U-shaped” adoption curve where the smallest and largest of organizations have
the most ambitious plans, while those in the middle are more conservative.
Figure 46 - Expected Exclusive Mobile BI Usage by 2015 by Organization Size
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 - 100 101 - 1000 1001 - 5000 More than 5000
Expected Exclusive Mobile BI Usage by 2015 by Organization Size (2013)
81% or more
61 - 80%
41 - 60%
21 - 40%
11 - 20%
Under 10%
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 57
Mobile Business Intelligence Features
For 2013 we asked respondents to prioritize 14 different Business Intelligence
features/functions required for mobile, including newer features like Augmented reality,
Social media analysis, and Collaborative support.
Top features for 2013 include View charts/reports, Data selection and filtering and Drill
down navigation (Figure 47).
Figure 47 - Mobile BI Feature Priorities
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
View charts/reports
Data selection; filtering
Drill down navigation
KPI monitoring
Alerts
Real-time data refresh
Off-line Access
Dashboard assembly from components
Drag and drop navigation
Guided analysis
Collaborative Support for Group-based Analysis
Write-back/transactional integration
Social media Analysis (SocialBI)
Augmented reality
Mobile BI Feature Priorities 2013
Critical Very Important Somewhat Important Not Important
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 58
The requirement for Business Intelligence features on mobile devices has evolved since
we first surveyed the market in 2010, and continues to do so. Since that time, we have
seen users’ needs mature and shift away of simple viewing and reporting in favor of
more sophisticated capabilities (Figure 48). For example, in 2010, the top three
features were View charts/report, Alerts, and KPI Monitoring. In 2013, Data selection;
filtering and Drill down Navigation are the number two and three required features.
Figure 48 - Mobile BI Feature Priorities 2010 - 2013 (Weighted Average)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
View charts/reports
Data selection; filtering
Drill down navigation
KPI monitoring
Alerts
Real-time data refresh
Off-line Access
Dashboard assembly from components
Drag and drop navigation
Guided analysis
Write-back/transactional integration
Social media Analysis (SocialBI)
Augmented reality
BI Feature Priority 2010 - 2014
2010 2011 2012 2013
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 59
With a few exceptions, the ranked order of BI features remains consistent with the
overall sample when viewed by function (Figure 49). Notable exceptions include a much
higher Executive priority for more advanced features (e.g., Drag and Drop Navigation).
As Executives were amongst the earliest adopters of Mobile BI, an increased
requirement for more advanced capabilities is logical.
Figure 49 - Mobile BI Features by Function (Weighted Average)
0
0.5
1
1.5
2
2.5
3
3.5
4
Mobile BI Features by Function (Weighted Average) 2013
Information Technology (IT) Sales and Marketing Finance
Executive Management Rating Average
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 60
Similarly, when looking at required Mobile BI features by organization size, it follows the
overall sample, with some key exceptions (Figure 50). Several follow the “U-shaped”
adoption curve, cited previously, where the largest and smallest of organizations are
aligned. These include Off-line Access and Drag and Drop Navigation. Guided Analysis
resonated more with larger organizations while Collaborative Support found greater
support within smaller ones.
Figure 50 - Mobile BI Features by Organization Size
0
0.5
1
1.5
2
2.5
3
3.5
4
Selected Mobile BI Features by Organization Size 2013
1 - 100 101 - 1000 1001 - 5000 More than 5000 Rating Average
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 61
Mobile vs. Server Resident Business Intelligence Apps and Data
There has been an ongoing discussion within the industry as to where mobile
applications and data ought to reside. In some cases organizations resist the
downloading of apps and data due to security policies or concerns. In other cases
regulatory requirements dictate this, such as HIPAA (Health Insurance Portability and
Accountability Act).
In general, the requirement for restricting apps and data to the server has grown over
2011 from 40% in 2011 to 50% in 2012 and 2013 (Figure 51).
