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| Apu Gosalia
| VP Sustainability & Intelligence
| 22nd ICIS World Base Oils & Lubricants Conference
| Park Plaza Westminster Bridge | London | 22nd February 2018
Data, Digitalization, Decarbonization
– Do Disruptions Damage Durability?
.
01 ▪Data
02
03
▪Digitalization
▪Decarbonization
l 2
Data, Digitalization, Decarbonization– Do Disruptions Damage Durability
35.935.7
31.9
34.4
35.1 35.135.4 35.5 35.6 35.7
36.1
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
l 3
*Million Tons / Without Marine Oils
DataDevelopment Global Lubricants Demand*
Asia Pacific
43% (35%)
North America
18% (22%)
Latin America9% (10%)
Eastern Europe
8% (10%)
Western Europe
11% (13%)
Africa6% (6%)
MiddleEast
5% (4%)
2017(2007)
l 4
45%54%
32%
27%
23% 19%
2007 2017
Demand (Million Tons)*
Asia-Pacific & MEA Americas Europe
36.135.9
*Without Marine Oils
DataDevelopment Regional Lubricants Breakdown
2017 : 2016
*Variance (%)
North America 0.0
Latin America -2.0
Western Europe 1.5
Eastern Europe 0.5
Middle East -0.5
Africa -3.0
Asia-Pacific 3.0
World 1.0
l 5
DataDevelopment Regional Lubricants Demand
*Rounded Up/Down
l 6
,0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
2017 2007
DataRanking Top 20 Lubricant Countries*
*Thousand Tons
Germany14% (13%)
UK 10% (10%)
France 8% (9%)
Other Western Europe
23% (25%)
Other Eastern Europe
18% (16%)
Poland 4% (3%)
Ukraine 5% (5%)
Russia18% (19%)
2017(2007)
l 7
57%55%
43%
45%
2007 2017
Demand (Million Tons)*
Western Europe Eastern Europe
8.4
6.8
*Without Marine Oils
DataDevelopment European Lubricants Breakdown
l 8
DataUEIL Industry Statistics Committee
01 ▪Data
02
03
▪Digitalization
▪Decarbonization
l 9
Data, Digitalization, Decarbonization– Do Disruptions Damage Durability?
Digitization
• Automation of existingmanual or paper-basedprocesses …
• … enabled by the changeof information …
• … from an analogous to adigital format
Digitalization
• Use of digitized technologiesand digitized data for
generating revenue
improving, replacing and/or transforming processes
creating an environment to make digital business practices more effective
l 10
DigitalizationDigit(al)ization
l 11 ➢There is no Digitalization without Digitization!
DigitalizationDigit(al)ization
Digitization
• Automation of existingmanual or paper-basedprocesses …
• … enabled by the changeof information …
• … from an analogous to adigital format
Digitalization
• Use of digitized technologiesand digitized data for
generating revenue
improving, replacing and/or transforming processes
creating an environment to make digital business practices more effective
• Data collection throughout the whole value-chain will be widened
compared to todays standards
• Direct and automated usage of information generated at a later step of
the process will affect all steps before
• An extended exchange in between customer and lubricants company
will allow for new services and therewith add extra value to business
DigitalizationLubricant Value Chain
l 12
• Transform product development from being
empirically-driven to using data and simulation
approaches
• In doing so, application related information such as
field data or test field results serve as a statistical
backbone
• A more focused development will be granted by
implementing the later application into product
development by introducing simulation approaches
into R&D
DigitalizationLubricant Development Tools
l 13
DigitalizationLubricant Value Creation
Product Development
Production Sales DistributionAfter-Sales
Services
➢ Turn exclusively empiricalevidence driven productdevelopment into adigitally supportedproduct development
➢ Apply simulationapproaches and design ofExperiments (DoE)
➢ Use data to enhance theproduction of lubricants
➢ Use simulation tooptimize the location ofproduction
➢ Use data to predictfuture sales
➢ Introduce E-Commerce Tools
➢ Introduce Track &Trace of Deliveries
➢ Monitor fluids’ lifeand incorporate thisinformation into e.g.productdevelopment
l 14
Big & Smart Data
Data Usage & Analytics
Digital Business
Model Innovation
Sensor Technology
Development
Design of Experiments
Cyber Physical System
Simulation/Modelling
Condition Monitoring
Predictive Maintenance
Track & Trace Delivery
Drivers
DigitalizationDrivers
l 15
Third Party
Third Party
Third Party
Third Party
Third Party
Third Party
l 16
DigitalizationDisruptors
DigitalizationToday
l 17
DigitalizationTomorrow
l 18
DigitalizationThreat
l 19
01 ▪Data
02
03
▪Digitalization
▪Decarbonization
l 20
Data, Digitalization, Decarbonization– Do Disruptions Damage Durability?
l 21*FUCHS Production Locations 2014
DecarbonizationCorporate Carbon Footprint*
(in kilogramm CO2e per ton produced)
l 22
DecarbonizationCO2-Distribution Combustion Engine
Source: BMW / Status 2015
l 23Source: BMW / Status 2015
DecarbonizationCO2-Distribution E-Mobility
l 24
DecarbonizationLubricant Specification
▪ In 2016, the sustainability initiative NaSch* was
established as a working group in Germany
▪ Members: AVIA BANTLEON, FUCHS, ROWE,
KLÜBER LUBRICATION, ZELLER+GMELIN,
German Lube/Oil Associations VSI & UNITI
▪ Objective: Establish sustainability standards,
KPIs, benchmarks for the lubricants industry and
emphasize its value for society (image campaign)
▪ UEIL cooperation with NaSch* carrying sustainability
forward to the level of the European lubricants industry
l 25*Nachhaltigkeit Schmierstoffindustrie
DecarbonizationSustainability Initiative