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The 3rd Arab International Public Relations Conference “New Horizons of Communication in a Changing Arab World;

The Core Aspects of Communication Management” 19-20 December 2016

Workshop Means of Communication: The Magic Gate for Behavior Change

“The Positive Role of Media in Changing Individuals & Societies”21 December 2016

InterContinental Hotel City Stars, Cairo – Egypt

#Arab_International_PR_Conference #New_Horizons_Communicationwww.arado.org/pr2016

/aradopr

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Institutional Partner Media Partner Official Carrier

The 3rd Arab International Public Relations Conference

“New Horizons of Communication in a Changing Arab World;

The Core Aspects of Communication Management”

19-20 December 2016

InterContinental Hotel City Stars, Cairo – Egypt

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The Arab Administrative Development Organization (ARADO)

The Arab Administrative Development Organization (ARADO) was established in 1961 as a specialized organization of the League of Arab States to shoulder the responsibility of administrative development in the Arab region. As stated in its establishment agreement, the mission of ARADO is to contribute to the administrative development in the Arab countries in such a way as serving comprehensive development

22 member states of ARADO. The scope of ARADO services also extend to include governmental organizations, public enterprise associations, private sector and the three levels of administrative leaderships, namely supervisory, mediatory and executive leaders.

Institutional Partner

RADA Research, Public Relations Co. Rada Research was founded in 1982 as an Egyptian independently

owned company; Rada Research enjoys: 45 years of working experience

in a dynamic and challenging market, Financial strength and stability,

Credibility and appreciation by clients and stakeholders on both the

governments, international, regional and local clients.

Organization - ARADO

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Media Partner

Youm7

Youm7 is an online as well as daily print newspaper published by

the Egyptian Company for Press, Publication and Advertisement.

Launched as a weekly newspaper in October 2008, Youm7 became a

daily newspaper starting in May 2011.

The newspaper and its online news website are committed to the

Code of Ethics stated by the Egyptian Supreme Press Council. Absolute

credibility, an in-depth analysis and coverage along with transparency

in broadcasting news are among Youm7’s basic principles.

Youm7 believes these norms serve as the bridge between the

publication and its readers. Without any political and partisan affiliations

or ideological and doctrinal biases, Youm7 believes in a civil state that

considers law its first reference; separates between powers and adopts

democratic-based policies and freedom in economy aiming to achieve

social development and stability.

Youm7 not only addresses the Egyptian elite in political and economic

arena but also extends to several intellectual segments of the Egyptian

middle class. The newspaper also provides useful information and up-

to-date news that meets the demands of all Egyptian segments along

with entertainment-based news.

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POD

POD is an independent PR agency that specializes in integrated PR,

digital & social media communications, as well as marketing and event

management.

POD is now under the umbrella of Egyptian Media Group (Aa’lam El

Masryeen).

Working with a world-wide network of partners, the company has sup-

ported over 20 clients to become recognized.

POD was founded on the principle of building lasting connections

through an absolute belief in your brand.

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Official Carrier

EGYPTAIR

EGYPTAIR is the national airline of Egypt, based in the cosmopolitan

City of Cairo. Since its establishment on May 7th 1932 it has become a

treasured brand to be the first airline in the Middle East and Africa and

the seventh in the world to join IATA. Throughout its 84 years of service,

EGYPTAIR went through several stages of development and growth.

EGYPTAIR flights are operated from Terminal 3 at Cairo International

Airport where customers can enjoy a optimum service level in Star

Alliance lounges that are owned and operated by EGYPTAIR.

EGYPTAIR AIRLINES network extends to reach more than 70

destinations in 60 countries around the world to meet the needs of its

customers. EGYPTAIR has joined Star Alliance since July 2008 to be the

21st member of Star Alliance, which currently includes 27 members.

By being a part of that huge network, EGYPTAIR customers are able

to reach more destinations, as the alliance’s network covers more than

1300 destinations in 193 countries around the world.

EGYPTAIR operates a fleet of modern aircraft, including the Airbus

330-300 which provides Flat Bed Seats in Business Class and Personal

Screens in all classes in addition to the internet and mobile phone use

facility. In addition to the Boeing 777-300ER equipped with Full Flat

Bed Seats in Business Class and Personal Screens in all classes.

