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1 ©2014 TCX Inc
Successful Entrepreneurship
for Microsystems
Rakesh Kumar, Ph.D., Life Fellow IEEE
October 6, 2015
858.945.3758
Teaching Assistants:
Dharmil Chandarana [email protected]
Swetha Krishnakumar [email protected]
Course presented at UCSD CSE 190, Fall Quarter 2015
Day 3-1
2 ©2014 TCX Inc Ref: SD UnionTribune, 151004
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Your Company
Customer Customer Customer
Problem / Need
Problem / Need
Problem / Need
Towards a Successful Startup …“Plan A” – an iterative process
Top Line Bottom Line
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Create product that solves a real Customer Problem…
A “must-have” for the customer …a Differentiated solution
A systematic approach to planning and execution
TEAM IDEA
PRODUCT CUSTOMER EXECUTION
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Entrepreneurial Checklist
Execution
Planning
Idea
Customer
“Must-have”
Cre
dib
ilit
y
Product Definition
Specs
Differentiation
Team Biz Plan Funding
Rev
. A s
ucc
ess
Pat
ent
/ Pu
blis
h
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What’s Needed for a “must-have”, differentiated solution …and a Successful Startup Company
An Idea A Customer Problem
Customers…Marketing/Sales to reach them Your Solution
No one else can offer
Revenue potential Cost that offers Profit potential
An Operations Plan
Funds
…
A “Business Plan” or “Business Model Canvas”
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So, How does one make all this happen??
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Methodologies
Lab
Demo
Funding Market
Customer Biz Plan
…
Model Prototype
“System”/ Produce-able
Prototype Production
1 2 4 5 7 9
Technology Release Levels, Ref. nasa.gov
Ang
el
VC
IPO
, M&
A
FF
F
IDEA
The “Productization / Commercialization” Lifecycle …Idea to High Volume Production
Biz Plan
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NASA Technology Readiness Levels
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A Biz Plan Document (usually ~20 pages)
An Overview Presentation (usually ~10 slides)
An “Elevator Pitch”
Key Requirements for Business Plan & Funding
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Executive Summary Objectives Mission Key to Success
Company Summary Startup Summary Management Team Technical Team Company Locations and Facilities
Market Analysis Industry Overview Market Size Market Opportunities Competitions
Product Summary Product Description Sourcing and Technologies Product Development Schedules Competitive Analysis Product Advantages Product Roadmaps
Marketing and Sales Strategy Targeted Markets Customers Strategic Alliances Advertising and Promotion Selling Tactics
Manufacturing and Operations Plan Wafer Sourcing Backend Manufacturing Plan
Organization and Personnel Plan Organization Personnel Plan
Financial Plan
Business Plan – a typical Outline
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The New Focus
CAN it be Built ?
SHOULD it be Built ?
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Methodologies
Lab
Demo
Funding Market
Customer Biz Plan
…
Model Prototype
“System”/ Produce-able
Prototype Production
1 2 4 5 7 9
Technology Release Levels, Ref. nasa.gov
Ang
el
VC
IPO
, M&
A
FF
F
IDEA
The “Productization / Commercialization” Lifecycle …Idea to High Volume Production
Biz Plan
CANVAS CUSTOMER INTERVIEWS 1st Demo/Sample
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The New Focus
Ref: https://www.youtube.com/watch?v=EOhzUMseaHs
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https://www.youtube.com/watch?v=EOhzUMseaHs
The New Focus
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In-class Quiz 3-1
1. For the new Entrepreneur focus, is it more important to first get a
Business Plan or a Business Model Canvas?
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Please review the following video:
https://www.youtube.com/watch?v=EOhzUMseaHs
What are the top 3 learnings from Ash Maurya’s Introductory video?
Why do you consider these important
…a 1-page summary.
HW 4 – Vetting Product Ideas Due on Thursday, October 15th