Figure 51 - Mobile vs. Server Resident BI Apps & Data: 2011 - 2013
60%
50% 49.5%
40.0%
50.0% 50.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2011 2012 2013
Mobile vs. Server Resident BI Apps & Data: 2011 - 2013
Server Only
Mobile Device and Server
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 62
From a geographic perspective, North American respondents indicated a much greater
tendency towards Server Only BI apps and data versus Mobile Device and Server
resident apps and data (Figure 52).
Figure 52 - Mobile vs. Server Resident BI Apps & Data by Geography
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
North America
Europe, Middle East and Africa
Latin America
Asia/Pacific
Mobile vs. Server Resident BI Apps & Data by Geography
Mobile Device and Server Server Only
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 63
As smaller organizations are less subject to the security requirements and regulations of
larger organizations, a majority of them indicated a preference for local device storage
of Mobile BI apps and data. In contrast, a majority of larger organizations indicated a
preference for server-based storage of apps and data (Figure 53).
Figure 53 - Mobile vs. Server Resident BI Apps & Data by Organization Size
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1-1000 1001 and More
Mobile vs. Server Resident BI Apps & Data by Organization Size (2013)
Server Only
Mobile Device and Server
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 64
The requirement for app and data residency varies dramatically by vertical industry –
often due to governmental or industry regulation. Those with the greatest requirement
for server-based apps and data (e.g., Health Care, Financial Services, Government)
tend to be most impacted by those regulations (Figure 54).
Figure 54 - Mobile vs. Server Resident BI Apps & Data by Vertical Industry
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Education
Retail & Wholesale
Government
Financial Services
Health Care
Mobile vs. Server Resident BI Apps & Data by Vertical Industry (2013)
Mobile Device and Server Server Only
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 65
A shift from previous years, most functions now indicate a preference for Server-only
storage of mobile BI apps and data (Figure 55) In previous years, business functions
preferred local storage. However, we believe that the increasing pervasiveness of
internet access has caused this requirement to ease.
Figure 55 - Mobile vs. Server Resident BI Apps & Data by Function
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Information Technology (IT)
Sales and Marketing
Finance
Executive Management
Mobile vs. Server Resident BI Apps & Data by Function (2013)
Mobile Device and Server Server Only
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 66
Benefits and Limitations of Mobile Business Intelligence
Each year we ask respondents to describe the benefits and limitations of Mobile
Business Intelligence. This year we’ve organized these comments in two “word clouds”.
Top perceived benefits associated with Mobile BI include pervasive access to
information, better and faster decision-making, and better support for increasingly
mobile and customer-facing workforce (Figure 56).
Figure 56 – Word cloud - Benefits Associated with Mobile Business Intelligence
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 67
Top cited limitations associated with Mobile BI include: security concerns, limited data
volumes, and technical limitations of mobile devices and networks (Figure 57).
Figure 57 – Word cloud - Limitations Associated with Mobile Business Intelligence
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 68
Business Intelligence Industry Mobile Capabilities and Plans By collecting data from over two dozen Business Intelligence vendors, we understand
the current state of the market and also have a view into future industry capabilities –
thereby helping user organizations plan for Mobile BI with greater precision.
Back in 2010 the majority of Business Intelligence vendor organizations had not yet fully
comprehended the shift towards Mobile BI that was about to occur (Figure 58). Since
that time Mobile BI has become increasingly important for the majority. That said, as
Mobile BI features have become the norm, this requirement has lessened somewhat
since 2012.
Figure 58 - Industry Importance of Mobile BI: 2010 - 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013
Industry Importance of Mobile BI: 2010 - 2013
Critically important
Very important
Somewhat Important
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 69
At this point, one can be fairly comfortable in the knowledge that almost all Business
Intelligence vendors offer support for Apple’s iPad tablet device, as this is the single
most popular platform for Mobile BI today. Very good support can also be found for
Apple’s iPhone and for Google Android tablets and smartphones (Figure 59). Microsoft
Windows 8 Phone and Surface tablet are seeing improved industry support and
significant plans through 2015. In contrast, RIM’s BlackBerry and Playbook and Firefox
Mobile platforms have far less support.