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Conference Overview:The Arab Administrative Development Organization (ARADO) continues to support and

develop public relations and communication systems in the Arab region through organizing the Third Arab Public Relations Conference, during which ARADO will highlight success stories and present the most significant Arab and international practices in the field of Public Relations.Having raised the issue of “Dialogue Transparency and the Future of International PR” in the first conference held in Sharm El Sheikh in 2013, ARADO continued focusing on the theme of “Dialogue Management through Cultural Diversity in the World “, during the second conference held in Vienna in 2014. The Conference in its third version will discuss “The New Horizons of Communication in a Changing Arab World.”

The 3rd Arab International Public Relations Conference “New Horizons of Communication in a Changing Arab World;

The Core Aspects of Communication Management”

19-20 December 2016 InterContinental Hotel City Stars, Cairo – Egypt

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The Conference aims to:�� Introduce new horizons of communication.

�� Highlight the difference between “Traditional Propaganda” and “True Public Engagement “.

�� Present the modern models of PR in Governments.

�� Define the role of modern PR and how it can affect “Public Diplomacy”.

�� Identify the role of awareness, logic and emotions in getting the message right.

�� Disseminate best practices of “Top Officials” in social media.

�� Emphasize the role of communication in predicting future problems and solutions.

�� Present Public, Private and NGO’s, ...etc., can work on positioning their brands and developing

their messages.

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Day One: December 19, 2016

Tentative Agenda

09:00 10:00

10:00 10:30

10:30 11:30

11:30 11:45

Registration and Networking

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Keynote Session

�� H. E. Dr. Václav Klaus, Former President of the Czech Republic

�� H. E. Mr. Amre Moussa, Former Secretary-General of the Arab League

�� H. E. Dr. Sahar Nasr, Minister of International Cooperation, Egypt (TBC)

Group photo

MC

Dr. Nasser Ali J. Alqahtani, Conference Chair, Director General, ARADO

Egypt Air (Official Carrier)

Dr. Rania Abdel Razek, Conference General Coordinator, ARADO

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11:45 12:15

12:15 12:30

12:30 1:00

1:00 2:00

Coffee and networking break

Egypt Air Presentation �� Mr. Yousef Gad, Marketing General Manager, Egypt Air

First Panel: Traditional Propaganda Model versus “True Public Engagement” Model.�� This session will discuss how decision makers can communicate with their

audience to gain support for their policies; and what is the suitable model or concept of communication and PR systems to use? “Traditional Propaganda” or “True Public Engagement”, from a scientific and/or practical point of view.

�� What are the conditions under which each of the two models work? and what are the differences in theory and in practice?

Panelist:�� Mr. Gianni Catalfamo, Chairman of the World Communication Forum (WCF)

Davos Board, Italy “Case Studies from History”

Second Panel: Top Officials’ Effect on Social Media and their Role in Building Trust

among Societies (case studies).�� Governments and top officials need to be present on social media, creating

their own platforms and environments in order to engage with their public and influence them. The visibility of leaders on Social Media helps the public identify them and formulate an image of their personalities, hence trust them, follow them and support their policies.

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2:00 3:00

3:00 4:00

�� Public engagement, through social media, will also let top officials understand

public issues early enough, and address them instantly and may change some

policies before crisis may arise.

Panelist

�� Mr. Rob Brown, President of the Chartered Institute of Public Relations (CIPR),UK

�� Philipp Schulmeister, Adviser in the Cabinet of the Secretary General, European

Parliament, Brussels Area, Belgium (TBC)

Moderator:

�� Dr. Lisa Pilgram, Senior Project Manager for the Strategic Research Area

International Development and Inclusive Innovation, Open University, UK

Lunch Break

Third Panel:

The Modern Models of PR in Governments.

�� The new successful Public Relations Model can be summarized in the transition

from “Monologue” to “Dialogue” or even better to a “Two-way Symmetrical”

Model in order to reach a state of understanding between Governments and

people and create a public opinion that supports the national interests of

Peoples, which requires the existence of permanent communication channels

and sufficient information at the right time.

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4:00 5:00

�� “LISTEN” is the new concept that PR is providing to all Governments. Some wise governments give the right weight to PR such that they spend on their Public Relations twice as much as they do on legislative and judicial branches together.

Panelists: �� Dr. Reda REDA, CEO, ICT, Technology Center, Austria

“Public Relations Successful Strategies Beyond State-of-the-Art Government/Public Administrations, Industry and NGO Points of view”�� Dr. Mohamed Omran, First Undersecretary for Research, Planning,

Authorities’ Follow up and International Cooperation, Ministry Of Electricity and Renewable Energy, Egypt

Moderator:�� Mr. Halim Abouseif, Communication Consultant, RADA Research & Public

Relations, Egypt

Fourth Panel:“Public Diplomacy”: A New Horizon of Communication

�� We need to take the “traditional” definition of Diplomacy to a broader scale, and support Governments as well as corporations in becoming “Diplomats”.

