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• Introduction• Show of hands time• Profiles of the networks, advantages of each• Demo searches• Q & A
#nypasbk
Introduction• Current gig: Editor,
InformationWeek Education• Previous: Editor, The
BrainYard, web publication on social media / social business
• Past: newspaper reporter• Future: author “Social
Collaboration for Dummies”
#nypasbk
Show of Hands
• Who promotes stories on social media?• Who uses social media to research / sourcing?• Who uses Facebook for business?• Who keeps Facebook strictly personal?• Who does not use Facebook (or minimally)?• Who is on Twitter?• Who is on LinkedIn?• Who is on Google+?
#nypasbk
Research Uses of Social Media
• Find experts, authorities, authors on any topic• Find people who work for any organization• Find former employees of any organization• Find people who are “talking about” any topic• Find eyewitnesses to news events• 5-minute research before the phone interview
#nypasbk
Clues to Credibility
• Established account vs. brand new account• Profile completeness: photo, links to other
biographical sources• Authentic content, consistent with claim of
expertise / first-hand knowledge• Connected to other credible people?• Check them out on Klout, Google• Contact and interview
#nypasbk
Profiling the Networks: Facebook
• Mostly personal contacts, business pages• 955 million monthly active users as of June
#nypasbk
Facebook: Personal Networking
• Limited (hidden) search. Easiest to find people if you can search by name, have connections in common• Profile (“friend”) vs. Page (“like”)• Celebrity / expert / public figure
profiles may offer “subscribe” option
#nypasbk
In Beta: Graph Search
Profiling the Networks: Twitter
• Publishing and networking in 140 characters ~500 million users
#nypasbk
Twitter, Briefly
• Good search (free text keyword, #hashtag, names) biased toward current content.
• Advanced search– spj near:"ft. lauderdale" within:15mi
• Profiles very abbreviated.• Send anyone a message by writing to
@username
#nypasbk
Profiling the Networks: LinkedIn
• All business. Explicitly organized as a network of contacts and experts, structured for search by organization, expertise. ~175 million users
#nypasbk
LinkedIn: Boring Is Good
• Profiles resemble resumes. Well-developed profiles will include recommendations, group memberships
• Good repository of experts (finding people who want to be found)
• Introduction system lets you stretch and improve your network
#nypasbk
LinkedIn For JournalistsSign up for group, take training, get upgrade
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Why You Want The Upgrade
#nypasbk
LinkedIn Tips
• Build connections with existing sources, experts. Invite by email or search for profile
• First, flesh out your own profile• Include a note with connection requests
(provide context)• Use LinkedIn Group connections for easier
introductions• Participate in discussions, pose questions
#nypasbk
Profiling the Networks: Google+
• Still evolving but combines best features of others. ~150 million active users
#nypasbk
Google+
• Good search for names, specialties, content• Growing user base in niches including tech,
small business, websites trying to boost search ranking (get Google’s attention)
• Rich profiles• Posts can be short or long, include photos,
hashtags
#nypasbk
Demo Time
#nypasbk
Search LinkedIn
• Search for People, Updates, Jobs, Companies, Answers, Inbox, Groups
• Default keyed to site navigation (Groups when browsing Groups)
• Simple keyword search• Advanced Search for People
#nypasbk
LinkedIn Examples
• Expertise / background– Forensic accounting
• By title– CFO– CFO with expertise in forensic accounting
• By company– Keyword: FPL– Company: FPL– FPL, past not current (story on alumni)
#nypasbk
LinkedIn Examples (continued)
• Geography– Narrow any search by zip code, within x miles
• Company search– Follow organization, connect with employees
• News driven: Three charter schools close unexpectedly, including one founded by a former NFL player– Searches:
• Keyword: charter school• Company: Touchdowns4life
• Groups as a source of beat connections– Forensic accounting
#nypasbk
Search Facebook
• Search by name most prominent• Click through to “See more
results” for search filters• Additional people search filters:
location, education, workplace
#nypasbk
Twitter Searches
• Search by keyword for broad match• Search by hashtag for deliberate tagging of #subject• Narrow with Advanced Search or learn search operators• Twitter search operators– love OR hate– strike near:"springfield, ma" within:100mi
#nypasbk
Google+ Search
• Keyword search brings back a mix of post and profile results, which you can further filter
• Hashtags also work• Some standard google
operators work on Google+– "a * saved is a * earned"
Using google.com to search Google+site:plus.google.com "charter school" -intitle:"charter school" "lived * Miami"
#nypasbk
Credits/Further Reading• Mandy Jenkins @mjenkins
– zombiejournalism.com– slideshare.net/mandyjenkins
• “Best Practices for Social Media Verification” by Craig Silverman, Columbia Journalism Review– www.cjr.org/the_news_frontier/best_practices_for_social_medi.php
• How to Search Facebook video by JM Internet Group– www.youtube.com/watch?v=IzfasqEw260
• Social search techniques– www.booleanblackbelt.com
• Mashable article on Social Media Search– mashable.com/2011/03/25/advanced-social-media-search /
• My slides http://www.carrcommunications.com/2013/04/nypa/ #nypasbk
Location Targeting
#nypasbk