User Engagement

Stop targeting, start attracting

Ogury Attract

No one wants to be ‘targeted’ or sold too. Ogury Attract, part of User Engagement, turns traditional targeting on its head. Ogury Attract maps the entire mobile user journey, and invites users to visit your app or website based on an immediate need or inherent affinity. It identifies ideal profiles for your brand, and delivers marketing messages so relevant to the individual user, they become recommendations, not ads.

Mobile user profiles400m

GDPR compliant100%

Mobile Journey Marketing

All apps & websites

Challenge

Solution

01

02

As a marketer, you only have a restricted view of your user’s mobile journey, limited to your own apps, websites or ecosystem. This leaves you with little choice but to rely on third-party data segments drawn from disjointed fragments of user behavior, leading to ineffective targeting and messaging.

There are consumers out there who will love what you do. Help them find you.

Fueled by Ogury’s unique, first-party mobile journey data that covers the entire 5-hours per day users spend on mobile, Ogury Attract entices consumers to discover and engage with your brand. Powered by a purpose-built User Affinity Engine, Ogury Attract serves relevant recommendations, not ads, to your ideal users based on precise knowledge of their behaviors, interests, and needs, enabling you to reap unmatched ROI.

With Ogury’s clear consent notice, users opt-in to receive relevant marketing in exchange foraccess to content. As an IAB registered ConsentManagement Platform, Ogury guarantees 100% compliance with privacy laws such as GDPR. All the while, respecting user experience and maximizing engagement.

Combine human intelligence with artificial intelligence via our User Affinity Engine to develop a tailored Ogury Attract brief specific to your goals.

Create bespoke briefs, at scaleEstablish mutual value

• Organizations are blind to 95% of the mobile user journey across all apps and mobile sites

• 80% of companies believe third-party data is unreliable, incomplete, and negatively affecting revenue1

• 3 out of 4 users are rejecting annoying and intrusive apps2

Users who visited:

• Your website and app

• Your competitors’ sites

• Your competitors’ apps

• All apps and sites visited across the mobile journey

• Ideal users profiles and new audiences

Initial input targets

What our User Affinity Engine uncovers

1 Digiday

2 Businessofapps

Attract and engage with compelling exclusive formats

Recommendation Format - deliver valuable branded content to your ideal users, with a personalized relevancy score, proven to drive quality traffic.

Full-Screen Video Format - high-definition video, presented seamlessly, natively, without forcing action.

Available via:Available via:

Horizontal Full-Screen Video

Vertical Full-Screen Video

ManagedManaged Programmatic

Reap unmatched results

Customer success

03

50%

-65%

16%

-55% 19.37%

In typical applications of Ogury Attract, brands achieve:

Ogury Attract delivered Epson exceptional results for a projector campaign targeted at IT decision makers:

Cost Per Acquisition Cost Per Time Engaged Click Through Rate

Decrease in user bounce rate,

for CPC campaigns

Decrease in user bounce rate,

for CPC campaigns

Increase in video completion rates,

for CPV campaigns

Lower than average of all

other campaign suppliers

For targeted business users,

more than 2x benchmark

Mobile Journey Marketingogury.com