�� Has the nature of Diplomacy changed in the age of Digital Communication?�� Are the tools used by Diplomats in negotiation, mediation and conflict

resolution up-to-date?�� What is modern PR and how could it contribute to the 21st century

Diplomacy?

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Panelists:

�� H.E. Mr. Mohamed Alorabi, Member of the Foreign Relations Committee,

The Egyptian Parliament, Egypt

�� Dr. Stéphane Monney Mouandjo, Director-General of the African Training

and Research Centre in Administration for Development (CAFRAD),Cameron

�� “Define the role of Modern PR and how it can affect “Public Diplomacy”

�� Mrs. Loula Zaklama, President and CEO of Rada Research & Public Relations

,Egypt

“Corporate Diplomacy & Public Relations”

Moderator:

Ms. Rana Nejem – Founding Director (Yarnu), the Art of Social Intelligence,

Jordan

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Day Two: December 20, 2016

10:00 11:00

11:00 11:30

11:30 12:30

Fifth Panel:

The Cognitive Roots of Communication

�� Many PR professionals have not received formal psychological education,

and are not always aware of the latest scientific discoveries on how

issues such as perception, awareness, subconscious, emotions, attitudes

and environmental context can influence the formulation, transmission,

reception and interpretation of communication messages. These cognitive

processes can contribute in raising the effectiveness and efficiency of

Communication and PR campaigns.

Panelist:

�� Prof. Mansour Ganady, Business & Culture Cognitive Advisor, Austria

“Trees Grow From Their Roots: The Cognitive Roots of Effective

Communication in Conflicting Societies”, Austria

Coffee and networking break

Panel Six:

�� The Communication Prediction (Sunny, Cloudy).

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12:30 1:30

�� This Theme will explain the role of communication in “Sunny Days”: capturing

on those days where organizations and governments can work on positioning

their brands, developing their messages, creating association to their brands,

enhancing or restoring images, CSR programs, etc… versus (Cloudy and

Rainy Days), where rains of crisis and/or issues pour on Organizations and

Governments (crisis management, reputation management).

Panelists: �� Dr. Sherine Zaklama, General Manager, RADA Research and Public Relation,

Egypt

�� Mr. Mohamed Alshega, Media Consultant, Saudi Arabia

“The role of Media in gathering the Arab Society”�� Dr. Assmaa Athammani, Republic of Algeria

“The Expectations in times of Prosperity and Adversity, Case study”

Moderator:�� Ms. Ghada Hammouda, CMO & Head of Marketing Communications, Al

Qalaa Holding Company, Egypt

Seventh Panel: Success Stories & Best Practices and Learning

�� Presentations of successful communication campaigns. The Presentations

are the best tools that demonstrate the Strategy behind the Campaign,

how it has been executed, and most importantly, the outcome and analysis

of why the campaign was a successful multi-cultural one.

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1:30 2:00

2:00

3:00

�� Dr. Radouane belkhiri, Media and Communications Department, University

of Tebessa, Tebessa, Algeria

“The Role of PR in Building Mental Image”

�� Dr. Hanadi Ghareeb, Dr.Nermin Allaa, Dr. Hala Rashad, Mass Communication

Colleague, Alnahdah University, Egypt

“The Role of Digital PR within Governments in the Management of

Communication with the public via the Internet”

�� Dr. Khayrat Ayyad, Chair of PR Department, Communication College, Sharjah

University, Sharjah

“Modern Models in the Practice of Public Relations

and Government Communication”

Moderator:

�� Dr. Sherine Zaklama, General Manager, RADA Research and Public Relation,

Egypt

Coffee and networking break

Official Conference’s Closure

�� Dr. Rania Abdel Razek, Conference General Coordinator, ARADO

Lunch Invitation

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Day Three: December 21, 2016

Means of Communication: The Magic Gate for Behavior Change“The Positive Role of Media in Changing Individuals & Societies”

Workshop

09:30 10:00

10.00 12:00

12:00 12:30

12:30 2:30

2:30

3:00

Registration and Networking

The First Session

Coffee break

The Second Session

Closure

Lunch

Workshop Main Objective:

To enhance the knowledge, skills and attitudes relevant for formulating a

Behavior Change Media Strategy to change the behavior of the Individual and

positively impact Society.

