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Data Type 2010 (Estimate)
Population 4.4 million
Literacy rate 100%
Per capita GDP US $4,400
Urban/rural population 53%/47%
Cell phone penetration 2.8 million
Internet penetration 28.5%
Georgia Country Snapshot
Georgia’s Advertising Market:
“TV Takes All” Share of Advertising by Medium in Georgia compared to the rest of the World
80% goes to television marketers
Only1% goes to newspapers
5,1% Newspapers 4,6% Magazines0,2% Internet 5,9% Outdoor 6,7% Radio 77,6% TV
25% Newspapers 12%
Magazines10% Internet 7 % Outdoor 8 % Radio 37% TV
Share in % Globally 2008Share in % Georgia 2008
In 2010, the Georgian ruling party spent:
GEL 10.13 million
(approx. US $5.75 million) on TV ads
and only GEL 493,800(approx. US $280,000) on •Print media and ads•Billboards
Political Control through Advertising Spending:
The Ruling Party is the “Best Political Customer”
Data Type 2010 (Estimate)
Population 80.4 million
Literacy rate 71.40%
Per capita GDP US $6,200
Urban/rural population 43%/57%
Circulation of Al-Ahram (largest newspaper)
1 million
Land line telephone connections 10 million
Cell phone penetration 82.19 million
Internet penetration 20% (broadband: 1 million)
Egypt Country Snapshot