David F. Carr InformationWeek @davidfcarr [email protected]
Stories From Social Media: Promise and Pitfalls Slide 2
Introduction Current gig: Editor, InformationWeek Education
Previous: Editor of The BrainYard, InformationWeeks web publication
on social media / social business Past: newspaper reporter Future:
author Social Collaboration for Dummies Slide 3 Find Sources Fast
Courtesy of Mandy Jenkins @mjenkins Slide 4 Backlash: ABC
Researcher seeking sources on Sandy Hook story Sourcing failed
Reporter, network embarrassed Slide 5 Backlash: New York Times
Slide 6 Beware B.S. on Social Media Courtesy of Mandy Jenkins
@mjenkins Slide 7 Slide 8 B.S. Images Courtesy of Mandy Jenkins
@mjenkins Slide 9 Strategies for Verification Internal evidence
History (established vs. brand new) Connections to other credible
sources Cross-referencing with other sources Check images vs
Map/satellite/Google street view Compare to other news sources
Check image EXIM metadata May show different date/location than
claimed Connect on the phone, other channels Slide 10 Social
Promotion Viral hits drive traffic Take enough swings and youll get
hits Social increasingly influences search rankings, Google News
Story link sharing a big part of Twitter Google+ participation
mandatory for writers/editors because of tie to Google Slide 11
Beyond Headlines: Conversations From Mandys blog
zombiejournalism.com Slide 12 Catching Hell on Twitter Slide 13
Engaging with Critics Slide 14 Google+ Pitfalls Make sure you share
with Public Slide 15 Google+ Notification Settings Slide 16 Editors
Picks RSS Feed http://www.link_to_channel.com Description of the
channel (e.g. News Sites best articles of the day) News Sites
editors picks http://www.link_to_logo_image.png text to use as
alternative for the image
http://www.link_pointed_to_by_the_image.com Headline for first
article http://www.newssite.com/long-island/first-article-1.2654166
Some details Author name Slide 17 Boiled Down to 2 Bullet Points
Gotta be there Gotta be careful Slide 18 Credits/Further Reading
Mandy Jenkins @mjenkins@mjenkins zombiejournalism.com
slideshare.net/mandyjenkins Best Practices for Social Media
Verification by Craig Silverman, Columbia Journalism Review
www.cjr.org/the_news_frontier/best_practices_for_s ocial_medi.php
www.cjr.org/the_news_frontier/best_practices_for_s ocial_medi.php
My slides www.carrcommunications.com/2013/04/nypa/ Slide 19 David
F. Carr InformationWeek @davidfcarr [email protected] Stories From
Social Media: Promise and Pitfalls