Workshop Themes:

The First Theme:

�� Media Scene in the Arab World

�� Changes of the Media Scenes in the Arab World

�� Retreat of traditional Media channels before the invasion of Electronic Social

Networks

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The Second Theme:

�� Identification of Behavior

�� The Role of Media in Behavior Change

�� Changing Behaviors Approach

�� Cultural and Social Challenges directing Behavior Change

The Third Theme:

�� Determine the General Strategy with all its components for changing

Negative Behavior to positive

�� Practical application

�� Evaluation

Workshop Experts:

�� Dr. Sherine Zaklama, General Manager, RADA Research and Public Relation,

Egypt

�� Mr. Halim Abouseif, Communication Consultant, RADA Research & Public

Relations, Egypt

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Dr. Nasser Ali J. Alqahtani

Director General, Conference Chair, ARADO

H. E. Dr. Václav Klaus Former President of the Czech RepublicAn academic economist by training, he was forced out of the Academy

of Sciences after the Soviet invasion of what was then Czechoslovakia

in 1968, after the Prague Spring era. He returned back after the so-

called ‘Velvet Revolution’ of 1989, as one of the founders of the Civic

Forum Movement. He was the country’s first non-Communist Finance

Minister and served from 1992 to 1997 as Prime Minister of the Czech

Republic. From 2003 to 2013, he was the country’s President, and now

runs a free market think-tank in Prague, called Václav Klaus Institute.

He is a member of the Mont Pelerin Society and Distinguished Senior

Fellow of CATO Institute.

Speakers

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H.E. Mr. Mohamed AlorabiMember of the Foreign Relations Committee, The Egyptian Parliament, EgyptOrabi is a former Aambassador to Germany, and worked at the

Egyptian Embassy in Kuwait, London, Washington and Tel Aviv.

He also served as Assistant to the Minister of Foreign Affairs and

International Economic Relations and International Cooperation,

served as the national coordinator of the Arab Economic Summit II in

January 2011, and as foreign minister in June 27, 2011. He resigned

on July 16.

After his resignation from the Foreign Ministry, Mr. Orabi joined the

Party, for which Mr. Amr Moussa, former Secretary of the Arab League,

was President until his resignation on May 31, 2014.

Mr. H. E. Amre Moussa Former Secretary-General of the Arab League

Permanent Representative of Egypt to the U.N (1990-1991), Foreign

Minister of Egypt (1991-2001), Secretary General of the League of

Arab States, (2001-2011).

Moussa ran for President of Egypt after the 25th of January Revolution,

then was elected in the Constitutional Committee 2012 and led the

Liberal members’ efforts for a more liberal Constitution.

Moussa awarded several orders and decorations Egypt, Jordan, Qatar,

Brazil, Argentina, Germany and Ecuador.

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Mr. Gianni Catalfamo

Co-Chair of the World Communication Forum (WCF) and Founder

of cc: Catalfamo (Italy)

Gianni Catalfamo is the Founder of cc:catalfamo and functions as one

of the most popular bloggers in Italy and globally. He has acted as

Chairman of Pleon, Italy. He is Web 2.0 evangelist formerly involved

with Pleon Europe, while he was the co-leader of their European

Technology Practice. Catalfamo was active as International Account

Director for some of Pleon’s largest technology clients. He led the IBM

Account for Europe for four years and is currently European Account

Director for Lenovo. His client teams benefit from his role as executive

coach and communications strategy advisor.

Prior to joining Pleon, Catalfamo founded, in 1986, the Italian

operation of Lotus Development Corp., setting up the first Lotus office

in Milan. During his tenure with Lotus, the Milan office grew from two

employees and USD 700,000 in sales to 35 employees and over USD

10 million in sales. He also gained valuable field experience at Olivetti,

where he spent two years in sales and marketing in the finance sector,

and at IBM, where he started his career as a Systems Engineer.

Catalfamo graduated in 1981 in Nuclear Engineering from Milan’s

Polytechnic, after a humanistic background in classical letters. He has

served as board member in several technology associations such as

Assintel and FED.

