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Première Vision’s mission is to be at the center of fashion and creativity. Continual fieldwork, the creation of shows adapted to targeted markets and a unique ability to anticipate drive the development and success of Première Vision. Along with boldness - the kind it takes to keep putting oneself to the test. For its next international communication campaigns, Première Vision sought to demonstrate its proximity to designers and creators by putting them at the heart of the advertising strategy. So, to promote each of its shows around the world (Première Vision New York, Istanbul, Sao Paulo, Paris), Première Vision has selected one person who perfectly embodies that region’s culture and creative flair...
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PRESS RELEASEJULY 21, 2015
DAVID HART, ICONIC STAR OF THE UPCOMING PREMIÈRE VISION NEW YORK CAMPAIGN
Première Vision’s mission is to be at the center of fashion and creativity.Continual fieldwork, the creation of shows adapted to targeted markets and a unique ability to anticipate drive the development and success of Première Vision. Along with boldness - the kind it takes to keep putting oneself to the test. For its next international communication campaigns, Première Vision sought to demonstrate its proximity to designers and creators by putting them at the heart of the advertising strategy. So, to promote each of its shows around the world (Premiere Vision New York, Istanbul, Sao Paulo, Paris), Première Vision has selected one person who perfectly embodies that region’s culture and creative flair. For the New York campaign, Première Vision has selected the talented designer David Hart.
“I chose to accept the Première Vision campaign because I love that Première Vision brings together so many different types of people throughout the world with the same goal of creating something new and special. Relationships are built at Première Vision and it’s a platform to highlight advancement and new ideas in the textile industry. Great clothing starts with great textiles and great relationships.” said David Hart.
Born and raised in Annapolis, Maryland, David Hart began designing clothing at a young age. At seventeen, he received the Fashion Group International Scholarship Award and moved to New York City to study at the Fashion Institute of Technology. In 2004, he received his BFA in fashion design, with a specialization in evening wear and tailoring.Over the next seven years, while designing for Anna Sui, Tommy Hilfiger, and Ralph Lauren, Hart refined his skills. There, he honed his eye for sartorial craftsmanship, explored his interest in the history of American sportswear, and continued to cultivate his own distinct aesthetic.In 2009, Hart launched his independent neckwear line, David Hart & Co., a collection of luxury ties, bow ties, and pocket scarves. Expanding his focus over the following years, he debuted his first full ready-to-wear collection of menswear in 2013 under the label David Hart.Hart prides himself on creating confident yet approachable clothing for the modern gentleman. With every collection, Hart consistently lends a modern eye with a nostalgic twist. Each piece is infused with history and classic details that come to life in a fresh way.Dedicated to supporting New York City’s disappearing Garment District and other small family-run textile mills, Hart produces all of his clothing and fabrics in the United States, Italy, Ireland, and the United Kingdom. In 2015, David was named a finalist for the CFDA/Vogue Fashion Fund, one of the Best New Menswear Designers in America by GQ Magazine, and nominated for The International Woolmark Prize in Menswear for the USA region. By choosing to showcase David Hart, Première Vision once again demonstrates its respect for the creative process, and the US fashion industry as well.
PRESS CONTACT: USA - Première Vision Inc.Thierry Langlais(646) [email protected]
EUROPE - Première VisionIgor Robinet-Slansky+33 (0)1 70 38 70 [email protected]
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“CREATIVITY IS AT THE SAME TIME A COM-PULSION TO DO THINGS IN A NEW WAY AND THE EXCITEMENT WITH KNOWING THAT YOU’RE ON THE RIGHT PATH“David HartDesigner
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