Figure 59 - BI Industry Support for Mobile Platforms
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
BI Industry Support for Mobile Platforms 2013
No Plans
Planned - 24 months
Planned - 12 months
Supported today
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 70
The development and support of native applications is a complex and costly process for
vendors. As such, most would prefer to use HTML5 – which enjoys support across all
mobile platforms. However, users continue to demand a native app experience – most
notably on the Apple iOS platforms. Accordingly, industry support for native apps
remains strong on Apple mobile devices (Figure 60). Moving forward we expect to see
more apps using a hybrid approach – with a native code wrapper around standard
HTML5.
Figure 60 - Industry Support: Native vs. Web Applications
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Today
12 Months
Today
12 Months
Today
12 Months
Today
12 Months
Today
12 Months
Today
12 Months
Today
12 Months
Today
12 Months
Today
12 Months
Ap
ple
iPh
on
e
Ap
ple
iPad
Tab
let
Bla
ckB
err
y (R
IM)
Smar
tPh
on
e
RIM
Pla
ybo
ok
Tab
let
Fire
fox
Mo
bile
OS
Go
ogl
eA
nd
roid
Smar
tph
on
e
Go
ogl
eA
nd
roid
Tab
let
Mic
roso
ft
Win
do
ws
Ph
on
e 8
Mic
roso
ft
Surf
ace
(Win
do
ws
8ta
ble
t)
Industry Support: Native vs. Web Applications 2013
Native, down-loadable apps HTML5/CSS3 Blended/Hybrid
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 71
Industry support for mobile device integration maps well to user requirements – with
both ranking Multi-touch as a 1st priority and Location awareness as 2nd priority (Figure
61). However, the industry has placed a greater emphasis upon Camera integration (#4
user feature) and Accelerometer integration (#6 user feature).
Figure 61 - Industry Support for Mobile Device Integration
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Industry Support for Mobile Device Integration 2013
No Plans
Planned - 24 months
Planned - 12 months
Supported today
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 72
We continue to see consistent year-over-year improvements in Mobile BI feature
support - with availability for most improving versus 2012 (Figure 62). While the top six
industry-supported Mobile Business Intelligence features correspond to user
requirements, there are some areas of demand-side and supply-side mismatch. For
example, users place a higher priority upon Collaborative Support and Off-line Access
and a lower priority upon Social Media Analysis and Guided Analysis.
Figure 62 - Industry Support for BI Features
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Industry Support for BI Features 2013
No Plans
24 months
18 months
12 months
6 months
Today
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 73
Mobile Business Intelligence Vendor Scores & Rankings
This year we have included 25 Business Intelligence vendors in our mobile ratings
(Figure 63). For each vendor we considered mobile platform support and integration,
business intelligence features and customer ratings. Platform and feature scores were
weighted using user prioritizations, with a maximum possible score of 36.5 points.
Figure 63 – 2013 Mobile BI Vendor/Product Rankings
This model reflects only three dimensions of a BI vendor’s product capability and is only
intended to indicate a convergence of capabilities for Mobile BI. Readers are
encouraged to use other tools to understand other dimensions of vendor capability,
such as our own Wisdom of Crowds ® Business Intelligence Market Study.
0
5
10
15
20
25
Actuate CorpBIME
Birst
Dimensional Insight
Dundas Data…
GoodData
IBM
Information Builders
Intuitive Business…
Jedox AG
Kilpfolio Inc.Logi Analytics IncMicrosoft
MicroStrategy
Oracle
Phocas
QlikTech
Roambi
SAP
SAS
Tableau Software
TIBCO Software Inc.
Yellowfin
2013 Mobile Business Intelligence Rankings
Platform Features Customer Total Score
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 74
Appendix: Survey Instrument
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 75
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 76
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 77
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 78
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 79
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 80
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 81
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 82
Wisdom of Crowds ® Mobile Computing/ Mobile Business Intelligence Market Study 2013
COPYRIGHT 2013 DRESNER ADVISORY SERVICES, LLC Page | 83