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Mr. Rob Brown

President of the Chartered Institute of Public Relations (CIPR),UK

Rob Brown is the President of the UK’s Chartered Institute of Public

Relations (CIPR), the largest member organization for PR practitioners

outside of North America. He is author of the best-selling ‘Public

Relations and the Social Web’ (Kogan Page). He is also founder of the

PR and Communications agency Rule 5 working with global brands

such as Wedgwood, Brother and Nissan. Rob is listed in the PR Week

Powerbook 2008-2016 and the Global Powerbook 2016.

Mr. Philipp Schulmeister

Adviser in the Cabinet of the Secretary General, European Parliament

Phillip worked for 12 years as Press and Communications Advisor

at EPP Group in the European Parliament then he worked as Policy

Advisor at EPP Group in the European Parliament.

For more than two years and currently he is a Member of the Office

of the Secretary General of the European Parliament.

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Dr. Lisa Pilgram

Senior Project Manager for the Strategic Research Area International

Development and Inclusive Innovation , Open University, UK

Lisa joined the university as Senior Project Manager of the Oecumene:

Citizenship after Orientalism research project in July 2010. In October

2010 she also started her PhD on British-Muslim family law as a site

of citizenship. Before joining the Open University, Lisa worked at the

University of Edinburgh Law School as Research Fellow of the EUDO

Citizenship project on access to citizenship in Europe. During her

undergraduate studies in Islamic and Middle Eastern Studies (University

of Vienna), she developed a strong interest in migration issues.

Pilgram thus joined a post-graduate programme on Migration and

Ethnic Minority Law (SOAS) where she focused her research on UK and

European law on family reunification, migration and citizenship, as well

as on legal issues affecting Muslim communities in Europe.

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Dr. Reda RedaCEO, ICT - AustriaReda Started his career in Europe working as R&D engineer in Siemens Enterprise, promoted to Team Leader, project manager, marketing manager and marketing director for an enterprise of 450.000 employees worldwide. In 2005 he resigned and established his own company “Innovation Communication Technologies” with core business: future technologies and market researches.Currently, Dr. Reda acting as guest professor at the Belarus academy of Public Administration, also as reviewer for the European Commission, and senior consultant to the Austrian Government.

Dr. Mohamed Mousa Ali OmranFirst Undersecretary for Research, Planning, Authorities’ Follow up and International CooperationMinistry Of Electricity and Renewable Energy Dr. Omran is an Engineer with over 30 years of experience in the

Egyptian energy sector. Throughout his professional career, he has

held senior positions within the Egyptian electricity sector.

Since November 2008 Dr. Omran filled the post of First Undersecretary

for Research, Planning, Authorities’ Follow up and International

Cooperation. His wide responsibilities includes overview the whole

sector requirements and performance, Power system expansion

plans and the required adjustments, investments for the projects

implementation, coordination with international financing institutions,

cooperation with other countries,.etc.

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Mr. Halim AbouSeif

Communication Consultant – RADA Research & Public Relations, EgyptHalim is a Communication consultant, with over twenty five years of

experience in marketing, public relations, the art of communication and

event management planning. He has extensive experience in planning

campaigns for international and local clients in Egypt and the Middle East.

Halim handled major accounts throughout his career as communication

practitioner with a proven expertise in managing successful events and in

media relations and crisis resolution and training. He conducted training

in crisis management, media interviews, reputation management and

communication campaigns .Mr. Halim has handled crisis issues with broad

spectrum of clients.

Halim is an accredited trainer of Public Relations at the American University

of Cairo; teaching post graduates a diploma from Charter Institute of

Public Relations in London and also a certified teacher of Public Relations

at Misr International University (MIU) since 2001, teaching public relations

strategies and integrated marketing communications.

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Dr. Stéphane MONNEY MOUANDJODirector-General of the African Training and Research Centre in Administration for Development (CAFRAD), Cameron Currently, he is the Director-General of the African Training and

Research Centre in Administration for Development (CAFRAD) since

July 2014.

Stéphane MONNEY MOUANDJO holds a PHD in International Law

and International Relations from the French University of Reims

(Champagne Ardennes).

He studied at N’Gaoundéré university, (Cameroon), Robert Schuman

Strasbourg university (France) as well as various academic institutions.

Stéphane Monney Mouandjo is fluent in English and French, has a

good command of German and is learning Arabic.

Mrs. Loula ZaklamaPresident and Managing Director, Rada Research & Public Relations Co.Mrs. Zaklama is a public relations and marketing expert with 50 years experience in communication. Her special expertise lies, in designing marketing and communication strategies, for Egyptian companies, and multinationals in Egypt, such as IBM, Chrysler, Procter & Gamble, Cadbury, Avon, France Telecom, La Farge, RIM Blackberry, and Dow Chemicals.

