David Tokunaga Sr. Director, Product Management Global Pass Solution David Tokunaga Sr. Director, Product Management Qualcomm Technologies, Inc. Qualcomm Global Pass is a solution

Qualcomm® Global Pass Solution

David TokunagaSr. Director, Product ManagementQualcomm Technologies, Inc.

Qualcomm Global Pass is a solution of Qualcomm Technologies, Inc.

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QRD Designed to Address Critical NeedsA pre-engineered solution that combines strong technical engineering, business support, flexibility, and ability to scale

Reduce time to launch new

smartphones

Lower cost to make and sell smartphones

Design flexibility and feature innovation

Broad portfolio support

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Can one SKU = many opportunities?

* Numbers as of November, 2014

Qualcomm Reference Design (QRD) and Global Pass

270+ commercial LTE devices with 180+ in the pipeline

21 countries with commercial devices

<60 days development time

1080+ device launched and in the pipeline

Qualcomm Reference Design is a program of Qualcomm Technologies, Inc.

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Global Pass Three Major Components Form the Global Pass initiative

Customized Software Asset per Region/Carrier(s)

Hardware PVL (Preferred Vendor List)

Schematics

CertificationIn-Region and/or

Carrier

The Global Pass initiative is designed to simplify device creation with efficient time-to-market, support for various price tiers and quality performance.

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Maximize product launch and deploymentThere is more to launching a device than just making a phone

Technical Requirements to Implementation

QualityMaintaining Carrier Compliance Time-to-Market Distribution

Outlets Product Lifecycle

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Middle East/Africa LATAM Brazil Europe

China India Philippines Indonesia Malaysia Thailand Middle East/Africa

Global Pass offers country and regional support for OEMs and ODMs

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Global Pass Roadmap – Outside of China

Brazil Open

LATAM

6.

India

Europe

Malaysia Thailand

Indonesia

Philippines

North America Operator

America Movil

LATAM Operator

European Carrier (France, Spain, Poland, Romania, Slovakia)

European White Label

Carrier

Country/ Region

Carrier w/cert

In Planning

2H2015 2016

North America Operator

European White Label

Russia

North America

(Current roadmap subject to change without notice.)

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Global Pass can offer flexibility for the QRD ecosystem

QRD SW Platform

Chipset

Insert SIMor

Preselect with

SW build

Time to Market is critical; launching in multiple countries is a hard task

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Global Pass can offer flexibility for the QRD ecosystem

In-country testing and validation

Customer feature

requests

Access point namesLanguages

In region Android testing

for GMS

In-country network config.

Insert SIMor

Preselect with

SW build

QRD SW Platform

Chipset

Designed to address Carrier’s needs

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Show VideoPlaceholder slide

Qualcomm® Global Pass Solution

Joao AllendeDirector, Product ManagementQualcomm Technologies, Inc.

Qualcomm Global Pass is a solution of Qualcomm Technologies, Inc.

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Guillermo Robles Head of Procurement America Movil

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AMX QGP is a platform development asset that can used by AMX handset vendors to create devices bound to AMX for its multi-regional needs more efficiently by integrating their specific technical requirements, achieving efficient time-to-market handset rollouts, and helping streamline the workload for both in-market testing and carrier validation processes without compromising quality or performance.

Qualcomm® Global Pass - AMX

Areas Developed and Integrated:

1.  Value Added Services

2.  Testing protocols

3.  Device Specifications

4. Network Requirements

5.  Maintenance Release Management

R&D Asset for AMX:

1.  Platform includes Clear-codes, OMA DRM, Sim-Card No-Balance, and other specific device requirements.

2.  Validation on Industry & Regulatory Certifications

3.  Regional pre-test and ongoing troubleshooting

4.  Platform flexibility not limited to Hardware

Expedited Device Development12 Multi-tier Platform (Entry, Mid, High)

QGP available NOW 43 Streamlined Workload (R&D + Certification)

Sim-Card Insert Provisioning5

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Qualcomm and América MóvilPartnering with América Móvil to build a strategic platform

•  Platform AssetAsset is available to AMX handset vendors

Use of QGP Products targeted to achieve faster product development milestones

QGP has 3 main components: software, hardware and certification support.

SIM-insert provisioning = Game changer.