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Mis. Rana NejemFounding Director, Yarnu, the Art of Social Intelligence,Jordon Rana Nejem started out her career as a broadcast journalist with Jordan Television. After working with CNN during the First Gulf War, she moved to the Royal Hashemite Court where she was responsible for His Majesty the late King Hussein’s International Media Department for 2 years. Rana then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years. In 2013, Rana founded her own company Yarnu – an Arabic word meaning to look towards, to aspire to with calm and serenity. Yarnu helps people to distinguish themselves by raising their social and cultural intelligence.Rana carries a Masters degree in International Communications and Negotiations from The Fletcher School of Law and Diplomacy, and is a trained coach in Inter-Cultural Intelligence.

Prof. Mansour GanadyBusiness & Culture Cognitive Advisor, AustriaFollowing a B.A. in Performing Arts and another bachelor degree in philosophy from the Cairo University, Dr. Elganady obtained a Ph.D. in Neuropsychology from the Vienna University in 1982.Pursuing a career in applied psychology Dr. Elganady first worked for the Mars Corporation as European Research Manager for 6 years, then founded Market Insight, a market research company headquar-tered in Vienna and having branches in Moscow, Cracow, Dubai, Jed-dah and Cairo

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Dr. Sherin Zaklama

General Manager of Rada Research and Public Relations,Egypt

Dr. Zaklama is the general manager of Rada Research and Public

Relations, with over 30 years of experience in marketing research,

public relations and training. She is considered a pioneer in this field.

Along with her work in Rada Research, she is a part time professor

at the American University in Cairo (AUC) and Misr International

University (MIU), as well as a distinguished trainer with the Burke

Institute for the training programs of the NGO’s in Egypt and a trainer

for the Media Development Programs in Egypt, funded by the USAID.

Dr. Zaklama is an internationally accredited trainer by The Chartered

Institute of Public Relations in England “CIPR”, the Chartered Institute

of Marketing (CIM) in England. She is also an accredited trainer at the

American University in Cairo.

Leading multinationals in Egypt have accredited her: “The best

moderator in the Middle East”.

Dr. Zaklama won the GALLUP INTERNATIONAL AWARD FOR: The most

outstanding presentation given at the Belgrade conference in May 2005

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Mr. Mohammed Alshega

Media consultantThe first president of the Saudi Electronic Media Society .He is board

member of Saudi Association for Public Relations and Advertising. He

also acting as director of media affairs of Saudi Electricity Company

SEC. He works as a Media adviser for Public and private corporations.

He has a Bachelor degree in Media and Public relations from Imam

Muhammad bin Saud Islamic University in 2000 AD , As editor, He

worked in a number of media Corporates earlier and before he joins

the university . Editing newspapers and magazines. He participated

with several researches locally and internationally. Author of” Sawalef

Sahafeeah – Media dialog “and many other books in the same indus-

try to be printed soon.

Dr. Asmaa Osmani

Algerian People's Democratic Republic

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Ms. Ghada HammoudaCMO & Head of Marketing CommunicationsMs. Hammouda is a 30-plus year veteran in strategic planning,

marketing and advocacy. Prior to joining Qalaa Holdings, an African

leader in infrastructure and industry, in 2008, she served as a senior

executive and consultant to top New York and Cairo firms including

Reciprocal, Inc.; Nabli Business Consulting Group (NBCG); Ogilvy &

Mather; N.W. Ayer & Partners, Backer, Spielvogel, Bates and AT&T

International in categories ranging from FMCG to IT. Ms. Hammouda

was also a board member for the New York-based Sunhawk.com

Corporation, a leading digital rights management company.

Dr. Radouane belkhiri

Media and Communications Department, University of Tebessa,

Tebessa, Algeria

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Dr. Hanadi Ghareeb

Mass Communication Colleague, Alnahdah University, Egypt

Mr. Youssif Gad

Marketing General Manager of EGYPTAIRAIRLINESMr.Youssif has extensive experience in marketing locally and

internationally, throughout his career as a Frequent Flyers Department

Manager (the loyalty program of EGYPTAIR.) And as EGYPTAIR District

Manager in Jeddah then the EGYPTAIR District Manager in Bangkok, Then

he currently returned to holds the post of General Manager of Marketing.

Dr. Rania Abdel Razek,

Conference General Coordinator, ARADO

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/aradopr