•  QGP Initiative built in Collaboration with AMX and VendorsGlobal initiative with in-region dedicated staff

OEMs with access to the QGP program will benefit from a solid, stable pre-tested & certified platform with the specific built-in technical and personalization guidelines by AMXHandset vendors and supply chain are also part of this effort

Short-term hands-on approach with long-term vision and sustainability benefits

•  Platform Adoption today & 2016 GrowthSeveral handset vendors have now enlisted to participate on AMX QGP in 2015

1st QGP device to be rolled out in Q4 2015; many others to follow

5 QGP Platforms available in 2016

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CTS/GMS tested ✓ ✓ ✓

Pre-Cert Competence Center ✓ ✓ ✓

Field tested (Country/Region) ✓ ✓ ✓

Power/Stability tested ✓ ✓ ✓

Customized features (Country/Region) ✓ ✓ ✓

Languages and APNs (Access Point Names) ✓ ✓ ✓

Country Settings ✓ ✓ ✓

Modem Features and Configurations (MBNs) ✓ ✓ ✓

Packages ComparisonFeatures/Services Country Carrier Carrier Fast Track

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Customized application and services features ✓ ✓

Customized telephony features ✓ ✓

Customized modem features ✓ ✓



Field tested (in-market) ✓ ✓ ✓














Packages ComparisonFeatures/Services Country Carrier Carrier Fast Track

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Carrier-agreed fast track TA based on Platform reuse ✓

Pre-agreed carrier compliance to HW/SW platform ✓



Field tested (in-market) ✓ ✓ ✓







Packages Comparison












Features/Services Country Carrier Carrier Fast Track

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Packages Comparison DashboardFeatures/Services Country Carrier Carrier Fast Track

Carrier-agreed fast track TA based on Platform reuse ✓

Pre-agreed carrier compliance to HW/SW platform ✓












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Building a platform across multiple tiersPortfolio mix can be easier by using the Global Pass

8909 LA1.1

1st Generation

1st Platform Release

8909LA1.2

Growing Global Pass

8909 LA1.1

2nd Generation

Adding Mid-Range Product Portfolio

8909 LA1.2

8909LA1.1

8952 LA1.0

3rd Generation

Adding Mid-Range Platform Product Portfolio Range

8937

8909

8952/53/56Compelling Platform solution for quicker product creation

Q3 2015 Q4 2015

Entry LTEDevices

Mid-Tier LTEDevices

8976

1H 2016

(Current roadmap subject to change without notice.)

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Services for Global Launches

Lab Pre-TestIn China

Country/Region Specific Test

PlansCountry/Region Field Testing for

lead products

Onsite Technical Support

Country/Region Specific

Requirement Check-list and Design Reviews

P

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Global Pass is designed to help Carriers, OEMs, ODMs and Distributors

CarriersAccelerate devices through TA

Support quality and consistency through customer-ready SW

Have procurement choice that meets requirements

OEMs & Local BrandsAddress multiple regions with single SKU

Accelerate commercial rollout

Differentiate with consistent brand & service SW implementation

ODMsMaximize addressable global

opportunities

Minimize R&D needed

Accelerate customer acceptance

DistributorsExpand addressable channels

Gain sales agility through flexible inventory management

Improve provisioning processes

Thank you

All data and information contained in or disclosed by this document is confidential and proprietary information of Qualcomm Technologies, Inc. and all rights therein are expressly reserved. By accepting this material the recipient agrees that this material and the information contained therein is to be held in confidence and in trust and will not be used, copied, reproduced in whole or in part, nor its contents revealed in any manner to others without the express written permission of Qualcomm Technologies, Inc. © 2013-2015 Qualcomm Technologies, Inc. All rights reserved. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries.Other products and brand names may be trademarks or registered trademarks of their respective owners.

Nothing in these materials is an offer to sell any of the services, components or devices referenced herin.

References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies. Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure as applicable.

Qualcomm Incorporated includes Qualcomm’ s licensing business, QTL., and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm incorporated operates along with is subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and including its semiconductor business, QCT.

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David Tokunaga Sr. Director, Product Management Global Pass Solution David Tokunaga Sr. Director, Product Management Qualcomm Technologies, Inc. Qualcomm Global Pass is a solution